Seth GodinEvery podcast appearance, updated as new ones drop

In this episode, Seth Godin takes us into how he thinks about storytelling and the intersection of strategy and story, and then we hear him dissect one of his go-to stories. Plus, Seth and I trade stories in the back half of the episode—business storytelling nerdery on full display. Seth is a world-renowned author, speaker, and thought leader who has written more than 20 bestsellers, including Purple Cow, The Practice, and This Is Marketing. At the time of this recording, Seth was focused on promoting This is Strategy. Together, Seth and...

View full lesson: http://ed.ted.com/lessons/the-tribes-we-lead-seth-godin Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so. Talk by Seth Godin. Learn more about your ad choices. Visit megaphone.fm/adchoices

Klaas Weima over Seth Godin : waarom de beste marketeer ter wereld eigenlijk een leiderschapsdenker is "Mensen zijn niet op zoek naar een boor, niet naar een gat, niet naar een plank aan de muur. Ze willen aan hun buren laten zien dat ze een goed leven leiden." In deze aflevering van DenkTank spreken Hans Janssen en Christ Coolen met Klaas Weima, marketingexpert en oprichter van CMO Talk. Aanleiding: Seth Godin is headline spreker tijdens Amsterdam Business Forum 2026. En Klaas is misschien wel de meest fanatieke Seth-fan van Nederland. In dit gesprek nemen ze zijn gedachtegoed door, van Purple Cow tot Tribes, van permission marketing tot The Dip. Wat maakt Seth zo bijzonder? En wat kun jij er morgen mee? Je hoort onder andere: Waarom Seth zegt dat authenticiteit overrated is, en consistentie het echte werk is Hoe de 10-100-1000-strategie werkt en waarom je altijd klein moet beginnen Waarom kiezen voor wie je er niet bent, krachtiger is dan weten voor wie je er wel bent Een enthousiast, inspirerend en verrassend diep gesprek over marketing, leiderschap en het lef om remarkable te zijn. Luister nu naar DenkTank met Christ Coolen, Hans Janssen en Klaas Weima, over Seth Godin, tribes en de kunst van het onvervangbaar worden. Seth Godin op Amsterdam Business Forum 2026 Over Klaas Weima CMO Talk (podcast en community voor top-CMO's) Klaas Weima op LinkedIn Over Seth Godin Website Seth Godin Seth's dagelijkse blog

This season has been kindly sponsored by Visit Spokane. Go to VisitSpokane.com to learn more. Seth Godin joins the Convene Podcast to challenge how we plan, lead, and measure events. In the first episode for Season 9, he unpacks why events are acts of leadership (not management), how AI should free us from tasks so we can create connection and make decisions, and why “doing your job” isn’t the same as “doing the work.” From enrollment over persuasion to designing transformational experiences, Seth shares practical shifts: start small, take responsibility, and build significance that lasts beyond show day. Mentioned links: AI Prompt Decks: https://www.promptdecks.com/ Seth’s Blog: https://seths.blog/ Follow Convene: LinkedIn: https://www.linkedin.com/showcase/pcma-convene/ Instagram: https://www.instagram.com/pcmaconvene/ YouTube: https://youtube.com/@pcmaconvene Medium: https://medium.com/@convenemagazine X: https://x.com/pcmaconvene Contact Information : For any questions, reach out to Magdalina Atanassova, matanassova(at)pcma(dot)org. Sponsorships and Partnerships : Reach 36,000 qualified meeting organizers with Convene, the multi-award-winning magazine for the business events industry. Contact our sales team: https://www.pcma.org/advertise-sponsorship/ Music: Inspirational Cinematic Piano with Orchestra

In this episode, Holly records from her real office for the first time and takes you on a tour of her dedicated Seth Godin corner. We delve into the significance of his monumental works, ' The Behemoth ' and ' The Titan ', highlighting Seth's innovative thinking and the impact of his writing. She shares the stories behind these books and why she’s inspired by Seth's philosophy. Tune in for some fun show and tell, and get inspired by the intentionality and passion behind Seth Godin’s creations. If you usually listen, this is one episode you should definitely watch on YouTube to see these giant books in Holly’s Seth Godin collection. 00:00 Introduction and Initial Setup 00:10 Holly's Real Office and Seth Godin Obsession 01:11 Show and Tell: Seth Godin Shrine 03:37 Exploring Seth Godin's Massive Books 12:18 Reflections on Seth Godin's Influence 14:53 Conclusion and Future Ideas This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.sethsaidwhat.com

Legendary Seth Godin, bestselling author of Linchpin , Purple Cow , The Dip , Tribes , and The Practice on wrestling with creative resistance, getting past self-doubt, and how to build a resilient creative practice that thrives—even in an age of AI We talk about: Why writing isn’t about talent—but about creating the conditions for skill Why “Do you like it?” is the wrong question to ask And how to build a resilient creative practice that thrives—even in an age of AI How to keep going when there’s no map and no promise of success * About Seth Godin Seth Godin is the author of 21 bestselling books that have reshaped the way people think about marketing, leadership, and creative work. His books have been translated into 39 languages and include Linchpin , Purple Cow , The Dip , Tribes , and The Practice . He’s also the founder of altMBA, the Carbon Almanac, and multiple pioneering ventures in the online business world. Seth writes one of the most popular blogs in the world and continues to inspire millions of creators to make and ship work that matters. * Resources and Links: 📄 Interview Transcript (unedited) The Song of Significance by Seth Godin The Practice by Seth Godin altMBA How to Decide by Annie Duke The War of Art by Steven Pressfield The Carbon Almanac Elizabeth Gilbert on Hobby, Job, Career & Vocation A History of Rock Music in 500 Songs purple.space For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com. For free writing sessions, join free Writers’ Hours: writershour.com. * FOLLOW LONDON WRITERS’ SALON Twitter: twitter.com/​​WritersSalon Instagram: instagram.com/londonwriterssalon Facebook: facebook.com/LondonWritersSalon If you’re enjoying this show, please rate and review this show!

In this episode of Leading the Way, Jill S. Robinson talks with Seth Godin about strategic leadership in the arts. Together, they explore how cultural leaders can bridge immediate operational demands with long-term vision, embracing adaptability, empathy, and purpose to create meaningful, audience-centered institutions that thrive beyond today's challenges. Drawing on insights from Seth’s lates book This Is Strategy: Make Better Plans the conversation touches on the urgent need for leaders to step out of reactive cycles and into proactive, strategic modes of thinking. They discuss how to define success beyond sellouts, build deeper audience loyalty, and lead with intention; not just passion. For more insights, past episodes, and to sign up for our newsletter, visit trgarts.com/leadingtheway Contact Info: Email letstalk@trgarts.com

Seth Godin’s Advice Will Change You – Motivation That Hits Different seth godin advice, seth godin interview, motivational speech seth godin, one of the greatest interviews ever, best seth godin moments, life changing interview, entrepreneurial wisdom, creative mindset speech, best motivational interviews, self improvement 2025, marketing guru advice, how to think like seth godin, success mindset interview, motivational video with seth godin, master your mindset, best interview moments, breakthrough advice seth godin, inspiring business speech, seth godin motivation, daily success habits, how to be remarkable, deep thinking interview, change your life advice, motivation for creatives, build your brand mindset, speech for clarity and focus, emotional wisdom interview, motivational talk with seth godin, top inspirational interviews, best mindset speech 2025, learn from seth godin, author entrepreneur motivation, wise words from seth godin, motivational business interview, become unforgettable Learn more about your ad choices. Visit megaphone.fm/adchoices

What strategy have you been using to do work that matters in a world drowning in noise? Seth Godin —22x bestselling author, marketing icon, and TED phenomenon—joins The Keynote Curators Podcast to talk about getting unstuck, thinking creatively, and why “safe is risky” regarding leadership and life. We dive into: 🎯 How to cut through the noise and build trust 💥 The simplest way to get unstuck and start a ruckus 🔥 Why bold moves beat safe bets—and how to find the courage to make them 💡 Tiny daily acts that flex your creativity muscle 🎧 If you’ve ever felt stuck, scared to stand out, or ready to do more meaningful work, this episode is your permission slip to go all in. -- 🎤 Hire keynote speaker and bestselling author Seth Godin to move your audience to action at your next event 💻 More speakers who spark real change— visit our website today. 📅 Interested in talking about your next event? Schedule a time here. ✉️ Or email us at: info@thekeynotecurators.com 📸 Photo by Jill Greenberg #Marketing #KeynoteSpeaker #Creativity #EventProfs #Leadership #Strategy

🎙️🔥 "Seth Godin: The Best Advice You Will Ever Hear" 🔥🎙️ In this thought-provoking episode, Seth Godin , bestselling author, marketing genius, and entrepreneur, delivers a game-changing message: "The Best Advice You Will Ever Hear." Known for his deep insights on creativity, leadership, and the power of thinking differently, Godin challenges listeners to stop playing it safe, embrace discomfort, and take bold action in pursuit of their dreams. 🌟💪 Godin explains that the key to success isn’t waiting for permission or following the crowd—it’s about stepping up, taking risks, and consistently showing up, even when you’re afraid. 🚀🔥 He emphasizes that fear and resistance are signs you’re on the right path, and the only way to win is to push through the doubt and keep moving forward. For Godin, the best advice isn’t just about making money or achieving success—it’s about creating work that matters, making an impact, and refusing to settle for mediocrity. 🏆📈 His reflections on mindset, creativity, and pushing past fear will resonate deeply with anyone who is ready to take control of their future and do meaningful work. Whether you're an entrepreneur, artist, or someone looking for inspiration to step out of their comfort zone, Godin’s words will push you to take action, think bigger, and create something extraordinary. 💼⚡ 🎧 Tune in to hear Seth Godin’s life-changing advice on how to break free from fear, trust your instincts, and make an impact. Hit that subscribe button to stay updated with our latest episodes, and join us on this journey of creativity, boldness, and unstoppable success! 🚀🔥 Seth Godin, motivational speeches, motivational speech, how to get motivated, inspirational speeches, the best advice you will ever hear, personal development, life motivation, creative thinking, personal growth, how to achieve success, breaking past fear, personal transformation, achieving goals, how to stay motivated, life transformation, motivation for change, entrepreneurial mindset, motivational podcast, leadership principles, stepping out of your comfort zone, success mindset, creating impact, fearless action, innovative thinking, growth mindset. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Stand Out With Seth Godin - Blossom Your Awesome Podcast Episode 291 Seth Godin joins us on this episode of the show. Seth Godin is a renowned marketing pioneer, entrepreneur, and bestselling author. Known for revolutionizing modern marketing thought, he's written over 20 books including "Purple Cow," "This Is Marketing," and "Linchpin." As the founder of altMBA and The Marketing Seminar, Godin advocates for creating remarkable products and ideas that spread naturally. His daily blog, one of the most popular in the world, has been running continuously since 2002. Through his work, he challenges conventional thinking about marketing, leadership, and creating meaningful change in the digital age. Summary In this engaging conversation, Seth Godin shares insights on marketing, creativity, and the importance of humility and empathy. He discusses his journey as a teacher and marketer, emphasizing the need for resilience and the value of learning from failures. Godin critiques the current state of marketing, advocating for genuine connections over noise. He introduces his new venture, GoodBids.org, aimed at revolutionizing charity auctions, and addresses pressing issues like climate change. Throughout, he encourages listeners to define their own success and to challenge the status quo. Takeaways Creating the conditions for success is essential. Humility comes from recognizing the role of luck in success. Boredom can drive creativity and innovation. Great ideas often come from constraints and boundaries. Marketing should be about empathy and genuine connection. Failures are crucial for personal and professional growth. Mentorship is overrated; look for heroes instead. Empathy is key in teaching and marketing. Technology is a tool; understanding it is vital. Challenge the status quo to make a meaningful impact. Titles Seth Godin: The King of Marketing Navigating the Noise of Modern Marketing Sound Bites "I'm easily bored." "Don't listen to tips." "Go make a ruckus." To see more of my work - checkout my substack here. Or sign up for my weekly newsletter here.

"The reason we hesitate to ask questions is because they create tension." - Seth Godin Seth Godin is a bestselling author of 22 books in 39 languages, entrepreneur, and speaker. Books include The Dip, Linchpin, Purple Cow, Tribes, This is Marketing, The Carbon Almanac, and most recently, This is Strategy. In April of 2025, he will upload his 10,000th daily blog post to one of the most popular blogs in the world; yeah, that's over 27 years of daily writing. Seth founded Squidoo and Yoyodyne (acquired by Yahoo!) and is credited as the inventor of email marketing (the good kind). Seth has given five TED talks, including two that rank as the most popular of all time. By teaching about everything from effective marketing and leadership to the spread of ideas and our responsibilities as leaders, Seth has motivated and inspired people worldwide. I was introduced to his work in 2007, and this podcast was created in The Podcast Fellowship, a podcast incubator he led in 2018. His fingerprints are all over much of the work I have shipped. We met during the This is Strategy book launch in November last year, and this is our first conversation about questions. The conversation delves into Seth's background, achievements, and philosophy behind the power of asking questions. They discuss how questions can create tension, drive more profound understanding, and foster meaningful connections. Seth shares anecdotes from his experiences, offering practical examples of strategically using questions in various contexts, from personal interactions to professional settings. The episode underscores the necessity of intentionality in asking questions to effect change, highlighting the strategic importance of inquiry in personal growth and leadership. It concludes with reflections on empathy, systemic challenges, and the enduring significance of caring and trying to make a difference, no matter the state of the world. Episode Notes [03:47] Seth's Early Understanding of Questions [04:33] The Power of Questions [05:25] Building Relationships Through Questions [06:41] This is Strategy: Focus on Questions [10:21] Gamifying Questions [11:34] Conversations as Infinite Games [15:32] Creating Tension with Questions [20:46] Effective Questioning Techniques [23:21] Empathy and Engagement [34:33] Strategy and Culture [35:22] Microsoft's Transformation [36:00] Global Perspectives on Questions [39:39] Caring in a Challenging World Resources Mentioned The Dip by Seth Godin Linchpin by Seth Godin Purple Cow by Seth Godin Tribes by Seth Godin This Is Marketing by Seth Godin The Carbon Almanac This is Strategy by Seth Godin Seth's Blog What Does it Sound Like When You Change Your Mind? by Seth Godin Value Creation Masterclass by Seth Godin on Udemy The Strategy Deck by Seth Godin Taylor Swift Jimmy Smith Jimmy Smith Curated Questions Episode <a href="https://www.su

Velkommen til en virkelig ekstraordinær episode af EXTRAORDINARY, hvor vært Jonathan Løw taler med ingen ringere end Seth Godin - Én af verdens mest respekterede og indflydelsesrige entreprenører, bestsellerforfattere og thought-leaders indenfor ledelse, marketing og strategi. Løw og Godin tager afsæt i Seth Godins nye bog 'This is Strategy', der udkom den 22. oktober 2024 og allerede er blevet en #1 bestseller. Du vil blive klogere på Seth Godins budskaber i forhold til, hvorfor 2024 for alvor er året, hvor vi skal gentænke vores tænkning omkring strategier. Godin fremhæver bl.a. de væsentlige forskelle imellem en plan og en ægte strategi, ligesom han afslører nogle af hemmelighederne bag det at træffe indflydelsesrige og langtidsholdbare beslutninger. Seth Godin har viet sin karriere til at hjælpe folk med at "tænde lyset," og i denne samtale holder han sig ikke tilbage. Jonathan Løw og Seth Godin diskuterer, hvorfor en strategi ikke blot er et værktøj, men et transformerende tankesæt, som er afgørende for alle, der er ønsker at skabe meningsfulde og bæredygtige forandringer. Fra at definere dit “mindst mulige levedygtige publikum” til at forstå og påvirke globale systemer, giver Godin en masterclass i visionær tænkning med et formål. Hvis du er iværksætter, ejerleder, chef eller blot en person, der er klar til at løfte dig selv, så lyt med og lær, hvordan strategiske valg kan forstærke din forretning og drive dig imod en fremtid, der virkelig betyder noget. Producer: Peter Nørgaard Mathiasen. Husk at klikke på FØLG/FOLLOW, så du ikke misser nye episoder af EXTRAORDINARY podcasten.

Seth Godin is a legend. He’s a marketer, teacher, entrepreneur, and author of more than 20 books, including Purple Cow , Permission Marketing , and Linchpin . He also writes one of the most popular and longest-running blogs in the world (approaching publishing 10,000 in a row !) and continues to shape how we think about marketing, brand, product, and creating lasting change in the world. In our conversation, we discuss: • How to build remarkable products that spread • The four critical strategic choices that determine your future • How to develop good taste and high standards • The role of tension in great strategy • How Seth used Claude to write his newest book • Much more — Brought to you by: • DX —A platform for measuring and improving developer productivity • Vanta —Automate compliance. Simplify security • Paragon —Ship every SaaS integration your customers want — Find the transcript at: https://www.lennysnewsletter.com/p/seth-godins-tactics-for-building-remarkable-products — Where to find Seth Godin: • Blog: http://seths.blog/ • LinkedIn: https://www.linkedin.com/in/sethgodin • Website: https://www.sethgodin.com — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — In this episode, we cover: (00:00) Seth’s background (05:17) Understanding good taste and upholding high standards (08:09) Become the best at whatever you do (09:48) Seth’s journey as a product manager (14:09) What people often get wrong when building products (16:00) Building a brand in the age of AI (19:04) Using AI to enhance writing (22:40) Four critical elements for an effective strategy (27:38) The role of tension in strategy (29:15) The concept of the purple cow (33:11) "Safe is risky" (34:56) The power of systems (37:07) Better waves make better surfers (38:10) Rebranding vs. re-logoing (43:07) Empathetic leadership (44:14) Conclusion and farewell — Referenced: • Seth Godin on the Tim Ferriss Show: https://tim.blog/2024/03/20/seth-godin-3/ • Persuasive communication and managing up | Wes Kao (Maven, Seth Godin, Section4): https://www.lennysnewsletter.com/p/persuasive-communication-wes-kao • Spinnaker: https://spinnaker.io • Ray Bradbury: https://en.wikipedia.org/wiki/Ray_Bradbury • Arthur C. Clarke: https://en.wikipedia.org/wiki/Arthur_C._Clarke • Isaac Asimov: https://en.wikipedia.org/wiki/Isaac_Asimov • Roger Zelazny: <a t

Timestamps 00:00 Introduction: The Power of Stories 00:12 Understanding Money as a Story 00:35 The Influence of Metrics and Proxies 01:04 Choosing Your Customers and Future 02:14 Welcoming Seth Godin 02:39 The Importance of Stories in Strategy 04:51 Personal Story: A Journey of Resilience 09:06 Building a Community and Creating Value 22:29 The Role of Tension in Selling 28:14 Goal Setting and Developing a Practice 31:22 Conclusion: Choosing Your Customers Learn more about the Productive Insights Membership program here https://www.ProductiveInsights.com/me...

Are you confident in your strategy or just following a plan? In this episode, Kevin is joined by Seth Godin, and they examine the difference between strategy and tactics, the importance of addressing choices, and why leaders should embrace uncertainty to stay relevant. Seth emphasizes that strategy is not just a step-by-step plan but a philosophy of becoming. He shares his insights on systems thinking, how organizations often mistake marketing issues for strategy problems, and why traditional notions of strategic planning may be outdated. Kevin and Seth also discuss the impact of AI on decision-making, strategies for leading amidst uncertainty, and how we can leverage new tools like AI to make our strategies better. Listen For 00:00 Introduction 2:06 Importance of Strategy 2:59 The Craft of Writing a Book 6:41 What Is Strategy? 7:08 Examples of Strategy in Business 9:33 AI and Strategy 12:12 Using AI for Strategic Advantage 14:13 The Network Effect 18:20 Understanding Systems in Strategy 20:16 Role of Uncertainty in Strategy 23:16 Challenges in Defining Strategy 25:25 Encouragement for Leaders 28:02 Seth's Personal Interests 28:53 Book Recommendations by Seth 30:12 Final Takeaways Meet Seth Seth's Story: Seth Godin is an author, entrepreneur, and most of all, a teacher. He is the author of 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn) , and his latest book, This Is Strategy: Make Better Plans . His book, This is Marketing , was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. https://www.sethgodin.com/ https://seths.blog/ https://seths.blog/category/the-dip/ Book Recommendations This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life) by Seth Godin Naikan: Gratitude, Grace, and the Japanese Art of Self-Reflection by Gregg Krech Bandwidth (An Analog Novel, 1) by Eliot Peper A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business by Adam Morgan and Mark Barden Like this? Strategic Thinking for Leaders with Rich Horwath Is it Marketing or Leadership? with Seth Godin Join Our Community If you want to view our live podcast episodes, hear about new releases, or chat with others who en

Seth Godin is a renowned author, entrepreneur, and thought leader in marketing and business. With over 20 published books, including bestsellers like " Purple Cow " and " Tribes ," he has reshaped how we think about marketing strategies, leadership, and creative innovation. Known for his daily blog that reaches an extensive readership, Seth is a pivotal figure in modern management, often compared to legendary thinkers like Peter Drucker. Recently, he authored " This is Strategy " and is a seminal voice in understanding and navigating complex systems. Episode Summary : In this Part 2 episode, Greg is joined by the legendary Seth Godin, whose work in business literature and marketing has influenced millions globally. Godin and McKeown explore how viewing the world through a systems lens can empower anyone to take strategic, high-leverage actions that yield significant results. The discussion highlights the profound impact of naming and defining elements within systems to influence outcomes and decisions. Seth shares personal anecdotes, emphasizing the shift from passive observation to active engagement, using empathy as a strategic tool. The episode is rich with insights on navigating change, avoiding false proxies, and how companies and individuals can reinvent themselves by unearthing these vital, albeit often hidden, opportunities. Key Takeaways: Systems Thinking: The importance of understanding and navigating complex systems to take strategic, high-impact actions. Empathy as a Tool: Using empathy not merely for kindness but as a practical tool to serve and understand others' underlying motivations and goals. Changing Perspectives: Transitioning from passive observation to active engagement can unlock opportunities for personal and professional growth. Avoiding False Proxies: Identifying and rejecting false success metrics to focus on actions that truly matter. Curiosity's Power: Embracing curiosity to uncover underlying truths and leverage points in any interaction or system. Notable Quotes: Seth Godin: "I think that empathy sometimes gets put into the ghetto called kindness. And I'm in favor of kindness. But empathy is also a really practical tool." Greg McKeown: "Curious people just understood somehow that the system gets more interesting behind the surface." Seth Godin: "If we can just try to imagine what it is to be the node that they are, try to imagine what their internal system is like or what their deep goals are, we can serve them without manipulating them." Resources: Seth’s Blog: Seth's Blog Seth's Book: This is Strategy Follow Seth on X , Instagram , and LinkedIn Affiliate links are used where appropriate. We earn from qualifying purchases, thank you for supporting Greg! Join my weekly newsletter . Learn more about my books and courses . Join The Essentialism Academy . Follow me on LinkedIn , <a href="https://www.instagram.com/gregory

In February 2011, I had the maven of mavens, Seth Godin , on the show to discuss the end of the industrial age. “So why are you so popular?” I asked the best-selling author, entrepreneur and teacher. “I notice things,” he explained. Luckily for all of us, nearly fourteen years later, Godin is still noticing things, especially the obvious stuff that most of us miss. The problem, as he notes in his new book, This is Strategy, is that we mostly think tactically and thus overlook the strategic insights that enable us to plan a good life for ourselves and our community. And so we struggle to establish agency over our own lives, which is a particular problem in what Godin calls our era of carbon & AI. That said, Godin remains cautiously optimistic about all of our futures because, as he asserts, “we are hardwired for hope”. I hope he’s right - thereby probably proving his theory. Seth Godin is an author, entrepreneur and most of all, A teacher. Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip , Linchpin , Purple Cow , Tribes , and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing , was an instant bestseller in countries around the world. The new book, out in 2024 is THIS IS STRATEGY . His previous books include The Song of Significance and The Practice , and creatives everywhere have made it a bestseller. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). He's credited as the inventor of email marketing (the good kind). Seth has given five TED talks, including two that rank as the most popular of all time. By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. You can see his podcast appearances here . In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. Named as one of the "100 most connected men" by GQ magazine, Andrew Keen is amongst the world's best known broadcasters and commentators. In addition to presenting KEEN ON, he is the host of the long-running How To Fix Democracy show. He is also the author of four prescient books about digital technology: CULT OF THE AMATEUR, DIGITAL VERTIGO, THE INTERNET IS NOT THE ANSWER and HOW TO FIX THE FUTURE. Andrew lives in San Francisco, is married to Cas

Seth Godin is a renowned author, entrepreneur, and thought leader in marketing and business. With over 20 published books, including bestsellers like " Purple Cow " and " Tribes ," he has reshaped how we think about marketing strategies, leadership, and creative innovation. Known for his daily blog that reaches an extensive readership, Seth is a pivotal figure in modern management, often compared to legendary thinkers like Peter Drucker. Recently, he authored " This is Strategy " and is a seminal voice in understanding and navigating complex systems. Episode Summary : Greg is joined by marketing visionary Seth Godin to explore the intricacies of strategy and systems thinking. They explore the nuances between strategy and systems, set within a modern context. Godin emphasizes the fundamental difference between strategy—a philosophy of becoming—and tactics, as well as the pivotal role systems play in shaping human behavior and business landscapes. Godin articulates the invisible forces of systems that govern both individual and organizational outcomes. Using examples from history and personal narratives, the discussion centers on how recognizing and navigating these systems can drive meaningful change and innovation. This episode is a must-listen for anyone looking to refine their strategic thinking, whether in business, personal development, or broader societal contexts. Key Takeaways: Understanding Strategy and Systems: Strategy is a guiding philosophy, acting like a compass, whereas systems are the underlying forces shaping behaviors and outcomes. Invisible Systems' Influence: Identifying and understanding invisible systems can enable strategic action and transformation in various aspects of life and business. Triangular Relationships in Systems: Relationships, including familial and professional, often exist in a triadic format, incorporating you, others, and an influencing system. Empowerment through Systems Thinking: Recognition of systems provides a framework for empowerment and the potential to become a linchpin within an organization. Internal Systems Impact: Personal narratives and subconscious systems derived from family and schooling can profoundly affect individual potential and decision-making. Notable Quotes: "Strategy is a philosophy of becoming. It's your way of thinking about who you seek to serve and the change you seek to make." - Seth Godin "Systems don't like to change, and we are part of a system, but if we use the system, we can change the system." - Seth Godin "These stories that we engage in are well grooved and they become part of our inter system, the internal one." - Seth Godin Resources: Seth’s Blog: Seth's Blog Seth's Book: This is Strategy Follow Seth on X , Instagram , and LinkedIn Affiliate links are used where appropriate. We earn from qualifying purchases, thank you for supporting Greg! Join my weekly newsletter . Learn more about my books and courses . Join The Essentialism Academy . Follow me on <strong

It’s not every day that one gets to pick the brain of an industry hall of famer… and that’s why, friend, today you’re in for a treat. I’m beyond thrilled to welcome back Seth Godin —the marketing genius, best-selling author, and thought leader—for round two on the podcast. From the get-go, Seth and I explored the profound difference between marketing and advertising. Spoiler alert: it's all about creating meaningful connections and truly understanding your audience's needs. We’re diving DEEP into what it really means to create a brand, drive meaningful marketing, and build a business that lasts. But don’t get it twisted… this isn’t your typical “marketing 101” talk. Seth shares insights that flip the script on what you think you know about strategy, branding, and even failure. Click play to hear all of this and: (00:01:18) Why most people don’t actually have a “marketing problem”—it’s something deeper. (00:04:04) Why having a strategy is your secret weapon for marketing success (and how to think about strategy correctly). (00:06:02) How Google became a brand people love, without ads. (Yes, really!) (00:09:07) Why Seth’s iconic book Purple Cow changed the game for marketers everywhere. (00:13:22) The difference between gaining new followers and serving your existing audience (this one is GOLD). (00:17:51) Marketing is a game—Seth breaks it down in a way that makes you want to rethink how you play. (00:20:14) How we can turn the marketing tasks we dread into something we actually enjoy . (00:24:05) How to stop chasing false proxies (a.k.a. things that don’t matter, like views and likes). (00:24:46) When to let go of what’s no longer working and pivot—without regret. (00:26:57) Seth’s #1 mantra for success: “This might not work.” Listen to Related Episodes: Are You a Freelancer or Entrepreneur? Seth Godin Has the Answer: https://podcasts.apple.com/us/podcast/are-you-a-freelancer-or-entrepreneur-seth-godin-has/id1479619320?i=1000472366766 How to Audit Your Current Business Strategy for Sustainable Growth: https://podcasts.apple.com/us/podcast/my-un-sexy-strategy-for-business-growth/id1479619320?i=1000626784795 The BEST Guerrilla Marketing Strategies You NEED to Know: https://podcasts.apple.com/us/podcast/my-un-sexy-strategy-for-business-growth/id1479619320?i=1000626784795 Connect With Seth Godin: Seth’s new book, This is Strategy: https://geni.us/thisisstrategy Seth’s blog: https://seths.blog/ Follow Seth on Instagram: https://www.instagram.com/sethgodin 📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧 For full show notes, visit jasminestar.com/podcast/episode481

On this episode of Christopher Lochhead: Follow Your Different , we engage with marketing innovator and bestselling author Seth Godin . We explore the transformative impact of AI on business, the significance of personal agency, and the pitfalls of hustle culture. Seth emphasizes the importance of choosing customers and competition wisely, as these decisions shape one’s future. The conversation also highlights the role of emotional labor, the need for intentionality in life and career design, and the dangers of hustle culture. Seth advocates for permission-based marketing, urging marketers to build genuine connections and deliver value to their audiences. You’re listening to Christopher Lochhead: Follow Your Different . We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. Seth Godin on the Importance Personal Agency Seth Godin emphasizes the importance of taking control of one’s life and career. He argues that many people are conditioned to conform and fit in, which limits their potential. Instead, he advocates for a life designed with intention, where individuals actively choose their paths rather than passively responding to circumstances. Another central idea in Seth’s philosophy is that the customers and competition one chooses directly influence their future. He explains that if you cater to a specific audience, you must accept the limitations that come with that choice. Conversely, by selecting customers who align with your vision, you can create a more fulfilling and successful career. The Impact of AI on Business The conversation also explores the impact of AI on the business landscape. Seth discusses how AI can be leveraged not just as a tool but as an integral part of a business strategy. He emphasizes that while AI can automate certain tasks, the human element—emotional labor, creativity, and decision-making—remains irreplaceable. Seth Godin’s thoughts on Hustle Culture Seth critiques the hustle culture that glorifies constant work and competition. He argues that this mindset can lead to burnout and dissatisfaction. Instead, he encourages individuals to focus on meaningful work that aligns with their values and goals, rather than chasing trends or external validation. Seth and Christopher then discuss the idea that collaboration can oftentimes lead to greater success than competition. They argue that viewing others in the same field as collaborators rather than competitors can foster a more supportive and innovative environment. To hear more from Seth Godin and his thoughts in AI & Hustle Culture, download and listen to this episode. Bio Seth Godin is a renowned entrepreneur, author, and marketing thought leader. He is the creator of the blog “Seth’s Blog,” where he shares insights on marketing, leadership, and personal development. Godin has written over 20 bestselling books, including Purple Cow , Linchpin , and The Dip , which focus on innovation, branding, and standing out in today’s competitive market. He is also the founder of several startups, including Yoyodyne, which pioneered online permission marketing. Through his writing, speaking, and courses, Godin encourages individuals to embrace creativity and make meaningful contributions. Links Follow Seth Godin! Seth’s Blog | Website | LinkedIn We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™ ! Christopher loves hearing from his listeners. Feel free to <a href="https://lochhead.com/contact/" target="_blank" rel="norefe

Built Not Born Podcast: Seth Godin Unveils "This is Strategy" (Episode 150) CLICK THIS LINK -->>> SIGN UP FOR THE NEW BUILT NOT BORN BLOG In Episode #150 - Joe Ciccarone sits down with marketing legend and bestselling author Seth Godin to discuss his latest book, "This is Strategy." Seth gives a master class on the art of strategic thinking! Don't miss this episode packed with actionable insights and the creative perspectives of Seth Godin. Seth's insights are a strategic playbook for navigating our ever-changing world. Listen and discover how to become a master strategist in work and life! 🎙️ Episode Highlights: Why Strategy Matters Now: Seth explains why he felt compelled to write about strategy in today's world, touching on the need for hope and actionable plans. Empathy: The Secret Weapon: Discover how understanding your audience is crucial for effective strategy (it's not just for corporate bigwigs!). Culture & Strategy: Seth breaks down his famous definition of Culture - "people like us do things like this" concept and how it relates to creating lasting change. Avoiding the Race to the Bottom: Learn why competing solely on price is a dangerous game, and how to rise above it. The Sunk Cost Trap: Seth shares wisdom on letting go of past investments to move forward strategically. Permission Marketing in the Digital Age: Killer advice for creatives looking to grow their audience authentically. AI & Strategy: Seth offers insights on how professionals can leverage AI tools without being replaced by them. 💡 Quotable Moments: "Low price is the last refuge of someone who doesn't have a strategy. "You have more power than you want to admit, and less than you think you might. Each of us has a chance to lean in and make a difference, but none of us is in charge." 🎁 Bonus Content: Seth's sub-$100 life-changing purchases (spoiler: they're delicious!) The worst advice Seth hears in the Strategy field. How a rescue dog named Murray helps Seth stay focused. 🔗 Connect with Seth Godin: Blog: seths.blog Strategy Book bonuses: seths.blog/tis Built Not Born Episode #127 - Creativity, Overcoming Fear & Saving the Planet Built Not Born Episode #100 - The Song of Significance

Industrial capitalism has treated workers like marionettes breaking down work into discreet, disconnected, repeatable actions. It loves uniformity and people who do what they're told. Seth Godin’s new book, The Song of Significance , challenges us to break free of these limiting mental models, many of which are still baked into how we work. Seth Godin is an author, entrepreneur, and marketing expert whose past clients include AOL, Microsoft, Penguin, and Random House. His 20 bestselling books, Ted Talks, personal blog, and altMBA program have empowered millions of professionals to drive meaningful change at work. In this episode, Dart and Seth discuss: - The Song of Significance - Choosing and creating jobs of value instead of production - Eliminating drudgery from work - How the industrial revolution shaped work, education, and society - The power of small connections and communities in marketing - False proxies in the hiring process - The hiring method that lowers turnover and increases productivity - Criticizing work instead of the worker - And other topics… Seth Godin is a highly influential author, entrepreneur, and marketing expert whose achievements have transformed how we think about business and personal development. His company, Yoyodyne, created the first ethical commercial email and was later sold to Yahoo!, where Seth became the VP of Direct Marketing. He later founded several other successful companies, working with clients such as AOL, Microsoft, Penguin, and Random House. Seth has written 20 bestselling books translated into more than 35 languages, including Permission Marketing, Purple Cow, and, most recently, The Song of Significance . His TED Talks and personal blog have amassed millions of views, and his online workshop, altMBA, has empowered thousands of professionals to drive meaningful change in their industries. He is also the founding editor of The Carbon Almanac , a global almanac on climate created by hundreds of volunteers from over 40 countries. Resources Mentioned: The Song of Significance, by Seth Godin: https://www.amazon.com/Song-Significance-New-Manifesto-Teams/dp/0593715543 The Ministry for the Future , by Kim Stanley Robinson: https://www.amazon.com/Ministry-Future-Kim-Stanley-Robinson/dp/0316300136 The Carbon Almanac , by Seth Godin and The Carbon Almanac Network: https://www.amazon.com/Carbon-Almanac-Its-Not-Late/dp/B09XBYL7J3 Connect with Seth: Blog: https://seths.blog/ AI Bot: https://seths.blog/bot/ Seth’s latest book: https://seths.blog/song/ Work with Dart: Dart is the CEO and co-founder of the work design firm 11fold . Build work that makes employees feel alive, connected to their work, and focused on what’s most important to the business. Book a call at 11fold.com .

This is episode rerun with Seth Godin from Episode 157 In a world that changes at blinding speed, the difference between success and failure is often a question of learning to adapt in a way that will serve your customers. What are some of the most important differences between marketing in the past and marketing in 2023, and how can you utilize these changes to grow your business? Join Meny Hoffman as he asks entrepreneur, best-selling author, world-famous blogger, and marketing guru Seth Godin about why advertising doesn’t work anymore, Seth’s fascinating innovations, the difference between permission marketing and interruption marketing, how to limit your audience in order to grow your business, why being first is overrated, the reason that you should lead your company like a surfer rather than a golfer, ways to integrate AI into your operations, and much more. Seth Godin is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame, and he was also inducted into the Marketing Hall of Fame as well in 2018. (He might be the only person in both.) Practical Pointers: Embrace the Purple Cow Concept: Seth Godin's idea of the purple cow emphasizes creating products or services that are truly remarkable and stand out in the marketplace. Focus on innovation and uniqueness to capture attention and drive word-of-mouth marketing. Craft Remarkable Experiences: Invest in creating memorable and exceptional customer experiences. This can differentiate your brand and foster loyalty, encouraging repeat business and positive referrals. Leverage Permission-Based Marketing: Build a marketing strategy that prioritizes obtaining permission to communicate with your audience. This approach respects customer privacy and increases the likelihood of engagement and conversion. Cut Through the Marketing Clutter: In a saturated market, it's crucial to develop clear, compelling messages that resonate with your target audience. Use storytelling and emotional connections to make your marketing efforts stand out. Target Specific Audiences with Unique Offerings: Focus on creating products or services tailored to the needs and desires of a specific audience. This targeted approach can lead to higher customer satisfaction and stronger brand loyalty. Timestamps: - Purple Cow by Seth Godin: 00:01:03 - Seth Godin's books: 00:02:21 - Permission Marketing by Seth Godin: 00:08:15 - Phone automation for restaurants in New York City: 00:17:58 - The Long Tail concept: 00:19:06 - The Song of Significance book: 00:20:19 - The Carbon Almanac: 00:26:23 - AI and its impact on businesses: 00:29:45 - The blog of the speaker: 00:34:25 - The Song of Significance: 00:20:19 - The Zen Master story: 00:32:00 - The new Mission Impossible movie: 00:31:45 - AI, electricity, and their impact on the world: 00:30:52 - The Art of Possibility by Ben Zander and Roz Zander: 00:36:23 Key Quotes: “Marketing is tellin

In this enlightening episode of the Moonshots Podcast, hosts Mike and Mark dive into Seth Godin's influential book, "The Dip: A Little Book That Teaches You When to Quit (and When to Stick)." This episode breaks down the art of strategic quitting—a crucial skill for entrepreneurs and individuals aiming to excel in their fields. Join us as we explore critical insights from the book and discuss how to recognize when you're in a dip that's worth the struggle and when it's time to let go. Buy The Book on Amazon https://geni.us/378S4 Become a Moonshot Member https://www.patreon.com/Moonshots Watch this episode on YouTube https://youtu.be/3FgtkoRrcXg Summary: https://www.apolloadvisor.com/summary-dip-by-seth-godin/ Show Segments: INTRO: Seth Godin, in conversation with Suswati Basu, discusses the importance of learning to quit strategically for long-term success. This segment highlights why the ability to quit appropriately is often a common trait among successful people. Highlight: "Successful people quit" (1m45s) SEGMENT 1: The Productivity Game provides practical guidance from Godin’s teachings. It focuses on understanding one's limits and recognizing the right time to step back. This segment helps listeners evaluate their current challenges and decisions. Highlight: "When to quit" (1m26s) SEGMENT 2: MentalEFit Book Club delves into Godin’s concept of "Curves," which include the Dip, the Cul-de-Sac, and the Cliff. This analysis helps listeners identify what kind of situation they are currently facing and how to approach it. Highlight: "Dip, Cul-de-Sac, Cliff" (2m) OUTRO: In a compelling wrap-up, Seth revisits the conversation with SellingPower to further clarify the dip concept. This discussion aims to help listeners understand how enduring the dip can lead to unparalleled excellence and why it’s essential to recognize when you're merely wasting resources. Highlight: "What is the dip" (1m41s) About "The Dip": Seth Godin’s "The Dip" is a concise guide that challenges the reader to view quitting strategically. The book is essential for anyone from entrepreneurs to business leaders, offering a roadmap to distinguish between a worthwhile struggle and a dead end, thereby optimizing success paths. About Moonshots Podcast: At Moonshots, we aim to empower entrepreneurs to be the best version of themselves by learning from the titans of various industries. Our podcast is a journey into the minds of the world's most successful individuals, breaking down their methods and habits to help our listeners shape their paths to success. We embrace learning out loud and sharing wisdom in a transparent, accessible manner. Buy The Book on Amazon https://geni.us/378S4 Become a Moonshot Member https://www.patreon.com/Moonshots Watch this episode on YouTube https://youtu.be/3FgtkoRrcXg Summary: https://www.apolloadvisor.com/summary-dip-by-seth-godin/ Thanks to our monthly supporters Mike Edwin Deitch Jamie Dorward Emily Rose Banks Malcolm Magee Natalie Ryan N. Marco-Ken Möller 孤鸿 月影 Fabian Jasper Verkaart Andy Pilara ola Austin Hammatt Zachary Phillips Mike Leigh Cooper

Join hosts Mike and Mark on the Moonshots Podcast for an insightful episode focusing on "This Is Marketing" by the influential Seth Godin. In this episode, the duo delves into the core of modern marketing practices, guided by Godin's expertise and complemented by engaging discussions with marketing experts Rick Kettner and Marie Forleo. Through carefully selected clips, listeners will comprehensively understand today's marketing landscape and how to navigate it effectively. Buy The Book on Amazon https://geni.us/dwub6 Become a Moonshot Member https://www.patreon.com/Moonshots Watch this episode on YouTube https://youtu.be/kQ9w8drft-s Summary: https://www.apolloadvisor.com/summary-this-is-marketing-by-seth-godin/ INTRO: Understanding the Value of Marketing The episode starts with Seth Godin laying the foundation by addressing the crucial question: "What is marketing today?" In a compelling 3-minute and 13-second trim, Godin unpacks the essence of marketing, focusing on its evolving nature and the underlying 'why' that fuels successful strategies. The Five Steps For Effective Marketing Rick Kettner takes the stage next, highlighting Godin's five critical steps for productive marketing. This concise segment, lasting just 1 minute and 32 seconds, is packed with actionable insights, offering listeners a clear roadmap to enhancing their marketing efforts. Who Can You Help: Targeting the Smallest Viable Audience The conversation then shifts to a robust discussion between Seth Godin and Marie Forleo, where they explore effective marketing strategies, including the concept of the smallest viable audience. Over 3 minutes and 30 seconds, they delve into identifying whom you can truly help with your marketing efforts, providing a fresh perspective on targeting and engagement. OUTRO: A Closing Note on Feedback To wrap up the episode, Seth and Marie share grounded advice in a segment titled "All critics are right." Over 2 minutes and 31 seconds, they discuss the importance of hearing feedback without feeling compelled to respond to every criticism. This closing piece offers a realistic look at dealing with criticism in marketing, encouraging marketers to stay true to their vision while being open to input. This episode of the Moonshots Podcast offers a treasure trove of wisdom for marketers at any level. It blends Seth Godin's timeless insights with practical advice from other seasoned experts. Whether you want to refine your marketing approach or seek inspiration for new strategies, this episode is a must-listen. Buy The Book on Amazon https://geni.us/dwub6 Become a Moonshot Member https://www.patreon.com/Moonshots Watch this episode on YouTube https://youtu.be/kQ9w8drft-s Summary: https://www.apolloadvisor.com/summary-this-is-marketing-by-seth-godin/ Thanks to our monthly supporters Mike Edwin Deitch Jamie Dorward Emily Rose Banks Malcolm Magee Natalie Ryan N. Marco-Ken Möller 孤鸿 月影 Fabian Jasper Verkaart Andy Pilara ola Austin Hammatt Zachary Phillips Mike Leigh Cooper Gayla Schiff Laura KE Roar Nikolay Ytre-Eide Stef Roger von Holdt venkata reddy Ingram Casey Ola rahul grover Ravi Govender Craig Lindsay Steve Woollard Deborah Spahr Samoel

Seth Godin is one of the most generous people I've ever met. He's an American entrepreneur, speaker, and the author of 21 bestsellers that have been translated into 39 languages. Seth Godin, most of all, is a teacher. A few years ago, he wrote a manifesto on education titled "Stop Stealing Dreams: What Is School For?" This free e-book has been downloaded over 4 million times. Because I'm a teacher too and because, without exaggeration, Seth Godin is one of my heroes, I invited him to have a chat with me about some of the ideas in his manifesto. I'm so grateful I had the chance to talk to Seth for 40 minutes and I hope you'll enjoy listening to him. I always do. ( You can watch the episode on YouTube -- https://youtu.be/DivRzYrs8BY) Links Download and read "Stop Stealing Dreams" (illustrated version) - https://static.altmba.com/share/Stop_Stealing_Dreams_altMBA_200506.pdf "Stop Stealing Dreams" (text-only version) - https://seths.blog/wp-content/uploads/2019/05/stop-stealing-dreams6print.pdf Read "Stop Stealing Dreams" on Medium - https://medium.com/@sethgodinwrites/stop-stealing-dreams-4116c7dbff7b Watch Seth Godin's "Stop Stealing Dreams" TED talk - https://youtu.be/sXpbONjV1Jc?si=iknhlQMf7tSePJmX Seth Godin's website - https://www.sethgodin.com/ Seth Godin's blog - https://seths.blog/ My website -- https://fabiocerpelloni.com/ Chapters 00:00 Intro 02:26 Stop Stealing Dreams 06:15 Solving interesting problems 07:40 What to teach 13:00 The Drinking Bird 15:24 Teachers 19:30 Textbooks 25:40 Choosing what to study 28:50 Conforming 32:05 Passion 35:23 Creating 38:48 What is school for?

Seth Godin joins us to explain the generosity of authority. Talking Points What “authority” means to Seth The first things that Seth thinks of when it comes to funding a mission Two different games Writing every day Levels of freelancing Imposter syndrome Podcasting Akimbo workshops Comfort zone vs. safety zone Publishing Word of mouth Writing a book Finding your alignment Making a decision Quotable Quotes “The more they charge, the more authority they actually get.” –SG “If you win the game to be the most generous, then you earn the privilege in the area where you seek to have authority, to exchange status.” –SG “If you’re not feeling like an imposter, I would argue, you’re not working hard enough.” –SG “If you think your secret is what people are paying for, you’re crazy.” –SG Related Links Seth Godin Akimbo Workshops Transcript Jonathan Stark Hello and welcome to the Business of Authority. I'm Jonathan Stark. Rochelle Moulton And I'm Rochelle Moulton. Jonathan Stark And today we are joined by legendary marketer Seth Godin. Seth, welcome to the show. Seth Godin Thank you for having me. Jonathan Stark Thank you so much for joining us. I'm very excited about this conversation. I've been thinking about it for two years, so I'll try not to pummel you with random questions that are too weird but the first we want to start with, given the show title, it's the Business of Authority, what does the word authority mean to you in the context of a business? Seth Godin That's a great place to start. I don't think it means what most people use the word authority to mean. Authority usually means what a manager has, which is power, which is the ability to get other people to do what want even if they don't want to do it. I would say that in your case what we're actually talking about is reputation. What we're talking about is a variation of trust, which is trust to the power of provability, meaning not only do I trust you but I can go to my partners, my bosses and my employees and insist that they trust you as well because you have earned that through your reputation. Jonathan Stark Yes, I love the distinction. It's not the boss kind of authority. You will "respect my authorita", fabulous. Okay, so what are first things that come to mind when someone is starting to establish authority? I think it happens over time, has a lot to do with, like you said, trust and that trust has to exist in something and that something is the audience. So, you're on a mission and authority is on a mission. They're moving toward a vision that they see in the future. They're trying to lead people to that goal. What are the first things that come to mind when you think about funding that mission by building a business around it so that you can keep doing it? Seth Godin There was a pre-question which I'll do first. Yes, as you pointed out it is in the eye of the beholder. There's a funny joke, being headed executive gets bumped off a flight on Delta and marches up to the counter and says, "Do you know who I am?", and the person behind the counter gets on the PA system and says, "Medical alert, we have someone with amnesia at the front desk. He doesn't know who he is." If she doesn't know who you are then it doesn't matter who you are and this is the McKinsey Trap. The McKinsey Trap is you're getting paid X number of dollars at McKinsey and you realize they're marking you up 4X, so you quit McKinsey and go out on your own and you can't even get paid a quarter of what you used to get paid. Well, it's the same consultant giving the same advice, so why is there a 16X difference in the comp. The reason

Embrace wonder, abundance, and playfulness with marketing guru, entrepreneur, and best-selling author, Seth Godin. With his trademark blend of humor and wisdom, Seth argues that to be a true innovator (and to be a Smart Rookie) one must embrace the beginner's mind, venture into the unknown, and dare to ship it when the time is right. He challenges us to imagine a world as carefree and creative as a Pictionary game, where the risk of guessing wrong is eclipsed by the sheer joy of participation and increases our odds of success. Seth shares his ultimate ambition to cultivate an environment where everyone feels empowered to step up to the drawing board, marker in hand, ready to sketch out their wildest ideas without fear of failure. Highlights: * 01:43 The Art of Questioning: A Key to Innovation * 06:32 The Power of Beginner's Mind and Changing Your Mind * 16:34 The Magic of The Charrette As A Creative Process * 32:20 The Power of Service and Learning Through Doing * 45:23 Closing Thoughts and Reflections About Our Guests: Seth Godin is the author of 21 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip, and Purple Cow. His book, This Is Marketing, was an instant bestseller around the world.Recently, he organized the all-volunteer community project,The Carbon Almanac. In 2023, he wrote, The Song of Significance, which is already a Bestseller. In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “Seth” into Google) is one of the most popular in the world. His podcast is in the top 1% of all podcasts worldwide. In 2018, he was inducted into the Marketing Hall of Fame. More than 40,000 people have taken the powerful Akimbo workshops he founded, including the altMBA and The Marketing Seminar. Reference: * Learn how we use the Acorn to Oak Tree exercise in our human-centered design research on our tools page . * The Practice: Shipping Creative Work by Seth Godin * The Song of Significance: A New Manifesto For Teams by Seth Godin * The Carbon Almanac by Seth Godin We want to hear from you! We'd love to hear what you observed in this episode. What did this episode leave you wondering about? What did you observe and what was said or left unsaid? Leave us a voice memo , DM us on Instagram , or send us an email, smartrookie[at]thenucleusgroup.com. Credits: * Chelsea Carlson, Podcast Art Designer * Ashley Bradford, Theme Music Artist * Sam Nash, Audio Engineer * Gabriela Acosta, Executive Producer * Smart Rookie is brought to you by brand and strategy collaborative, The Nucleus Group. Please note that our show transcript is AI generated and may not be 100% accurate. This is a public episode. If you would like to discuss this wit

Two decades ago, Business Week said today’s guest “may be the ultimate entrepreneur for the Information Age,” because he’s as focused on spreading ideas as the ideas themselves. He is a world-renowned speaker and author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. Entrepreneur said his blog was “one of the most-loved marketing blogs on the internet.” He writes about the post-industrial revolution, the way ideas spread, marketing, quitting leadership, and most of all, changing everything. Some of his most well-known books include “Linchpin,” “Tribes,” “The Dip,” and “Purple Cow.” At the time of this interview, his latest book was “This Is Marketing.” He has founded several companies including Yoyodyne and Squidoo – and he is the founder of altMBA and The Marketing Seminar, online workshops that have transformed the work of thousands of people. In recognition of his ability to create and spread powerful ideas, he was inducted into the American Marketing Association's Marketing Hall of Fame. Please join me in welcoming Seth Godin. Dive into an insightful conversation with Seth Godin as he shares wisdom on leadership, marketing, and the power of spreading ideas to create positive change in the world. In this episode, we discuss: ⭐ Seth emphasizes the importance of earning trust in leadership, discerning who genuinely aligns with your vision and those who don't. ⭐ Learn from his journey as he shares insights on accepting failure, discovering his leadership strengths, and the essence of true marketing that brings about meaningful change. ⭐ Gain valuable perspectives on education, parenting, and future skills as Seth discusses how schools cultivate compliance and the role of parents in nurturing essential skills in children. ⭐ Explore his marketing philosophy centered around clarity of purpose, understanding the audience's needs, and maintaining an abundance mindset focused on giving rather than receiving. Listen to this episode with Seth Godin for a marketing masterclass that'll leave you feeling like you've hit the jackpot of ideas! Links Seth Godin on Twitter and LinkedIn www. sethgodin.com www.seth.blog Seth’s podcast: Akimbo Sonder – n. the realization that each random passerby is living a life as vivid and complex as your own. Watch 2-minute video from “Dictionary of Obscure Sorrows.” Books mentioned in this episode: “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences” by Robbie Samuels “This is Marketing: You Can’t Be Seen Until You Learn to See” by Seth Godin Seth’s written nearly 20 books. You’ll find them all, including “Linchpin,” “Tribes,” “The Dip,” “Purple Cow” at his Amazon Author Page . On the Schmooze is a podcast that features interviews with talented professionals who have overcome challenges to achieve success. I ask probing questions, and guests share untold stories about their leadership journey and how they built and sustained their professional network. Subscribing (or following) and leaving a rating and review wherever you are listening he