Rand Fishkin

Rand Fishkin built Moz into a $30M revenue company with 130 employees, then walked away after 17 years of board conflicts and a battle with depression. Today, as co-founder of SparkToro, he runs a profitable company with just three people, has already repaid his investors, and is building a video game studio on the side. In this episode, Rand reveals why he prioritizes liking his coworkers over hiring "A players," the specific questions he and his co-founder answered before starting SparkToro, and his controversial belief that the entire VC model is fundamentally broken. What You'll Learn Why Rand prioritizes personal connection over skills and experience when hiring, and how Google's Project Aristotle research backs this up The unconventional funding model Rand created for SparkToro and Snackbar Studio that he open-sourced for other founders to use Why Rand believes there are no A players or B players, only A fit, B fit, and C fit, and how former "underperformers" became rock stars at other companies The specific pre-founding questions Rand and his co-founder answered before starting SparkToro, including "what happens if one of us gets hit by a bus?" Why Rand's number one advice for first-time founders is to go to therapy, and how emotional maturity shapes company culture The case against return-to-office: how Rand spends $20,000 every six months to bring his team to Italy and still saves money compared to a co-working space Why the games industry is extremely anti-AI and how using AI art can tank your game sales How Rand recruited Snackbar Studio's lead game designer over four years of following, engaging, and eventually flying him to Italy Where to find Rand Fishkin: LinkedIn: https://www.linkedin.com/in/randfishkin Website: https://sparktoro.com/ Book: Lost and Founder Where to find Luiz Cent: Website: https://latamcent.com/Who We Hire: https://whowehire.org/ In this episode, we cover: 00:00: Trailer Episode 2 Who We Hire - Rand Fishkin 05:00: Working with really smart people is not as fun as working with people you enjoy 11:00: When does the VC model actually make sense? Pharma, clean tech, and AI infrastructure 18:00: The TinySeed model: 130% returns in five years by avoiding moonshot bets 24:00: The four-year recruiting process: how Rand convinced an Assassin's Creed designer to co-found Snackbar Studio 30:00: Google's Project Aristotle: psychological safety as the number one predictor of team performance 36:00: There are no A players, only A fit: why former underperformers become rock stars elsewhere 42:00: Architecting companies differently: why Snackbar has more structure than SparkToro 48:00: Rand's number one advice for founders: go to therapy #SmallBusinessGrowth #FounderMindset #RemoteWorkCulture #BootstrappedStartup #PsychologicalSafety

Rand Fishkin, co-founder of SparkToro and one of the most influential voices in digital marketing history, shares research proving that AI brand recommendations are wildly inconsistent. You'd need to ask ChatGPT 1,500 times to get the same brand list in the same order twice. We discuss why AI ranking tools are selling metrics that don't exist, why Google is still 210x bigger than ChatGPT, and why brand building (not digital marketing tricks) is the real lever for AI visibility. About the Guest Rand Fishkin - Co-founder & CEO of SparkToro, co-founder of Moz and Alertmouse, author of "Lost and Founder" Chapters 00:00 - Intro 01:04 - The best thing AI has brought online 02:51 - The AI inconsistency research: 1,500 prompts for the same list 06:17 - Why AI tracking tools give you a false sense of visibility 09:16 - Is AI search actually better than Google? 11:34 - Kung Pao Chicken vs Peanut Butter: prompt variability 16:26 - What AI tracking should actually measure 20:16 - Why the best brands weren't built on digital marketing 22:43 - AI as "Spicy Autocomplete": where the hype exceeds reality 25:17 - Why AI cannot be creative 28:58 - Google is still 200x bigger than ChatGPT 31:28 - Two ways to show up in AI: base models and RAG 34:34 - Brand mentions as the real lever for AI visibility 38:10 - Zero-click marketing and the death of traffic as a metric 41:47 - Why SEO careers are more important than ever 44:39 - What brands should actually do first in March 2026 48:10 - The one thing about AI that should be killed today 52:02 - Where to find Rand Key Takeaways AI rankings don't exist Visibility percentage is the real metric Brand mentions drive AI visibility The best brands weren't built on digital marketing Your homepage is not your homepage anymore SEO is more important than ever, but the metric changed RESOURCES: Rand's AI Inconsistency Research: https://sparktoro.com/blog/new-resear... SparkToro (audience research): https://sparktoro.com Alertmouse (brand mention monitoring, free): https://alertmouse.com Connect with Rand on LinkedIn: https://linkedin.com/in/randfishkin Episode URL: https://www.nohackspod.com/episode/219-your-homepage-is-not-your-homepage-anymore-with-rand-fishkin No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted b

The third episode of the Outfoxed podcast by Hunter.io features Rand Fishkin, cofounder and CEO of SparkToro (and former cofounder of Moz). As a longtime leader in digital marketing, Rand has spent more than two decades helping companies understand where their audiences are and how to reach them effectively. His work has shaped how marketers think about SEO, audience research, and the balance between data and creativity. Today, Matt and Rand cut through the noise to talk about how SparkToro navigated a hard pivot off social media to clickstream data, why zero-click marketing changes how success is measured, and how founders can find their first 100 customers by focusing on channels they genuinely enjoy (including offline ones) instead of chasing trends. They also discuss the limits of AI-generated content and why judgment still matters more than automation. This episode offers practical lessons for founders, marketers, and creators — packed with data, candor, and grounded advice from someone who’s built and rebuilt in public. Podcast Episode Highlights: How SparkToro survived losing its primary data source and rebuilt from scratch Why your first 100 customers should come from channels you actually enjoy The rise of zero-click marketing and what it means for audience research Why AI is a useful tool but a poor substitute for human creativity About Rand Fishkin: Rand Fishkin is the cofounder and CEO of SparkToro, an audience research software company that helps marketers identify where their ideal customers spend time online. Known for his contrarian approach to entrepreneurship, Rand has earned a reputation for challenging Silicon Valley norms while building enduring, profitable companies. A Seattle native, Rand attended the University of Washington before leaving to help rescue his mother’s struggling marketing firm from debt. That company became Moz, which he co-founded in 2004 and led as CEO from 2007 to 2014. Under his leadership, Moz grew from a seven-person blog into a global, 200+ employee SaaS company that generated over $50 million in annual revenue. At Moz, Rand launched the Whiteboard Friday video series, co-authored “The Art of SEO,” and played a pivotal role in making SEO education accessible to millions at a time when the industry was notoriously secretive. He was named to BusinessWeek’s 30 Under 30 and became one of the most recognized educators in digital marketing, keynoting more than a hundred conferences worldwide. After leaving Moz in 2018, Rand cofounded SparkToro, which pioneered an alternative, transparent funding model and built tools that help marketers discover where their audiences actually spend time. His 2018 book, “Lost and Founder: A Painfully Honest Field Guide to the Startup World,” drew widespread attention for its candid take on venture capital, founder burnout, and mental health in tech. He also cofounded Snackbar Studio, an independent game company that experiments with creative funding models. He lives in Seattle with his wife, award-winning author and travel blogger Geraldine DeRuiter. Learn more about Rand and SparkToro via: https://www.linkedin.com/in/randfishkin/ https://sparktoro.com/ https://sparktoro.com/blog Credits: Podcast theme music by Transistor.fm .

A staggering 41% of marketers admit they don't do audience research nearly enough, and over half do it very infrequently. In this conversation, SparkToro co-founder Rand Fishkin breaks down why audience research has become marketing's orphaned responsibility and what it's costing companies in missed opportunities. From Fortune 500s sitting on unused data to marketers relying on ChatGPT for audience insights, Rand reveals the systematic problems preventing teams from understanding their customers. He shares how his own company discovered their biggest growth opportunity by actually talking to users, and why the channels you can't easily measure might be your biggest competitive advantage. What You’ll Learn: Why audience research consistently falls through the cracks The hidden dangers of using AI for customer insights How to identify the most underinvested marketing channels Resources: Try Sparktoro for audience research: https://sparktoro.com/ Request a free AI Audit: https://97thfloor.com/ai-audit/ Connect with Rand on LinkedIn: https://www.linkedin.com/in/randfishkin Connect with Paxton on LinkedIn: https://www.linkedin.com/in/paxtongray/ Looking for an agency that'll be worth the investment? 97th Floor creates custom, audience-first campaigns that drive pipeline and conversions. Get started here: https://97thfloor.com/lets-talk/ . About Rand Fishkin: Rand Fishkin is the co-founder and CEO of audience research platform SparkToro and indie game developer Snackbar Studio. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World. Rand was previously the cofounder of Moz, and Inbound.org, and a co-author on The Art of SEO. He’s keynoted over 100 events around the world on marketing, technology, and startup topics. Timestamps : 00:08 - Problem with audience research adoption 03:24 - SEO analogy for audience research 10:20 - Who should own audience research 19:17 - AI's role in audience research 31:35 - Serendipitous insights from research 39:51 - Google, AI, and search trends “I want to know who my potential customers are and what they do on the web so that I can target, reach them with the best possible messaging in the best places at the right time. That's marketing 101.” - Rand Fishkin

What does the future of search really look like in a world of zero-click results, AI overviews, and shifting user attention? In this episode of The Search Session podcast, Gianluca Fiorelli welcomes Rand Fishkin , one of the most recognized voices in the SEO and digital marketing world, for a candid and thought-provoking conversation. Together, they explore why SEO is thriving, how branding has become central to success, and what the rise of zero-click searches means for marketers everywhere. Rand shares his vision of marketing as a story, with Google, OpenAI, and marketers as key players, while also questioning who the true heroes really are. The discussion goes deep into how SEO supports branding—through structured data, Knowledge Graph optimization, and sentiment-driven clustering—and why memorability matters more than awareness alone. They also examine the attention shift, as TikTok, YouTube, and Reddit increasingly dominate user behavior, and search now accounts for less than 10% of online activity. This wide-ranging SEO podcast episode is packed with insights for anyone interested in the future of search, branding strategies, and the evolving role of digital marketing. If you want to understand how zero-click searches, AI, and changing platforms are reshaping the landscape, don’t miss this conversation with Rand Fishkin. This is the 28th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode: (00:05) Meet Our Guest: Rand Fishkin (04:17) SEO Through an Outsider’s Lens (10:26) AI and SEO: From Data to Creativity (17:01) From Audience Research to Zero-Click Strategy (27:06) Personalized Search and Its Impact on SEO & Branding (34:20) How Rand and Casey Henry use AI (46:30) Rand Fishkin Beyond Marketing 👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/branding-in-age-of-ai-zero-click-serps Where to find Rand Fishkin LinkedIn: https://www.linkedin.com/in/randfishkin/ X: https://x.com/randfish Website: https://sparktoro.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: https://x.com/awebranking

Rand Fishkin talks with Jason Barnard about the Lost and Founder. Rand Fishkin, the Cofounder and CEO of SparkToro and Snackbar Studio, and author of "Lost and Founder, reflects on how his public association still heavily favors his past with Moz over his current ventures like SparkToro, highlighting how deeply embedded digital narratives are and how hard they are to shift. Rand shares with Jason Barnard the realities of startups, venture capital, and the misleading myths of Silicon Valley. Rand explained the harsh truth behind venture funding—most startups fail, only a tiny few succeed, and the pressure for hypergrowth damages sustainable businesses. He emphasized the need for entrepreneurs to abandon the outdated “minimum viable product” mindset and instead build “exceptional viable products”—like his approach with SparkToro and SnackBar. They wrapped up by discussing the importance of aligning your business model with the life you actually want. Jason Barnard and Rand Fishkin agreed that resisting external pressure for rapid scaling brings lower stress and greater fulfillment. What you’ll learn from Rand Fishkin 00:00 Rand Fishkin and Jason Barnard 02:13 Where Does the Knowledge Panel of Rand Fishkin Focus More, According to Jason Barnard? 02:30 What Information Does Google Learn About Show About Rand Fishkin as Stated by Jason Barnard? 03:11 Why Has Rand Fishkin Not Yet Explored or Used the Google Learn About Feature? 03:34 What is One of the Big Frustrations of Rand Fishkin in His Efforts to Change His Brand Identity? 04:00 What Can Kalicube® Do to Change the Problem of Shifting Your Brand Identity? 04:09 Why Did the Problem With Boowa (The Blue Dog) Weigh so Heavily on Jason Barnard in Brand Identity? 04:58 How Much Has the Startup Landscape Changed Since 2018, According to Rand Fishkin? 05:35 Why Has the Reputation of Tech Companies and Entrepreneurs Declined? 06:15 Why Did Many People Inside the Industry Despise Lost and Founder When It Was Published in 2018? 07:05 What Are the Terrible, Ugly Parts of the Venture Capital System From the Book Lost and Founder? 08:00 How Does the Venture Capital Funding Model Work? 08:30 Why Does the Venture Capital Model Expect Most Startups to Fail? 09:54 Why Don’t People Talk About What Happens Inside Venture-Backed Businesses? 10:35 Why is Being in the Position of a Company Like Moz, Making Enough but Not Big Money, so Hard? 11:45 Where Does the Cupcake Theory Come From? 11:55 What is the Exceptional Viable Product Concept? 12:28 What is the Minimal Viable Product Concept? 13:36 Why Did the Lean Startup Approach Work In the Early Days of Tech but No Longer Work Today? 14:35 How Did Rand Fishkin Apply the Cupcake Model in Building Sparktoro and Snackbar? 15:00 What Did Gia and Claire From Forget the Funnel Find During Their Product Test for Sparktoro? 16:09 Why Was Rebuilding the Product Less Difficult During the Private Beta Testing Phase? 17:02 Why is the Expectation for Products in Software, Technology, and Other Fields So Much Higher Today? 17:42 What is the Common Founder Mentality in Building Products? 18:26 Why Do You Need Investor Patience and Independence When Building a Product? 19: 26 Why Do Cupcake Ventures Expect a Lifecycle Return of 10 to 15 Years From Their Investments? 20:37 How Do You Resist the Pressure From Investors Who Are Not Very Patient? 21:28 How Does Cultural Pressure From the Industry Affect Startup Founders and Their Success? 22:21 How Does Pressure Affect the Confidence and Decision-Making of Founders in Their Role? 23:22 Why is it Important to Avoid Pressure From External Parties or Culture When Building a Business? 24:05 Why is it Important for Founders to Reject Business Strategies That Do Not Fit How They Work Best? 25:16 Why Do Some Founders Avoid Scaling Fast Even if it Means Leaving Money on the Table?

Send a text Watch on YouTube for full experience! This episode contains content that may make you laugh and perhaps even cry. Viewer discretion is not needed. Learn About Snoball: Schedule Demo Website Marketing legend Rand Fishkin joins The Snoball Effect After Dark to drop some skibidi facts about marketing, audience research (SparkToro), and why blindly trusting Google is like letting a raccoon manage your retirement fund. In classic Snoball fashion, things go off the rails quickly—with absurd games, ruthless heckling, and even a surprise intervention from Rand’s wife, Geraldine DeRuiter, who effortlessly roasts the easiest target (Christian). Along the way, Rand dishes on SparkToro’s audience research wizardry and his indie game venture, Snackbar Studios, where he’s making an awesome video game about lasagna or something like that. If you like your marketing insights with a side of chaos, this one’s for you. Chapters: 00:00:00 - 00:02:39 Welcome to the Chaos Rand Fishkin enters The Snoball Effect After Dark—and immediately regrets it. 00:07:02 - 00:13:18 Warm Up: Mustache You A Question Rand defends his life choices. 00:13:19 - 00:19:59 Is Google Evil? Rand rants about Google’s decline, monopolies, and the death of “Do No Evil.” 00:28:52 - 00:32:45 Segment 1: Rant Fishkin We force Rand to rant about anything he wants while Christian must take the opposing argument, no matter what the subject is. 00:32:46 - 00:43:28 Geraldine DeReuiter Geraldine's less famous husband makes way for her surprise appearance. 00:43:29 - 00:50:51 Segment 2: Todd Talks Rand and Christian get heckled while explaining their businesses to imaginary sixth graders. 00:58:37 - 01:08:59 Segment 3: Prop A Ganda Rand and Christian pitch ridiculous billboards in an unhinged marketing showdown. Follow and chime in on LinkedIn . Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.

In this session, we’re diving into marketing on limited resources with none other than Rand Fishkin, SEO wizard and founder of SparkToro. Rand will share invaluable insights on how businesses can achieve significant marketing impact without breaking the bank. Follow Rand Fishkin on LinkedIn: https://www.linkedin.com/in/randfishkin/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

During the early years, SEO was the gas that drove the Internet engine. If you wanted your website or your business to go anywhere, the only way it could move was with the proper SEO strategy. It’s not as important as it once was, but there was a time when keyword placement, rankings, taglines, and on and on, were all part of a successful online effort. They were essential and no one was more connected to those things and how to leverage them than today’s guest. Rand Fishkin is considered by most to be one of the pre-eminent voices in SEO. He built an incredible business that focused on this service, walked away, and built SparkToro, an audience research software entity, which is moving in that same direction. He’s currently the Co-Founder and CEO of SparkToro and joins us to share interesting insights into his business journey, where he got things wrong, what he learned, and how he’s using those things in his current business, working each day to get business and life right. It’s not all about money, it’s about passion and finding your definition of success! In this episode: (3:51) – Rand talks about what he wanted to do when he grew up. (8:10) – Realizes he loves visual arts, but that’s not where his talent resides. (12:35) – Rand discusses why he was so passionate about SEO. (20:30) – Rand outlines the debt snowball his business was facing. (24:00) – Not all entrepreneurs have a safety net. (29:49) – Human and professional relationships are built on vulnerability. (34:32) – Advice to people looking to be tech entrepreneurs. (42:30) – Rand leaves Moz and suffers from depression. (47:20) – Balance in business and life, without assumptions driving you. (50:55) – Be brave enough to define success for yourself, on your terms. (52:20) – The importance of finding happiness in what you do. Our Guest Rand Fishkin is the Co-Founder and CEO of SparkToro, the makers of fine audience research software. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. If you bribe him with great pasta or fancy cocktails, he’ll pull back the curtain on big tech’s dark secrets. Resources and Links Hawke Media https://www.linkedin.com/company/hawkemedia/ https://www.instagram.com/hawkemedia/?hl=en https://hawkemedia.com/ https://twitter.com/hawkemedia https://www.facebook.com/hawkemedia/ Rank Fishkin https://sparktoro.com/team/rand https://www.linkedin.com/in/randfishkin/ https://www.instagram.com/randderuiter/?hl=en https://twitter.com/randfish Hosted on Acast. See <a style='color:grey;' targ

Summary In diesem SEPresso Podcast spricht Björn Darko mit Rand Fishkin, einem einflussreichen Experten in der SEO- und Marketingbranche. Sie diskutieren über Rands Bücher, seine Erfahrungen bei der Gründung von Moz und seine aktuellen Unternehmen SparkToro und Snackable Studio. Rand betont die Bedeutung von Content-Marketing und wie es Moz geholfen hat, Kunden zu gewinnen. Er teilt auch seine Ansichten über Venture Capital und das Wachstum von Unternehmen. Rand spricht auch über seine persönliche Entwicklung und wie er sich als öffentliche Figur verändert hat. Das Gespräch endet mit einer Diskussion über die Bedeutung von kleinen, exklusiven Konferenzen. In diesem Teil des Gesprächs diskutieren Rand Fishkin und Björn die Bedeutung von Work-Life-Balance und wie sie bei SparkToro umgesetzt wird. Rand betont die Notwendigkeit, sich auf wenige Dinge zu konzentrieren, die man gut machen kann, und alles andere zu ignorieren. Sie sprechen auch über die Unterschiede zwischen den USA und Europa, insbesondere in Bezug auf das soziale Sicherheitsnetz und die Unternehmensgründung. Rand teilt auch seine Gedanken über Liebe und Beziehungen sowie seine Beziehung zu seinem Vater. Das Gespräch endet mit einem Hinweis auf ein mögliches neues Buchprojekt von Rand. Takeaways Content-Marketing ist ein effektives Mittel, um Kunden zu gewinnen und eine Marke aufzubauen. Die Gründung eines Unternehmens sollte von der Erfahrung und den Bedürfnissen der Kunden informiert sein. Das Wachstum eines Unternehmens sollte nicht nur anhand finanzieller Kennzahlen gemessen werden, sondern auch anhand des positiven Einflusses auf die Menschen. Als öffentliche Figur ist es wichtig, persönliche Beziehungen zu pflegen und auf Resonanz und Engagement zu achten. Kleine, exklusive Konferenzen können eine wertvolle Möglichkeit sein, Beziehungen aufzubauen und sich mit anderen Experten auszutauschen. Konzentriere dich auf wenige Dinge, die du gut machen kannst, und ignoriere alles andere. Europa hat ein starkes soziales Sicherheitsnetz, während die USA eine kapitalistische Wirtschaft haben. Liebe ist nicht nur ein Gefühl, sondern auch eine Wahl und eine Aktion, die man täglich trifft. Die Beziehung zu den Eltern kann komplex sein, und es ist wichtig, die Unterschiede zu akzeptieren und zu respektieren. Rand Fishkin plant möglicherweise ein neues Buchprojekt. Chapters 00:00 Einführung und Hintergrund von Rand Fishkin 03:55 Die Bedeutung von Content-Marketing für den Erfolg eines Unternehmens 09:31 Die Rolle von Erfahrung und Kundenbedürfnissen bei der Gründung eines Unternehmens 13:53 Die Entscheidung, die Offer von HubSpot abzulehnen 24:31 Die Entwicklung einer öffentlichen Figur und die Bedeutung von Resonanz und Engagement 28:36 Die Vorteile von kleinen, exklusiven Konferenzen für den Wissensaustausch und den Aufbau von Beziehungen 32:42 Unterschiede zwischen den USA und Europa 40:11 Die Wahl und Aktion der Liebe 46:08 Die komplexe Beziehung zu meinem Vater 50:23 Ein mögliches neues Buchprojekt von Rand Fishkin

🎙️In this episode, we're joined by Rand Fishkin 🚀 , a leading figure in digital marketing. Rand highlighting his expertise in the industry. They cover the evolving landscape of digital marketing, SEO, and the impact of AI. Fishkin challenges the common belief in AI's immediate transformative role in Google's search operations, emphasizing other influential factors. The discussion explores attribution data loss, AI's role in search experiences, and the future of marketing strategies in an AI-integrated world. 🤖 Fishkin shares insights on challenges like zero-click searches and the dominance of large corporations in Google's results. Personal anecdotes and professional experiences enrich the conversation, providing a deeper understanding of strategic considerations for navigating the digital marketing landscape. 🌊 Paddle into another episode of Outstanding Humans with Sustainable Ideas 🤙 🌺 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. 🌺 Subscribe to the podcast on your favorite platform 👇 https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube 🌺 Follow Scott Martin👇 https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter 🌺 Follow Rand Fishkin👇 https://www.linkedin.com/in/randfishkin/ https://snackbarstudio.com/ https://twitter.com/randfish https://www.facebook.com/rand.fishkin/

Rand Fishkin is cofounder and CEO of SparkToro , makers of fine audience research software, and indie game developer Snackbar Studio . He’s dedicated his professional life to helping people do better marketing through his writing , videos , speaking, and his book, Lost and Founder . What We Discuss In This Episode: Get ready to challenge everything you know about marketing attribution with Rand Fishkin, who brings his formidable expertise back to The Dealer Playbook Podcast. We're tearing apart the myths that big tech wants you to believe about sales attribution, and giving you the straight talk on where your marketing efforts aacre really landing. As we exchange stories on how to stay genuine and reachable in the digital realm, Rand's commitment to personal interaction shines through, reminding us all of the human touch in the tech-saturated world of marketing. Laugh along with our musings on "Deadlock" and "Brooklyn Nine-Nine," and see how these shows mirror the multi-generational impact of social media. Then, prepare to have your mind blown by the capabilities of SparkToro, the game-changing tool that is transforming the way we research and reach our target audiences. Whether you're aiming your message at interior designers in the City of Angels or any other specific group, this episode is brimming with insights that will elevate your marketing strategy and forge deeper connections in the ever-evolving digital landscape. Thanks, Rand Fishkin! If you enjoyed this episode featuring Rand Fishkin, support us by clicking the links! Connect with Rand Fishkin on LinkedIn Listen to the full episode for insights and context from Rand Fishkin! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Connect with Michael Cirillo Connect with Michael on LinkedIn CLICK HERE to learn more about The Dealer Playbook! Sell Smarter, Not Harder AutoFi helps progressive dealers like you sell smarter, not harder—on your dealership website and, now, in your showroom, too. AutoFi solves the everyday problems dealers actually face: like bottlenecks at the sales desk, customer distrust, and decision overload. And their all-new showroom solution includes deal estimation, desking, lender routing, and an F&I menu – all in one powerful platform that bridges the gap between the CRM and DMS. Go to AutoFi.com/dealerplaybook to learn more. And start selling smarter, today. - - - Leave a Review: If you're enjoying the podcast, we'd love an honest review here . - - - Socials: Follow on LinkedIn Follow on YouTube Follow on Facebook