Rand FishkinEvery podcast appearance, updated as new ones drop

Rand Fishkin built Moz into a $30M revenue company with 130 employees, then walked away after 17 years of board conflicts and a battle with depression. Today, as co-founder of SparkToro, he runs a profitable company with just three people, has already repaid his investors, and is building a video game studio on the side. In this episode, Rand reveals why he prioritizes liking his coworkers over hiring "A players," the specific questions he and his co-founder answered before starting SparkToro, and his controversial belief that the entire VC model is fundamentally broken. What You'll Learn Why Rand prioritizes personal connection over skills and experience when hiring, and how Google's Project Aristotle research backs this up The unconventional funding model Rand created for SparkToro and Snackbar Studio that he open-sourced for other founders to use Why Rand believes there are no A players or B players, only A fit, B fit, and C fit, and how former "underperformers" became rock stars at other companies The specific pre-founding questions Rand and his co-founder answered before starting SparkToro, including "what happens if one of us gets hit by a bus?" Why Rand's number one advice for first-time founders is to go to therapy, and how emotional maturity shapes company culture The case against return-to-office: how Rand spends $20,000 every six months to bring his team to Italy and still saves money compared to a co-working space Why the games industry is extremely anti-AI and how using AI art can tank your game sales How Rand recruited Snackbar Studio's lead game designer over four years of following, engaging, and eventually flying him to Italy Where to find Rand Fishkin: LinkedIn: https://www.linkedin.com/in/randfishkin Website: https://sparktoro.com/ Book: Lost and Founder Where to find Luiz Cent: Website: https://latamcent.com/Who We Hire: https://whowehire.org/ In this episode, we cover: 00:00: Trailer Episode 2 Who We Hire - Rand Fishkin 05:00: Working with really smart people is not as fun as working with people you enjoy 11:00: When does the VC model actually make sense? Pharma, clean tech, and AI infrastructure 18:00: The TinySeed model: 130% returns in five years by avoiding moonshot bets 24:00: The four-year recruiting process: how Rand convinced an Assassin's Creed designer to co-found Snackbar Studio 30:00: Google's Project Aristotle: psychological safety as the number one predictor of team performance 36:00: There are no A players, only A fit: why former underperformers become rock stars elsewhere 42:00: Architecting companies differently: why Snackbar has more structure than SparkToro 48:00: Rand's number one advice for founders: go to therapy #SmallBusinessGrowth #FounderMindset #RemoteWorkCulture #BootstrappedStartup #PsychologicalSafety

Rand Fishkin raised $29M in VC at Moz, watched it grow to 200+ employees — and then deliberately built his next company to run on 2.5 people. SparkToro now serves 65,000+ marketers. He's simultaneously running two other companies, all on lean teams, all without a board seat or hypergrowth pressure. Rand is the co-founder and CEO of SparkToro, an audience research platform that helps marketers find where their audience actually pays attention. He invented a novel alternative capital structure — not VC, not bootstrap, a third path — with investor-friendly returns and founder-friendly control. He's also co-founder of Alertmouse (4,500+ users in its first 60 days) and Snackbar Studio (indie game studio, $2.15M raised). This conversation covers the structural and philosophical decisions behind the Chill Work Manifesto, the alt-cap model Rand designed at SparkToro, how to run three companies simultaneously as a lean portfolio founder, and why the traditional marketing playbook is breaking down for small teams. Details: The alt-cap funding structure Rand invented at SparkToro — how investors get a fair return without requiring a $1B exit, and why more founders aren't copying it How Rand designs every company to eliminate stress at the structural level: no demos, no SOC 2, no board pressure, no crunch time Why building a personal network before you build your company is the single most leveraged action a lean-team founder can take How Alertmouse grew to nearly 5,000 users in 60 days using founder market fit and a simple network activation, not ads Why venture-funded startups fail at a higher rate than restaurants — and what the restaurant analogy reveals about the right capital structure for your company The marketing flywheel model that makes Rand's companies compound over time without paid acquisition Links: SparkToro: https://sparktoro.com Alertmouse: https://alertmouse.com Chill Work Manifesto: https://sparktoro.com/blog/the-chill-work-manifesto/ Rand Fishkin on LinkedIn: https://www.linkedin.com/in/randfishkin/ SparkToro Funding Documents: https://sparktoro.com/blog/raised-a-very-unusual-round-of-funding-were-open-sourcing-our-docs/ Subscribe to Small Team Big Scale: https://scalebrate.com

What still works, and what was overhyped Hello SEO beasts. Kate Toon here – your once SEO-obsessed, slightly odd host of The Recipe for SEO Success. Today is a big, squishy, full-circle moment. After 11 years of recording (with a few gaps), 200 brilliant guests, more than 500,000 downloads, and thousands of fabulous humans taking my courses - we've arrived at the penultimate episode of this podcast. And who better to help us cross the finish line than my very first guest, the moustachioed maestro of marketing himself: Rand Fishkin. I'm keen to hear how Rand thinks the marketing market place has changed over the last decade or so. What he misses, what he's glad we've left behind. Also, where he thinks we're heading in this world of AI? We're going to talk beyond blue links and into the messy, magical world of podcasts, newsletters, communities, and those shadowy corners of the internet where great marketing quietly happens. Let's get stuck in. Tune in to learn: Stepping Away from SEO: Rand and Kate's Journey What Marketers Believe Now vs 2015 Overhyped Trends: Mobile-First, Voice Search, and AI Job Losses Which platforms work best for different types of businesses Zero-Click Results and the Future of Search What Still Works: Copywriting, PR, and Email What's next for Rand Useful resources: First episode of Recipe: SEO for small business: Interview with Rand Fishkin (NEWBIE) How to go Viral with Rand Fishkin (NEWBIE) Six Figures in Sales Head to episode notes Freebies: The Ultimate AI SEO Checklist The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Rand Fishkin, co-founder of SparkToro and one of the most influential voices in digital marketing history, shares research proving that AI brand recommendations are wildly inconsistent. You'd need to ask ChatGPT 1,500 times to get the same brand list in the same order twice. We discuss why AI ranking tools are selling metrics that don't exist, why Google is still 210x bigger than ChatGPT, and why brand building (not digital marketing tricks) is the real lever for AI visibility. About the Guest Rand Fishkin - Co-founder & CEO of SparkToro, co-founder of Moz and Alertmouse, author of "Lost and Founder" Chapters 00:00 - Intro 01:04 - The best thing AI has brought online 02:51 - The AI inconsistency research: 1,500 prompts for the same list 06:17 - Why AI tracking tools give you a false sense of visibility 09:16 - Is AI search actually better than Google? 11:34 - Kung Pao Chicken vs Peanut Butter: prompt variability 16:26 - What AI tracking should actually measure 20:16 - Why the best brands weren't built on digital marketing 22:43 - AI as "Spicy Autocomplete": where the hype exceeds reality 25:17 - Why AI cannot be creative 28:58 - Google is still 200x bigger than ChatGPT 31:28 - Two ways to show up in AI: base models and RAG 34:34 - Brand mentions as the real lever for AI visibility 38:10 - Zero-click marketing and the death of traffic as a metric 41:47 - Why SEO careers are more important than ever 44:39 - What brands should actually do first in March 2026 48:10 - The one thing about AI that should be killed today 52:02 - Where to find Rand Key Takeaways AI rankings don't exist Visibility percentage is the real metric Brand mentions drive AI visibility The best brands weren't built on digital marketing Your homepage is not your homepage anymore SEO is more important than ever, but the metric changed RESOURCES: Rand's AI Inconsistency Research: https://sparktoro.com/blog/new-resear... SparkToro (audience research): https://sparktoro.com Alertmouse (brand mention monitoring, free): https://alertmouse.com Connect with Rand on LinkedIn: https://linkedin.com/in/randfishkin Episode URL: https://www.nohackspod.com/episode/219-your-homepage-is-not-your-homepage-anymore-with-rand-fishkin No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted b

While everyone panics about ChatGPT stealing traffic and AI replacing jobs, the data tells a different story. For every search on ChatGPT, there are 373 searches on Google. AI's disruption is far less dramatic than media hype suggests. Rand Fishkin challenges this prevailing wisdom about AI's impact on B2B marketing. In this conversation, Rand and Shahin explore why consensus views are usually wrong, how to build marketing strategies around actual audience behaviour, and what Rand learnt from building Moz versus SparkToro. From audience intelligence research to radical transparency about the venture capital trap, Rand delivers insights that help B2B marketers make smarter decisions. Guest Introduction Rand Fishkin is the co-founder and CEO of SparkToro, an audience research software company, and Snackbar Studio, an indie game development studio. Previously, he founded Moz, where he grew the company from debt to $50M+ in revenue over 17 years. He's the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World and is known for his radical transparency about startup life and his contrarian takes on marketing trends. Key Topics AI's real impact on search : Data shows ChatGPT handles one search for every 373 on Google, and AI hasn't caused predicted job displacement (US unemployment remains historically low). Audience-specific research : Rather than following industry trends, marketers should investigate where their audience spends time using tools like SparkToro to discover relevant channels and influencers. Channel strategy and execution : Effective B2B marketing requires both overarching positioning strategy plus channel-specific tactical approaches for LinkedIn, email, and content platforms. Learning from hype cycles : From mobile apps to crypto, media creates fear-based narratives around technology that rarely match reality, and marketers who chase every trend waste resources. Building companies differently : Rand compares growing Moz with VC funding to building SparkToro through alternative funding, highlighting how serving investors rather than customers creates misaligned incentives. Resources & Links People: Amanda Natividad - VP of Marketing at SparkToro, referenced for her philosophy on social media algorithms and authentic engagement Companies & Tools: SparkToro - Audience research software Moz - SEO software platform Snackbar Studio - Indie game development studio ChatGPT - Large language model by OpenAI DuckDuckGo - Privacy-focused search engine Books & Resources: Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin SparkToro Funding Documents - Open-sourced funding model and incorporation docs Snackbar Studio Funding Documents - Open-sourced funding model for indie game studio Contact & Credits Host: <a href="https://www.linkedin.com/in/shahinhoda/" target="_blank

Rand Fishkin talks with Jason Barnard about the Lost and Founder. Rand Fishkin, the Cofounder and CEO of SparkToro and Snackbar Studio, and author of "Lost and Founder, reflects on how his public association still heavily favors his past with Moz over his current ventures like SparkToro, highlighting how deeply embedded digital narratives are and how hard they are to shift. Rand shares with Jason Barnard the realities of startups, venture capital, and the misleading myths of Silicon Valley. Rand explained the harsh truth behind venture funding—most startups fail, only a tiny few succeed, and the pressure for hypergrowth damages sustainable businesses. He emphasized the need for entrepreneurs to abandon the outdated “minimum viable product” mindset and instead build “exceptional viable products”—like his approach with SparkToro and SnackBar. They wrapped up by discussing the importance of aligning your business model with the life you actually want. Jason Barnard and Rand Fishkin agreed that resisting external pressure for rapid scaling brings lower stress and greater fulfillment. What you’ll learn from Rand Fishkin 00:00 Rand Fishkin and Jason Barnard 02:13 Where Does the Knowledge Panel of Rand Fishkin Focus More, According to Jason Barnard? 02:30 What Information Does Google Learn About Show About Rand Fishkin as Stated by Jason Barnard? 03:11 Why Has Rand Fishkin Not Yet Explored or Used the Google Learn About Feature? 03:34 What is One of the Big Frustrations of Rand Fishkin in His Efforts to Change His Brand Identity? 04:00 What Can Kalicube® Do to Change the Problem of Shifting Your Brand Identity? 04:09 Why Did the Problem With Boowa (The Blue Dog) Weigh so Heavily on Jason Barnard in Brand Identity? 04:58 How Much Has the Startup Landscape Changed Since 2018, According to Rand Fishkin? 05:35 Why Has the Reputation of Tech Companies and Entrepreneurs Declined? 06:15 Why Did Many People Inside the Industry Despise Lost and Founder When It Was Published in 2018? 07:05 What Are the Terrible, Ugly Parts of the Venture Capital System From the Book Lost and Founder? 08:00 How Does the Venture Capital Funding Model Work? 08:30 Why Does the Venture Capital Model Expect Most Startups to Fail? 09:54 Why Don’t People Talk About What Happens Inside Venture-Backed Businesses? 10:35 Why is Being in the Position of a Company Like Moz, Making Enough but Not Big Money, so Hard? 11:45 Where Does the Cupcake Theory Come From? 11:55 What is the Exceptional Viable Product Concept? 12:28 What is the Minimal Viable Product Concept? 13:36 Why Did the Lean Startup Approach Work In the Early Days of Tech but No Longer Work Today? 14:35 How Did Rand Fishkin Apply the Cupcake Model in Building Sparktoro and Snackbar? 15:00 What Did Gia and Claire From Forget the Funnel Find During Their Product Test for Sparktoro? 16:09 Why Was Rebuilding the Product Less Difficult During the Private Beta Testing Phase? 17:02 Why is the Expectation for Products in Software, Technology, and Other Fields So Much Higher Today? 17:42 What is the Common Founder Mentality in Building Products? 18:26 Why Do You Need Investor Patience and Independence When Building a Product? 19: 26 Why Do Cupcake Ventures Expect a Lifecycle Return of 10 to 15 Years From Their Investments? 20:37 How Do You Resist the Pressure From Investors Who Are Not Very Patient? 21:28 How Does Cultural Pressure From the Industry Affect Startup Founders and Their Success? 22:21 How Does Pressure Affect the Confidence and Decision-Making of Founders in Their Role? 23:22 Why is it Important to Avoid Pressure From External Parties or Culture When Building a Business? 24:05 Why is it Important for Founders to Reject Business Strategies That Do Not Fit How They Work Best? 25:16 Why Do Some Founders Avoid Scaling Fast Even if it Means Leaving Money on the Table?

Marie Tepman and Brittany Jones are on The Property Management Show, interviewing Rand Fishkin, co-founder of Moz and founder of SparkToro, about the changing landscape of digital marketing. This is only Part 1 of our discussion, which includes a look at the shift from SEO-centric strategies to a more diverse approach, the distinction between platforms of influence and entertainment, and the challenges of marketing attribution. Introducing Rand Fishkin Rand Fishkin is a name that’s synonymous with the world of SEO and digital marketing. He founded Moz, which revolutionized SEO tools and education for marketers. He wrote a book called Lost and Founder, an honest take on what it’s like to be part of the start-up world and follows the journey of a founder. Recently, he’s been making waves with his new venture, SparkToro, which is changing the way marketers like us understand and target different kinds of audiences. A Changing SEO Landscape For the longest time, Rand was a prominent voice in SEO and content marketing. He was known to say that everything starts with keywords and data. Recently, there’s been a pivot to the opposite sort of thinking. We asked him to explain his pivot and his new view on digital marketing. When you have a hammer, every problem looks like a nail. In the world of digital marketing, there are hundreds of channels and opportunities to reach an audience and build a brand and show off. Because he was addicted to and grew up in the SEO world, his focus was on: Target keywords Building links Making website accessible to search engines Optimizing everything It was all viewed through the SEO lens when it came to marketing. Two things happened to cause a pivot in the way he approaches digital marketing: Over the last six seven years, and especially since the pandemic, almost everyone is doing decent SEO . There was a big opportunity from 2000 to 2015. It was remarkable what you could do if you had any kind of savvy around SEO. You could be in the bottom 40 percent of SEO skills and still get a lot of traffic. Google was growing. There was more competition. Now, every smart business owner in every region and ever industry knows what they’re doing with basic SEO. It’s not the competitive advantage it once was. Demand is not growing. Google has acquired every human with an internet connection. There’s not a lot of growth left for them. They have 91 percent of the market share in the U.S. and about 95 percent of the market share globally. With no room for growth, Google has had to change the game. Now, we’re seeing Zero-click searches where people get information without even having to click on a link. Google provides it right there in the search results. That’s great for consumers, but frustrating if you’re a business owner looking for traffic. Google is using your own content and taking clicks and traffic away from you. These forces combined to mean that SEO is not the golden opportunity it once was. If you’re creative and entrepreneurial, you look for other opportunities. That’s what Rand has done. <img decoding="async" class="alignleft size-medium wp-image-234326" src="https://fahstagingus.wpengine.com/wp-content/uploads/2024/02/influence-vs-entertainment-min-300x225.png"

Marie Tepman and Brittany Jones are on The Property Management Show, interviewing Rand Fishkin, co-founder of Moz and founder of SparkToro, about the changing landscape of digital marketing. This is only Part 1 of our discussion, which includes a look at the shift from SEO-centric strategies to a more diverse approach, the distinction between platforms of influence and entertainment, and the challenges of marketing attribution. Introducing Rand Fishkin Rand Fishkin is a name that’s synonymous with the world of SEO and digital marketing. He founded Moz, which revolutionized SEO tools and education for marketers. He wrote a book called Lost and Founder, an honest take on what it’s like to be part of the start-up world and follows the journey of a founder. Recently, he’s been making waves with his new venture, SparkToro, which is changing the way marketers like us understand and target different kinds of audiences. A Changing SEO Landscape For the longest time, Rand was a prominent voice in SEO and content marketing. He was known to say that everything starts with keywords and data. Recently, there’s been a pivot to the opposite sort of thinking. We asked him to explain his pivot and his new view on digital marketing. When you have a hammer, every problem looks like a nail. In the world of digital marketing, there are hundreds of channels and opportunities to reach an audience and build a brand and show off. Because he was addicted to and grew up in the SEO world, his focus was on: Target keywords Building links Making website accessible to search engines Optimizing everything It was all viewed through the SEO lens when it came to marketing. Two things happened to cause a pivot in the way he approaches digital marketing: Over the last six seven years, and especially since the pandemic, almost everyone is doing decent SEO . There was a big opportunity from 2000 to 2015. It was remarkable what you could do if you had any kind of savvy around SEO. You could be in the bottom 40 percent of SEO skills and still get a lot of traffic. Google was growing. There was more competition. Now, every smart business owner in every region and ever industry knows what they’re doing with basic SEO. It’s not the competitive advantage it once was. Demand is not growing. Google has acquired every human with an internet connection. There’s not a lot of growth left for them. They have 91 percent of the market share in the U.S. and about 95 percent of the market share globally. With no room for growth, Google has had to change the game. Now, we’re seeing Zero-click searches where people get information without even having to click on a link. Google provides it right there in the search results. That’s great for consumers, but frustrating if you’re a business owner looking for traffic. Google is using your own content and taking clicks and traffic away from you. These forces combined to mean that SEO is not the golden opportunity it once was. If you’re creative and entrepreneurial, you look for other opportunities. That’s what Rand has done. <img decoding="async" class="alignleft size-medium wp-image-234326" src="https://fourandhalf.com/wp-content/uploads/2024/02/influence-vs-entertainment-min-300x225.png" alt="person on phone

“When you’re in debt to the truth, the interest rate sucks.” That’s just one of many so-true-it-hurts gems in Rand Fishkin’s 2018 book Lost and Founder , an accounting of his leadership journey through the often-Faustian bargain of building a company through venture funding, for all but a select few types of start-ups who do benefit from that route. In this conversation, he shares why he dislikes the term lifestyle business, how he views some of his biggest business regrets in hindsight, his definition of chill work , and how he’s building his new business through open-sourced angel funding (and profit sharing) with a Delightfully Tiny Team of three. More About Rand : Rand Fishkin is the co-founder and CEO of SparkToro , makers of fine audience research software. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World . When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter . If you bribe him with great pasta or fancy cocktails, he’ll pull back the curtain on big tech’s dark secrets. 📝 Permission: Hire an outside expert, a consultant or an agency, to do that thing that you know your business could benefit from. 🔗 Resources Mentioned Rand on the web , IG: @randderuiter , Twitter , LinkedIn , Facebook , Mastadon: @randfish Companies : Tiny Seed Capital , HubSpot , SparkToro Parable : “We’ll See” 📚 Books Mentioned Lost and Founder by Rand Fishkin All Over the Place by Geraldine DeRuiter Free Time: Lose the Busywork, Love Your Business Pivot: The Only Move That Matters Is Your Next One Life After College 🎧 Related Episodes Office Hours with Spencer Rascoff : SEO Guru Rand Fishkin of SparkToro and Moz Reveals Why He Thinks Venture Funding isn't Always the Right Path for Start-ups Free Time : 016: IP Licensing with Lee LeFever 🌟 Enjoying the show? The best way to thank us is by leaving a rating or review ❤️ Join our private BFF community for Heart-Based Business owners 💌 Subscribe to the Time Well Spent newsletter: http://itsfreetime.com/join 🛠 Get instant access to the Free Time Toolkit: http://itsfreetime.com/toolkit 💬 I’d love to hear what’s on your mind! Take the Free Time listener s

When Rand Fishkin accidentally stumbled upon the software model in 2007, his rocket ship of success grew from zero to $30 million in revenue and millions of visitors, yet the challenge of selling his product in the early days of SaaS software was anything but easy. You will learn how entrepreneurs built their path to success and the software products they used to help them get there. Rand Fishkin is the founder of MOZ and SparkToro, two successful companies in the SEO and digital marketing industry. He has been involved in the SEO industry for over 15 years and is known for his transparent and genuine approach to business. Rand Fishkin was never good at running an agency, so when he and his partner stumbled on the idea of a software product and put up a Paypal paywall, it took off like a rocket ship. Interestingly, venture capitalists didn't believe in the idea of self-service software, but Fishkin's years of blogging enabled him to provide a discovery model for customers that was successful. By 2014, the company was worth $30 million and had 180 people on the team. Today, Spark Toro offers audience research, but the challenge lies in explaining to customers how to use it as they are not familiar with the problem. In this episode, you will learn the following: 1. How do marketers discover an audience without having to resort to illegal and unethical tactics? 2. What techniques can marketers use to gain valuable audience research data? 3. How can businesses use dark traffic and personal referrals to increase brand awareness? Resources: https://sparktoro.com Connect with Mike & Kevin: Mike’s LinkedIn Mike’s Website Kevin’s LinkedIn Kevin’s Website

Do you constantly wonder how to best market your start-up!? Rand Fishkin, best known as Moz founder and current co-founder and CEO of SparkToro and Inbound.org , joins Finola this week to discuss each step of the start-up journey and scaling for success. Rand's professional life is dedicated to helping others excel and market to their best ability through his writing, videos and speaker sessions. In this discussion, Rand delves into his journey from failure to success. We learn how Rand was ejected from the company he passionately founded and built and how it was a harsh reality. Rand also lifts the blanket from the mental and emotional struggles in business and shares how every company has a unique story to tell and that technology should be digestible and understandable for all. Further key points throughout include: An introduction to Rand Fishkin Bringing humanity and technology together The journey of an early-stage founder The leap from a side project to a successful business The benefits and drawbacks of business transparency The harrowing sadness of bidding farewell to Moz Navigating through a founder's dilemma The entrepreneur culture: The concept of learning through failure Service business VS product business The risks of launching an MVP The rise of SparkToro : audience research at your fingertips The future of marketing and the impact of GDPR Rand's advice for aspiring entrepreneurs "Execution is something where you can start low, but if your idea is great, you will be carried forward on the strength of that idea. However, you start with a bad idea, and you could get great at execution, and still not end up anywhere." – Rand Fishkin. Resources: Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin https://www.amazon.com/Lost-Founder-Painfully-Honest-Startup-ebook/dp/B074DGYVD5?ref_=ast_sto_dp Moz Whiteboard Friday Series <span style="font-weight: 400

In this episode of The Marketing Plan Podcast , we interview digital marketing guru Rand Fishkin. Rand is well known in the SEO industry for starting one of the most popular SEO-related websites, Moz.com (he was formerly known as the “Wizard of Moz.”) But Rand has since moved on to start the audience research software company, SparkToro – and do LOTS of other things not related at all to SEO. During this interview, we learn how Rand first got into digital marketing (hint: it involves his mom!) We also learn some key digital marketing strategies that will help your business grow. Just some of these amazing (and Rand om) tips and strategies include: How to create an influence map. Why your job as a marketer is to concentrate on 1-3 media channels that make the most sense for you. (According to Rand, you need to combine your passion and interest and focus on the marketing channels where you can provide unique value that’s different than your competition.) The four types of research you should do to find out more about your customers and your competitors. Learn some great tools that you can use to find crucial data and information you need to gain insights about your audience. Video marketing strategies. Tips on where you should upload your videos – and YouTube is not always the best place! What the biggest mistake marketers are making right now. Why local business owners should be trying to get interviewed on podcasts – and how they can capitalize on those interviews to help their local businesses. Rand’s thoughts on retargeting and display advertising. Why you should focus on the marketing that you’re personally passionate about and you bring unique value to. And More! Rand isn’t known for all his amazing digital marketing knowledge for nothing! If you want to up your digital marketing game and get ahead, this episode is one you should listen to. The depth and breadth of knowledge he shares is amazing! Watch the YouTube Video of the Podcast Interview With Rand Fishkin Rand and I had a TON of fun doing this interview! (I mean LOTS of fun!) I’d highly recommend that you watch the video on YouTube so you can see all the fun we had and how totally cool Rand is – for real! You can check out the video on The Marketing Plan Podcast YouTube Channel . How to Reach Rand Fishkin Rand Fishkin is co-founder and CEO of audience research software startup, SparkToro . He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. If you bribe him with great pasta or fancy cocktails, he’ll happily pull back the curtain on big tech’s dark secrets. Folks are welcome to sign up for a forever free SparkToro account at https://sparktoro.com/ Twitter: https://twitter.com/randfish

Send us Fan Mail On this episode of Coffee N° 5, Lara sits down with analytics expert Rand Fishkin. Rand is the CEO of SparkToro and a leader in the world of search engine optimization. He and Lara enjoy a conversation in which they discuss the importance of knowing your audience on a deeper level, how to use competitor research to your company’s advantage, and why raising venture capital was surprisingly not a good idea for his business. What you’ll learn: Rand explains that when it comes to SEO, keywords are just the beginning. SEO is about truly knowing your audience, understanding their behavior, and recognizing their diversity. Rand explains why Google is not the only source of information that users will search. He tells Lara that marketers might be limiting themselves if they think SEO is just about ranking on Google. Rand tells Lara the one marketing tool that was extremely powerful 25 years ago and is still powerful and valuable to entrepreneurs today. Rand Fishkin is cofounder and CEO of audience research software startup SparkToro. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book Lost and Founder . When Rand’s not working, he’s usually cooking a fancy meal for the love of his life author Geraldine DeRuiter. If you bribe him with great pasta or fancy cocktails, he’ll happily pull back the curtain on big tech’s dark secrets. For more information, don't forget to follow Rand on Instagram and LinkedIn . You can also visit Rand’s business SparkToro . Join our Facebook Group . Sign up for my free marketing masterclass . Follow our host Lara Shmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts . Support the show

To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn more about Rand Fishkin: Rand Fishkin’s LinkedIn Rand Fishkin’s Twitter Episode resources: Rand Fishkin’s Book SparkToro LinkedIn SparkToro Website SocialPilot LinkedIn SocialPilot Website The Art of Social Media is hand crafted by our friends over at: fame.so Previous guests include: Rand Fishkin of SparkToro, Sujan Patel of Mailshake, Neal Schaffer of nealschaffer.com, Mark Schaefer of Schaefer Marketing Solutions, Joe Pulizzi of The Tilt, Houston Golden of BAMF.com and Latasha James of James + Park Creative. Check out our three most downloaded episodes: The Foundations of Social Media Marketing with Rand Fishkin, CEO of SparkToro and Author of "Lost and Founder" How Content Marketing Is Reshaping Digital Marketing With Sujan Patel, Co-founder at Mailshake and MD at Ramp Ventures Building Community as the Future of Marketing with Mark Schaefer, Executive Director at Schaefer Marketing Solutions If you are interested in joining The Art of Social Media as a guest, please complete this form: fame.so/scp-guest

To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn more about Rand Fishkin: Rand Fishkin’s LinkedIn Rand Fishkin’s Twitter Episode resources: Rand Fishkin’s Book SparkToro LinkedIn SparkToro Website SocialPilot LinkedIn SocialPilot Website The Art of Social Media is hand crafted by our friends over at: fame.so Previous guests include: Rand Fishkin of SparkToro, Sujan Patel of Mailshake, Neal Schaffer of nealschaffer.com, Mark Schaefer of Schaefer Marketing Solutions, Joe Pulizzi of The Tilt, Houston Golden of BAMF.com and Latasha James of James + Park Creative. Check out our three most downloaded episodes: The Foundations of Social Media Marketing with Rand Fishkin, CEO of SparkToro and Author of "Lost and Founder" How Content Marketing Is Reshaping Digital Marketing With Sujan Patel, Co-founder at Mailshake and MD at Ramp Ventures Building Community as the Future of Marketing with Mark Schaefer, Executive Director at Schaefer Marketing Solutions If you are interested in joining The Art of Social Media as a guest, please complete this form: fame.so/scp-guest

Drawing your audience in with well-crafted content Everyone wants to go viral. (I'm doing air fingers, I know you can't see them, but believe me.) Whether it's for dancing on TikTok to a new catchy tune or for the perfect Twitter snipe, or a beautifully crafted blog post. We all dream of the traffic tsunami and the potential that has to lead to cold hard sales. But is it just a happy accident, or an artful strategy? Today I am giggly with girlish glee to have Rand Fishkin, the co-founder, and CEO of audience research startup SparkToro, on the show. He's going to explain how going viral is much more nuanced than you might think. And that if you put in the work, you can draw in the masses to your brand with well-crafted content that not only gets attention but warms the wiggly bits of your customers too. Tune in to learn: What viral content is, and how it can be used in your marketing plan Which content formats are best for going viral Rand's powerfully simple formula for creating viral content: How to hook people in How to keep them on the line How to sink deep into your audience's brain Rand's top tip for success with content marketing Useful Resources Bros., Lecce: We Eat at The Worst Michelin Starred Restaurant, Ever – Geraldine's Restaurant post Is This a Twitter Thread or a Blog Post? – Rand's Blog post Buzzsumo Head to episode notes: https://therecipeforseosuccess.com/how-to-go-viral-with-rand-fishkin-newbie/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. Where do your customers hang out? What kinds of things do they like? What publications do they read? Customer research involves a lot of leg work, so does this information even matter? How can you leverage such insight for SEO? Today, we’re talking to Rand Fishkin, founder of SparkToro and author of Lost and Founder . He is a powerhouse in the content marketing and SEO world. Some of the highlights of the show include: Background, origination, and purpose of SparkToro Reaching/Researching Audiences: Slow, frustrating, and inaccurate process Companies spend money contracting agencies for a list of top customers, blogs, podcasts, and events Bones of Audience Intelligence: 1) Identify audiences across channels; 2) Know audience density; 3) Use trustworthy and valuable metrics How to obtain, benchmark, filter, and analyze data Data Points: Which to focus on and where to get them Social Network Profiles: Report follower count and engagement Biases generate unrepresentative data influenced by SEO Significant sample sizes and diverse groups are needed for true coverage Examples of missing specific audiences SparkToro lets you find people who practice specific fields Does current audience intelligence data represent the market as a whole? Improve SEO by helping audience accomplish tasks, and identifying and broadening link sources Links: Rand Fishkin on Twitter SparkToro Lost and Founder Project Event Safe Moz SurveyMonkey Audience Nate Silver SimilarWeb Pro CoSchedule Quotes by Rand Fishkin: “If you’re looking at a social network profile, don’t just report on follower count, go look at the last 20 or 50 posts...report on how much engagement did each of those get.” “Go out there, build a company, make mistakes, just don’t make exactly the same ones I did.” “You get biased by your existing understanding of the field.”

About Rand Fishkin: Rand Fishkin is cofounder and CEO of audience research software startup, SparkToro . He’s dedicated his professional life to helping people do better marketing through his writing, videos , speaking, and his book, Lost and Founder . When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter . If you bribe him with great pasta or remarkable cocktails, he’ll happily pull back the curtain on big tech’s dark secrets. About SparkToro: SparkToro® is a software company founded by Casey Henry & Rand Fishkin. We believe high quality market research and audience intelligence should be available to everyone, not just tech giants and those with huge budgets. Learn more about audience intelligence, marketing, and the future of work at the SparkToro Blog: https://sparktoro.com/ www. baremetrics.com www.baremetrics.com/founder-chats

In this episode, we're joined by Rand Fishkin for a candid discussion about his time at Moz, his biggest regret, and how it felt to start over with SparkToro. Rand also talks about: How to build a repeatable flywheel to make marketing a competitive advantage Why buying ads is just boulder-pushing The importance of SEO (or lack thereof) His advice on team building (or choosing not to) Plus, Rand shares the unscalable tactics that he is using to fuel SparkToro's growth. -- Rand Fishkin is co-founder and CEO of audience research startup SparkToro . He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and his book, Lost and Founder . When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter . If you bribe him with great pasta or great cocktails, he’ll spill big tech’s dark secrets. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.unscalable.me

"If you start something for the first time, you're gonna make a lot of mistakes–no matter how much you've studied it and how much you've practiced. But, if you expose yourself to it a few times, you build up some of that knowledge, and then you can apply it.." – Rand Fishkin, Founder of SparkToro Join Rand Fishkin and Ben Schneider as they talk about the issues surrounding hiring talents in-house vs. outsourcing, building a cost-efficient business model, and the secret to building a successful startup with only 2 people. The road to success did not come easy for Rand Fishkin–it took hard work, dedication to his craft, and sacrifice. Building a business from scratch is hard even with a team of experts behind you, but Rand persevered despite only having himself and his partner to build SparkToro. Now, SparkToro is worth more than they could ever imagine garnering $1.2 million in investments alone. Episode Notes: To find out more about Rand Fishkin, click the following links: Facebook | Instagram | Twitter | Website To learn more about SparkToro's blog, click here To find out more about Rand Fishkin's painfully honest field guide to the startup world, "Lost and Founder," click here Connect with Ben on Instagram and on his website . Follow the podcast on Instagram @bllpodcastcom For more information and to explore other episodes, click here . Email: hello@bllpodcast.com

"If you start something for the first time, you're gonna make a lot of mistakes–no matter how much you've studied it and how much you've practiced. But, if you expose yourself to it a few times, you build up some of that knowledge, and then you can apply it.." – Rand Fishkin, Founder of SparkToro Join Rand Fishkin and Ben Schneider as they talk about the issues surrounding hiring talents in-house vs. outsourcing, building a cost-efficient business model, and the secret to building a successful startup with only 2 people. The road to success did not come easy for Rand Fishkin–it took hard work, dedication to his craft, and sacrifice. Building a business from scratch is hard even with a team of experts behind you, but Rand persevered despite only having himself and his partner to build SparkToro. Now, SparkToro is worth more than they could ever imagine garnering $1.2 million in investments alone. Episode Notes: To find out more about Rand Fishkin, click the following links: Facebook | Instagram | Twitter | Website To learn more about SparkToro's blog, click here To find out more about Rand Fishkin's painfully honest field guide to the startup world, "Lost and Founder," click here Connect with Ben on Instagram and on his website . Follow the podcast on Instagram @bllpodcastcom For more information and to explore other episodes, click here . Email: hello@bllpodcast.com

Unbottleneck Shop Talk with Rand Fishkin In this “Shop Talk” episode of Unbottleneck – the digital marketing podcast – Steve welcomes acclaimed digital marketing expert Rand Fishkin in this no nonsense conversation not to be skipped by business owners and entrepreneurs. Here’s your chance to join an informative and laid back conversation with two esteemed […] The post Shop Talk: Marketing + Entrepreneurship with Rand Fishkin appeared first on Wiideman Consulting Group .

Rand Fishkin dropped out of the University of Washington in 2000 to work full-time at his mother’s small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular community and content resource for search marketers. In 2007, Rand became CEO of SEOmoz, Inc (now called Moz), the software company he co-founded with his mom based on the blog’s success. Over 7 years as CEO, Rand grew Moz from 7 employees to 134, revenues from $800K to $29.3mm, and traffic from 1 to 30mm annual visitors. He raised two rounds of funding, led three acquisitions, and a rebrand. Rand stepped down as CEO in February of 2014 during a rough bout with depression and left the company 4 years later. He remains chairman of Moz’s board. In 2018, Rand founded SparkToro and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World In this episode, we discuss: How Rand got into SEO How Rand built his blog How to find topics to create content about The similarities of building an audience for a service-based company vs. a software company How Rand has built a dedicated community around Moz Sign up for our free weekly newsletter, The Marketing Memo , here: https://www.gattozzicollective.com/the-marketing-memo Find the show notes here: https://www.gattozzicollective.com/podcast-episodes/rand-fishkin --- Send in a voice message: https://anchor.fm/howtomarketyourdtcbrand/message

Can your business survive without Google? Does Facebook still work for marketing or is it just a jungle of politics and sensationalism? Is influencer marketing the new PR? Listen to this episode to hear Rand Fishkin’s hot and not takes on the digital marketing domain, start-up world, agency futures, mental health, and beyond. In the 100th episode of the Social PR Secrets Podcast, host Lisa Buyer interviewed Rand Fishkin, best-selling author, award-winning author of Lost and Founder and co-founder of Spark Toro. He also happens to tweet about 30x a week on the topics of marketing, tech, and startups. Rand was the founder and CEO of Moz , which he grew into the market’s biggest SEO suite, taking it from $800k to $29.3M in revenue. He is a hero in the marketing and Social PR Secrets world known for his transparency, keynotes, and strong opinions on the Silicon giants. His Whiteboard Friday series is watched by tens of thousands of marketers every week. His book, Lost and Founder: A Painfully Honest Field Guide to the Startup World is an eye-opener. Listen to find out everything Rand has to say about the ever-changing field of digital marketing. What’s Up with SEO? As digital PR professionals know, SEO is central to any successful strategy. According to Rand, the SEO field is still vibrant, but Google’s dominance is becoming a severe issue. Rand mentions the numerous statements put out by Google officials that inevitably end up disapproved. To him, the industry should stop treating these statements with such acceptance and so little skepticism. Additionally, he criticizes Google’s dominance in every digital field. Because of it, 12% of all Google searches end up taking users to another google site. Overall, Rand wishes Google was more focused on driving value to consumers and publishers rather than stealing from them. “Google is kind of like a default utility with a capitalistic model,” he said. Adding value to people’s lives is exactly what Rand does. After leaving Moz, which he founded and led for years, he started a new tool for digital marketers. SparkToro lets digital PR users know in a few seconds what any audience reads, engages with, follows, or shares online. Want to know what landscape architects in Canada are subscribing to on YouTube? SparkToro has the answer! Everything Wrong with Influencer Marketing Rand dislikes the term influencer marketing . A few years ago, influencer marketing meant finding publications and people of influence and marketing to them. That allowed businesses to reach their audience through influential third-parties. Nowadays, however, influencer marketing doesn’t mean much and doesn’t work for most businesses. If influencer marketing is defined as Instagram stars posing with a detox tea, then it doesn’t have a long life ahead, said Rand. Lisa and Rand agreed that influencer marketing 1.0 is now called digital PR and is

In this episode, I chatted with Rand Fishkin - Founder, SparkToro Topic: The SparkToro Story Rand Fishkin is the co-founder and CEO of SparkToro. He’s dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google. SparkToro is an audience intelligence platform offering a search engine to discover any target audience's influential publications, channels, and people. It is a perfect tool for marketing agencies, in-house marketers, PR agencies and SEO professionals. Discussion Topics How did Rand start his journey with Moz? The SparkToro idea - The Beginning What is SparkToro? Who is it for? Top features of SparkToro - for Marketers and SEO folks Rand's philosophy on SMBs, Personal Brand, and Brand Building And more. For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ For SMB Marketing tips, visit https://bit.ly/3hHaj8V Hosted on Acast. See acast.com/privacy for more information.

This week’s special guest is Rand Fishkin, former CEO of Moz, and most recently Founder and CEO of SparkToro. Rand speaks of the experiences that caused him to share vulnerably with other people. Listen as Sean uncovers interesting facts about Kham's and Rand's names. The three entrepreneurs also reveal advice that they would tell a 20-something year old who wants to be a millionaire. In this episode, they cover: The American entrepreneur’s obsession with wealth The Silicon Valley startup tech mentality Purpose vs profitability Breaking away from norms of masculinity Helping people and long term creating demand Success is biased Follow us @thevepodcast on Twitter & Instagram, hosted by @kinthirath and @smreils . You can also find Rand Fishkin on Twitter @randfish. —— ► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi... ► Connect with Sean on LinkedIn: https://www.linkedin.com/in/reils/ ► Special Thanks to our guest Rand Fishkin ———— For more resources: https://thevepodcast.com/

Rand Fishkin is the co-founder and CEO of SparkToro, a company that helps marketers, PR folks, entrepreneurs, and product builders to get audience intelligence without the need for expensive, time-consuming, inaccurate surveys. Before co-founding SparkToro, Rand is also the co-founder and former CEO of Moz, a company he founded with his mother after dropping out of the University of Washington 2 classes away from completing his degree. The company, which started as a blog called SEOmoz, attracted 30 million visitors annually and grew into a consulting business and now a software company. He is the author of the book Lost and Founder : A Painfully Honest Field Guide to the Startup World. In this episode… When the name Rand Fishkin comes up, many are quick to think him as the co-founder and former CEO of Moz, the multimillion-dollar software business. But what you may not be too familiar with is that Moz was built during a recession. Having come through the trenches, Rand knows all too well what it's like to grow a company in the middle of a recession. And with the increasingly negative impact of the COVID-19 pandemic on the economy, businesses are also facing the same challenging times as Rand did when he started Moz. Rand has learned many things during his time with Moz and one of them is how to best handle the direct and indirect impacts of building at a time of recession. He has since sold Moz and he founded and is currently the CEO of SparkToro. In this episode of INspiredINsider, Dr. Jeremy Weisz interviews Rand Fishkin about behind the scene stories of building Moz through a recession, why he had to step down as CEO of Moz, and the new challenges that he faced while building SparkToro. He also talks about what makes SparkToro unique in the industry and what it can do for businesses that no one else can. Stay tuned.

Listen to Shane Barker and Rand Fishkin talk all about SEO. Discover the secrets to ranking #1 on Google’s SERPs. Learn it all from the SEO Mozart and implement these ideas to improve the ranking of your website. In a time when everyone heads to search engines like Google to look for things they want, it can be challenging to grow your business without SEO. Rand Fishkin is one of the most prominent figures when it comes to SEO, and he co-founded Moz and Inbound.org. He’s also recently co-founded SparkToro and authored three books. Listen as he talks all about it on my podcast: https://shanebarker.com/podcast/rand-fishkin/ I’ve used SEO to grow my website as well. It’s helped me increase my organic traffic by nearly 12 times in just 2 years. Find out how I did it so that you can replicate my success for your website: https://shanebarker.com/blog/seo-case-study/ You Will Learn Challenges of Ecommerce Stores Rand’s Journey into Digital Marketing SEO Secrets Resources Moz Whiteboard Fridays SparkToro Guest Bio Rand Fishkin is the founder of SparkToro. And previously, he co-founded Moz and Inbound.org. He’s also the author of, “Lost and Founder: A Painfully Honest Field Guide to the Startup World,” and has previously written two more books, “Art of SEO,” and “Inbound Marketing & SEO.” Additionally, he’s a frequent traveller, speaker, and presenter. --- To reach the coveted #1 spot on the Google SERPs, you must put consistent effort into building your SEO. Get your target audience right and find those who can influence it as well. Develop your website to load smoothly and quickly on both desktops and smartphones. Make sure that it’s responsive too. You should also optimize for voice searches. Document all of this in your SEO strategy to ensure that your team follows through with it. What are the other ways you can reach the #1 position on Google? Let me know in the comments.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

EP 51: The Latest in Search Engine Optimization and Google's Anti-Trust Issues with SparkToro's Rand Fishkin In Episode 51 of Lion's Share Marketing Podcast, Tyler and Jen discuss the new in-app purchase feature on Instagram. Then, we welcome back Rand Fishkin, former Co-Founder of Moz and the Founder of SparkToro, a new audience intelligence resource. Tyler and Jen start with discussing the growing use of social media for e-commerce and retailers. Jen brings up the popularity of the Instagram's new feature to support e-commerce stores with in-app purchases, and Tyler discusses the underlying financial aspects like the potential regulation of influencer marketing by Facebook. Then, Tyler speaks with Rand Fishkin about the latest updates regarding SparkToro. Rand then discusses the common issues with survey questions and formatting that lead to possible bias by brands and their marketing leaders. Then, Rand and Tyler discuss Google's ongoing anti-trust issues and where SEO is headed. Spoiler alert: subscribing to this podcast WILL help your search rankings. We think. Finally, Rand gives his final piece of advice: the value of on your own website and email list is far greater than that of social media platforms, which will always control access to their users. Join Tyler, Jen, and Rand in their discussion on SparkToro, Google, market research, SEO, and more! Timestamps 0:00- Intro 1:14- What's In the News 7:28- Featured Guest | Rand Fishkin 8:52- Sparktoro 14:13- Common Mistakes when Conducting Marketing Research 20:30- Recent Changes in Search Engine Optimization 26:34 -Ranking Signals and Domain Authority 31:02- Advice on SEO Strategies 33:55- Advice on SEO Agencies 33:55- Key Takeaway 37:16- Outro Featured Guest | Rand Fishkin LinkedIn Lost and Founder SparkToro www.sparktoro .com In the News https://techcrunch.com/2019/03/19/instagram-checkout/ Lion’s Share Marketing Podcast Learn More About Tyler and Jen www.tylersickmeyer .com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

The Real Deal with Jason Silverman featuring Rand Fishkin – Mastering The Art Of Content Curation Welcome to this edition of THE REAL DEAL with Jason Silverman! Jason Silverman got a chance to catch up with content creating genius Rand Fishkin for a fun and truly eye opening conversation how to create engaging content for your audience. If you’re looking to take your business (and your life) to the next level, this podcast is a must! What are you waiting for?? You’re going to get a ton of value from this one! Strap yourself in and get ready! This is going to be great! A little about Rand Fishkin… Rand Fishkin uses the ludicrous title, Wizard of Moz. He’s founder and former CEO of Moz, board member at presentation software startup Haiku Deck, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand’s an unsaveable addict of all things content, search, & social on the web, from his multiple blogs to Twitter, Google+, Facebook, LinkedIn, and a shared Instagram account. In his miniscule spare time, he likes to galavant around the world with Geraldine and then read about it on her superbly enjoyable travel blog. Listen to today’s podcast and discover. What type of content is the most effective for generating leads. How often should one be creating content and where should this content go? Why is it a Bad Idea to Only Create Content for Your Specific Target Audience? What are the three different types of online contributors and how can businesses can deliver them more value? What is a comment marketing , why is it important and how can small businesses implement it properly? — Resources https://moz.com/ The post Mastering The Art Of Content Curation With Rand Fishkin appeared first on Jason M. Silverman .