Carmen SimonEvery podcast appearance, updated as new ones drop

Memorable communication isn’t about saying more—it’s making the right idea stick. No matter how compelling a presentation feels in the moment, most of what you say won’t last in your audience’s memory. The key isn’t trying to make people remember everything — it’s ensuring they remember what matters most. Carmen Simon is a cognitive neuroscientist, author, and expert on how the brain pays attention and forms memories. Her research explores how communication can move beyond passive listening and become an experience the brain actually holds onto. “The way we come to know the world is through the interaction of brain, body, and environment,” she explains. “The more you invite your audiences to interact with anything, especially physically, the more you impact cognition.” In this Quick Thinks episode of Think Fast Talk Smart , Simon and host Matt Abrahams explore practical, research-backed ways to make communication more memorable. They discuss why handwriting notes can deepen understanding, how curiosity and tension capture attention, and why communicators should avoid overwhelming audiences with too much information. Instead, Simon encourages speakers to structure ideas so audiences can recognize patterns and return to a clear core message. Episode Reference Links: Carmen Simon Carmen’s Book: Impossible to Ignore Ep.39 Brains Love Stories: How Leveraging Neuroscience Can Capture People's Emotions Connect: Premium Signup >>>> Think Fast Talk Smart Premium Email Questions & Feedback >>> hello@fastersmarter.io Episode Transcripts >>> Think Fast Talk Smart Website Newsletter Signup + English Language Learning >>> FasterSmarter.io Think Fast Talk Smart >>> LinkedIn , Instagram , YouTube Matt Abrahams >>> LinkedIn Chapters: (00:00) - Introduction (00:34) - Embodied Cognition Explained (02:47) - The Impact of Environme

People are forgetful. Here’s how to make your messages more memorable. After any presentation, your audience will forget about 90% of what you said. That’s okay, says Carmen Simon — just make sure they remember the right 10%. Simon is a cognitive neuroscientist, speaker, author, and expert on how the brain processes and retains information. Her research reveals a humbling truth: “We forget our lives almost as quickly as we live them,” she says. But instead of fighting our forgetfulness, Simon believes we can work with it — by getting intentional about what we want people to remember. “So many people aspire at attention and memory, but very few really know what they want to be memorable for,” she says. “Ask the question: what is my 10% message?” In this episode of Think Fast, Talk Smart , Simon and host Matt Abrahams discuss how to distill your communication for maximum memorability. Whether you're pitching an idea or presenting to a team, Simon’s practical techniques will help you ensure your 10% message is the one your audience takes away. Episode Reference Links: Carmen Simon Carmen’s Book: Impossible to Ignore Ep.39 Brains Love Stories: How Leveraging Neuroscience Can Capture People's Emotions Connect: Premium Signup >>>> Think Fast Talk Smart Premium Email Questions & Feedback >>> hello@fastersmarter.io Episode Transcripts >>> Think Fast Talk Smart Website Newsletter Signup + English Language Learning >>> FasterSmarter.io Think Fast Talk Smart >>> LinkedIn , Instagram , YouTube Matt Abrahams >>> LinkedIn Chapters: (00:00) - Introduction (00:54) - Attention vs. Memory (03:30) - Novelty & Surprise (04:51) - Why Attention Isn’t Enough (06:19) - The Power of Priming (07:52) - Priming in Business Communication (08:36) - Why Audiences Forget (11:47) - Smart Repetition </l

In this episode, Dom Hawes interviews cognitive neuroscientist Carmen Simon, uncovering how brain science can help marketers ensure their content is remembered. Carmen highlights the importance of focusing on distinctiveness and emotion to make sure your audience recalls the most crucial parts of your message. By understanding how the brain processes and retains information, marketers can begin crafting content that truly sticks, helping brands stand out in today’s crowded digital space. Key points: Why distinctiveness helps capture and keep audience attention. How emotions play a key role in enhancing memory retention. The practical application of neuroscience tools like EEGs and eye-tracking in content strategy. Defining your "10% message" to ensure you focus on what matters most to your audience. Catch the full episode for more on how neuroscience can transform your marketing approach. Competition time!🏆 For a chance to win a free copy of 'Impossible to Ignore' by Carmen Simon, PhD, simply click here and fill in the form with your answer to the question: 'I like The Unicorny Marketing Show because…' CLICK HERE TO ENTER 🍀Good luck!🍀 About Carmen Simon Dr. Carmen Simon is a cognitive neuroscientist and Chief Science officer at Corporate Visions. She is also the founder of Enhancive, an agency that helps organizations use neuroscience to create content that impacts customers’ memory and decisions. Her most popular books on customers’ attention and memory are called Impossible to Ignore and Made You Look. She also teaches at Stanford University on topics related to creating content that is memorable and actionable. After all, what is the use of memory if people don’t do anything with it? Links Full show notes: Unicorny.co.uk LinkedIn: Carmen Simon | Dom Hawes Contact: csimon@enhancive.com Website: Enhancive Sponsor: Selbey Anderson Other items referenced in this episode: How Brand Grow by Byron Sharp Thinking, Fast and Slow by Daniel Kahneman The Ehrenberg-Bass Institute for Marketing Science AML– Simple ideas for a complicated world memorable.locals.com

On this episode, Carmen Simon, PhD, joins the podcast to discuss her recent book Made You Look . She is a cognitive neuroscientist, keynote speaker, and author who is changing the way we understand attention, memory, and decision-making. She's the chief science office at CorporateVisions where she helps the world's most visible brands create memorable and actionable content using brain science. Dr. Simon also teaches at Stanford University and speaks frequently to audiences about crafting communication that is not only memorable but also sparks action! Her latest book dives into the science behind why we notice some things and ignore others. I'm thrilled to have her on the show to discuss how we can all design messages that not only attract attention but also endure in the minds of our audiences.

Episode #204 - Carmen Simon, the Cognitive neuroscientist behind the amazing 2016 book Impossible to Ignore now introduces a seismic shift to presentation slide design planning and execution with her latest book, Made You Look . Based on her extensive research on how people retain presented information, this is a textbook worth internalizing if you present or design slides. Inspirationally designed and rich in content, readers will rethink how they approach presentation flow and content design. On this episode, Troy, Nolan, and Sandy have a great time talking with Dr. Simon about how to make presentations memorable! Full Episode Show Notes https://thepresentationpodcast.com/2024/e204 Show Suggestions? Questions for your Hosts? Email us at: info@thepresentationpodcast.com Listen and review on iTunes. Thanks! http://apple.co/1ROGCUq New Episodes 1st and 3rd Tuesday Every Month

Cutting through all the noise to make yourself memorable in the marketing and business world can be a challenge. How can you claim "center stage" and stand out enough for people to remember you? According to my guest, Carmen Simon, you can do it through neuroscience. Carmen is a cognitive scientist and the author of, "Impossible to Ignore." If you want to learn how to create a memorable presentation design, great verbal delivery, and increase audience engagement, tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/236

Mitchell Levy and co-host Scott Abel interview Cognitive Neuroscientist Carmen Simon. In this episode, you'll learn how to create exceptional customer experiences with content. Carmen has spent the past decade researching what makes content memorable. She has helped businesses apply science-based guidelines to influence their own audience's memory with precision. Carmen works with clients in four ways: 1) Help craft their messages/presentations using evidence-based guidelines 2) Teach brain science workshops for creating memorable messages 3) Deliver keynote speeches about neuroscience and messaging during public events 4) conduct neuroscience research using EEG technology. Mitchell Levy is The AHA Guy at AHAthat, a self-publishing book platform for thought leaders, experts and companies to unleash their genius to the world. He is an accomplished entrepreneur who has created 20 businesses in Silicon Valley including four publishing companies that have published over 800 books. Mitchell is an international best selling author with 60 business books, has provided strategic consulting to over 100 companies, has advised over 500 CEOs on critical business issues, and has been chairman of the board of a NASDAQ-listed company. In addition to these accomplishments, he's been happily married for 28 years and regularly spends four to five weeks annually in a European country with his family and friends. Mitchell is committed to aliveness, joy, and AHA moments. To learn more about creating and sharing your AHA moments, go to AHAthat.com/Author where you can also find a link to book a strategy call. Connect to Mitchell Levy on:LinkedIn: Linkedin.com/in/MitchellLevy Facebook: Facebook.com/HappyAbout Twitter: Twitter.com/HappyAbout Google+: Plus.Google.com/+MitchellLevy Pinterest: Pinterest.com/THiNKaha Instagram: Instagram.com/Mitchell.Levy/ AHAthat: AHAthat.com Speaking site: MitchellLevy.com Consulting Site: THiNKaha.com LinkedIn Thought Leadership Best Practices Group: aha.pub/t-l-b-p Thought Leader Life: ThoughtLeaderLife.com Learn more about your ad choices. Visit megaphone.fm/adchoices

You're in for a treat because my guest is extraordinary. I love her and love everything she talked about. When I think about a neuroscientist, I think about somebody who is a nerd and sits in a lab, whatever interesting imagery comes to mind. She's got the smarts and the fire. She is a wonderful, fun human being that is super wise and is going to teach you how to improve your brain and your memory. Mostly what she's focusing on is how you can stand out, how you can enter a conversation and have people remember you, how you can do a presentation and have people remember you and retain what you told them. This is the key to success because when you are top of mind, people want to work with you, people want to engage with you. How do you stay top of mind? How do you grab someone's attention? In the past, I don't know why maybe it's my personality, I used to draw attention regardless of what I did. My friends in high school, they could sneak in late and nobody noticed but as soon as I do it until this day, everybody notices it. I'm an attention magnet somehow and in the past, I try to dim it. Sometimes I still do, but the more I talk to more interesting smart people, successful high achievers and all those freaking unbelievable experts that are here, the more I get that getting attention is not necessarily a bad thing. You want to channel it to do good in the world. You want to channel it to a place where it influences your success and the success of the people that are around you and that are working with you. We're going to learn more about that. Do you want to learn how to be more magnetizing and how to influence people for good and be a force for good? Carmen Simon is a cognitive neuroscientist, author and Founder of Memzy , a company that uses brain science to help corporation create memorable messages. Carmen consults with major corporations on human memory and on decision making processes and has developed a science-based method that helps people become memorable and drive a desired action. She's worked with AT&T, Google, Cisco, HP, McDonald's and so many more amazing brands. She's also a guest lecturer at Stanford University and speaks frequently on the importance of using brain science to craft communication. She is fantabulous. Also, I would love to hear from you if you are enjoying this. If you feel like it is valuable, then go ahead and give me a five-star review and tell me why you liked it. If you don't like it, don't tell anyone. Just kidding. Being a podcaster, it's sometimes lonely on the other side. I want to hear and be engaged with you. If this knowledge that I bring to you contribute to your life, inspires you and something that you love and fills your heart with joy, then I would be so grateful to hear from you and connect with you.

The Real Deal with Jason Silverman featuring Carmen Simon: Importance of Client First Impressions Welcome to this edition of THE REAL DEAL with Jason Silverman! Jason Silverman got a chance to catch up with author, Carmen Simon, for a fun and truly eye opening conversation about how client first impression relate to your bottom line. If you’re looking… The post Importance of Client First Impressions with Carmen Simon appeared first on Jason M. Silverman .

The Real Deal with Jason Silverman featuring Carmen Simon: Importance of Client First Impressions Welcome to this edition of THE REAL DEAL with Jason Silverman! Jason Silverman got a chance to… The post Importance of Client First Impressions with Carmen Simon appeared first on Jason M. Silverman .

Carmen Simon, PhD, is the author of Impossible to Ignore: Creating Memorable Content to Influence Decisions. A cognitive scientist, she has helped some of the world’s most visible brands craft memorable messages by focusing on how the brain works. Her sought-after keynote speeches unveil science-based techniques for getting others to see your way, remember your […] The post 97: How to Get Your Audience to Remember Your Message with Carmen Simon appeared first on TCK Publishing .

Carmen Simon is an expert in brain science, and the author of Impossible to Ignore . As a cognitive scientist, Carmen has helped some of the world's most visible brands craft memorable messages by focusing on how the brain works. She is the co-founder of Rexi Media , a presentation design and training company. You can find Carmen on Twitter @AreYouMemorable. EPISODE Becoming more memorable can influence many aspects of your life, from improving relationships, to growing your sales and brand recognition, or getting a promotion. Carmen Simon shares how you can use variables that impact how you are viewed by others, while also improving your own memory. We Discuss: How to become more memorable to move forward faster in your business or personal life. Improving your memory through visualization. Using memorability in business presentations to retain information. Becoming unpredictable to capture attention. LINKS & RESOURCES MENTIONED Impossible to Ignore Rexi Media PowerPoint Bob Newhart - Stop it Moonwalking with Einstein: The Art and Science of Remembering Everything SlideShare Carmen on Twitter GET OPTIMIZED! 1) Ask yourself: "To what extent am I predictable?" When our audience can anticipate what happens next, you're not forcing the brain to stay with you and learn. 2) Use visual cues to improve your memory. Create images in your head around anything that you want to retain, and when you think about that subject, you'll remember the image first. 3) Evoke emotion in your audience, when they become emotionally engaged they have a better chance of remembering the information. THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED <a href= "https://science.leadpages.co/leadbox/146a36973f72a2%3A15b8331d6b46dc/56