Jermaine DupriEvery podcast appearance, updated as new ones drop

In this episode of Adspeak by ADWEEK, host Jesse Kirshbaum, Chief Executive Officer of Nue Agency, sits down with Jermaine Dupri, Songwriter Hall of Famer, Grammy Award-winning producer, and founder of the So So Def recording label, to explore the intersection of culture, creativity, and marketing. Jermaine shares how he has built iconic cultural moments by creating immersive worlds around artists, brands, and ideas, from the Kriss Kross phenomenon to innovative partnerships. He explains why authentic connections to culture and audience proximity are essential for effective marketing, and how identifying unmet needs can uncover powerful business opportunities. The conversation also examines the role of trusted mentors and gatekeepers in an AI-driven era, emphasizing that technology should support, not replace, intentional, heartfelt creativity. Jermaine argues that unconventional thinking remains the ultimate competitive advantage. What You'll Learn: How to Build a "Vibe" Around Every Product The Source-First Strategy for Brand Partnerships Why "Doing Something New" Requires Hiring Differently How to Identify White Space in Culture and Markets The Peacock Effect in Marketing Why Gatekeeping and Trusted Expertise Are Making a Comeback AI as a Tool, Not a Replacement for Heart About the Guest and Host: Jermaine Dupri is a Grammy Award-winning producer, songwriter, rapper, entrepreneur, and founder of So So Def Recordings. A pioneering force in Atlanta's rise as a music powerhouse, he first gained national attention after discovering and producing Kriss Kross's chart-topping hit “Jump.” Over a career spanning four decades, Dupri has helped shape the sound of hip-hop and R&B through collaborations with artists including Mariah Carey, Usher, Janet Jackson, Bow Wow, Da Brat, and Jagged Edge. Inducted into the Songwriters Hall of Fame in 2018, he is widely recognized for blending creative vision, artist development, and cultural influence to build enduring brands and iconic musical moments. Jesse Kirshbaum is the Founder and CEO of Nue Agency, operating at the intersection of music, entertainment, and brand strategy. With more than 20 years of experience, he has built a reputation as a trusted dealmaker, connecting artists, brands, and platforms to create culturally relevant partnerships and experiences. Jesse specializes in helping organizations navigate an evolving cultural landscape, translating emerging trends into meaningful business opportunities. As both a strategist and operator, he brings ideas to life through activations, events, and partnerships that drive immediate results, foster lasting audience connections, and create long-term value. Guest Resources: Jermaine Dupri on Instagram So So Def Website Jesse Kirshbaum on LinkedIn NUE Agency Website Hosted on Acast. See acast.com/privacy for more information.

The JBP is joined by legendary producer, songwriter, and music executive, Jermaine Dupri, who begins by breaking down his spending habits at Magic City, the VERZUZ that never was with Diddy, and the state of his relationship with Bow Wow. Next, Joe asks JD about what is happening with dvsn, the greatness of Bryan-Michael Cox, why he’s never been married, and if he feels like he’s already created his magnum opus. Jermaine also discusses working with both Usher and Chris Brown, his past comments about independence in music, the best R&B groups of all time, his vegan ice cream business, and more. The JBP later reconvenes for some homie court, Cam’ron’s prank on Omar Gooding, Ish’s upcoming appearance at Invest Fest, and much more!

The JBP is joined by legendary producer, songwriter, and music executive, Jermaine Dupri, who begins by breaking down his spending habits at Magic City, the VERZUZ that never was with Diddy, and the state of his relationship with Bow Wow. Next, Joe asks JD about what is happening with dvsn, the greatness of Bryan-Michael Cox, why he’s never been married, and if he feels like he’s already created his magnum opus. Jermaine also discusses working with both Usher and Chris Brown, his past comments about independence in music, the best R&B groups of all time, his vegan ice cream business, and more. The JBP later reconvenes for some homie court, Cam’ron’s prank on Omar Gooding, Ish’s upcoming appearance at Invest Fest, and much more!

In this exclusive episode of Big Facts, we sit down with legendary producer and CEO Jermaine Dupri to dive deep into the heart of Atlanta's music scene. He shares his firsthand account of ATL's rich music history, from its early days to its global domination. Jermaine gets candid about his experiences, including the rise of iconic venues like Magic City, why he feels he's been underrated, and the crucial role of DJs in shaping the sound of a generation. Get ready for a masterclass in music and culture from one of the architects of Atlanta's sound. See omnystudio.com/listener for privacy information.

In this exclusive episode of Big Facts, we sit down with legendary producer and CEO Jermaine Dupri to dive deep into the heart of Atlanta's music scene. He shares his firsthand account of ATL's rich music history, from its early days to its global domination. Jermaine gets candid about his experiences, including the rise of iconic venues like Magic City, why he feels he's been underrated, and the crucial role of DJs in shaping the sound of a generation. Get ready for a masterclass in music and culture from one of the architects of Atlanta's sound. See omnystudio.com/listener for privacy information.

Jermaine Dupri , Hall of Fame songwriter, Grammy award winner, and producer, knows that his 'next' will require even more effort if he is to succeed. Dupri has worked with the Mount Rushmore of hip-hop, R&B, and pop for over two decades, and a fateful conversation with the artist Babyface served as the ignition point for him to try something entirely different: JD's Vegan , a line of vegan desserts. We spoke at length about his company and how he approaches challenges whether he is in the boardroom or the recording booth. Dr. Rod Berger is a keynote speaker, moderator, producer, author, and expert in strategic storytelling. Berger’s book, The Narrative Edge: Authentic Storytelling That Meets The Moment (Wiley), hits bookstores in late 2025. He draws on more than 4,000 interviews conducted worldwide for Forbes , Entrepreneur Magazine , and Fair Observer , including a cover story about former Virgin Entertainment co-founder Jason Felts, for Los Angeles Magazine , as well as various podcasts. He has captured the narratives of investors, CEOs, renowned entrepreneurs, bestselling authors, scholars, and cultural icons such as NBA legends Magic Johnson and Charles Barkley, as well as United Nations officials and Van Halen’s Sammy Hagar, while also exploring the behind-the-scenes world of Formula 1. Berger has met with the Crown Princess of Sweden, Pope Francis, United Nations officials, and NGO leaders, covering stories of water insecurity with WaterAid, the intergenerational refugee crisis faced by displaced Sudanese in Uganda, and the impacts of child marriage in Western Africa with the Le Korsa Foundation. Berger served as a guest lecturer at Vanderbilt University’s Owen Graduate School of Management for nearly two decades, focusing on the power of storytelling in business. He has partnered with The Jim Henson Company to create a television show, The Ultimate GOAT , that combines his passion for distant lands and storytelling with culture, sports, and puppetry for family programming. Berger conducts moderated keynote events that blend storytelling with live, on-stage narratives featuring cultural icons such as Opal Lee, the recipient of the Presidential Medal of Freedom, a Nobel Peace Prize nominee, and recognized as the “Grandmother” of Juneteenth. In 2023, Berger received the inaugural Pangea International Literacy Prize and delivered his TEDx Talk, “ Story is Our Currency.” He lives in Franklin, Tennessee, with his wife and two children. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week Tanya talks to Jermaine Dupri about new projects and his work with Remy Martin/Remy Producers 6th season. Learn more about your ad choices. Visit podcastchoices.com/adchoices

1:38: Weekly fan love segment 4:20: Our thoughts on En Vogue's new album "Electric Café" 7:35: Our thoughts on Chante Moore's new EP 10:22: Tinashe's new album "Joyride" 13:40: Chrisette Michele's almost surprise album "Out of Control"???? 19:32: Playa please award: Sabrina Claudio and Taylor Swift make the internet mad 24:20: Jermaine Dupri joins the podcast 25:14: "U Got It Bad" vs "Burn" 27:47: The importance of Jermaine Dupri's So So Def remixes 32:52: Developing younger acts and creating a youth movement 39:25: Why isn't JD working with the new R&B stars? 41:30: The positive/negative impact of Usher doing EDM songs 45:44: Can Major labels still push veterans like Mariah Carey and Usher? 50:25: 90's R&B artists struggling in today's music industry 57:10: Urban AC format in the 90's vs today 1:04:40: What does R&B mean to the public in 2018? 1:16:28: Mortal SoulBack: Keith Sweat vs Musiq Soulchild We're back with another episode. This one is a special SoulBack as we have one of the most important names in R&B on this week's episode. Jermaine Dupri has created an unfathomable number of R&B hits over the last three decades for artists such as Monica, Mariah Carey and Usher as well his own artists Xscape and Jagged Edge. Mr. So So Def joins us to talk about his history in the game and shares his perspective on what he sees going on in the industry. We touch on his remixes that he's done throughout his career and also talk about his work with Usher. This is an episode you don't want to miss if you want to learn more about the state of the music industry as he drops a lot of gems. We also talk about some of the new music releases from Tinashe, En Vogue and Chrisette Michele.

BHL: The Beat -- In this episode, DJ Jesse Janedy welcomes Jermaine Dupri into the studio for an exclusive interview about his career and future projects! All of this and more on BHL's The Beat! Jermaine Dupri Mauldin (born September 23, 1972), known as Jermaine Dupri or JD, is an American hip hop recording artist, record producer, songwriter and rapper. He was born in Asheville, NC and was raised in Atlanta, Georgia. He has worked with and produced Mariah Carey, Usher, Jay-Z, Nelly, Monica, Da Brat, Xscape, Janet Jackson, TLC, Aretha Franklin,Ludacris, Alicia Keys, Bow Wow, and most recently, The Rap Game season 1 winner, Miss Mulatto.

"You have to grind everyday." - Jermaine Dupri Jermaine Dupri - Hip-Hop Artist, Grammy Award Winning Music Producer, & CEO Jermaine Dupri has established a successful career as a hip-hop artist, producer, songwriter, author, and CEO of So So Def Recordings, which he founded in 1989. He has collaborated with artists such as Usher, Mariah Carey, and Nelly. In 2011, Jermaine launched Global 14, which consists of more than 1,100 groups who share common interests such as fashion, hip-hop, and R&B. Jermaine has been steadily building Global 14’s international presence including expansion into Europe and Latin America. He announced Global 14’s Latin American presence at the 2012 Portada Latin American Advertising and Media Summit. Connect With Jermaine: @JermaineDupri | Global14 | SoSoDefRecordings | Facebook Subscribe to the Outlier Newsletter: Click Here If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher Brought to you by: OUTLIER ENTREPRENEURS CLOSED FACEBOOK GROUP Request Invite