Robert CialdiniEvery podcast appearance, updated as new ones drop

Many leaders focus on what to say, but overlook something even more powerful. Before words are spoken, the mind is already forming impressions and preparing its response. The moments before communication begins is where influence truly starts. Dr. Robert Cialdini, our guest in Episode 247 of The Mindset Game® podcast, is the world's leading authority on ethical persuasion and author of two best-selling books, Influence: The Psychology of Persuasion and P re-Suasion: A Revolutionary Way to Influence and Persuade . His research shows that people do not just respond to messages — they respond to the cues, emotions and expectations already in play before a message arrives. In this episode, Dr. Cialdini reveals powerful principles that amplify influence: Why most persuasion fails before the message is ever delivered A single word that increases collaboration and buy-in The counterintuitive way leaders build trust and credibility faster How subtle cues shape creativity, openness and decision-making To learn more about Dr. Robert Cialdini and programs offered through The Cialdini Institute, visit cialdini.com . To subscribe to The Mindset Game® podcast or leave a review, visit TheMindsetGame.com or click HERE .

Ever walked away from a sale wondering, 'What just happened?' So did Dr. Robert Cialdini and it sparked a revolution in psychology. On today's episode of Power and Impact, I sit down with Dr. Robert Cialdini, psychologist and author of Influence, to unpack the universal principles that drive human behavior and persuasion. From growing up in a multicultural Milwaukee neighborhood to infiltrating sales and marketing organizations undercover, Dr. Cialdini shares the fascinating journey that shaped his groundbreaking research on influence. Together, we explore the powerful stories behind the seven principles of persuasion—reciprocity, authority, scarcity, consistency, liking, social proof, and the most recent addition, unity—and how they show up in everything from political campaigns to online reviews to handwritten notes. You'll hear how a well-timed compliment and a ticking clock once convinced a broke college student (Cialdini himself) to buy a magazine subscription he didn't want—and how that moment became the spark for a lifelong career. Whether you're a marketer, a leader, or just curious about what makes people say "yes," this episode is full of insights that will change how you see the world and how you communicate within it.

In this episode, we sit down with the legendary Dr. Robert Cialdini, author of "Influence: The Psychology of Persuasion". Known as the father of influence science, Dr. Cialdini unpacks the seven principles of persuasion and shares actionable insights on how to ethically influence others, build trust, and drive collaboration.🚀 Key Takeaways from the Episode:The difference between persuasion vs. manipulationWhy asking for advice instead of opinions leads to better collaborationThe psychology behind reciprocation and loyaltyThe power of scarcity, authority, and social proof in decision-makingHow small changes can lead to massive improvements in influenceWhether you're a product manager, leader, or entrepreneur, this conversation is packed with strategies you can apply immediately.🔗 Resources Mentioned:Influence: The Psychology of Persuasion by Dr. Robert CialdiniThe Cialdini Institute: www.cialdini.com📢 Share your biggest takeaway in the comments below!#Influence #Persuasion #RobertCialdini #Leadership #ProductManagement #Psychology #Podcast🕒 YouTube Episode Timeline0:00 Introduction – Welcoming Dr. Robert Cialdini0:32 The 7 Principles of Persuasion – Overview of the episode1:03 The Motivation Behind Discovering the Principles3:01 Persuasion vs. Manipulation – Key differences5:01 Why Asking for Advice, Not Opinions, Works Better8:28 The Power of Small Changes in Influence8:34 Principle 1: Reciprocation – The psychology behind giving first10:33 Improving Customer Loyalty Through Reciprocation12:12 The McDonald's Balloon Study – A real-world example13:10 What Makes a Gift Most Effective?16:01 The Art of Personalization in Gifts19:02 Principle 2: Liking – How similarities build rapport22:45 Negotiation Study: The Power of Commonalities24:22 How to Defend Against Manipulative Liking Techniques27:29 Shared Values: The Foundation of Long-term Relationships30:45 Principle 3: Social Proof – Reducing uncertainty33:34 Trends vs. Statistics in Social Proof38:04 Spotting Fake Reviews – Specific vs. General Comments40:19 Using Influencers for Social Proof41:09 Principle 4: Authority – Being 'an' authority vs. 'in' authority46:12 Why Precise Numbers Build Credibility48:20 Using Testimonials Effectively52:04 Red Flags for Biased Authority Opinions53:39 Principle 5: Scarcity – Fear of Missing Out (FOMO)**54:50 The Psychology of Loss Aversion56:37 Creating Ethical Scarcity Without Manipulation57:48 Principle 6: Commitment and Consistency1:00:56 Getting Team Accountability Through Public Commitment1:02:04 A Personal Example: Helping a Parent Quit Smoking1:05:10 Principle 7: Unity – From Similarity to Belonging1:09:07 Leveraging Shared Identity for Influence1:13:00 The Power of Storytelling in Communication1:16:41 How Writing Improves Clear Thinking1:17:02 Who Embodies Persuasion Principles in Business? (Warren Buffett Example)1:18:15 Where to Learn More About Dr. Cialdini's Work1:19:05 Closing Remarks & Gratitude

▶️ Book a call with Jaimie Robbins https://calendly.com/rri-coaching/coaching-information-call 🔗 Connect with Richard Robbins on Instagram https://www.instagram.com/richardlrobbins ✅ Join the RRI Agent Access Emails / https://richardrobbins.infusionsoft.app/app/form/join-rri-tribe Ethical Influence with Renowned Author, Dr. Robert Cialdini How can understanding the psychology of influence transform your real estate business? In this episode of The Richard Robbins Show, Richard and Jaimie Robbins sit down with Dr. Robert Cialdini, the world-renowned expert on influence and persuasion, to uncover the secrets behind ethical persuasion, trust-building, and sales success. Known as the "Godfather of Influence," Cialdini shares powerful insights from his bestselling books, Influence and Pre-Suasion, revealing how real estate professionals can apply proven psychological principles to build stronger relationships, establish credibility, and close more deals. The Power of Ethical Influence in Real Estate In today's fast-paced, tech-driven world, the ability to build genuine connections is more important than ever. Cialdini explains how transparency, trust, and human connection play a vital role in sales and marketing. He breaks down the principles of Pre-Suasion, teaching real estate professionals how to create the right environment for successful interactions before a conversation even begins. Key Takeaways from This Episode ✔️ Ethical Influence Wins – Influence should benefit both parties for long-term success. ✔️ Relationships Matter – People buy from those they like and trust—nurture your network! ✔️ Transparency is Key – Honesty builds credibility and strengthens client relationships. ✔️ The Power of Scarcity – Limited availability drives decision-making—use it wisely. ✔️ Testimonials Create Authority – Showcasing client success stories establishes trust. ✔ ️ Pre-Suasion is Everything – Set the stage before asking for the sale. ✔️ Human Connection Matters – Even in a digital world, face-to-face interactions are gold. ✔️ Personalization Wins – Tailored marketing creates deeper engagement and trust. ✔️ Embrace Technology, But Stay Human – Use digital tools without losing the personal touch. Why Does This Matter to Real Estate Agents? In an industry where relationships drive success, understanding the psychology of influence gives you a competitive edge. Whether you're negotiating a deal, generating leads, or building long-term client trust, these principles will help you communicate more effectively and grow your business with integrity. 🌐 Connect with Dr. Robert Cialdini > https://www.influenceatwork.com/about-dr-cialdini/ 📗Get Dr. Cialdini's book, Influence > https://www.amazon.ca/Influence-New-Expanded-Psychology-Persuasion/dp/0063136899/ref=asc_df_0063136899/?tag=googleshopc0c-20&linkCode=df0&hvadid=706753823419&hvpos=&hvnetw=g&hvrand=14074629895189463277&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9000785&hvtargid=pla-1150701260532&psc=1&mcid=1022c24598c43e0e9140af45781d21ac&gad_source=1 The Richard Robbins Show Powered By RRI Richard Robbins International Inc. 📱 1.800.298.9587 📧 info@richardrobbins.c

According to industry leaders such as Forbes, LinkedIn, and the World Economic Forum, the ability to influence and persuade others is among the top three essential soft skills in today's business world. However, it's crucial that persuasion is conducted in an ethical manner, ensuring that a favorable outcome is likely for all parties involved. Known as the "godfather of influence," Dr. Robert Cialdini has spent over 40 years conducting scientific research on how to ethically persuade others. He's the author of several New York Times bestsellers, including "Influence: The Psychology of Persuasion," which has sold over 8 million copies, and "Pre-Suasion: A Revolutionary Way to Influence and Persuade." In addition to his groundbreaking research, Dr. Cialdini has built his reputation by going undercover at used car dealerships, fundraising organizations, and telemarketing firms to observe persuasion in the wild. Numerous leading enterprises have sought his expertise, including Microsoft, Google, and Berkshire Hathaway. Through the Cialdini Institute, the world's most trusted educational institute in ethical persuasion, he has combined his knowledge into seven principles of persuasion, offering a systematic approach that anyone can use to get a "yes" more often. In Episode 212 of The Mindset Game® podcast, Dr. Cialdini discusses the following: Why ethical influence is more effective than non-ethical influence, as well as surprising results from Dr. Cialdini's research demonstrating the effects that an ethical vs. unethical culture can have on an organization's employees and bottom line Why it's crucial for leaders to develop a mindset aimed at developing a culture of ethical persuasion within their organizations A detailed description of the 7 principles of influence: reciprocation; likability; authority; social proof; commitment and consistency; scarcity; and unity To learn more about Dr. Cialdini and his programs through the Cialdini Institute, visit https://cialdini.com . To learn more about The Mindset Game podcast, visit www.TheMindsetGame.com . To subscribe, visit https://apple.co/3oAnR8I .

Uncover the purpose of wealth, the secrets to ethical persuasion, and tips to overcome rejection and skepticism. Plus, Dr. Cialdini shares his advice on maintaining a 47-year-long relationship. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com . Here's a glance at what you'll learn from Dr. Robert Cialdini in this episode: What one of the richest men in the world said is the purpose of building personal wealth Dr. Robert Cialdini shares some of the latest, most interesting research on persuasion and influence The keys that make someone an ethical influencer (PLUS: One of the best ways to influence almost anyone…) How to deal with being scared or the fear of rejection when it comes to connecting and influence Dr. Cialdini shares some of the best ways to protect yourself against manipulation and unethical influences The best way to influence skeptical people and prospects... Having a 47 years of a relationship with his partner, Dr. Cialdini shares his best advice for having a relationship that works

Dive deep into the art of persuasion with Dr. Robert Cialdini as he unveils the secrets behind effective communication. From the power of pre-suasion to leveraging emotional triggers, this episode offers a comprehensive guide to understanding human behavior and influencing decision-making processes. Highlights: "What you focus on at any given moment makes you prioritize all information that's related to that focal concept while it's still in consciousness." - Dr. Robert Cialdini "Nothing in life is as important as you think it is while you are thinking about it." - Daniel Kahneman "Whatever puts people in a state of mind or even an emotional state that's relevant to a particular choice is the one that's going to be prioritized for a short period of time." Timestamps: 00:39 - Mind Expanding Ideas 03:09 - Influential Book Moments 04:19 - Welcoming Dr. Robert Cialdini 05:29 - Difference between Influence and Pre-suasion 07:54 - Royal Caribbean Case Study 09:44 - Impact of Environmental Cues 14:12 - The Ethics of Persuasion 18:54 - The Power of Palm Reading 25:10 - Crafting Emotional States for Receptivity 32:27 - Optimizing Messaging at Every Stage

Robert Cialdini, Ph.D., a renowned expert on the psychology of influence and persuasion. Known as the "Godfather of influence," his book "INFLUENCE: The Psychology of Persuasion" is considered one of the best business books ever. He discusses the concept of unity as a lever of influence and how it differs from social proof and liking. Dr. Robert shares insights on "blue lies" and how tribalism can affect our behaviors. Dr. Robert also talked about his second edition of "Influence" and the goals of the Cialdini Institute. A fascinating conversation on understanding human behavior and increasing ethical influence. https://bit.ly/TLP-372 Key Takeaways [01:32] Dr. Robert, the "Godfather of influence," discussing his latest book "Influence" and the new concept of "unity" in persuasion. [11:02] Dr. Robert discusses "blue lies," a new form of lying that protects in-groups while harming outsiders. We explore the power of unity, the impact of social media on tribalism, and effective leadership tactics. [19:09] During this discussion, Dr. Robert delves into the concept of unity as a leadership principle and its potential impact on creating silos within organizations. We explore the role of influence in leadership and sales, emphasizing the importance of understanding human nature to achieve desirable behaviors. The conversation also touches on the evolution of language as a tool for persuasion and differentiation from other species. [25:09] We also explore the impact of dwindling attention spans and the six behavioral levers of influence. Dr. Cialdini highlights the power of triggers, such as a welcoming statement, in online interactions. He also discusses the launch of the Cialdini Institute, focusing on ethical influence and scaling up teaching programs. [34:37] Dr. Robert delves into the six behavioral levers of influence and their profound impact on marketers and digital media. He also talks about the future of artificial intelligence and how human connection will remain crucial in the age of technology. Dr. Cialdini emphasizes the power of relationships and judgment in effective influence and negotiations. [42:11] Closing quote: Remember, character may almost be called the most effective means of persuasion. — Aristotle Quotable Quotes "People say yes to those that they share a personal or professional identity with." "The idea of this connectedness, this unity of purpose, of effort and so on, those were the people who could really bring that to the surface and create the collaboration and the cooperation that you need to be a truly successful leader with a team that's dedicated to moving forward together." "If leaders in the middle management ranks start really applying the unity principle, we enforce these silos with even greater strength." "Attention spans are dwindling. And so what we need to know is those levers of influence that move people away from where they are now in the direction that we would like them to go." "Don't allow AI to be the whole package. Infuse it with connection, ways to connect statements of connection, get humanity into it, and you'll get both barrels now working in your favor." "Character may almost be called the most effective means of persuasion." (Aristotle) These are the books mentioned of Robert Cialdini Resources Mentioned The Leadership Podcast | theleadershippodcast.com Sponsored by | www.darley.com Rafti Advisors. LLC | www.raftiadvisors.com Self-Reliant Leadership. LLC | selfreliantleadership.com Robert Cialdini, Ph.D. Website | www.robertcialdinibf.com Robert Cialdini, Ph.D. YouTube | www.youtube.com/@robertcialdinibf7193 Cialdini Institute Website | https://cialdini.com/ TLP158: Prioritize The Truth - Dr. Robert Cialdini

Mastering the Art of Persuasion with Professor Robert Cialdini: Uncover the Science Meet The Masters Series: Professor Robert Cialdini My next guest is Professor Robert Cialdini. And I’m so pleased you’re going to have this opportunity to hear these ideas. I was fortunate enough to get to meet him when he was in London speaking at an event. He's an absolute expert when it comes to understanding scientific research, from proven ideas, and exactly how people are persuaded to take action. I'm certain that you'll enjoy the interview, you'll enjoy the style of Robert Cialdini, and you'll enjoy the ideas he puts forward, which can certainly help you and me to be more effective, more persuasive, and more successful in all of our interactions with other people. His various factors of influence include social proof, authority, and its 3 important parts, liking, commitment consistency, reciprocation, and obligation and scarcity. He explains why we must be a detective in understanding why and how people are influenced to do what they do. I highly recommend all of Dr. Cialdini’s books. There so so much to learn from him So, let’s go to the interview now: To find out more about Professor Robert Cialdini and his work go to: https://www.influenceatwork.com/ If you've enjoyed our session today, why not head over to our website? We have loads of resources on Product Creation, Sales, Marketing, and of course, Personal Success! I’ll see you there: https://www.theacceleratorsclub.com

Dr. Robert Cialdini has spent his entire career conducting scientific research on what leads people to say “Yes” to requests and appeals. The results of his research, his ensuing articles, and New York Times bestselling books have earned him an acclaimed reputation as a respected scientist and engaging storyteller. His books, including “Influence” and “ Pre-Suasion ,” have sold more than 7-million copies in 44 different languages. Robert is also the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. In this episode, Robert joins Greg to talk about what's changed in the 30 years between his published books; authority & credibility; the predominance of fear in our culture; and how they each teach ethics in their business courses. Episode Quotes: What is the importance of social scientists observing phenomena in the field? 6:49: I think it's crucially important for a couple of reasons. One is in the laboratory; we control or eliminate all sources that may affect our data except the ones that we are studying. That's what we try to do. Those may be the things that exist in the natural environment that could influence the effects, but we don't register their influence because we've eliminated them in the hothouse of the experimental lab. So, that's one thing. The other is we can see the power of the effects that we find in the field because if they are successful, they have overcome all of this myriad of other influences that are working on people—making decisions, making choices, in everyday situations to transcend all that ground noise that's going on, that could otherwise eliminate the effect if the effect wasn't strong enough to overpower those influences. How can we manage the constant barrage of appeals for our attention? 26:50: There's one strategy that is the most powerful in rebalancing the scales against the larger impact that a salient argument has. And that is to consider the opposite. Influence as a leadership tool 47:22: For leadership, you want influence in the long term. You want to create an aura that allows people to feel comfortable moving in your direction, even though they don't have to make a purchase or anything, but they're willing to go along with your preferences because you've established yourself as a credible source of authority for them. Show Links: Recommended Resources: Daniel Kahneman Guest Profile: Professional Profile at Arizona State University Robert Cialdini Website Robert Cialdini on Twitter Robert Cialdini on LinkedIn His Work: Influence At Work Influence, New and Expanded: The Psychology of Persuasion Pre-Suasion: A Revolutionary Way to Influence and Persuade The small BIG: small changes that spark big influence <a href="https://www.amazon.com/gp/product/B001F51X64/ref=dbs_a_def_rwt_hsch_vapi_tkin

Tune in for highlights from Robert CIaldini’s closing keynote address at ClioCon 2022. Host Christopher Anderson talks with Robert about his scientific research into influence. Robert discusses the many effects of influence in the world, shares his Six Principles of Persuasion, and explains how solid, meaningful relationships help us build our influence both personally and professionally. Robert Cialdini is president of INFLUENCE AT WORK and a New York Times bestselling author. Learn more about your ad choices. Visit megaphone.fm/adchoices

There are methods used to influence us to either buy or do something. We may even be persuaded to participate and only later on wonder how they got us to join. It is beneficial to know these seven principles that compel us to react. Today's guest is Dr. Robert Cialdini. Dr. Cialdini is an author and keynote speaker as a leading expert on influence and persuasion. His books are published in 44 different languages and have sold over 7 million copies. He's a New York Times, Wall Street Journal, and USA Today best-selling author. He's also been elected to membership in the National Academy of Sciences. Show Notes: [1:10] - Dr. Cialdini got into this field because he was easily persuaded in the past. [3:05] - Incognito, Dr. Cialdini answered as many ads and training programs he could get into to see how advertisers convinced people to buy. [4:40] - In his research, he found that there are seven principles to persuasion. [5:44] - The first principle is the principle of reciprocation. This is present in every culture. [6:57] - First someone gives you something and then you feel obligated to give back. [9:03] - Chris shares an experience at a restaurant to receive something for free that actually required him to do something first. [11:37] - Is something genuinely giving you something or trapping you into compliance? [12:19] - The second principle is the principle of "liking." You will be influenced more by those who you like. [13:48] - One way to get people to like us is to give them something which ties right into the principle of reciprocity. [16:12] - Step back from the situation and separate the salesperson from what he or she is offering. [17:18] - The next principle is the principle of social proof. If a lot of people are choosing or favoring something, it seems like something you should do, too. [18:28] - We recognize when there are fake reviews. 5 star reviews generally make us skeptical. [21:04] - Dr. Cialdini describes a study done in McDonald's that boosted sales of one menu item by 40%. [24:48] - The next principle is similar to social proof and decreases someone's uncertainty. It is the principle of authority. [25:58] - The problem with assuming someone is an expert is the appearance of actors and influencers being paid to promote. [27:34] - Ask yourself, "Is this person an authority on the topic at hand?" [28:32] - Also ask if the person is being unbiased in their testimonial. [30:19] - The next principle is the principle of consistency. [32:01] - Dr. Cialdini shares why he no longer signs petitions. The pressure to be consistent can motivate us to do things we don't want to do. [35:28] - Sometimes sales sites will list an item or booking that there are only two left at this price and list a number of people also looking at the listing. [37:38] - We don't know all the time if something is legit. [39:55] - Dr. Cialdini added a seventh principle to his book called the principle of community. [41:17] - Dr. Cialdini demonstrates how this works with a personal example. [43:11] - Be wary of promotions within your "tribe." [44:12] - Some companies will ask for collaboration to create unity and produce customer loyalty. [47:09] - Dr. Cialdini shares a story about letting people into one's house. [50:55] - Check out Dr. Cialdini's website for a Harvard article to help prevent digital attacks on your organization or business. Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review. Links and Resources: Podcast Web Page Faceb

Dr. Robert Cialdini is an internationally recognized expert on the science of influence. His book Influence is one of the most influential business and psychology books of all time, selling over five-million copies worldwide. As a social psychologist, Cialdini has conducted foundational research on compliance, social norms, and helping behavior. But he is perhaps best known for boiling influence down to several key principles. He just released an updated and expanded edition of Influence: The Psychology of Persuasion , and it’s well worth checking out! I was excited to talk with him about the new book, how he started studying influence, what made him write a book for the public at a time when academics stayed within their university walls, and how we can be effective communicators of social science findings. Things we mention in this episode: “Basking in reflected glory” (Cialdini et al., 1976 ) The “full cycle” approach to social psychology (Cialdini, 1980 ; Mortensen & Cialdini, 2010 ) Observing littering in a natural environment to study psychological questions (Cialdini & Baumann, 1981 ) Belonging to a group feels personal when your personal identity and group identity are fused (Swann & Buhrmester, 2015 ) People who are highly identified with a political party are more willing to hide evidence of tax fraud by a politician from their party (Ashokkumar, Galaif, & Swann, 2019 ) --------------- Check out my new audio course on Knowable : "The Science of Persuasion." For a transcript of this episode, visit: http://opinionsciencepodcast.com/episode/influence-with-robert-cialdini/ Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter. Join me over at Patreon: https://www.patreon.com/OpinionScience Learn more about Opinion Science and catch up on all the episodes at http://opinionsciencepodcast.com/ .

My guest today is the author of the foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. Robert Cialdini the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science. In his new edition you’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini’s Principles of Persuasion: Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research–including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction. Bio: Dr. Robert Cialdini is an award-winning behavioral scientist and author. He is the president and CEO of Influence at Work, focusing on live and virtual keynotes, streaming and online corporate training. He is a three-time New York Times bestselling author, with more than 5 million copies sold throughout the world. He is frequently referred to as the “Godfather of Influence.”

Robert Cialdini has spent his entire career researching the science of influence. This has earned him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. On this week's episode, Robert discusses how to enlist the support of your senior managers prior to making an important presentation, how companies can boost their productivity by up to 60%, and what we can learn from Warren Buffett on communication. What is Covered 05:40 - For those who haven't read Robert's book, Influence, Robert offers a quick overview on the six principles of influence. 17:25 - Why did Robert decide to write his second book, Pre-suasion? 24:15 - The best influencers cultivate relationships long before they need help. 25:40 - Warren Buffett writes an annual letter to his investors, what's so special about it? 27:45 - Be upfront with your investors. 29:45 - Behavioral science indicates that if you ask for advice, you will also gain an accomplice. 30:25 - What has Robert changed his mind about recently? 31:40 - What does Robert do to remain creative? Links And Resources: Pre-suasion: A Revolutionary Way to Influence and Persuade , a book by Robert Cialdini Influence: The Psychology of Persuasion , a book by Robert Cialdini Influence at Work Connect with Robert Cialdini on LinkedIn

Getting marketing messages right is a fine art. What if there were a few small changes you could make, tiny changes even, that could drastically improve the profit on your next marketing project? Research suggests that the key difference to the results you get can depend on how you present information before you get to your real sales pitch. Dr Robert Cialdini, the world's expert on influence and persuasion calls this Pre-Suasion. Pre-suasion involves the process of arranging for people to move in the direction of the message that we're going to send them before they experience that message. For example… When asking customers to try a new product, asking a question a particular way shot In another example, the use of specific symbols in an email produced FIVE TIMES as many sales as ones without. Two images on a website when tested against one another, with nothing else changed, netted TOTALLY different results. These aren't random incidents. They're actually the result of the deliberate use of Pre-Suasion. Now you can learn how to use Pre-Suasion to increase conversion rates in your own business. In this podcast interview with the world's expert on influence and persuasion, Robert Cialdini, you'll learn how to structure information to guide customers' attention so they buy more often. And, how to ethically influence them to buy more expensive items than they had planned to buy from you. Listen to this podcast episode with Suzi Dafnis and Dr Robert Cialdini to discover: What are the six influence principles and how they make your marketing more persuasive How to guide people to move in the direction of the message that we're going to send , before they experience that message (ie. what to do before asking for the sale) Why you should ask for your customers' advice rather than their opinions How small changes to a landing page can steer customers in a particular direction Which one tiny change to an email subject line made a 5-fold increase in sales How to use the principles of authority and social proof to boost sales conversions Where to place testimonials on your website for best results

MAKING BANK is now a weekly YouTube TV show / iTunes Podcast full of #Success and #Business with Josh. Subscribe to the Podcast MP3: bit.ly/TumblrSubscribeSubscribe to iTunes: bit.ly/JoshF_ItunesSUBSCRIBE for weekly episodes and bonuses: bit.ly/JoshFSubscribe === SUMMARY === If you have been in business for any length of time you’ve probably come across the work of Dr. Robert Cialdini whether you realize it or not. An impressive amount of the psychology that we use in marketing has its foundations in Dr. Cialdini research. If you want to be more influential in your marketing then this episode is a must-watch! Today on #MakingBank, host Josh Felber invites Robert Cialdini to discuss influence in marketing and how to sway people’s decisions to work with you. Robert is a New York Times, Wall Street Journal, and USA Today Best-Selling author. Fortune Magazine lists his book Influence in their “75 Smartest Business Books.” Robert has spent his career researching the science of influence which has earned him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. Because of his cutting-edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.” So, tune-in to hear Josh talk to Robert about some amazing tips on how to get the most out of your marketing, what he thinks set him apart from everyone else back in 80’s, and what made his book Influence so popular. As well as... ✔ Robert’s six principles of influence.✔ The best time to ask a person to make a change and why.✔ Some great examples and tips on how to influence consumers.✔ Information on the new workshop that Robert is developing. And more... === ABOUT Josh Felber === As a High-Performance Coach and Start-Up Advisor, I help business owners, entrepreneurs, & millennials understand where you can grow your business with fast proven results to obtain wealth and find freedom. A serial entrepreneur with 28+ years of starting and growing multiple multi-million dollar companies (including one with $5 Billion annual revenues), I’ve been:• 2x Best-Selling Author as a co-author with Steve Forbes & Brian Tracy• Voted the Best Personal Finance Expert in 2014 (National GOBankingRates competition)• A contributor to articles on Entrepreneur.com, Inc.com, & Forbes.com• Recognized multiple times in the National Who’s Who of Entrepreneurs• Expert guest on NBC, CBS, ABC, and FOX• Keynote Speaker• Host of Making Bank TV ShowI’ve helped my clients achieve:• Business growth from 6 to 7 figures & doubled revenues in as short as 6 months• Sales growth in 25% within 3 months using online and digital marketing• Go from 0 to $30 Million company valuation in 9 yearsGet daily Success Tips on FB: www.FB.com /JoshFelber10x Meet Josh at his WEBSITE: bit.ly/JoshFelber Read Josh’s BLOG on:

In this episode we discuss an old trick palm readers use that you can leverage to get people to do what you want, why persuasion does not lie just in the message itself, but rather in how the message is presented, what the research reveals about why the context matters as much, if not more, than the content itself, why you shouldn’t ask people for their opinion but instead ask someone for their advice, how small differences that seem trivial make a HUGE impact on human behavior, and much more with Dr. Robert Cialdini. Dr. Robert Cialdini is the president and CEO of Influence at works. He is the multi best selling author of Influence: The Psychology of Persuasion, and his latest book Pre-Suasion: A Revolutionary Way To Influence and Persuade and he is currently a regions professor eremites of psychology and marketing at the Arizona State University . Commonly referred to as “The Godfather Of Influence” Robert’s work has been featured around the world with clients such as Google, Microsoft, IBM, The Department of Justice, and more. We discuss: Research reveals that getting you to pay attention to something doesn't just reveal who you are, it makes you who you areHow small differences that seem trivial make a HUGE impact on human behaviorWhy most people don't’ recognize the subconscious priming of pre-suasionLessons from Dr. Cialdini's time as an amateur palm readerHow researchers boosted their response rate from 29% to 77.3% with one simple questionCan a photo change your ability to solve problems more effectively?How you can create a state of mind in your recipient that is consistent with the message you’re about to giveHow getting people to reflect on a particular trait that they might have can prime them to respond to what you want them to doHow you can get people to think of themselves as whatever you want them to beThis one trick palm readers use that you can leverage to get people to do what you wantPersuasion does not lie just in the message itself, but rather in how the message is presented"Tell me what you’re paying attention to, and I'll tell you who you are"Does it matter what store you’re standing in front of if you ask a woman for her number at the mall?Why Pre-suasion is "a dangerous stick of dynamite"The medium is the message, the messenger is the message, and the multitude is the message - the true power of authority and social proofWhat does the United Kingdom’s tax policy have to do with creating more influential communicationLearning what most others are doing is a message itselfContext matters as much as or more than contentHow can you ethically leverage the concepts of persuasion?One thing you can do to hack job interviews using this simple tacticWhy you shouldn’t ask people for their opinion but instead ask someone for their adviceWhy its better to ask for $75,123.00 than $75,000.Ask yourself “What is it about my message that will make it most wise for people to say yes to it”Is it possible to use pre-suasion on ourselves?How changing a simple image can improve your ability to solve problems by more than 48%The best thing you can do to prime someone for change (the simple easy thing you can to do to get people to change)And much more! Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Robert Cialdini and Pre-Suasion: A Revolutionary Way to Influence and Persuade, the One Word that Makes You More Persuasive, a 2 step process that makes anything you do much more persuasive, and much more. Robert has frequently been called the “Godfather of Influence”. He’s the CEO and President of Influence at Work: focusing on ethical influence training, corporate keynote programs, and the CMCT (Cialdini Method Certified Trainer) program as well as a Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. Here’s a glance at what you’ll learn from Professor Cialdini in this episode: Why Dr. Robert Cialdini wrote his new book “Pre-Suasion: A Revolutionary Way to Influence and Persuade”. Getting to YES: Robert shares some fascinating case studies and techniques you can use that are scientifically proven to increase the number of yes answers you receive . How to use ethical persuasion to positively impact people’s lives. This One Word Makes You More Persuasive: Research has shown that when you ask for people’s opinion – it’s a mistake. Robert explains what Pre-Suasion is and how you can use it to achieve greater success. When Persuasion Backfires: Sometimes a company’s use of persuasion can lead to a repelling of star team members while leaving only the manipulators. Here’s how to make sure this doesn’t happen to you. Robert gives you a simple 2-step process that makes anything and everything you do much more persuasive. If you want to become more influential, here’s one key skill used by the most successful persuaders in the world. Shownotes, special resources, and links from this episode can be found at: geniusnetwork.com/5