
author of Influence, frequent podcast guest
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Follow Robert Cialdini— it's freeThe Book Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini. Cialdini is best known for Influence , which identified the six principles that drive agreement — reciprocity, liking, social proof, authority, scarcity, and consistency. That book is foundational. But Pre-Suasion answers the prior question: what do the best communicators do before they make the ask? Most of us over-invest in the quality of the argument and under-invest in preparing the moment of reception. Cialdini's thirty years of research say the frame often matters as much as the fact — and the moment before the message is the most underused point of leverage in all of communication. What we cover Why the best persuaders spend more time on what happens before the pitch than on the pitch itself — and why that matters when you're handed a policy or position you didn't design The focusing illusion: whatever is focal seems important, whatever is important seems causal, and whatever isn't focal doesn't seem to matter How one word — "beast" vs. "virus" — shifted crime policy preferences by 22%, more than double the effect of gender and nearly triple party affiliation The three-gear engine of pre-suasion: attention creates importance, association spreads the effect, commitment locks it in Why asking "Do you consider yourself a helpful person?" before a request raised compliance from 29% to 77% Four mental models worth carrying around: the focusing illusion, the association bridge, the commitment lock, and the authenticity filter Why detection of influence doesn't just weaken the effect — it reverses it Agenda-setting as institutional pre-suasion: the Iraq War embedded reporter program and how attention management at scale shapes which questions the public asks Identity activation in mobilization — including what may be the most powerful five-word persuasive communication in thirty years of research The difference between attention-grabbing and pre-suasion, and why fear without an action pathway produces avoidance, not behaviour change Why mastery is in the preparation, not the performance Key Quotes " The factor most likely to determine a person's choice in a situation is not the one that counsels most wisely there. It is the one that has been elevated in attention, and thereby in privilege, at the time of the decision." - Robert Cialdini "Nothing in life is as important as you think it is while you are thinking about it." - Daniel Kahneman "Pre-suasive openers can produce dramatic, immediate shifts in people, but to turn those shifts into durable changes, it's necessary to get commitments to them, usually in the form of related behavior." - Robert Cialdini About this show Masters in Public Affairs goes deep on one book at a time — books that train the fundamental skills of public affairs practitioners. We extract the mental models that hold up across contexts, across decades, and across campaigns. Hosted by Joseph Lavoie. If you found this episode useful, share it with one friend or colleague who'd benefit. We're growing this organically, and every share helps.
Robert Cialdini is a world-leading psychologist and bestselling author whose groundbreaking research on the science of influence has shaped modern understanding of persuasion and decision-making. Often called the godfather of influence, he introduced the now-classic principles of persuasion that guide leaders, marketers, and communicators around the globe. He is the author of the seminal books Influence and Pre-Suasion, which have sold millions of copies and been translated into dozens of languages. Cialdini’s work continues to define best practices in ethical persuasion, earning him recognition as one of the most influential behavioral scientists of our time. 00:00 Introduction to Dr. Robert Cialdini 03:00 Principles of Ethical Influence 09:00 The Power of Reciprocity 15:00 Commitment and Consistency 21:00 Social Proof and Authority 27:00 Unity: The New Principle 33:00 Personal Insights and Anecdotes 39:00 Practical Applications of Influence Check Out My Social Media: Tiktok ⟶ https://www.tiktok.com/@officialtommymello Instagram ⟶ https://www.instagram.com/officialtommymello/ Facebook ⟶ https://www.facebook.com/thomasmello/ My other podcast: Home Service Expert ⟶ https://open.spotify.com/show/4WHQ3ldGThHsP1cfzNF33G Live Q&A submission form: https://homeserviceexpert.com/questions Learn more about Robert: https://en.wikipedia.org/wiki/Robert_Cialdini
He almost signed with the Detroit Tigers. But instead of a baseball career, Dr. Robert Cialdini chose a calling to study what truly moves people and how influence can be used to uplift, not manipulate. That decision led to groundbreaking research that transformed business, psychology, and leadership around the world. In this episode, Tim Storey and Dr. Cialdini explore how generosity builds trust, why reciprocity is the secret to connection, and how persuasion grounded in ethics becomes a lasting force for good. Dr. Robert Cialdini is a psychologist, bestselling author, and the world’s leading expert on influence and persuasion. His groundbreaking research and books, including Influence and Pre-Suasion , have shaped how people and organizations communicate with integrity. In This Episode, Tim and Dr. Cialdini Discuss: (00:00) Introduction (02:06) The Baseball Dream That Almost Happened (03:28) The Scout Who Changed His Life Forever (07:29) How Influence Became a Lifelong Mission (09:08) The Secret Power of Positive Persuasion (16:18) What Ethical Influence Really Means (20:05) The Truth About Motives and Integrity (22:32) Shaping Character and Influence in Children (25:26) Leadership Lessons From Phil Jackson (28:00) The Human Side of Being an Influencer (30:37) Expanding People’s Appetite for Growth (36:28) The Seven Principles of Persuasion Dr. Robert Cialdini is one of the world’s leading experts on influence and persuasion. He is the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and the President of Influence at Work. His bestselling books, Influence: The Psychology of Persuasion and Pre-Suasion , have sold millions of copies in more than 30 languages. Dr. Cialdini’s research explains why people say yes and how influence can be used ethically to build trust and cooperation. His work has shaped how leaders, businesses, and everyday people communicate. Because of his lifelong research and impact, he is often called the “Godfather of Influence.” Resources Mentioned: Influence: The Psychology of Persuasion by Dr. Robert Cialdini: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X Pre-Suasion: A Revolutionary Way to Influence and Persuade by Dr. Robert Cialdini: https://www.amazon.com/Pre-Suasion-Revolutionary-Way-Influence-Persuade/dp/1501109804 Connect with Dr. Cialdini: Website: https://www.influenceatwork.com LinkedIn: https://www.linkedin.com/in/robertcialdini Connect with Tim: Website: https://www.timstorey.com Instagram: https://www.instagram.com/timstoreyofficial YouTube: https://www.youtube.com/@MiracleMentalitywithTimStorey LinkedIn: https://www.linkedin.com/in/timstoreyofficial If this episode inspired you, leave a review and share it with someone who’s ready for their comeback. Every story has a comeback. What’s yours going to be? Self Help, Personal Growth, Mindset, Purpose, Clarity, Self Discovery, Goal Setting, Transformation, Mindfulness, Healing, Inner Peace, Renewal, Spiritual Growth, Empowerment, Self Awar
Robert Cialdini is one of the world's leading experts on influence and persuasion. He is an award-winning behavioral scientist and the president and CEO of Influence at Work . He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University, and a New York Times bestselling author who has sold 7 million books in 44 languages in his career. He is frequently referred to as the “Godfather of Influence,” and coaches clients such as Google, Microsoft, Cisco and Coca Cola. In this classic episode, Cialdini joined host Robert Glazer on the Elevate Podcast to talk about influence in leadership and much more. This episode of the Elevate Podcast is sponsored by: Shopify: shopify.com/elevate Indeed: indeed.com/elevate Framer: framer.com BambooHR: bamboohr.com/freedemo IDEO U: ideou.com/elevate Learn more about your ad choices. Visit megaphone.fm/adchoices
A History of Marketing / Episode 9 This week, I sit down with Dr. Robert Cialdini, a NYT bestselling author and Regents Professor Emeritus of Psychology and Marketing at Arizona State University. Cialdini is regarded as “The Godfather of Influence” and The Harvard Business Review describes him as “the foremost expert on effective persuasion.” This is a special conversation for me. Cialdini’s 1984 book “ Influence: Science and Practice ” is a book I’ve revisited over my career, and I’ve recommended it to several marketing colleagues. Speaking directly with Cialdini was a true honor. He’s given a handful of podcast interviews in the past, but I haven’t come across one that’s specifically focused on the marketing applications of his research. Listen to the podcast: Spotify / Apple Podcasts / YouTube Podcasts We'll also explore Cialdini’s 2016 bestseller Pre-Suasion , which is all about how to prime audiences to be persuaded before a marketing message is delivered. Along the way, we’ll ground these principles in case studies, with examples of McDonald’s, Coca-Cola and the New Coke launch, Bose, Norwegian Cruise Lines, and Berkshire Hathaway. We’ll hear how Cialdini’s principles helped Warren Buffett and the late Charlie Munger — and had reciprocal benefits for Cialdini himself. Now here it is, my conversation with Dr. Robert Cialdini . Bringing the psychology of persuasion to marketing Andrew Mitrak: Dr. Robert Cialdini, welcome to A History of Marketing. Dr. Robert Cialdini: Well, thank you, Andrew. I'm looking forward to our conversation. Andrew Mitrak: So, you are the Regents Professor Emeritus of Psychology and Marketing at Arizona State University . That word “Marketing” is officially in your professor title. That stood out to me because I think of a lot of your work as primarily psychology. So, I'm curious about what your relationship has been to the field of marketing over the years. Dr. Robert Cialdini: Well, it's always been an interest of mine because of my larger, broader interest in the psychology of influence, and of course, marketers are influencers in many situations and ways. So, I've always had an eye toward what marketers are doing, what's been successful, and what isn't successful in the marketing arena. But my role as an academic with a marketing title comes from the fact that on a sabbatical leave, I went to Stanford. I was going to write a book, a new book, the book called Pre-Suasion, and I was asked by the Associate Dean if I could teach a marketing class. I was in the business school, the GBS, because I wanted to get the advice of various professors there about my ideas. And so, they gave me an office in the business school, and they asked me to teach a course to MBAs on effective business communications. So, inside that is, of course, the marketing element, and I began teaching that course, and it was very well received. When I came back to ASU, my marketing colleagues said, "Hey, Bob, how about if you join us, get a joint appointment, not just in psychology, but also in marketing, where you can teach that course, this time sharpened to effective marketing communication
In this episode, we sit down with the legendary Dr. Robert Cialdini, author of "Influence: The Psychology of Persuasion". Known as the father of influence science, Dr. Cialdini unpacks the seven principles of persuasion and shares actionable insights on how to ethically influence others, build trust, and drive collaboration.🚀 Key Takeaways from the Episode:The difference between persuasion vs. manipulationWhy asking for advice instead of opinions leads to better collaborationThe psychology behind reciprocation and loyaltyThe power of scarcity, authority, and social proof in decision-makingHow small changes can lead to massive improvements in influenceWhether you're a product manager, leader, or entrepreneur, this conversation is packed with strategies you can apply immediately.🔗 Resources Mentioned:Influence: The Psychology of Persuasion by Dr. Robert CialdiniThe Cialdini Institute: www.cialdini.com📢 Share your biggest takeaway in the comments below!#Influence #Persuasion #RobertCialdini #Leadership #ProductManagement #Psychology #Podcast🕒 YouTube Episode Timeline0:00 Introduction – Welcoming Dr. Robert Cialdini0:32 The 7 Principles of Persuasion – Overview of the episode1:03 The Motivation Behind Discovering the Principles3:01 Persuasion vs. Manipulation – Key differences5:01 Why Asking for Advice, Not Opinions, Works Better8:28 The Power of Small Changes in Influence8:34 Principle 1: Reciprocation – The psychology behind giving first10:33 Improving Customer Loyalty Through Reciprocation12:12 The McDonald's Balloon Study – A real-world example13:10 What Makes a Gift Most Effective?16:01 The Art of Personalization in Gifts19:02 Principle 2: Liking – How similarities build rapport22:45 Negotiation Study: The Power of Commonalities24:22 How to Defend Against Manipulative Liking Techniques27:29 Shared Values: The Foundation of Long-term Relationships30:45 Principle 3: Social Proof – Reducing uncertainty33:34 Trends vs. Statistics in Social Proof38:04 Spotting Fake Reviews – Specific vs. General Comments40:19 Using Influencers for Social Proof41:09 Principle 4: Authority – Being 'an' authority vs. 'in' authority46:12 Why Precise Numbers Build Credibility48:20 Using Testimonials Effectively52:04 Red Flags for Biased Authority Opinions53:39 Principle 5: Scarcity – Fear of Missing Out (FOMO)**54:50 The Psychology of Loss Aversion56:37 Creating Ethical Scarcity Without Manipulation57:48 Principle 6: Commitment and Consistency1:00:56 Getting Team Accountability Through Public Commitment1:02:04 A Personal Example: Helping a Parent Quit Smoking1:05:10 Principle 7: Unity – From Similarity to Belonging1:09:07 Leveraging Shared Identity for Influence1:13:00 The Power of Storytelling in Communication1:16:41 How Writing Improves Clear Thinking1:17:02 Who Embodies Persuasion Principles in Business? (Warren Buffett Example)1:18:15 Where to Learn More About Dr. Cialdini's Work1:19:05 Closing Remarks & Gratitude
▶️ Book a call with Jaimie Robbins https://calendly.com/rri-coaching/coaching-information-call 🔗 Connect with Richard Robbins on Instagram https://www.instagram.com/richardlrobbins ✅ Join the RRI Agent Access Emails / https://richardrobbins.infusionsoft.app/app/form/join-rri-tribe Ethical Influence with Renowned Author, Dr. Robert Cialdini How can understanding the psychology of influence transform your real estate business? In this episode of The Richard Robbins Show, Richard and Jaimie Robbins sit down with Dr. Robert Cialdini, the world-renowned expert on influence and persuasion, to uncover the secrets behind ethical persuasion, trust-building, and sales success. Known as the "Godfather of Influence," Cialdini shares powerful insights from his bestselling books, Influence and Pre-Suasion, revealing how real estate professionals can apply proven psychological principles to build stronger relationships, establish credibility, and close more deals. The Power of Ethical Influence in Real Estate In today's fast-paced, tech-driven world, the ability to build genuine connections is more important than ever. Cialdini explains how transparency, trust, and human connection play a vital role in sales and marketing. He breaks down the principles of Pre-Suasion, teaching real estate professionals how to create the right environment for successful interactions before a conversation even begins. Key Takeaways from This Episode ✔️ Ethical Influence Wins – Influence should benefit both parties for long-term success. ✔️ Relationships Matter – People buy from those they like and trust—nurture your network! ✔️ Transparency is Key – Honesty builds credibility and strengthens client relationships. ✔️ The Power of Scarcity – Limited availability drives decision-making—use it wisely. ✔️ Testimonials Create Authority – Showcasing client success stories establishes trust. ✔ ️ Pre-Suasion is Everything – Set the stage before asking for the sale. ✔️ Human Connection Matters – Even in a digital world, face-to-face interactions are gold. ✔️ Personalization Wins – Tailored marketing creates deeper engagement and trust. ✔️ Embrace Technology, But Stay Human – Use digital tools without losing the personal touch. Why Does This Matter to Real Estate Agents? In an industry where relationships drive success, understanding the psychology of influence gives you a competitive edge. Whether you're negotiating a deal, generating leads, or building long-term client trust, these principles will help you communicate more effectively and grow your business with integrity. 🌐 Connect with Dr. Robert Cialdini > https://www.influenceatwork.com/about-dr-cialdini/ 📗Get Dr. Cialdini's book, Influence > https://www.amazon.ca/Influence-New-Expanded-Psychology-Persuasion/dp/0063136899/ref=asc_df_0063136899/?tag=googleshopc0c-20&linkCode=df0&hvadid=706753823419&hvpos=&hvnetw=g&hvrand=14074629895189463277&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9000785&hvtargid=pla-1150701260532&psc=1&mcid=1022c24598c43e0e9140af45781d21ac&gad_source=1 The Richard Robbins Show Powered By RRI Richard Robbins International Inc. 📱 1.800.298.9587 📧 info@richardrobbins.c
Robert Cialdini is one of the world's leading experts on influence and persuasion. He is an award-winning behavioral scientist and the president and CEO of Influence at Work . He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University, and a New York Times bestselling author who has sold 7 million books in 44 languages in his career. He is frequently referred to as the “Godfather of Influence,” and coaches clients such as Google, Microsoft, Cisco and Coca Cola. Robert joined host Robert Glazer on the Elevate Podcast to talk about influence in leadership and much more. Learn more about your ad choices. Visit megaphone.fm/adchoices
According to industry leaders such as Forbes, LinkedIn, and the World Economic Forum, the ability to influence and persuade others is among the top three essential soft skills in today's business world. However, it's crucial that persuasion is conducted in an ethical manner, ensuring that a favorable outcome is likely for all parties involved. Known as the "godfather of influence," Dr. Robert Cialdini has spent over 40 years conducting scientific research on how to ethically persuade others. He's the author of several New York Times bestsellers, including "Influence: The Psychology of Persuasion," which has sold over 8 million copies, and "Pre-Suasion: A Revolutionary Way to Influence and Persuade." In addition to his groundbreaking research, Dr. Cialdini has built his reputation by going undercover at used car dealerships, fundraising organizations, and telemarketing firms to observe persuasion in the wild. Numerous leading enterprises have sought his expertise, including Microsoft, Google, and Berkshire Hathaway. Through the Cialdini Institute, the world's most trusted educational institute in ethical persuasion, he has combined his knowledge into seven principles of persuasion, offering a systematic approach that anyone can use to get a "yes" more often. In Episode 212 of The Mindset Game® podcast, Dr. Cialdini discusses the following: Why ethical influence is more effective than non-ethical influence, as well as surprising results from Dr. Cialdini's research demonstrating the effects that an ethical vs. unethical culture can have on an organization's employees and bottom line Why it's crucial for leaders to develop a mindset aimed at developing a culture of ethical persuasion within their organizations A detailed description of the 7 principles of influence: reciprocation; likability; authority; social proof; commitment and consistency; scarcity; and unity To learn more about Dr. Cialdini and his programs through the Cialdini Institute, visit https://cialdini.com . To learn more about The Mindset Game podcast, visit www.TheMindsetGame.com . To subscribe, visit https://apple.co/3oAnR8I .
The inner workings of social influence and persuasion. Want to change someone’s mind? First, explains Robert Cialdini , you have to change their framing. For Cialdini, the Regent's Professor Emeritus of Psychology and Marketing at Arizona State University, persuasion begins before we even deliver our pitch or presentation. Through what he calls “ Pre-suasion ,” communicators can prime audiences to receive messages in a specific way, simply by drawing their attention in specific directions. “It involves focusing people on—putting them in mind of—those motivators before they encounter [them] in the communicator’s message,” Cialdini says, “bringing people’s focus of attention onto something that is nested in the message…before that message is delivered, so they have been readied for the concept.” In this episode, Matt Abrahams and Cialdini talk about the motivating power of FOMO, getting better advice from others, and how your next wine purchase could be influenced by what music is playing in the shop. Episode Reference Links: Robert Cialdini Robert's books: Influence / Pre-Suasion Ep.11 The Science of Influence: How to Persuade Others And Hold Their Attention Ep.142 Power and Persuasion: Live Insights from Stanford Experts Original Episode: Ep.76 Change My Mind: Using “Pre-suasion” to Influence Others Connect: Premium Signup >>>> Think Fast Talk Smart Premium Email Questions & Feedback >>> hello@fastersmarter.io Episode Transcripts >>> Think Fast Talk Smart Website Newsletter Signup + English Language Learning >>> FasterSmarter.io Think Fast Talk Smart >>> LinkedIn , Instagram , YouTube Matt Abrahams >>> LinkedIn Chapters: (00:00) - Introduction (03:19) - Persuasion and Pre-suasion (06:40) - Priming and Framing in Pre-suasion (09:21) - Understanding Scarcity (12:11) - The Unity Principle (15:27) - Social Proof and Influence (20:47) - The Role of Language in Persuasion (23:46) - The Final Three Questions (29:52) - Conclusion ******** Thank you to our sponsors. These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost. Strawberry.me. Get 50% off your first coaching session today at Strawberry.me/smart
Send us Fan Mail In this exclusive interview, Dr. Robert Cialdini, a leading expert in the psychology of influence and persuasion, shares invaluable insights on navigating the complexities of communication in today's world, particularly in the context of artificial intelligence and trust. Join us as Dr. Cialdini and Richard C. Wilson discuss: 00:09 - Introduction of Dr. Robert Cialdini 01:09 - Engaging High Net Worth Individuals 02:14 - Successful Individuals and Influence 04:58 - Example of Selling Popcorn 07:57 - Making Goals Public for Accountability 08:52 - The Impact of AI on Trust 14:46 - The Principle of Reciprocity 16:06 - The Importance of Liking 18:20 - Preparing a Persuasive Pitch Deck 20:07 - Finding Commonalities for Connection 21:01 - The Importance of Ethical Reputation 22:31 - Common Mistakes in Investment Pitches 23:23 - The Importance of Context in Influence Principles 25:33 - Introduction to the Cialdini Institute This conversation offers practical strategies for effectively influencing others while maintaining ethical integrity. Whether you’re looking to enhance your investment pitches or improve your overall communication skills, Dr. Cialdini’s principles will provide the tools you need to succeed. Don’t forget to like, share, and subscribe for more insights on influence and persuasion! #Influence #Persuasion #Cialdini ---------------------------------------------------------------------------------- hope you are enjoying the Centimillionaire Strategies YouTube Channel produced by our investor club, the Family Office Club. We use this channel to interview billionaires, centimillionaires, investors, and family offices and help founders, entrepreneurs and investors scale their platforms and invest more effectively. If you are looking to grow your business, get sharper at investing, and scale you are in the right place. Our 17-year-old investor club, the Family Office Club, has 25 team members, and 15+ million social followers, has closed on over $500M of transactions, has over 7,500 active investors, and hosts 15 live events a year. To join our investor club as a capital raiser or CEO of a company needing capital to access our live community events, please visit https://FamilyOffices.com To register with us as an investor to access live community events please visit https://InvestorClub.com We have free web classes and books for you to download at https://familyoffices.com/book/ https://CapitalRaising.com To date, our podcast and YouTube content has been downloaded over 5 million times. Please subscribe to this channel as well as our Family Office Podcast so you do not miss our most popular mini-series content https://www.youtube.com/@familyofficeclub I hope you love watching my videos Subscribe to this channel for the latest video. Have a nice day!
Robert Cialdini was once an easy target for salespeople, often saying yes to things he didn’t want. Intrigued by the psychological factors behind his decisions, he set out to uncover the secrets of persuasion. Today, he's known as the "Godfather of Influence" and has transformed our understanding of how persuasion works. In this episode of YAPClassic, Robert breaks down the 7 universal principles of persuasion you must master to elevate your influence. Robert Cialdini is a top social psychologist and bestselling author whose research on persuasion has shaped modern psychology and marketing. His book, Influence, is a cornerstone in understanding human behavior, with over five million copies sold worldwide. In this episode, Hala and Robert will discuss: - The ethics of persuasion - The 7 principles of persuasion - Why it’s a mistake to downplay your favors - How kindness retains employees - Leveraging the “liking principle” in sales - Being IN authority vs. AN authority - How to drive success using reciprocity - Leveraging consistency to align others with your goals - The key to increasing negotiation success - Social proof as your marketing weapon - Mastering ethical influence without losing trust - And other topics… Robert Cialdini is a Wall Street Journal and New York Times bestselling author, speaker, professor, and social psychologist who specializes in the science of influence. His book, Influence , has sold over five million copies and has been translated into more than 30 languages. Frequently regarded as “The Godfather of Influence,” Robert’s principles of persuasion are now essential tools for leaders and marketers worldwide. He has held academic positions at Arizona State University, Stanford, and the University of California, Santa Cruz. His contributions have earned him a spot on Fortune ’s “75 Smartest Business Books” list. Connect with Robert: Robert’s Website: https://www.robertcialdinibf.com/ Robert’s LinkedIn: https://www.linkedin.com/in/robertcialdini/ Robert’s Twitter: https://twitter.com/RobertCialdini Robert’s Instagram: https://www.instagram.com/teamrobertcialdini/ Robert’s Facebook: https://www.facebook.com/robert.cialdini Resources Mentioned: Robert’s Book, Influence : The Psychology of Persuasion https://www.amazon.com/Influence-New-Expanded-Psychology-Persuasion/dp/0062937650/ LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course . Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Indeed - Get a $75 job credit at indeed.com/profiting Found - Try Found for FREE at found.com/profiting Rakuten - Start all your shopping at rakuten.com or get the Rakuten app to start saving today! Pipedrive - Get Pipedrive free for 30 day