David Meerman ScottEvery podcast appearance, updated as new ones drop

In this episode, I interviewed top marketing speaker and international bestselling author David Meerman Scott to share his journey from the corporate world to becoming an influential entrepreneur. The discussion covers David's path of reinvention, the importance of content marketing and newsjacking, and how providing value to your audience can gain media attention and boost your business. David also dives into the neuroscience of fandom, the impact of AI in modern marketing, and how creating personalized content can foster strong customer connections. Tune in for a packed episode full of insights, from balancing business with personal adventures to practical advice on building a meaningful personal brand. (00:00) Intro (03:03) David's Journey: From Corporate to Entrepreneur (05:59) Challenges and Realizations (11:13) Overcoming Fear (16:20) Transition to Marketing and Early Success (21:23) Content Marketing Insights (22:58) The Concept of Newsjacking (25:00) The Rise of Newsjacking (27:13) Breaking the FAA Outage Story (30:34) Real-Time Marketing in Action (31:47) Creative Newsjacking Examples (39:10) Building a Unique Personal Brand (42:18) The Neuroscience of Fandom (47:54) What's Next for David Meerman Scott? The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly 9th Edition is out now. Get your copy here https://amzn.to/47L2Z7a Connect with David: https://www.davidmeermanscott.com/

How can AI revolutionize your personal and business branding? Tune in as Juliette Mayers welcomes marketing expert David Meerman Scott a globally recognized marketing strategist and author of The New Rules of Marketing & PR. If you're a business professional or entrepreneur, this episode will show you how AI can simplify content creation and enhance audience engagement. You'll discover actionable steps to boost your brand's visibility and credibility using AI. Learn how to save time, effortlessly create high-impact content, and build a standout brand with the power of AI. Discover how AI can drive more engagement on platforms like LinkedIn, help you write compelling headlines, and turn your ideas into attention-grabbing posts. Whether you're looking to elevate your personal brand or grow your business, you'll get practical tips to sharpen your marketing strategy, increase your reach, and connect with your audience meaningfully. Don’t wait—tune in now and transform your personal and business branding with AI! Apply the expert insights shared in this episode to stand out, captivate your audience, and thrive in the digital age. Highlights: 05:00 - "Artificial intelligence is driving so many of the things that we do every single day. Sometimes they’re in the background; we don’t even see it." 11:00 - "The more you can create content built around engagement, the more engagement you’ll get, the more people will be exposed to your ideas." 18:15 - "You can use AI tools to create more and better content, and even repurpose audio into written posts in a fraction of the time." 24:00 - "It’s still really important from a branding standpoint and an accuracy standpoint to really review whatever AI comes up with." 29:20 - "I believe that AI makes marketing more fun, more enjoyable, and intellectually stimulating because we’re not doing mundane tasks anymore." Contact Juliette Mayers LinkedIn Website Juliette Mayers’ Book: “ Strategic Networking 2.0: Harness the Power of Connection and Inclusion for Business Success ” Contact David Meerman Scott LinkedIn Website David Meerman Scott's Book: “ The New Rules of Marketing & PR ”

Revolutionize your e-commerce strategy with powerful content that drives growth! In this episode, David Meerman Scott, a marketing strategy expert and the author of "The New Rules of Marketing and PR," shares his extensive experience and proven methodologies for creating impactful content that resonates with your audience. From leveraging buyer personas to understanding the long tail of PR, David's strategies are essential for eCommerce CEOs and executives looking to increase conversions and build a loyal customer base. Learn how to create content that not only attracts but also retains and engages your audience. tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and learn how to implement content strategies that drive growth for your eCommerce business! Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/ Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time. Connect with Scott Brandley: LinkedIn: https://www.linkedin.com/in/scott-brandley/ Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. Connect with Duane “DJ” Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/ David Meerman Scott is a visionary marketing strategist and best-selling author known for his transformative ideas on aligning marketing with how people buy. After being fired for his radical ideas in 2002, he authored 12 books, including the modern business classic "The New Rules of Marketing & PR," which has sold 425,000 copies in 30 languages. His expertise spans various new communication forms like blogs, podcasts, and social networking, emphasizing direct market engagement. An independent advisor and investor in disruptive companies, David also serves as a Go-to-Market LP at Stage 2 Capital. His latest book, "Fanocracy," co-authored with his daughter, explores turning customers into loyal fans, further showcasing his innovative marketing approach. Connect with David Meerman Scott: Website: https://www.davidmeermanscott.com/ LinkedIn: https://www.linkedin.com/in/davidmeermanscott/ Instagram: <a href= "https://www.instagram.com/dmsc

The Become Famous podcast is now Public Figure Society Podcast In this episode, host Torund Bryhn engages with marketing guru David Meerman Scott to uncover the brilliant marketing strategies behind NASA's Apollo moon missions. Discover how the Apollo program's extraordinary quest was marketed to the public, and delve into NASA's challenges, including addressing conspiracy theories and managing public sentiment during the Vietnam War. The discussion reveals the essential role of public relations in humanizing astronauts and maintaining public trust. David also shares his extensive experience with HubSpot, highlighting successful content creation and social media strategies. The episode further explores valuable lessons from David's book, "Marketing the Moon," and how they apply to modern marketing. Join us for a captivating conversation that blends historical insights with valuable marketing lessons, celebrating the enduring legacy of the moon landing. Tune in to this enriching episode of "Become Famous"! Key Moments: 05:00 Astronauts joke about the moon landing in an interview. 08:03 Apollo program marketing depicted moon landing as a quest. 12:40 Using new tools, video, real time tools. 14:08 A tough task due to limited consensus. 18:09 Airplane focus masking the Apollo project and Vietnam War. 20:43 NASA's secrecy led to tragic mishaps. 23:05 Challenges transmitting live video from Apollo missions. 29:08 Astronauts visited contractors, and emphasized their contributions. 32:21 Employees' content creation reflects positively on the company. 35:04 Encourage public sharing to reach a large audience. 37:48 Apollo moon program: a classic example of marketing. About the guest : David Meerman Scott, a resident of the Boston area, took a bold leap when planning a family trip to Stowe, Vermont to witness a total eclipse. Despite long-term weather forecasts predicting only a 20% chance of clear skies in Vermont compared to more favorable odds in Texas, Scott chose to avoid the hassle of air travel with his extended family. He booked their hotel rooms a year in advance and was rewarded with crystal-clear skies on the day of the eclipse, while many parts of Texas experienced rain. Scott's gamble paid off, allowing his family to enjoy a perfect view of this rare celestial event. Links to connect David: Twitter: @dmscott Instgram: @dmscott LinkedIn: https://www.linkedin.com/in/davidmeermanscott/ Website: https://www.davidmeermanscott.com/ How to connect Torund : Facebook: https://www.facebook.com/torundb/ LinkedIn: https://www.linkedin.com/in/torundb/ Website: https://torundbryhn.com/ Link to buy her book: https://amzn.to/3UmTJzI Hosted on Acast. See acast.com/privacy for more information.

📣 Learn to create content and stories that matter. On this week's episode of Marketing Speak, our guest David Meerman Scott shares his expertise and marketing wisdom. Discover how David taps into and engages with humanity to create valuable content. 🎙️🚀 David Meerman Scott is a renowned business growth strategist, advisor to many emerging companies, and an international best-selling author of 13 incredible books, including Fanocracy and The New Rules of Marketing & PR. His wisdom has been translated into 30 languages, from Arabic to Vietnamese, and his books have collectively sold nearly a million copies. Be sure to tune in to get David's brilliant insights to transform your business and leadership approach! 💼 The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/439 .

Welcome back to THE ROCK FIGHT an outdoor podcast where we aim for the head! Can you tell us what the CCC stands for? Before reading THE TREE ARMY BOYS by David Meerman Scott in the latest issue of MOUNTAIN GAZETTE there was a damn good chance that neither could we. But as it turns out, much of the infrastructure that our outdoor community enjoys was built by this initiative from the 1930's. Today on THE ROCK FIGHT, David Meerman Scott stops by to talk about the CCC and what he learned researching the article for MOUNTAIN GAZETTE. Learn more about David Meerman Scott and follow him on Threads and Instagram . Subscribe to MOUNTAIN GAZETTE and follow on Instagram . Support our sponsors! Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure! Check out Long Weekend Coffee ! From Adventure Journal founder Steve Casimiro comes the next cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee ...more weekend, please. Rock Fight is your new hub for outdoor content. Every episode of THE ROCK FIGHT is there to listen to or read. Check out rockfight.co and book mark it today! Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Marketing guru, David Meerman Scott, is the guest on the Space Marketing Podcast this week. He has authored twelve books, many of them are New York bestsellers, including Marketing the Moon. He also wrote the foreword to Space Marketing: Competing in the new commercial space industry. ABOUT DAVID MEERMAN SCOTT https://www.davidmeermanscott.com/ Books: The New Rules of Marketing and PR After six months on the BusinessWeek bestseller list, and more than 425,000 sold in English and available in 29 languages https://www.davidmeermanscott.com/books/the-new-rules-of-marketing-and-pr Fanocracy (with Reiko Scott) Turning Fans into Customers and Customers into Fans https://www.davidmeermanscott.com/books/fanocracy Marketing the Moon (with Richard Jurek) The most successful marketing and public relations campaign in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. https://www.davidmeermanscott.com/books/marketing-the-moon Astronaut Scholarship Foundation https://astronautscholarship.org/ Chasing the Moon miniseries https://www.pbs.org/wgbh/americanexperience/films/chasing-moon/ Zero G Hear the episode - https://spacemarketingpodcast.com/episode/space-marketing-podcast-with-matt-gohd-with-zero-g-flights Apollo artifacts with two collections: https://www.apolloartifacts.com https://www.apollopresskits.com STANDOUT VIRTUAL EVENTS (with Michelle Manafy) How to create an experience that your audience will love https://www.davidmeermanscott.com/books/standout-virtual-events ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a text David Meerman Scott joins us on HealthCare Trailblazers to share his unique insight on the power of making business personal and how marketing the old way no longer works. Through his research, he has found key trends that can help any business build a stronger relationship with their consumers/clients. About David Meerman Scott: David is a marketing strategist, entrepreneur, investor, and advisor to emerging companies, and bestselling author of 12 books, including "Fanocracy" and "The New Rules of Marketing & PR" Learn more about David Meerman Scott: LinkedIn: https://www.linkedin.com/in/davidmeermanscott/ Website link: https://www.davidmeermanscott.com/about-david Learn more about Previva Health Group: Website: https://previva.com/ LinkedIn: https://www.linkedin.com/company/previva-health-group/

GOT OUT OF THE JOB? NO PROBLEM, MAKE YOUR OWN JOB. From the bond trading floor to a multiple income stream career, David Meerman Scott, Limited Partner and Strategic Advisor at Stage 2 Capital, has created a whole new career for himself after going out of his previous company. David will be sharing how he applied the Portfolio Theory of Investment to invest and build a diversified stream of income for himself. Find out more about David in this latest episode of Peak Performance Selling. PEAK PERFORMANCE HIGHLIGHTS: DAVID: APPLYING THE PORTFOLIO THEORY OF INVESTMENT “I realized pretty quickly that when you work for one company, it's basically the same as if your portfolio of investments is focused on one investment. And I started to think about the whole portfolio theory of investment because I worked on Wall Street. So I understood that and how the more diverse you are, the more likely over time you'll do well.” You can connect with David and check out his work in the links below: David Meerman Scott | Stage 2 Capital | Stage2.Capital If you’re listening to the Peak Performance Selling Podcast , please subscribe, share, and send us your feedback. Jordan Benjamin | MyCoreOs.com | Podcast | Email | Twitter

The one and only David Meerman Scott joined Adam and Mark in the Data Basement to share how his data-driven journey helped him experience success. David is an Entrepreneur, Advisor, Keynote Speaker, WSJ Bestselling Author, investor, and Grateful Dead fan. He’s built a career on doing marketing differently, especially after experiencing companies doing the same old thing. He stands firmly behind FREE content (no more gated "freebies") and wants younger marketers to do the same. Here are some highlights from their chat: https://www.netwisedata.com/digital-marketing-and-the-grateful-dead-ft-david-meerman-scott/ Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok --- Send in a voice message: https://podcasters.spotify.com/pod/show/datadriven/message

In this episode, Richard Bliss and David Meerman Scott discuss the evolution of marketing and public relations from the days before the digital world and now. Learn the old rules and the new rules: what is the same and what has changed. Listen for what you should currently be doing to get the attention of your customers on various platforms, how algorithm changes impact the information your audience receives from you, and how you should best digitally present yourself, your messaging, and your company to get in front of the people you're trying to reach. Host: Richard Bliss Guest: David Meerman Scott Podcast Manager: Kimberly Smith Follow Richard Bliss on LinkedIn: https://www.linkedin.com/in/bliss/ Find David Meerman Scott on LinkedIn: https://www.linkedin.com/in/davidmeermanscott/

First released in 2007, The New Rules of Marketing and PR spent six months on the BusinessWeek bestseller list. Over the various editions, New Rules sold more than 425,000 copies in English and is available in 29 languages from Albanian to Vietnamese. In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio. Thanks to David for leading the way to innovation in marketing, PR, and communications. Listen in to get updated on what you need to know about the new rules of marketing and PR - right now! What We Talked About New additions to the new rules of marketing and PR What you need to know about Newsjacking Future trends in marketing and PR How real-time marketing and PR works The one marketing lesson you need to learn from the Grateful Dead [hint: it's free] About David Meerman Scott David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR , now in an 8th edition. Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” - (the subject of his Wall Street Journal bestseller) - tapping into the mindset that relationships with customers are more important than the products they sell to them. He is a massive live music fan, having been to 804 live shows since he was 15 years old, is passionate about the Apollo lunar program, and he loves to surf but isn't very good at it. Connect with David Meerman Scott https://www.davidmeermanscott.com Facebook https://www.facebook.com/dmscott Instagram https://www.instagram.com/dmscott LinkedIn. https://www.linkedin.com/in/davidmeermanscott/ Twitter https://www.twitter.com/dmscott About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and upda Barbara Rozgonyi Founder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote Speaker Top PR Blogger Podcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on Instagram Barbara Rozgonyi on LinkedIn Barbara Rozgonyi on TikTok Barbara Rozgonyi on Twitter YouTube Growing Social Now wiredPRworks BarbaraRozgony

How do we harness the power of human connection to create stronger and more valuable relationships with our customers and clients? David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it, including ‘The New Rules of Marketing and PR’, which is now in its 7th edition and has sold over 400,000 copies sold in English (having been translated into 29 languages). Now David says the pendulum has swung too far in the direction of superficial online communications, with tech-weary and bot-wary people hungry for true human connection. Successful organisations have learned to win by developing what he calls a “Fanocracy”, tapping into the mindset that relationships with customers are more important than the products they sell to them. His Wall Street Journal bestselling book of the same name, which was written in collaboration with his 27 year old daughter Reiko, focuses upon Fandom culture and how any business can turn fans into customers and vice-versa. David has authored a total of eleven books to date, has a popular blog and provides advisory services for fast-growing companies. All this plus his speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time. In this episode of The Remarkable Project David discusses the relevance of tribes, how putting passion on display can attract likeminded people and why trying to tightly control fan behaviour can prove counter-productive. Key Takeaways · Humans are craving a return to personal connection, to humanity, because we’re hard-wired to want to be part of a tribe of likeminded people. · When you find a group of people who love something that you do too (music, sport, books etc.) you have an opportunity to join a tribe. If you act upon this, then over time the safety and acceptance you feel from the group becomes part of what you love about the ‘thing’, bolstering the emotional connection. · Any business can find and nurture a tribe of fans, regardless of what industry they operate in. By actively fostering Fandom you can mobilise tribes to create new knowledge and attract new people via warmth of intention and shared understanding. · We’re all fans of something, so when we share what we’re truly passionate about in a genuine manner we attract people to us. · Close proximity to other people brings with it more pronounced emotional reactions – it’s biological. Remarkable Quotes “...big companies, small companies, it doesn’t matter…if they understand how and why somebody becomes a fan of something they can do business in a different way than the nastiness that’s going on right now in social media.” “...once you create something and put it in the world, it no longer belongs to you, it belongs to the fans.” “…you can try to aggregate a group of fans, but keep in mind that the ultimate is when they self-aggregate.” Relevant References ‘The New Rules of Marketing and PR’ by David Meerman Scott [2017 – Updated Edition] ‘Fanocracy’ by David Meerman Scott and Reiko Scott [2020] ‘Marketing Lessons from the Grateful Dead’ by Brian Halligan and David Meerman Scott [2010] ‘Beyond Culture’ Edward T. Hall [1976] Connect with David Learn more about David here and Fanocracy here Follow David on Twitter (@dmscott) Connect with David on LinkedIn

Today's episode is all about turning fans into customers and customers into fans. David sits down with internationally-known author, advisor, educator and speaker David Meerman Scott. Scott co-wrote his latest book, Fanocracy: Turning Fans Into Customers and Customers into Fans , with his daughter Reiko Scott. Fanocracy unearths the science behind building emotional connections in your tribe and marketing lessons learned from fandoms outside of sports, including the Grateful Dead. The show takes a deep dive on applying those lessons to cultivating stronger experiences and relationships with your fanbase. Show Notes 3:16 Defining Fandom 6:15 A Family Affair - co-authoring “Fanocracy: Turning Customers into Fans and Fans into Customers” with Reiko Scott 9:47 The Individualization of Fandom 13:56 Combatting the Polarization of Social Media 15:23 What Else is There? Building Fandoms Outside of Social Media 21:45 Implementation of Fan Engagement in “Social Spaces” 24:25 Lessons from K-Pop and Growing Rabid Fans 26:41 The Power of K-Pop Fan Bases 29:36 Making Fans Feel Like Insiders 31:40 The Original Social Network 37:04 The Mentality and Psyche of MLS Support Groups 39:29 Utilizing Fandom to Create Emotional Connections 43:25 Rapid Fire Questions Bad Advice Sharing success stories David’s billboard: “Educate and inform, instead of interrupt and sell.” ---- Additional Resources Fanocracy.com | Fanocracy: Turning Fans Into Customers and Customers Into Fans DavidMeermanScott.com Other Books by David Meerman Scott The New Rules of Marketing and PR Standout Virtual Events The New Rules of Sales and Service Marketing the Moon Marketing Lessons from the Grateful Dead Real-Time Marketing and PR Eyeball Wars World Wide Rave Connect with David and Reiko Connect with Host, David Millay: Connect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/ Follow David on INSTAGRAM: https://www.instagram.com/david.millay/ Follow David Millay on TWITTER: https://twitter.com/DavidMillay

In this episode, marketing and sales visionary David Meerman Scott, discusses his concept of Fanocracy, and the positive effects that putting the needs and wishes of employees ahead of every other priority within your organization can have on your organization, long-term. A renowned marketing strategist, entrepreneur, and advisor to emerging companies, Scott is known for sharing real-time strategies that spread ideas, influence minds, and build business. Paychex is giving away 10 signed copies of "Fanocracy," the latest book from marketing visionary, David Meerman Scott. Interested in learning how to create a fan following for your business? Click here to enter to win your copy today! DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese. Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” -- tapping into the mindset that relationships with customers are more important than the products they sell to them. Resources Fanocracy (Website) David Meerman Scott (Instagram) David Meerman Scott (Twitter)

Now is not the time to be a pushy salesperson, but it is a great time to strengthen your relationships and build your brand. Today on All Business Live! Jeffrey speaks with best-selling author and brand builder, David Meerman Scott. David wrote the book how to create rabid fans and says now is the best time to keep your ‘tribe’ engaged, but you’ve got to do it the right way. They discuss the importance of being authentic, and “newsjacking.” In the second half of this episode, C. Lee Smith, Founder & CEO of SalesFuel, joins Jeffrey to talk about what salespeople should be doing during this time of uncertainty, how your mindset is the key to success, the right way to advertise right now. They also explore the “walk-around” manager concept and how to implement it, even when your team is apart. Connect with C-Suite Loans: https://www.c-suiteloans.com/ Connect with David Meerman Scott: https://www.davidmeermanscott.com/ Connect with C. Lee Smith: https://salesfuel.com/ Register now for the C-Suite Network online Battleship Forum: https://c-suiteforums.com/battleshipforum Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever consider how to turn your clients into fans - even raving fans? Our guest today, David Meerman Scott, has literally written the book on doing so and he's here to share his insights. Today on the Speaker Lab, we talk about how to turn your clients into raving fans, and how he can talk about a general topic that applies to many audiences while still standing out in the marketplace. We also discuss how he landed speaking gigs on Tony Robbins' stages, something he does frequently. Plus you'll want to stay tuned til the end when he tells one of the BEST stories! It's a nightmare for any speaker, but it's hilarious so join us to hear it on episode 272 of The Speaker Lab. THE FINER DETAILS OF THIS SHOW: How did he book a gig on Antarctica? Why do Tony Robbins' speakers give away everything during their talks? What is news jacking and why is it so beneficial for speakers? Why he doesn't he read or listen to other content in the marketing niche. What is the first step in how to turn your clients into fans? Are there scientific reasons for hanging around after you give your talk? How can hash tags help you connect with people after a speech? Why does he do yoga before he speaks? And so much more! EPISODE RESOURCES David Meerman Scott's web site Fanocracy , by David Meerman Scott David Meerman Scott on Twitter New Rules of Marketing and PR , by David Meerman Scott The Successful Speaker , by Grant Baldwin Get Free Speaker Resources Book a Call with The Speaker Lab Calculate Your Speaking Fee Join The Speaker Lab Community on Facebook Subscribe on Apple Podcasts Subscribe on Spotify Read show transcripts here See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

BOOKS AND RESOURCES Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Kyle and the other community members. Get a FREE audiobook from Audible Join the TIP Facebook group Record a question to have answered on the show David Meerman Scott’s Book Fanocracy David Meerman Scott’s Book The New Rules of Marketing and PR Gary Vaynerchuk’s book Crushing It! Start your own podcast side hustle All of Robert’s favorite books SPONSORS Support our free podcast by supporting our sponsors : ⁠Fiscal.AI⁠ Connect with Robert on Instagram @robertattip Full show notes: theinvestorspodcast.com/millennial-investing HELP US OUT! Help us reach new listeners by leaving us a rating and review on Apple Podcasts ! It takes less than 30 seconds and really helps our show grow, which allows us to bring on even better guests for you all! Thank you – we really appreciate it! Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.suppor

Get $100 FREE advertising with LinkedIn Marketing. Go to https://linkedin.com/hack Start your free 7-day (no-risk) trial at https://AirCall.io/hack Check out the complete show notes and transcript: https://hacktheentrepreneur.com/fanocracy/ My guest today is David Meerman Scott and he is one of the few repeat guests I've had on the show -- and I'm really excited to have him back on the show today. When he was on the show the first time, we discussed framing your work around what you love doing. He is a digital marketing strategist and author of several books on marketing, most notably The New Rules of Marketing and PR with over 300,000 copies sold to date. As of 2020, he has published a brand new book called Fanocracy. Here's the premise: The most powerful marketing force in the world isn't social media, email, or even those annoying commercials on stuck right in the middle of YouTube videos. It's fandom. And the good news? Fandom isn't just for celebrities and influencers anymore! It can be the fuel for any business that chooses to focus on inspiring and nurturing true fans. Fanocracy means turning fans into customers and customers into fans. Fanocracy means an organization that puts the needs and wishes of fans first. Now, let's hack... David Meerman Scott and Fanocracy.

Join me for an insightful interview with the bestselling marketing author David Meerman Scott , who's The New Rules of Marketing and PR has sold more than 400,000 copies worldwide. David joined me for an interview where he revealed the background and a preview of his new book: Fanocracy: Turning Fans into Customers and Customers into Fans . While the theme of "fans" has been something covered by others, David offers a unique approach backed by case studies and neuroscience which I believe you will find quite insightful. Once you hear the scientific background behind Fanocracy , you might join me in believing that it really might be the next evolution in marketing - for those forward-looking companies who empower their marketing and customer experience teams to push forward on a "fanocracy" initiative. For my listeners, even if you are not a large enterprise, the same concepts that David discusses can be leveraged by any entrepreneur, small business owner, or marketer. You can purchase your own copy of Fanocracy here . Key Highlights [00:29] Introduction of Podcast Guest, David Meerman Scott [01:12] How David Came Up With Writing the Book [04:58] The History of Fanocracy [07:22] The Intersection of Customer Experience and Fanocracy [10:55] Creating True Human Connection [14:28] Developing Fandom [15:07] The Idea of Mirror Neurons [19:45] What Fanocracy is About [21:55] Connect with David Notable Quotes And I think, though, Neil, that too many people, I know, you see this too, too many people are abusing these ideas. Now, too many people think they know how to use these new rules of marketing and PR, but they don't use them in the way that you and I talk about it. These social networks themselves are part of the problem. Because there's, in the beginning, you know, you would put out a piece of content, it would go to your network. Now, unless you pay, it doesn't go around. It doesn't get out to that many people, when you put out an update, the social networks also try to polarize people into political spaces. What we did though, is we came up with 10 different chapters, each one is a prescription to help grow fans in some way. So we recognized that there are many ways to create this true human connection. And that's really what every chapter is about, in some way, creating a true human connection between you and what we hope will become your fans. It turns out that we humans are hardwired to be interested in becoming part of a tribe. And that's because our ancient brain as a survival technique, has to find people who are part of our tribe, because that's where we're safe. As opposed to people who we meet who are not part of our tribe, where there's potential danger. This is hardwired in our brains. So what this means f Learn More: Buy Digital Threads : https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth : https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

What do the Grateful Dead and Harry Potter have in common? Both have huge fandoms that include author David Meerman Scott and his daughter Reiko Scott respectively. “Our thesis was this—are the lessons of fandom relevant to brands?” While most fathers and daughters would use this as a jumping-off point for stimulating after-dinner conversation, the Scotts used it as a jumping-off point in writing a book together — Fanocracy . David joined me for a discussion of this on the first On Brand podcast of 2020. Enjoy! About David Meerman Scott David is an internationally acclaimed business growth strategist, entrepreneur, advisor to emerging companies, and public speaker. He is the author of 10 previous books including The New Rules of Marketing & PR (now in its sixth edition and in twenty-nine languages) and Marketing Lessons from the Grateful Dead. He travels around the world to surf and hear great live music. Episode HighlightsWhy Fanocracy ? “Democracies are ruled by the people. With fanocracies, the fans rule.” Fandom by the numbers. David has been to 780 live music shows (and counting). Reiko once wrote a 90,000 alternate ending to the Harry Potter series. Serious fans put up serious numbers. Can brands harness this passion? Absolutely. “Passion is infectious. It doesn’t matter what it is about.” David shared stories about government agencies with passionate fans scattered across the globe (NASA) and a dentist who makes his own passion for skateboards part of his brand’s passion by sharing his fandom on Instagram for potential customers to see. “Oh, I’m just a … (insert excuse here).” David hears this response from businesses a lot. However, brands like Hagerty Insurance debunk this myth by building brands with passionate fandoms. Get closer than usual. There are nine steps David and Reiko share to building a fanocracy. I asked him to share one of them. He chose one supported by neuroscience. “We’re hardwired to be a part of a tribe. It’s a survival instinct.” David discussed the power of being within 20 feet of someone and how we can recreate that experience as brands with closeup (literally close-cropped) photos and video. What brand has made David smile recently? “I smile every time I think about Grain Surfboards.” David shared his love of the brand that lets customers/fans make wooden surfboards. To learn more, go to davidmeermanscott.com and fanocracy.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we will learn how to create a tribe of fans with David Meerman Scott.David Meerman Scott is an acclaimed author of ten books, including the bestseller and business classic “The New Rules of Marketing and PR.” David is an American strategist and known for his new ways of looking at sales, marketing and PR. David’s ideas have captured many international firms and businesses and his high-energy keynote presentations are inspiring and entertaining.Support the show ( https://www.buymeacoffee.com/LLPodcast)

What is the sound you hear when Microsoft Windows shuts down? How about when SportsCenter comes on ESPN? There are endless examples of recognizable audio that we instantly associate with particular companies or event actions we perform each day. I had no idea how much Sonic Branding I was exposed to each and every day until David Meerman Scott explained it in detail. In this episode of the Neon Noise podcast, David Meerman Scott joins us for a value packed conversation about Sonic Branding and the New Rules of Marketing and PR. A highly sought speaker and author of 10 books, David is household name in the marketing world best know for The New Rules of Marketing and PR which recently came out with an amazing 6th Edition. Here are some of the topics we discuss: The old rules of marketing vs. the new rules of marketing Making mindset shifts to overcome fear What newsjacking is and how to leverage it How to choose the right channel(s) for your marketing efforts Examples of sonic branding and how Davids' company "Signature Tones" helps create these for businesses We hope our conversation with David Meerman Scott helps you understand Sonic Branding and the New Rules of Marketing and PR.

What can be better than combining two of your passions to launch a new business? That’s exactly what David Meerman Scott did when he opened the doors of Signature Tones , which he describes as a “sonic branding studio” that he started with his partner, musician Juanito Pascual. The agency, which lets Scott apply his marketing skills to his love of music, creates sonic logos and original music designed to become as recognizable when heard as logos and trademarks are when seen. If the idea sounds (no pun intended) a little wishful, consider the Intel Inside tone, the NBC tone, and the sound Skype plays when you get a call. Even the Harvard Business Review has talked about the notion of what your brand sounds like , publishing in 2014 that the practice is also known as “sound branding” and “acoustic branding. According to the article, “Audio branding entails the creation of an entire audio language for the brand based on its essence, values, promise, and personality — a language that gets expressed across all touch points, from the web and apps to trade shows to TV to the retail environment and even the product itself.” The article also notes that the French national railway, SNCF, which cared “an audio DNA with the goal of communicating their leadership along with the comfort and caring that distinguished the brand.” With audio consumption on the rise — through podcasts; audio digital assistants like Siri, Google Assistant, and Cortana; and the rise of smart audio like the Amazon Alexa and Google Home — the opportunity to make an impression and create an instant connection between a sound and a brand is growing more and more important. In this FIR Interview, host Shel Holtz talks with Scott about his inspiration for the company, the process he and Pascual use, a case study from one of their early clients, and some of the uses for sonic branding that probably haven’t occurred to you yet. FIR Interviews are sponsored by Thornley Fallis, the public engagement specialists. If you are looking for tools and up to date techniques to engage with your community, Thornley Fallis can help. Find them at thornleyfallis.com . About Our Conversation Partner In 2002, David Meerman Scott left big company life and began writing books, spe

[smart_track_player url=”http://traffic.libsyn.com/dailyhub/David_Meerman_Scott.mp3″ title=”David Meerman Scott” image=”https://inboundaddons.com/wp-content/uploads/2017/01/David-Meerman-Scott.jpg” social_linkedin=”true” permalink=”https://inboundaddons.com/David-Meerman-Scott” tweet_text=”@dmscott shares the New Rules of Sales and Service on The Daily Hub” hashtag=”inbound, #hubspot” twitter_username=”InboundAddons” ] David Meerman Scott is the author and co-author of 10 books on sales and marketing of which three are international bestsellers. The New Rules of Marketing & PR is now in it’s 5th edition and has been translated in over 28 languages and is used as text in hundreds of universities and business schools worldwide. David is also an international speaker and strategist and has taken time out of his busy international schedule to speak with The Daily Hub today about his new hit book The New Rules of Sales and Service and how it is bringing Sales from the ’80’s to the modern day. [spp-tweet tweet=”@dmscott shares The New Rules of Sales and Service on The Daily Hub”] Join us in the HubSpotters Facebook Group! Time Stamped Show Notes (click the time stamp to jump directly to that point in the episode.) [03:30] – Samantha mentions David’s course on ‘Newsjacking’ that made huge different on Samantha’s business and her clients. [03:55] – David shares that he didn’t invent the idea of ‘Newsjacking’ but he ‘put a name on it’, and recommends others brand an idea for authority and thought leadership. [spp-tweet tweet=”@dmscott: Take something that a lot of people are doing. Name it, write about it, and speak about it.”] [06:20] – Samantha asks what has changed in Sales and Service as a result of the new content world. David says that Marketing is about reaching many people at once with fantastic content. Sales is now reaching one buyer at a time with that same content. David also defined ‘Newsjacking’ as the art and science of injecting your ideas into a breaking news story so that you generate media attention and sales leads. [07:50] – David explains how President Donald Trump is the best inbound marketer of anyone and a ‘master newsjacker’. [08:45] – David advises that you can use the same inbound strategy to reach one buyer at a time and gave an example. [09:18] – David defines the new rules of sales and service. [10:10] – Samantha comments that based on her experience, not a lot of salespeople are using the new rules and asks David why they are so resistant to change. David says that any salesperson who learned how to sell 10 years ago are selling using the traditional methods and they are reluctant to change. The younger generation of salespeople get their training from the older generation, making them stuck on the traditional methodology of selling. [11:56] – David advises that salespeople and executives need an understanding that the environment has changed and people are now turning off the traditional ways to reach them. [13:15] – Samantha asks for David’s opinion of industries that don’t think the ‘New Rules of Selling’ is applicable to them. [14:12] – David advises that any business that has fairly large degrees of regulation think that they can’t use those ideas. However, he says that those companies that belong to those industries have a better opportunity in using ‘New Rules of Selling’. [15:

Welcome to episode #513 of Six Pixels Of Separation - The Mirum Podcast . Social media is becoming very complicated. From Prince's death to global news moments , brands are being pushed to be ever-more careful when, how and what they post in social media spaces. Famed marketing author and speaker, David Meerman Scott , coined the phrase " newsjacking ." It an opportune moment for brands to capture attention from something major that is happening in the media for their own gain. I'm (somewhat) skeptical of it, but I'm a big fan of David's work. So, what does ethical newsjacking look like, in a world where so many brands don't know their own boundaries? Listen in as the bestselling author of The New Rules of Marketing & PR , The New Rules of Sales & Service , Marketing the Moon , Real-Time Marketing & PR , Marketing Lessons from the Grateful Dead , World Wide Rave , Eyeball Wars and more discusses newsjacking, and why he created an online course on how to master it. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #513 - Host: Mitch Joel . Running time: 57:23. Hello from beautiful Montreal. Subscribe over at iTunes . Please visit and leave comments on the blog - Six Pixels of Separation . Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook . or you can connect on LinkedIn . ...or on twitter . Six Pixels of Separation the book is now available . CTRL ALT Delete is now available too! Here's is my conversation with David Meerman Scott . Newsjacking . Newsjacking course . The New Rules of Marketing & PR . The New Rules of Sales & Service . Marketing the Moon . Real-Time Marketing & PR . Marketing Lessons from the Grateful Dead<

The art and science of injecting your ideas into a breaking news story to generate tons of media coverage, get sales leads, and grow business. http://www.newsjacking.com/ David Meerman Scott is an internationally acclaimed sales and marketing strategist whose high-energy presentations are a treat for the senses. That he's spoken on all seven continents and in 40 countries to audiences of the most respected firms, organizations and associations underscores the value he brings to audiences. David's books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. He is author or co-author of ten books - three are international bestsellers. The New Rules of Marketing & PR, now in its 5th edition, has been translated into 27 languages and is a modern business classic with over 350,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, and his newest hit The New Rules of Sales & Service. He is co-author of Marketing the Moon (with Rich Jurek) and Marketing Lessons from The Grateful Dead (with HubSpot CEO Brian Halligan). David is a guy we really need to listen too… www.thesalesplaybook.net http://www.davidmeermanscott.com/

“If you don’t embrace the new rules online you’ll be left behind if you aren’t already.” David Meerman Scott knows a thing or two about new rules. Over a decade ago his landmark book The New Rules of Marketing and PR was first published. Now in its 5th edition and used in classrooms throughout the world, this best-seller continues to set the stage for how we build brands in the digital age. I couldn’t wait to discuss this, his new Newsjacking course , and the role all of this plays in the upcoming presidential primaries on this week’s On Brand podcast. About David Meerman Scott David Meerman Scott is an internationally acclaimed strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. Scott’s advice and insights help people, products and organizations stand out, get noticed and capture hearts and minds. He is author or co-author of ten books – three are international bestsellers. The New Rules of Marketing & PR , now in its 5th edition, has been translated into 26 languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 350,000 copies sold so far. Scott also authored Real-Time Marketing & PR , a Wall Street Journal bestseller, Newsjacking , World Wide Rave, and the new hit book The New Rules of Sales & Service . He co-authored Marketing the Moon (now in pre-production as a feature-length film titled The Men Who Sold the Moon) and Marketing Lessons from The Grateful Dead. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Lea Hensel gave a shout out to our recent episode featuring Drew McLellan. She even made a cool social graphic. Thanks Lea! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes , Stitcher , and RSS . Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out . And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices<

David Meerman Scott is a Marketing and Sales Strategist, author, and speaker. David is the author of ten books and has written business classics like, The Rules of Marketing & PR and Marketing Lessons from The Grateful Dead. David explains to Dr. Mathew Norton what he means by, “ Advance planning is out – agile is IN! ” David also shares insightful examples of several people who are doing real-time communications right and how they're able to use real-time to connect with their audience and potential customers. Key Takeaways: [0:58] People don't want to be sold, but they do want information to things they care about. [3:10] Matthew introduces David. [4:45] What does David mean by real-time communications and how does that apply to business owners? [7:00] David talks about what Mitch Jackson is doing right with his blog. [10:35] Dr. Natasha Burgert used the power of real-time communications to bring awareness to the thigh gap craze. [14:20] The vast majority of people blog about what's important to them and they're not listening to what's trending. [15:40] What's the difference between the buying cycle versus the sales cycle? [21:00] Companies that sell well are educating their audience and are not directly selling them. [21:25] How did The Grateful Dead build a strong fan base? [25:10] How can health care professionals connect with their clients better? [30:25] Not a lot of people are using real-time communications to make a customer's experience better. [31:20] The biggest barrier to real-time communication marketing is fear. [33:40] David has a free e-book available on his website. [34:10] Matthew and Bruce have a new 4-part video course on how to turn your passion into profit. Mentioned In This Episode: The New Rules of Sales and Service by David Meerman Scott. Marketing Lessons from The Greateful Dead by David Meerman Scott. http://jacksonandwilson.com http://kckidsdoc.com/ http://www.davidmeermanscott.com/