Selena SooEvery podcast appearance, updated as new ones drop

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast Selena Soo joins us to share the roadmap to building a million-dollar network, the same network that turned her into a USA Today bestselling author and helped countless entrepreneurs grow thriving, referral-based businesses. In this episode, we explore the core of her book, Rich Relationships: Create a Million Dollar Network for Your Business . Selena walks us through her 3-part framework: Build, Nurture, Activate. Each part teaches us how to identify our “rich relationships”: people who want to see us win, create financial abundance, and inspire us to be our best selves. We unpack her strategies for staying top of mind through “pinging,” creating powerful gatherings, and practicing “breathtaking generosity.” Selena also shares how to set up a “Generosity Fund” to strengthen your network, and why the very best relationships are built on giving without strings attached. It’s not about how many people you know, it’s about how deeply you know them. Resources: Give and Take by Adam Grant MAPS Coaching Millionaire Real Estate Agent Podcast Notes Order the Millionaire Real Estate Agent Playbook | Volume 3 Connect with Jason: Linkedin Produced by NOVA This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information. WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance. KWRI is not recommending or encouraging you to use any specific conversation framework provided by Selena Soo. If you use them, make sure your usage complies with all applicable law, including the TCPA, Do Not Call rules, and any state and local telemarketing laws.

What if your next big opportunity didn’t come from a launch or funnel but from a single rich relationship? In this week’s episode of The Fabienne Show, I’m joined by Selena Soo, a publicity expert, super-connector, and author of the book Rich Relationships. Together, we dive into what it really means to cultivate authentic, meaningful connections that expand your business without feeling transactional, overwhelming, or fake. Whether you’re an introvert, a giver who fears burnout, or someone who deeply values connection over algorithms, this episode will shift how you think about networking, visibility, generosity, and integrity in business. We talk about building a network based on breathtaking generosity, how to identify and nurture your Top 40 relationships, and how to be the kind of person others never forget. This conversation is soulful, actionable, and rooted in both strategy and spirituality. Don’t miss it. In This Episode: What makes a “rich relationship” and how to identify them Why gatherings are more powerful than a hundred emails How to manage energy and boundaries using the “6 Circles of Connection” How to build a Top 40 Relationship List to grow your business with ease Why high-integrity connection is more effective than funnels The difference between nurture and activation (and why it matters) 📘 Rich Relationships by Selena Soo — richrelationshi http://richrelationshipsbook.com psbook.com 📍 Learn about Selena’s work: https://www.selenasoo.com Would you like to work with me to scale to 7-figures? www.boldheart.com/talk-to-coach www.boldheart.com/the-leveraged-business/book/ https://boldheart.com/ www.leveraged.boldheart.com www.boldheart.com/the-film Continue the Conversation: www.instagram.com/fabiennefred www.instagram.com/theleveragedbusiness www.facebook.com/fabienne www.linkedin.com/in/fabiennefredrickson/ https://www.tiktok.com/@fabiennefredrickson https://www.youtube.com/@FabienneFredrickson Hosted on Acast. See acast.com/privacy for more information.

At its core, I organized my 5 day virtual summit about Navigating the Future of Entertainment to help us creatives, artists, and storytellers answer two key questions: What the hell is happening to our beloved film industry? And how can we shape the future of cinema? In this episode, I talk with Selena Soo, bestselling author of Rich Relationships and a top publicity strategist who’s helped creatives land features in Forbes, O Magazine, and on national TV. Selena shares how we can build genuine, lasting relationships without burnout or feeling transactional. We dive into her three-step approach to meaningful connection, how to give value sustainably, and why simply validating others can be a powerful way to build trust. If networking has ever felt overwhelming or inauthentic, this conversation offers a refreshing new approach. Want lifetime access to ALL the Summit content? → Click here for lifetime access to all 15 interviews, bonus resources, and my 90 minute Masterclass to help you navigate the next act of your creative career. Key Takeaways Invest in rich relationships that spark both creative flow and career momentum. Look for collaborators and mentors who share your values, elevate your work, and open doors with integrity and trust. Adopt the mindset of a rich giver—be generous with purpose and intention. Focus your energy on relationships with mutual alignment and win-win potential, where giving builds trust, goodwill, and sustainable creative momentum. Make it easy for others to help you with a thoughtful, clear ask. Start with gratitude, be specific in your request, and show them exactly how they can support your creative goals without added effort. Episode Highlights How I used Selena’s own tactic to start a genuine connection Selena’s journey from struggle to a mission that amplifies others Learn the three steps to build rich relationships that actually matter Recognize the three giver types and choose the one that builds lasting connections Hear how supporting one friend led to a million dollars in mutual success Pivot your career by identifying ten types of rich relationships to seek How to make the ask feel easy and even exciting to say yes to Why genuine appreciation might be the highest form of value you can give Discover why introverts hold the secret superpowers of relationship building Get actionable tips to give thoughtfully without exhausting yourself or others Why validating someone's life choices is the ultimate way to provide value Learn how showing up in the right rooms can build momentum in a tough creative job market Recommended Next Episode Networking (the Right Way), Mentorship, and Connecting with ‘Experts’ | with Troy Takaki, ACE Useful Resources Jen Mac INFJ Want to Hear More Episodes Like This One? » Click here to subscribe and

“One rich relationship is more valuable than a hundred casual connections.” - Selena Soo As health and wellness professionals, our work is built on connection. Whether it's with our clients, referral partners, or fellow practitioners, relationships are at the core of everything we do. Unfortunately, when it comes to growing our businesses, it’s easy to fall into the trap of focusing on growing our networks instead of deepening them. Rich relationships aren’t about being everywhere or knowing the most influential people. They’re about surrounding yourself with people who energize you, believe in your work, and genuinely want to see you succeed. When you’re clear on who those people are and how to intentionally and authentically nurture those connections, building your network becomes much more sustainable. Today I’m joined by Selena Soo, a long-time friend of mine who is an expert in marketing and public relations. Her real superpower is building relationships, both business and personal. We all go through seasons in our lives where we don't have time to keep up our relationships and lose track of people. Selena is here to help us understand how to navigate these seasons and build a network that’s rooted in generosity. In this episode, Selena and I discuss practical frameworks for cultivating meaningful, supportive connections both business and personal, the keys to building an authentic network, how to confidently ask for support, the mindset shifts needed to develop abundant, aligned relationships, and more. Enjoy the episode, and let's innovate and integrate together! --- Learn more or watch the video version of this conversation at https://integrativewomenshealthinstitute.com/rich-relationships-how-to-create-a-million-dollar-network-authentically-with-selena-soo/ . Connect with me and access our entire platform at IntegrativeWomensHealthInstitute.com ( https://integrativewomenshealthinstitute.com/ ). Find and follow us @integrativewomenshealth on YouTube ( https://www.youtube.com/@integrativewomenshealth ) and Instagram ( https://www.instagram.com/integrativewomenshealth/ ).

This episode is sponsored by: Here's the hard truth I learned in this conversation: You can spend thousands on Facebook ads, perfect your email sequences, and create the most polished marketing campaigns... but if you're not building rich relationships, you're fighting an uphill battle that's only getting steeper. In this episode, I sit down with publicity strategist and author Selena Soo to dive deep into her new book "Rich Relationships" - and what she reveals will completely shift how you think about growing your business. As a fellow introvert, I've always struggled with the idea of "networking." The thought of working a room or making small talk at conferences made my skin crawl. But Selena showed me something game-changing: You don't need to be an extrovert to build a million-dollar network. You just need to be intentional. Why This Episode Will Transform Your Business We're living in what Selena calls a "trust recession." People are bombarded with ads, skeptical of marketing messages, and increasingly buying from their communities rather than responding to traditional marketing. The entrepreneurs who thrive in this new landscape aren't the ones with the biggest ad budgets - they're the ones with the richest relationships. I've seen this firsthand. When I look back at my entire career - from taking a company public in the late '90s to my current work with industry leaders like Tony Robbins, Dean Graziosi, and Russell Brunson - every major breakthrough came through relationships, not marketing campaigns. What You'll Discover The 3 Types of Givers (And Why Most Entrepreneurs Are Doing It Wrong) The "Indiscriminate Giver" trap that leads to burnout and resentment How "Transactional Givers" actually block abundance The "Rich Giver" approach that creates win-win relationships The 6 Circles of Connection Framework This is Selena's signature system for managing your network without overwhelm: Circle 1: Your innermost circle (1-3 people doing life with you) Circle 2: Treasured connections (your soul family) Circle 3: Active network (people you'd invite to the party) Circle 4: Distant connections (arm's length relationships) Circle 5: Disconnected connections (people you keep at distance) Circle 6: Unknown individuals The Top 40 Strategy 20 rich relationships to nurture and prioritize 20 new relationships to develop based on your goals How to avoid the "one is the most dangerous number" trap Standout Moments From Our Conversation "Rich relationships are the world's highest form of currency. There's no amount of money you can pay for that trust." - Selena Soo "Everything that has pushed me forward in my businesses has been the relationships that I've had. You cannot buy that trust. You have to build the relationships and the relationship has to come first." - Sean Osborn "One rich relationship is more powerful than a hundred casual connections." - Selena Soo "People are now buying from their communities, from their tribes. It's no longer business to consumer - it's consumer to consumer, tribe to tribe." - Sean Osborn Key Takeaways ✅ Rich relationships have 3 characteristics: They bring financial abundance (directly or indirectly), align with your biggest goals, and inspire you to become your best self ✅ The relationship-first approach: Stop leading with transactions. Build trust through conversations - Level 1 (getting to know each other), Level 2 (nurturing and building trust), Level 3 (solid foundation for collaboration) ✅ Your network is your net worth: There are places you can only reach through rich relationships. No amount of mass marketing can replace a trusted referral ✅ The

Selena Soo is a publicity and marketing strategist for visionary entrepreneurs, experts, and authors who want to reach millions with their message. She’s helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc., and land interviews on popular podcasts and national TV. Many of Selena’s clients have become industry leaders with 7-figure businesses, raving fan bases, and hundreds of thousands of followers. Her signature approach comes down to building powerful and long-lasting relationships with influencers and the media in a thoughtful, authentic way. Selena has been featured in magazines and websites like Forbes, Fast Company, Inc., Business Insider, Entrepreneur, Success, and The Huffington Post. She has been a guest on podcasts like Entrepreneur On Fire, Smart Passive Income, and Mixergy. INTERVIEW HIGHLIGHTS: How I used Selena’s own tactic to start a genuine connection Selena’s journey from struggle to a mission that amplifies others Learn the three steps to build rich relationships that actually matter Recognize the three giver types and choose the one that builds lasting connections Hear how supporting one friend led to a million dollars in mutual success Pivot your career by identifying ten types of rich relationships to seek How to make the ask feel easy and even exciting to say yes to Why genuine appreciation might be the highest form of value you can give Discover why introverts hold the secret superpowers of relationship building Get actionable tips to give thoughtfully without exhausting yourself or others Why validating someone's life choices is the ultimate way to provide value Learn how showing up in the right rooms can build momentum in a tough creative job market RESOURCES: Selena’s Website | Facebook | Instagram | Twitter Rich Relationships: Create a Million-Dollar Network for Your Business Selena’s Book Launch Jen Mac INFJ

Ever wonder how some people effortlessly build powerful networks, while you’re still stuck in surface-level small talk? In this episode, I sit down with my dear friend and publicity powerhouse Selena Soo to spill the secrets behind creating rich relationships — the kind that skyrocket your dreams, expand your inner circle, and nourish your soul. We dive into Selena’s signature Six Circles of Connection framework, why introverts can be relationship ninjas, and how to set boundaries with grace (no ghosting required!). Whether you’re an entrepreneur, creative, or just craving deeper connections, this episode will shift how you show up in every relationship you have. What you'll get out of this episode… Why building deep, aligned relationships matters more than ever right now The secret framework to help you sort your friendships (without guilt) How to ask for what you want — endorsements, collaborations, support — without feeling icky How to navigate awkward boundaries and requests with elegance When it’s time to forgive… and when it’s time to let go Why your personal growth is the foundation for building your dream network How to stop self-sabotaging your relationships and become a magnet for connection Key Timestamps 00:00 – Welcome, fam! Let’s talk rich relationships & why you need them 03:14 – Selena shares her intention card to set the vibe 04:33 – Why you don’t need to be an extrovert to build an incredible network 06:09 – Breaking down Selena’s Six Circles of Connection (this is 🔥) 09:39 – The loneliness epidemic & why it matters now more than ever 12:53 – How to create safety for yourself + your relationships 17:20 – How to activate your rich relationship network without sounding awkward 20:17 – Boundaries 101: Saying no with love (and no guilt!) 23:58 – Friendship breakups, forgiveness, and rebuilding trust 29:24 – How emotional exhaustion kills connection (and what to do about it) 34:09 – Selena’s epic free gifts for you 36:16 – What Selena’s braving right now + the word guiding her year 39:38 – Final reflections + where to grab all the freebies! Want more? 🧘‍♀️ If you’re ready to stay rooted in your rituals — the Chai Tonics Ritual Starter Kit is for you. Created to help you lead with presence, peace, and pleasure. 💛 Only 250 kits available → ⁠neetabhushan.com/ritual⁠ ☕ Love chai + self-care? Grab my free 12-month ritual guide → neetabhushan.com/chaitonics 🌿 Need focus, recovery, or balance? Take my FREE quiz to find your perfect wellness boost → neetabhushan.com/chaiquiz Connect with Selena WEB / selenasoo.com IG / @selena_soo FREE GIFTS / richrelationshipsbook.com/brave Listen to Selena's episode on overcoming and rising from abusive relationships / Apple | Spotify | <a href="https://youtu.be/dTE5ZBmkz

What if your most valuable resource isn't your time, money, or skills – but your relationships? In this illuminating conversation with relationship expert Selena Soo, we explore the transformative concept of "rich relationships" and why they matter more than ever in our AI-dominated world. Selena reveals that rich relationships massively improve the quality of your business and life through three key characteristics: they bring abundance, connect to your biggest goals, and help you become the best version of yourself. But how do you build them authentically, especially if you're an introvert? The answer isn't complicated, but it requires intention. Selena shares her revolutionary "Six Circles of Connection" framework that helps you categorize relationships based on proximity and trust – from your innermost connections to distant acquaintances. This mental model prevents you from pouring energy into draining relationships while prioritizing the connections that matter most. The conversation takes a fascinating turn when Selena introduces the concept of a "generosity fund" – setting aside a percentage of your income specifically to invest in relationships. Rather than spending on conventional marketing, she demonstrates how these intentional investments create ripple effects of abundance that traditional advertising never could. For those who struggle with knowing what to say, Selena offers practical scripts and frameworks for initiating, deepening, and maintaining authentic connections. She emphasizes that relationships reveal themselves over time, requiring patience rather than rushing intimacy. Her three-level conversation framework shows why so many people fail by asking for collaboration before building a foundation. Whether you're a business owner looking to expand your network or someone simply wanting deeper personal connections, this episode provides a masterclass in relationship building that has stood the test of time. Check out Selena's book " Rich Relationships " and download free resources at richrelationshipsbook.com/easy . And, as a special bonus, I want to give you FREE access to my signature course, Slay Your Year (usually $997)! All you have to do is: Leave a review of this podcast. Email a screenshot of your review to info@susie-moore.com Simple as that! If you'd love to watch the video version of our interviews, be sure to subscribe to the podcast's YouTube channel here .

When you have rich, deep relationships with a broad range of contacts, you have a wealth of information, resources, and support at your fingertips. That's why they say your network is your net worth! For over the last decade, Selena Soo has dedicated her work to building, referring, and connecting other people so that they can amplify their messages and do more together than they could alone. Today, Selena joins me to share how and why it's so important to cultivate a thriving network of friends and colleagues who can support you and your business. Chapters 00:29 - Meet Selena Soo 01:14 - Influencer dinners & media contacts 05:32 - Relationships are shortcuts to success 07:38 - Tips on asking others for help 18:35 - Starting a "generosity fund" to invest in others 26:41 - Avoiding transactional relationships 31:48 - Free chapters and scripts from Rich Relationships Grab your free gifts from Selena at https://www.richrelationshipsbook.com/heather Be sure to pre-order (before May 13) or buy your own copy of Rich Relationships to start building your network and net worth today! {insert amazon affiliate link once pre-order is up} Follow Selena on Instagram at https://www.instagram.com/Selena_Soo For even more content and a daily dose of inspiration, follow me on Instagram at http://www.instagram.com/HeatherJoyHubbard

A rich relationship leaves a lasting impact on your life. It's something that brings abundance to you. These types of relationships are essential in business to connect and build deep, authentic partnerships with your community to help propel your business forward. On today's episode, my guest is no stranger to the Spa Marketing Made Easy podcast family. Returning for the second time is master connector and relationship builder, Selena Soo. Selena is a publicity and marketing expert for visionary entrepreneurs and thought leaders who want to impact millions with their message. Tune in to hear her expertise on attracting rich relationships, the importance of building your personal brand, and how to gain exposure and publicity for your business. What you'll learn during this episode: How Selena got started in her line of work What is a rich relationship and how can we attract them? How can we add value to the people we care about? The strategy behind building successful partnerships Story ideas to publicize your spa in the media Resources Mentioned in Episode #432: Replay: How to Build Rich Relationships with Selena Soo FREE download of the first four chapters of Selena's new book Rich Relationships Connect with Selena on Instagram Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/ ABOUT THE SPA MARKETING MADE EASY HOST About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry,

What if the most overlooked growth strategy in your business wasn’t another ad campaign, funnel tweak, or team hire – but a relationship? In this week’s episode, I’m joined by longtime friend and powerhouse publicity expert Selena Soo, who just released her brand-new book, Rich Relationships. Selena has built a multi-8-figure business and forged over 400 affiliate and referral partnerships, and in today’s conversation, she’s peeling back the curtain on exactly how she did it. You’ll learn why generosity is the greatest growth accelerator, how to build a trusted inner circle (even if you’re an introvert), and how to get intentional about cultivating meaningful relationships that pay back tenfold—emotionally, spiritually, and financially. Whether you want to grow your audience, expand your impact, or simply feel more connected in a disconnected world, this episode gives you the blueprint. IN THIS EPISODE, YOU’LL LEARN: Why rich relationships are more valuable than 100 casual connections How Selena leveraged strategic generosity to grow her business (and how you can too) The framework of The Six Circles of Connection and how to assess your current network How to proactively support your inner circle without overextending yourself The key difference between trust and relationship—and why one without the other isn’t enough Why you must become the kind of person who attracts the relationships you desire How to use a Generosity Fund to intentionally invest in meaningful partnerships Selena’s process for building 400+ affiliate and referral partnerships—including scripts, systems, and strategic invites Why your team is one of your most overlooked rich relationships The true ROI of giving without expectation (and how it leads to exponential returns) TIMESTAMPS: 2:30 – Selena’s quarter-life crisis that led to her passion for elevating others 6:21 – The Six Circles of Connection framework 11:05 – Showing up generously for Circle 1 & Circle 2 16:00 – The concept of “Relationship Math” and small acts with big impact 22:55 – The Currency of Integrity and why giving returns tenfold 26:15 – Building over 400 affiliate and referral partnerships 33:55 – How to set expectations when collaborating or promoting others 37:00 – Why Selena believes rich relationships outperform every other investment 41:00 – Why team members must be seen as part of your inner circle 45:09 – Selena’s free offer:

Selena Soo is a publicity and marketing strategist for visionary entrepreneurs, experts, and authors who want to reach millions with their message. She’s the founder of Impacting Millions® and a master at building powerful, authentic networks. Her upcoming book, Rich Relationships: Create a Million-Dollar Network for Your Business , is a roadmap to cultivating meaningful, life-changing connections that fuel both personal growth and business success. A former New Yorker now living in sunny Puerto Rico, Selena’s clients have been featured in O, The Oprah Magazine, Forbes, Business Insider, CNBC, and beyond. Her philosophy? One rich relationship is more powerful than 100 casual connections. 💬 What We Cover: What it means to have a Million-Dollar Network The Three Types of Givers (and why it matters) How to build strong, strategic connections without burning out Relationship red flags (and how to spot them early) How to ask for help by activating your rich network Why relaxed abundance beats scarcity-driven networking Selena’s personal story of leaving an emotionally abusive relationship—and how it shaped her 🔗 Connect with Selena Soo: Website: https://www.selenasoo.com Book Website: https://www.richrelationshipsbook.com Instagram: https://www.instagram.com/selena_soo Facebook: https://www.facebook.com/selenasoo LinkedIn: https://www.linkedin.com/in/selenasoo Pre-order Rich Relationships (Amazon): https://a.co/d/2R8alT0 The Amy Edwards Show is pleased to be named as a 2025 top “Overcoming Fear” podcast by Feedspot! https://podcast.feedspot.com/overcoming_fear_podcasts/ Please remember to rate, review, and follow the show – and share with a friend! Find Amy’s affiliates and discount codes: https://amyedwards.info/affiliatepage All links: https://amyedwards.info Instagram: https://instagram.com/realamyedwards Fight For Her: https://fightforher.net TikTok: https://www.tiktok.com/@themagicbabe YouTube Channel: https://www.youtube.com/@TheAmyEdwardsShow Book a Call to Work with Amy: https://amyedwards.as.me/15mincall Let’s get you to your HAPPIEST and most RADIANT! Amy’s hair by: https://www.thecollectiveatx.com Get my FREE course "The Ageless Mindset: The Ultimate Guide to Look Younger and Feel Happier!" HERE: https://best-you-life.teachable.com/p/the-ageless-mindset-the-ultimate-guide-to-look-younger-feel-happier Get the full course “The Youthfulness Hack: The Secret System to Reverse Aging Fast and Create a New, Radiant You!” Out now: https://best-you-life.teachable.

Selena Soo is an award-winning business and relationship strategist. For over a decade, she has elevated the world’s most important people, messages, and ideas. Top 3 Value Bombs 1. A Rich Relationship is one that massively enriches the quality of your life and your business. 2. The fast path to success is asking what is the Rich Relationship that you can tap into to solve your problem. 3. Maintaining a friendship that is not rooted in your truth is living out of integrity. Create a Million Dollar for your Business. Get a copy of Selena’s book on Amazon - Rich Relationships Check out Selena’s website to get the first 4 chapters of her book for free and a bundle of 20 plus rich relationships scripts she used to make millions in her business and manage and activate her rich relationships network. Sign up and you will be entered to win a thousand dollars. - Rich Relationships Website Are You A Hidden Gem Who Dreams Of Being A Household Name - Selena Soo Website Sponsors Northwest Registered Agent - Protect your privacy, build your brand, and set up your business in just 10 clicks in 10 minutes. Visit NorthwestRegisteredAgent.com/fire and start building something amazing. ThriveTime Show - Become the next success story, schedule a free consultation and request tickets to join Football Star, Tim Tebow and President Trump’s Son, Eric Trump at Clay Clark’s next business conference today at: ThrivetimeShow.com/eofire

What does it really take to build powerful, authentic relationships that stand the test of time—and fuel your personal and professional growth? It’s not about collecting contacts or chasing visibility. It’s about being intentional, generous, and showing up in meaningful ways for the people who matter. In today’s world of fast connections and online noise, cultivating rich relationships is more important than ever. In this episode of The Inside Story Podcast , I sit down with publicity strategist and author Selena Soo to talk about her new book, Rich Relationships , and the deeply personal experiences that shaped her perspective on connection. From breathtaking generosity to breaking free from toxic dynamics, Selena shares powerful insights on how we can all show up more fully for others—and for ourselves. Hit PLAY to hear: What "rich relationships" really are—and how they go far beyond business networking How breathtaking generosity can transform a relationship in just one moment Why showing up in someone’s life during a hard time leaves a deeper impact than any strategy The $7,000 lesson that led Selena to invest in people instead of ads—and how it paid off What childhood, culture, and vulnerability taught her about human connection The importance of storytelling when it comes to deepening relationships and leaving a legacy What Selena hopes Rich Relationships will do for readers—and why it’s her most personal work yet If you're craving more authentic connection in your life and business, this conversation will inspire you to start leading with intention, curiosity, and heart. Listen in—and then take action. Pick one person today to reach out to with genuine support, encouragement, or a simple thank you. That small act could be the start of something extraordinary. Interview links: Pre-order Selena’s book, Rich Relationships, here https://richrelationshipsbook.com/single/?rootabl=lightbeamers#buy-one-copy Grab the first four chapters of the book for free! Plus, Selena’s 25 Rich Relationships scripts here http://richrelationshipsbook.com/April Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever stopped to truly consider the value of the relationships you cultivate in your professional life—especially within masterminds? This is a topic I absolutely love to dive into and today we’re exploring it through an incredible conversation with the brilliant Selena Soo. Selena is a seven-figure publicity and marketing strategist and author who specialises in helping visionary entrepreneurs, experts and authors reach millions with their message. She has helped clients get featured in outlets like Oprah Magazine and Forbes and reach six and seven figures in their businesses. Her signature approach comes down to building powerful and long lasting relationships with influencers and the media in a thoughtful, authentic way. In this episode, we’re talking about how rich relationships can help you build your business, make you more money and how to leverage those relationships through masterminds. We discuss: How masterminds provide a unique space for building genuine, valuable connections with peers and mentors who can transform your journey Success in masterminds coming from intentional vulnerability and sharing both wins and struggles openly, allowing others to support you while creating more meaningful connections. Contributing actively to the mastermind community, whether through offering help or seeking advice, and how forming smaller groups enables more impactful relationships. Carefully curating groups with aligned goals and values while encouraging participants to form meaningful connections that extend beyond surface-level networking. The 6 circles of connection and how they can help you determine where different relationships sit in your life As Selena eloquently puts it, the true essence of a rich relationship is in its capacity to elevate all those involved. By integrating rich relationships into your strategy alongside your business goals, you open yourself up to a network that can move you forward in ways you never imagined. For those interested in digging deeper into mastering these relationships, Selena offers a free gift with the first four chapters of her book and exclusive rich relationship scripts. You can find these incredible resources at RichRelationshipsBook.com/ellie . Connect with Selena: Website: https://www.selenasoo.com/ Instagram: @selena_soo Connect with Ellie: Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind Website: https://www.ellieswift.com/ Instagram: @elliehswift Facebook Group: www.facebook.com/groups/shineonsocialellieswift/ LINKS: FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026 Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to I

How do you grow a wildly successful business… without running ads, obsessing over your funnel, or selling 24/7? In today's episode, I sit down with the PR and visibility legend herself, Selena Soo, to talk about her game-changing new book Rich Relationships and why the most overlooked asset in your business isn't a system or a strategy—it's the quality of your connections. Selena walks us through her inspiring personal journey, from a quarter-life crisis to becoming the go-to visibility expert for some of the biggest names in the personal development space. We dive deep into her frameworks on giving without burning out, how to invest in the relationships that truly matter, and why being a "rich giver" is the most sustainable way to build both business and legacy. If you've ever felt like networking was sleazy or you've been burned by overgiving, this conversation will absolutely shift your perspective. This is a masterclass in building a life and business rooted in trust, discernment, and generosity—and I truly believe it's required listening for anyone doing business in 2025 and beyond. Tune in to hear: The difference between rich giving, transactional giving, and indiscriminate giving—and how to avoid burnout while being generous Selena's powerful "six circles of connection" framework to help you nurture the right relationships and set boundaries with ease How one $200 investment in a friend turned into a life-changing ripple effect (and why it beat the ROI of Facebook ads) The truth about vulnerability in business and why it unlocks deeper trust (for both you and your people) Why we're in a "trust recession"—and how rich relationships are the antidote to fear, isolation, and scarcity Grab Selena's free gift: Get the first 4 chapters of Rich Relationships and her exclusive communication scripts (aka your relationship-building cheat sheet!) at richrelationshipsbook.com/millionairemother Connect with Selena: @selena_soo

This week on the She Means Business Show, I'm joined by the incredible Selena Soo: publicist, entrepreneur, and author of the brilliant new book Rich Relationships. Selena has built a 7-figure business through the power of authentic, intentional relationships, and today, she's breaking down exactly how you can too (even if you're an introvert, don't know where to start, or feel like your network is tiny). In this episode, Selena and I dive into: The 5 relationship types every entrepreneur needs to succeed How Selena went from charging $4k/month to building a 7-figure business What most people get wrong about networking (and how to make it feel natural) The 'Top 40' method to grow your business through connection How to activate your network without being salesy or awkward The Six Circles of Connection that help you know who to let in (and who to let go) What to do when a relationship is holding you back or draining your energy Read the full show notes >

Want to build a network that actually works for you — without faking extroversion or burning out? Today, Selena Soo joins me to talk about what it really takes to build a million-dollar network in today's world. From defining your inner circle to learning how to ask for help, this conversation is packed with practical wisdom and hard-won insight. Why introverts can often be great relationship builders—and how Selena leveraged this to create a thriving network The 3-phase framework of building Rich Relationships: Align, Attract, Activate How to sort your network into 6 circles—and why this protects your time, energy, and values The vulnerable story of how Selena ended a million-dollar relationship with a mentor who crossed the line Don't just listen—put this into action. Get Selena's free scripts, preview the book, and enter to win $1,000: richrelationshipsbook.com/mikekim Get Selena's book, Rich Relationships, on Amazon here » Connect with Selena: Website - https://www.selenasoo.com Instagram - https://www.instagram.com/selena_soo Facebook - https://www.facebook.com/selenasoo LinkedIn - https://www.linkedin.com/in/selenasoo

Interior Designer's Business Blueprint In today's episode, I chat with Selena Soo and Sharon Stokes. Selena Soo is a publicity and marketing strategist for visionary entrepreneurs and experts who has helped clients and students get featured in places like Domino, The Oprah Magazine, Forbes and Inc, and land interviews on popular podcasts and national television. Joining her today is Sharon Stokes, her head of publicity programs and senior media coach who has served as a TV producer for close to 20 years, producing interviews with notable personalities, including Oprah, Richard Branson, Marie Forleo, and Gabrielle Bernstein. I have personally worked with Sharon and Selena and my very first publicity pitch after working with them was accepted, and featured in Domino! In today's episode we chat all about the best ways to get featured and gain the publicity you want for your interior design business. Here's a glance at this episode… We discuss all of the factors that come into play with publicity including what types of publicity are best. We share about the fear that comes with putting your work and your story out into the world and the fear of visibility that comes with that. We discuss the mistakes that are often made when it comes to publicity and marketing with interior designers. We dive into how to look for a find help with publicity including what to look for, what you need, and how that may look. Mentioned in this episode: JOIN: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Part Framework for A Thriving Interior Design Business Dear Kate: Submit your questions for the show! Book a Call with a Publicity Strategist Impacting Millions Selena's Website 🎯 Learn More: Interior Designer's Business Blueprint - https://www.designersoasis.com/blueprint WANT MORE? 🛒 Template Shop - 10% off the shop PODCAST10 (Limit one use per customer) 🔖 Interior Design Business Articles ⬇️ Free Resources FOLLOW ALONG 🤳 Instagram 📍 Pinterest 📺 YouTube ------------------------------------- ***Rate, Review, & Follow on Apple Podcasts*** FOLLOW this channel so you never miss an episode! - <a class="ql-link" href= "https://w

Are you ever caught in that headspace where it feels like your dreams are a little out of reach? That feeling of knowing deep down that you’re destined for more – more visibility, impact, and recognition? Enter Selena Soo, a publicity and marketing strategist who’s a wizard at catapulting people into the spotlight. When I first met with Selena years ago, it struck me how she’s got this gift for seeing the star power within someone, even when they can’t see it themselves. She’s enlightening, genuine, and simply incredible. Selena’s not just someone who understands the value of publicity – she’s someone who turns it into an art form. With her instinct for connecting the dots between your story and the heartbeat of the media, she has transformed the way thought leaders and entrepreneurs step into their light. In today’s Plenty episode, we’re diving deep into the world of media magic. We’ll explore the pathways that brilliant women, just like you, can navigate to amplify their voice and shape their own extraordinary narratives. Ready to unlock your inner luminary and sprinkle some stardust on your mission? Let’s dive in! Selena’s story just goes to show you can go through some real heavy stuff in your personal life, like a relationship that totally throws you for a loop, and still come out the other side with your business not just doing okay, but actually rockin’ it. She’s living proof that when things get super tough, we don’t have to crumble—we can channel that into something amazing. Her sharing her story is all about letting us know it’s okay to be real about the hard stuff and still slay in our work. It’s super inspiring to anyone who’s trying to figure out how to balance the messy bits of life with chasing their dreams. If this episode resonated with you, be sure to grab Selena’s FREE 12-month Publicity Calendar: ImpactingMillions.com/Kate I am so honored to have had Selena share her expertise on how to be featured in big media outlets even as an introvert. I hope that this episode has inspired you to take action today to start becoming more visible and spreading your message. About The Guest Selena Soo is a marketing and publicity strategist who helps entrepreneurs and authors gain media exposure. She emphasizes the power of storytelling in gaining media coverage and offers tips on improving relationships with the media. She encourages introverts to embrace publicity and offers advice on navigating it. Connect with Selena: Website: www.impactingmillions.com/kate Website: SelenaSoo.com Instagram: h ttps://www.instagram.com/selena_soo

How can entrepreneurs identify the right moments to seek publicity to maximize the impact on their brand and business? Join us in today's conversation with the incredible Selena Soo as we delve into the transformative role of publicity. We explore how it can be a game-changer, creating opportunities that enrich various aspects of your life. Selena shares her personal journey of transformation and how she's harnessed the art of engagement, making waves as a publicity expert. We chat about why it's crucial to weave in publicity as a strategy in your business, not just as a bonus, but as a foundational piece in building and recession-proofing your entrepreneurial empire So if you're ready to carve out your slice of the media's spotlight and craft a legacy that's both lucrative and lasting, let's turn up the volume! You don't want to miss a beat of today's episode.. IN TODAY’S EPISODE, I DISCUSS: Selena Soo's personal journey and how she leverages PR for business success How to use PR to scale your brand and open countless opportunities Strategies for crafting a rich life that transcends financial wealth CONNECT WITH SELENA: Grab Selena's PR Calendar here: impactingmillions.com/mel Visit her website: https://www.selenasoo.com RECOMMENDED EPISODES FOR YOU If you liked this episode, you'll love these ones: Are You Really Living a Rich Life or a Bankrupt One? Doing Nothing with Your Money Isn't An Option! Fulfillment & Wealth Through a Personal Brand with Rory Vaden How to Live a Fully Expressed Life with Rachel Luna TAKE THE FINANCIAL FREEDOM QUIZ: Take this free quiz to see where you are on the path to financial freedom and what your next steps are to move you to a new financial destiny at http://www.YourFinancialFreedomQuiz.com OTHER RESOURCES: 7-Day Money Plan Workshop: https://www.TheMoneyPlanWorkshop.com Affluent Entrepreneurs Private Facebook Group https://www.melabraham.com/group/ CONNECT WITH ME: Website: MelAbraham.com YouTube: MelAbraham.com/tube/ Instagram (@melabraham9): MelAbraham.com/ig/ Facebook Group: MelAbraham.com/group/ TikTok: https://www.tiktok.com/@melhabraham GET MY BOOK: “The Entrepreneur's Solution The Modern Millionaire's Path to More Profit, Fans, & Freedom” – melabraham.com/book/

Whether we like it or not, there’s one big rule in the biz world: You can’t grow your business if no one even knows about you. Well, this is something Selena Soo has devoted her career to helping you fix! She’s a Bad@$$ PR strategist and creator of one of the most well-known publicity courses on the web, Impacting Millions. In this conversation we talk about: ☑️That time she went mega-viral thanks to a CNBC article: Why did that happen? What did it do for her business? ☑️Being an introvert while also going after major visibility ☑️How to know what kind of publicity is right for your business and how to choose relevant stories ☑️ALL the pitch questions …and more. Resources included in this episode: Follow her on Instagram: @selena_soo Get her Publicity Calendar with 12 MONTHS worth of story ideas to get into the media! Get it here. Plus check out her services, here.

#649 The entrepreneurial journey can be a lonely one if we don't take the time to nurture supportive connections. But how do we build a business network to help us reach and impact millions of people in our niche? This is the topic of today's chat with Selena Soo. Through her signature publicity and marketing approach, Selena helps her clients build powerful relationships and become industry leaders. Our conversation is a deep dive into the best strategies for leveling up your brand through win-win partnerships with influencers in your space. We discuss using your goals and values to access relevant new and legacy media channels to grow your audience. Selena and I also cover the shortcuts to building new relationships through specific in-person and online events. I always say that digging your well before you're thirsty is hugely important. Selena shares the precise templates to do just that in this incredible session. Listen in and enjoy! Show notes and more at SmartPassiveIncome.com/session649 . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Welcome back, Brave Table fam, for today's episode with Selena Soo. Selena is a Public Relations boss woman whose superpower is turning authors, coaches, and experts into leaders of their industry. She's helped her clients and students get featured in places like The Oprah Magazine, Forbes, and Inc., plus land interviews on popular podcasts and national TV. Born in Hong Kong to the first Asian man accepted into Oxford University, an Ivy League Graduate, and the CEO of multi-7-figure businesses, Selena is as high-achieving as they come, with plenty of stories and successes to share. But in this conversation, Selena shares her bravest story yet; it's the story of how a bright, educated, accomplished woman found herself in an abusive relationship, why this happens, how to get out of it, and the lessons on the other side. What you’ll get out of this episode… - Learning to let go of being in control and taking responsibility for everything as a high-achieving woman or CEO of a business - How to recognize emotional abuse early on: what are the warning signs and red flags to look for - Undoing the conditioning of saving face and keeping up appearances, particularly in Asian cultures - Understanding the complexity of abusive relationships and how to identify when it might be happening to you - Why it’s so important to give your pain a voice and share your story - Why you should value internal growth and development over external achievements and rewards - How to rise above when things start to fall apart, despite having a picture-perfect life on the outside - How to stop people-pleasing and take your power back In 2017, Selena felt on top of the world. Her business was flourishing with no stop in sight, she was celebrating with friends, and she met the person she thought would be her Prince Charming. Initially, Selena wasn’t interested, but the guy persisted: ”love bombing” her with grand gestures, flower bouquets, gift cards, you name it. He was determined to win her over. Finally, Selena gave in and let the relationship evolve into something romantic. How could she not, right? Here this man was devoting all his attention to her, making her the top priority in his life. But eventually, the dynamic started to shift. He became increasingly interested in her business and her money, even going as far as to gaslight her into believing that her team didn’t have her best interests so she would let them all go. He was manipulative and emotionally abusive, and the situation eventually reached a breaking point where she found the courage to leave. However, as it so often happens in toxic relationships, they got back together after he promised to change, isolating herself even further by moving to Florida with him. Then, one day when she finally received her long-awaited Green Card—a day that should have been joyful and full of celebration but instead was full of tears and anxiety—she decided it was over, packed her bags, and left—for good. Today, Selena has been reflecting on her experience with coaches and healers, discovering how to make healthier choices, seeing where she gives her power away and learning that life will ke

Meet Selena Soo Selena Soo is a publicity and marketing strategist for visionary entrepreneurs, experts, and authors who want to reach millions with their message. She's helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc. and land interviews on popular podcasts and national TV. Many of Selena's clients have become industry leaders with six and 7-figure businesses, raving fan bases, and hundreds of thousands of followers. Her signature approach comes down to building powerful and long-lasting relationships with influencers and the media in a thoughtful, authentic way. A former New Yorker, Selena now lives by the beach in beautiful Puerto Rico. Selena has created an amazing free publicity calendar for you. Get your copy at juliereisler.com/freecalendar. What I love About Selena I so appreciate Selena's willingness to be vulnerable and move through discomfort to be of greater service in the world and go after her dreams. As a natural introvert, Selena Soo talked about how she got into the world of publicity and spoke on stage and in a public way. We talked real deal here about her struggle with depression, and in that search to feel better, she found coaches and incredible leaders in the personal growth world who changed her life. In this true desire to help others move through feelings of angst, depression, and trauma, she realized she wanted to help others feel supported and not alone through publicity, which led her to create her Impacting Millions program. Selena talked about how she has transformed perfectionistic thinking, and rather than grading herself on an impossible standard of perfection, she now asks herself these questions anytime she puts herself out there: 1. Did I show up generously? 2. Was I present? I think these questions are total game-changers for the way we reflect, review and often rate ourselves. In the end, it is all about being of greater service and being truly available, present, and generous. Deep Down, Your Soul Knows Your Story One of the reasons to tap into publicity and share your story is that when you do so, you can help others know they are not alone. Selena shared about breaking the silence when she was terrified to leave an emotionally abusive relationship that ended up becoming a total nightmare. She knew how alone life felt going through this trauma and believed that by sharing her story, she could help others identify and leave abusive relationships. Deep in her soul, she was clear that it was necessary to share what she had learned even amidst the fear of coming out about such a traumatic experience. The power of publicity was writing her story in an article that then touched hearts all over the globe. Your soul knows your story, and if you feel pulled to help others, it's a gift to let others into your life lessons. Creating Role Models In The World Through publicity and helping others feel seen and understood, you are taking your power back and becoming what Selena calls a role model in the world. Selena Soo's signature powerful program, Impacting Millions, does just this. It will teach and guide you how to become a role model at the highest level through publicity and the media. If others don't know you exist, you can't help as many people. Impacting Millions, One Person At A Time Selena Soo tells us you've got to get clear on your 'why', and your soul's story. You also need to know what's attractive to the media and how to make your pitch as magnetic as possible so that your words can inspire others. Impacting Millions teaches you these strategies, tools, and methodologies and how to leverage media opportunities to grow and ultimately impact millions. High Standards for Integrous Living Selena shared some of her guiding principles, which I hope inspire you as much as they've inspired me. She has 12 principles printed out that she reviews daily. You can do the s

In this broadcast of "Revealing Life's Best Kept Secrets" Kate interviews Selena Soo, who shares with us all things publicity and how we can use it for a greater purpose! Selena Soo is a publicity and marketing strategist for entrepreneurs, experts, and authors who want to impact millions with their message. She’s helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc., and land interviews on popular podcasts and national TV. Many of Selena's clients have become industry leaders with 6- and 7-figure businesses, raving fan bases, and hundreds of thousands of followers. This was such a great conversation- you have to check it out!!! Facebook: https://www.facebook.com/selenajsoo Instagram: https://www.instagram.com/selena_soo/ Website: https://www.selenasoo.com/

This week we are extremely excited to welcome Publicity and Marketing Strategist, Selena Soo. Selena shares her journey from a mid-20s midlife crisis and needing support from her mom to hiring life coach who changed her life. She expresses how she has always been driven to achieve goals but success has changed and now it is about becoming the best version of yourself in service of something bigger than yourself. Choosing to get publicity is a courageous act and the fears are real, but Selena emphasizes the importance of putting yourself out there and taking imperfect actions. When you are the only one that shares your message, it can only get so far. Publicity and using other peoples platforms, will get your message heard and you will get discovered by more people. Download your publicity calendar: https://www.impactingmillions.com/DissectingSuccess About the Guest: Selena Soo is a publicity and marketing strategist for visionary entrepreneurs, experts, and authors who want to reach millions with their message. She’s helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc., and land interviews on popular podcasts and national TV. Many of Selena's clients have become industry leaders with 6 and 7-figure businesses, raving fan bases, and hundreds of thousands of followers. Her signature approach comes down to building powerful and long-lasting relationships with influencers and the media in a thoughtful, authentic way. A former New Yorker, Selena now lives by the beach in beautiful Puerto Rico. https://www.instagram.com/selena_soo/ https://www.facebook.com/selenajsoo About the Hosts: Blair Kaplan Venables is an expert in social media marketing and the president of Blair Kaplan Communications, a British Columbia-based PR agency. As a pioneer in the industry, she brings more than a decade of experience to her clients, which include global wellness, entertainment and lifestyle brands. Blair has helped her customers grow their followers into the tens of thousands in just one month, win integrative marketing awards and more. She has spoken on national stages and her expertise has been featured in media outlets including CBC Radio, CEOWORLD Magazine, She Owns It and Thrive Global. Blair is also the #1 best selling author of Pulsing Through My Veins: Raw and Real Stories from an Entrepreneur. When she’s not working on the board for her local chamber of commerce, you can find Blair growing the “I Am Resilient Project,” an online community where users share their stories of overcoming life’s most difficult moments. https://www.blairkaplan.ca/ Theresa Lambert is a Business & Success Coach with an impressive hotelier background in luxury Hospitality in the #1 Ski Resort in North America. She supports ambitious Women Entrepreneurs, Coaches and Leaders to redefine success with elegance and create the Impact, Income and Freedom they desire in Business and in Life. In 2020 Theresa became the Bestselling Author of her book Achieve with Grace: A guide to elegance and effectiveness in intense workplaces . She is also a Speaker and the Podcast co-host of Dissecting Success . Theresa has been recognized as a business leader in Whistler’s Profiles of Excellence , and is being featured in publications such as <a href="https://www.hoteliermagazine.com/hotelier-theresa-ginter-nita

Are you an entrepreneur that gets frightening at the thought of the idea of “promoting” yourself too much or have an overwhelming amount of confusion on how to get your message out into the world? We've been there! Tony and I have worked with so many spiritual entrepreneurs that have held themselves back from the fear of putting themselves out there or not knowing where to share. I’m honored to have interviewed my friend Selena Soo, on today’s podcast episode. Here’s a little background on Selena. Selena Soo is a publicity and marketing strategist for visionary entrepreneurs, experts, and authors who want to reach millions with their message. She’s helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc., and land interviews on popular podcasts and national TV. Many of Selena's clients have become industry leaders with 6 and 7-figure businesses, raving fan bases, and hundreds of thousands of followers. Her signature approach comes down to building powerful and long-lasting relationships with influencers and the media in a thoughtful, authentic way. *****Selena has gifted us with an extremely valuable free gift that you'll want to make sure to download ASAP. It’s her 2022 PUBLICITY CALENDAR (200+ Story Ideas, Dates, And Hooks To Help You Attract Endless Media Attention And Buzz)! Click this link to grab it immediately; trust me, you’ll want it now: https://rv208.isrefer.com/go/calendar/LindsayMarino

It's hard to know where to start when it comes to getting publicity. You hear about all these amazing people who have become successful, but you don't know how they did it or what the steps are. In today’s episode, Selena Soo tells us her story of how she was introduced to publicity and the events that led up to her creating her company, Impacting Millions. Despite Selena being a natural introvert, she discusses overcoming the fear of putting yourself out there and the amazing benefits that come with it. Throughout the episode, she lays out the framework for her high touch, one year program that provides a shortcut to landing amazing visibility opportunities. She walks you through each step of the process, from creating your message to finding the right media outlets, to pitching yourself successfully. What are you waiting for? Download Selena’s Free Publicity Calendar:12 Months of Story Ideas to Win Over the Media: www.impactingmillions.com/allisoncalendar Memorable Moments: I find with the people that I work with, the reason why they're pursuing media is that they know they have something really important to share with the world, whether it's a really powerful story, a message, a product or a service that could really transform someone's life. So it's so important to remember that you're doing this, not for you, but to really make an impact in the lives of others. I am a perfectionist so I can understand overthinking things. But when I do a podcast interview, at the end of it or any kind of media interview I ask myself, did I show up generously? Was I present? Did I share information, stories, advice that could really help someone improve their life? And if the answer is yes, then I know that I've done a great job I think there's nothing more inspiring than what I call a role model. But someone who really embodies a message of possibility and hope, who has maybe gone through the challenges that you are going through and has come out the other side of it and can show you how you can do the same. I think that sometimes we can feel so alone in our pain and our challenges, but the reality is that some of the things that we experience are experienced by thousands or even millions of people, there is a universal thread there. And it can be very healing for other people, it can help them kind of let go of some of the shame. So whenever we work with people in Impacting Millions and publicity in general, we just have them get really clear on what their goals and intentions are and make sure they get the right kind of publicity that matches their offers and business model. if you are never putting yourself out there, then I can kind of guarantee that you're not going to get those opportunities. Download the calendar: www.impactingmillions.com/allisoncalendar Connect with Allison: ⭐ Connect on Instagram @allisonwalsh ⭐ JOIN THE SOCIETY: www.shebelievedsociety.com (use code 2022 to access the Society for $22/month) ⭐ JOIN THE COMMUNITY: https://www.facebook.com/groups/shebelievedshecouldcommunity Follow Selena on Social Media: Website: selenasoo.com Facebook: @SelenaSoo Instagram: @selena_soo Twitter: @selenasoo ✨Connect with Allison✨ Join us for the SBSC Summit: https://www.shebelievedshecould.co/iconic-

This case study looks into how an Impacting Millions student leveraged the power of publicity to 7x her service rates, from charging $1,500 to now $10,000. This is not her arbitrarily raising her rates either, so make sure you tune into the full case study to hear the details. Our guest here to talk about this case study is Selena Soo, founder of Impacting Millions - program teaching visionary entrepreneurs, experts, and authors how to build powerful and long lasting with influencers and the media in a thoughtful and authentic way. She’s helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc., and land interviews on popular podcasts and national TV. Many of Selena's clients have become industry leaders with 6 and 7-figure businesses, raving fan bases, and hundreds of thousands of followers. Tune in to the full episode to hear Selenas client's complete media transformation, her top tips for interviews, and the best entry points for beginners in media! Connect with Selena: www.instagram.com/selena_soo www.selenasoo.com If you enjoyed today's episode, please: Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday Learn more about your ad choices. Visit megaphone.fm/adchoices