Allison Williams

What does it actually take to balance a successful Hollywood career with deep, fulfilling relationships? Actress and executive producer Allison Williams gets radically honest about the habits, mindset shifts, and hard-won lessons that help her invest in her life, family, friendships, and marriage.Allison Williams is an actress and executive producer best known for her breakout role as Marnie in HBO's “Girls,” and her critically acclaimed performances in Jordan Peele's “Get Out” and “M3GAN.” She is also the co-host of “Landlines,” a podcast about friendship, motherhood, and navigating modern life with your closest friends by your side. She reveals: - The accidental decision at age 22 that she credits for helping her navigate her career - The audition trick that made Lena Dunham say "there she is," and how improv training made it possible - The note-writing habit she and her husband share that keeps their romance alive between busy shoot schedules - The one habit she's desperately trying to protect her son from developing - What Rita Wilson taught her about celebrating wins before you know the outcome - Why she keeps a notepad next to her during playtime…and why it makes her a better mom, not a distracted one - The leadership habits that make actors and crew actually want to work with her TIMESTAMPS 00:00 – Intro: "We're lucky enough to play dress up for a living" 01:00 – How Allison and Julie met in Yale's improv group Just Add Water 03:30 – Why improv is foundational to Allison's acting career 05:00 – Getting rejected from Yale's main stage musical, and discovering improv 07:30 – The insane sequence of events that led to her Girls audition 10:30 – Lena Dunham asks her to improvise, and she nails it 13:00 – Filming the pilot, the table read, and the slow-burn of big career milestones 14:30 – Rita Wilson's advice: celebrate every small victory 16:00 – Anxiety, catastrophizing, and adding gratitude to the mix 19:00 – How she got sober at 22, one month at a time 21:30 – 12-step programs, therapy, and finding her own path to staying sober 24:00 – Why habits are the foundation of presence and energy 26:00 – Allison's podcast Landlines and de-stigmatizing parenthood 27:00 – The universal chaos of car seats and the magic of Inside Out 29:00 – Having a nanny, acknowledging privilege, and not comparing yourself to celebrities 30:00 – Why Allison moves slowly through chores (and loves assembling IKEA furniture) 32:30 – Long-term friendships from kindergarten: what they really mean 35:00 – Going back on SSRIs, and why she finally stopped ignoring her own advice 38:00 – The habits she hopes her son Arlo will (and won't) develop 40:30 – Finding quality connection time with your kids 42:00 – The "guess what happened at school" game with Arlo 44:00 – Staying present: notepads, phones face-down, and intention 47:00 – Romance as a practice: love notes, post-its, and hiding letters in suitcases 51:00 – Allison as an archivist — saving every note 53:00 – Habits for aspiring actors: line memorization, morning routines, and managing nerves 55:00 – Executive producer habits: learning names, checking in, and setting the tone on set 57:30 – The accordion of work and home life — and transitioning between them 58:30 – DVF's "wink at yourself in the mirror" habit and staying connected to yourself 59:00 – Wrapping up + how to support the show LINKS Landlines Podcast: https://podcasts.apple.com/us/podcast/landlines-with-allison-williams/id1818021794 Allison's Instagram: https://www.instagram.com/aw/Julie Shain’s Substack: https://getinhabit.substack.com Follow Julie on Instagram: https://www.instagram.com/getinhabit

About Allison Williams: Allison C. Williams is an international speaker, distinguished attorney, and Managing Partner of Williams Law Group in northern New Jersey. A Fellow of the American Academy of Matrimonial Lawyers, she is also the bestselling author of Tiger Tactics CEO Edition: From Zero to Law Firm CEO. Allison is the CEO of Law Firm Mentor, where she helps law firm owners streamline operations and grow profitability. A recognized leader in child maltreatment trial practice, she has appeared on the Katie Couric Show and been featured in national outlets, including Huffington Post. Since 2018, she has been named among New Jersey’s Top 100 and Top 50 Women by Super Lawyers. In this episode, Ted and Allison Williams discuss: How Allison scaled Williams Law Group to a multi‑million‑dollar firm in 3.5 years The near‑catastrophic “guardrail moment” that forced her to rethink work, life, and leadership Building and systematizing two seven‑figure companies (a law firm and Law Firm Mentor) Using calendars, clear goals, and numbers to drive growth and protect margins Common scaling and leadership challenges for firms at $500K and $1M+ in revenue Key Takeaways: Systematizing yourself first—starting with a non‑negotiable, goal‑driven calendar—is foundational to leading multiple seven‑figure businesses without working 80–90-hour weeks. A single wake‑up call (like Allison’s near‑accident on the highway) can force firm owners to confront unsustainable habits and finally commit to building real systems. Knowing your “one number” (true monthly nut including annual and variable expenses) gives you clarity and confidence to grow, hire, and weather cash‑flow swings. Significant growth often comes not from more leads, but from increasing lifetime client value—packaging more services, educating clients, and building recurring revenue. Around $500K, the bottleneck is usually the owner doing everything; past $1M, the bottleneck becomes leadership—hiring the right people, compensating them correctly, and getting consistent results through systems, not heroics. “We always tell people, if you're running a business, you need to know your numbers… We start with the one-number exercise… If you don't have this amount of money, you're not making payroll, you're not meeting your expenses. We need to know that number.” — Allison Williams Connect with Allison Williams: Website: https://lawfirmmentor.net/ Facebook: <a href="https:/

Send us Fan Mail Shownotes can be found at https://www.profitwithlaw.com/524 . Too many law firm owners avoid the financial side of their practice—leaving growth on the table and stress on the rise. In this episode, Moshe Amsel welcomes Allison Williams, CEO of Law Firm Mentor and author of Crushing Chaos , for a tactical conversation on building true financial clarity and eliminating the chaos that holds most attorneys back. With decades of experience coaching high-achieving law firm owners, Allison breaks down not just what to watch in your firm’s numbers, but how to shift your thinking and systems to predictably scale profit. Resources mentioned: 🚀 Ready to double your take-home pay and cut your hours in half in your solo law practice? Most solo attorneys stay stuck on the “revenue rollercoaster” - long hours, inconsistent income, and no clear path out of it. If you want a proven roadmap to escape that cycle and build predictable growth, it starts with a Free Law Firm Growth Call. In just 30 minutes, you’ll walk away with: ✔️ A custom 12-month growth roadmap for your firm ✔️ Clarity on exactly what’s holding you back ✔️ Step-by-step actions to create predictable, scalable growth 👉 Book your free session here: https://profitwithlaw.com/strategysession Don’t wait - these spots fill fast every week. Law Firm Growth Workshop Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel! Learn more about the Profit with Law Elite Coaching Program here Episode 20 - Crushing Law Firm Chaos with Allison Williams Episode 176 - 2019 Summit Q&A Replay - Tools for Productivity with Allison Williams and Neil Tyra Episode 431 - Crushing Your Marketing Chaos: Five Easy Steps to Consistent, Recurring Revenue with Allison Williams Connect with Allison Williams: Website | Email | Facebook | YouTube | Podcast Profitwithlaw.com/chaos To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com . Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/</

Many law firm owners believe their biggest marketing challenge is generating more leads. In this episode of Crushing Chaos with Law Firm Mentor, Allison Williams reframes that assumption and explains why lead quality, not lead quantity, is often the real driver of revenue and operational stability. Allison begins by explaining how unqualified prospects quietly clog the sales pipeline. Intake teams spend time with people who are unlikely to convert, follow-ups with strong prospects get delayed, and attorneys lose valuable hours that could be spent serving aligned clients. Simply adding more leads to this system only increases friction. From there, Allison breaks down what true lead qualification looks like. It goes far beyond whether someone can pay. She explores urgency, values alignment, and practice fit, explaining how these factors determine whether a client relationship will be productive or draining. The conversation then turns to marketing language and how firms often attract the wrong clients unintentionally. Words like “affordable” or “aggressive” create expectations that may not match how the firm actually operates. Allison explains how this disconnect leads to frustration on both sides and why intentional messaging matters. Next, Allison walks listeners through why demand generation starts long before the intake call. Reviews, educational content, reputation, and FAQs shape expectations before prospects ever pick up the phone. When these systems are aligned, intake becomes a confirmation process rather than a full sales presentation. She also addresses a common breakdown inside law firms: intake teams being forced to carry marketing responsibilities. Without proper pre-qualification, intake becomes emotional triage and extended education, which leads to burnout and missed opportunities. Allison shares how aligning marketing with intake creates consistency and relieves pressure on staff. Finally, Allison explains how qualified demand creates ease, not just revenue. Better-fit clients reduce friction across legal teams, improve retention, and support a healthier firm culture. Through a personal example, she illustrates why systems must be designed not only for payment but also for the type of client experience a firm truly wants to deliver. This episode of Crushing Chaos with Law Firm Mentor provides a clear roadmap for law firm owners who are ready to stop chasing volume and start building aligned, sustainable growth. What You'll Learn: Why most law firms struggle with lead qualification, not lead volume How unqualified prospects slow revenue and overwhelm intake How marketing language shapes client expectations Why demand generation starts before intake How educational content attracts better clients Why intake should confirm fit, not carry marketing How qualified demand improves operations, morale, and retention Helpful Links: Law Firm Menton on LinkedIn Allison Williams on LinkedIn Episode Highlights: [05:10] Lead Volume vs Lead Quality Allison explains why adding more leads often creates more chaos instead of more revenue and how unqualified prospects quietly clog your intake pipeline. [14:45] Marketing Promises and Client Expectations How words like “affordable” and “aggressive” attract the wrong prospects and create misaligned expectations before clients ever call. [25:30] Demand Starts Before the Call Allison breaks down why reviews, educational content, and reputation shape client readiness long before inta

Law firms are cyclical businesses, yet many firm owners still plan finances as if revenue arrives evenly every month. In this episode, Allison Williams challenges that assumption and introduces a more sophisticated approach to financial planning, one built on cash timing, intentional expense management, and leadership systems. Allison begins by explaining why understanding when cash comes in is just as important as knowing how much comes in. She emphasizes that paying bills simply because they arrive rather than when cash is available creates unnecessary cash crunches. Listeners learn why mapping revenue cycles before expenses is foundational to financial clarity. The conversation then turns to expense timing and vendor relationships. Allison dispels the myth that payment schedules are fixed, explaining why vendors are often willing to adjust payment timing, and why failing to ask is one of the most common financial mistakes law firm owners make. Finally, Allison reframes the familiar leadership phrase “leaders eat last.” Without intentional systems, she explains, leaders don’t eat last, they don’t eat at all. This segment highlights how financial leadership requires engineering profit into the business, rather than relying on personal sacrifice. The episode equips law firm owners with practical insights to move from white-knuckle money management to confident, system-driven financial leadership. What You'll Learn: Why cash flow amount matters less than cash flow timing How paying bills based on habit—not availability—creates financial stress Why vendor payment schedules are often negotiable How to reduce cash crunches by aligning expenses with revenue cycles Why leadership sacrifice without systems leads to resentment Helpful Links: Law Firm Menton on LinkedIn Allison Williams on LinkedIn Episode Highlights: [04:47] Cash Flow vs. Expense Timing Allison explains why law firm owners must understand when cash enters the business—and why paying bills only when cash is available is a critical mindset shift. [21:12] Negotiating Payment Timing with Vendors Allison breaks down why vendors are often willing to adjust payment timing and why not asking is the biggest mistake law firm owners make. [28:25] Leaders Eat Last, The Real Meaning Allison reframes leadership sacrifice, warning that without engineered systems, leaders don’t eat last—they don’t eat at all.

In this episode, Steve Fretzin and Allison Williams discuss: Developing business skills beyond legal training Balancing legal work with true leadership roles Strengthening sales and client relationships with structure Reducing stress through systems, communication, and metrics Key Takeaways: Law school doesn’t teach the core business, sales, and time-management abilities required to run a successful firm. Lawyers must intentionally build these skills to avoid overwhelm and stagnation. Growth begins when practitioners embrace authenticity, process, and systemization. Many lawyer-owners struggle to act as both practitioner and CEO, leading to stress and inefficiency. Strong operational leaders and a capable C-suite can restore focus and improve firm performance. Delegating business responsibilities is essential for long-term sustainability. Sales shouldn’t feel like auditioning for clients; the goal is to understand needs and build genuine rapport. Structured processes help qualify leads, nurture relationships, and improve conversion rates. Starting with reliable referral sources and existing channels leads to better outcomes. Systematized communication—from clear policies to automated updates—prevents client-driven chaos. Tools like workflow systems or SaneBox support better task and email management. Tracking metrics such as conversion rates and lead quality ensures informed, data-driven decisions. “Being authentic is the easiest, fastest, most profitable way for you to get to the outcome that you desire.” — Allison Williams Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org / Thank you to our Sponsor! Rankings.io: https://rankings.io/ HireParalegals: https://hireparalegals.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Allison Williams: Allison C. Williams is the owner of not one, but two multimillion-dollar companies. She is the Founder of Williams Law Group, a full-service family law firm where she is a Fellow of the American Academy of Matrimonial Lawyers, is certified by the New Jersey Supreme Court as a Matrimonial Law Attorney, and is certified by the National Board of Trial Advocacy in Family Law. After taking Williams Law Group from a start-up to a multimillion-dollar law business in 3.5 years, she decided to help other law firm owners do the same by starting Law Firm Mentor. Today, Law Firm Mentor helps law firm owners across the country grow their revenues, crush chaos in business, and make significantly more money in less time! Allison is a LawFirm500 award winner, ranking 14th out of the fastest-growing law firms in the nation. She has also been named a Stevie Award Finalist for Female Entrepreneur of the Year in 2017 and 2018, voted NJBIZ’s Top 50 Women in Business, and designated as one of the Top 25 Leading Women Entrepreneurs and Business Owners. Allison has been featured in The Law Entrepreneur, Above the Law, and Modern Solo, along with other leading legal publications. She is also the host of the Law Firm Mentor podcast, where lawyers go to learn how to crush the chaos in their business. Connect with Allison Williams: Website: https://lawfirmmentor.net/ </p

Send us Fan Mail Shownotes can be found at https://www.profitwithlaw.com/431 . In this Law Firm Growth Summit 2021 session replay, Allison Williams shares how to CRUSH your marketing chaos, so that you have time to spend on the things you enjoy. Are you one of the countless lawyers who understands the importance of marketing, but find it really challenging to fit it into an already jam packed schedule? This workshop provides the solution to this age old problem. Allison Williams, The Law Firm Mentor, will walk you through its step-by-step process to create consistent, recurring revenue in your law firm. And the best part? You will learn how to rinse and repeat that process so that you can dial-in consistent revenue across multiple funnels - for both online and offline marketing. This is where 10X really begins! Resources mentioned: Don’t miss Allison Williams’ Keynote Session at the Law Firm Growth Summit 2024 next week! Grab your FREE ticket Here ! Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel! Learn more about the Profit with Law Elite Coaching Program here Connect with Allison Williams: Website | Email | Facebook | YouTube | Podcast Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/ To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com . Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/

Join us as we revist this conversation from 2022 where Roger Knect has a conversation with Allison Williams about ways to systemize your work for efficiency, the three key things to look out for in order to hire the right person and business principles that are effective for running a business. With experience helping solo and small firm attorneys grow their revenue, crush problems in business and making money, Allison shares business principles that she has found to be applicable to the law firm and can be applied to accounting professionals. Your Host: Roger Knecht , president of Universal Accounting Center Guest Name: Allison Williams Allison Williams, known as the Law Firm Mentor, is the owner of two successful companies. She is Founder of Williams Law Group, a full-service family law firm where she is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the New Jersey Supreme Court as Matrimonial Law Attorney and is certified by the National Board of Trial Advocacy in Family Law. After taking Williams Law Group from start-up to a multi-million-dollar business in 3.5 years, she created a second business, Law Firm Mentor, where she provides business coaching services for Solo and Small Law Firm attorneys helping them grow their revenues, crush chaos in business and make more money. This business was born out of her success in business, including winning the LawFirm500 award, ranking 14th of the fastest-growing law firms in the nation, being named a Stevie Award Finalist for Female Entrepreneur of the Year in 2017 and in 2018, being voted as NJBIZ's Top 50 Women in Business and designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. The motto of Law Firm Mentor is #NeverStopGrowing! An international speaker in the field of child abuse and neglect evidence and trial practice, Ms. Williams has appeared on the Katie Couric show and has published articles in the Huffington Post addressing issues of child maltreatment. She has been selected among her peers as one of the Top 100 Super Lawyers in New Jersey and has been voted by her clients as one of New Jersey's Best Lawyers for Families. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Allison provides a chance for you to listen to her podcast, The Crushing Chaos with Law Firm Mentor podcast. on your preferred platform. Get a FREE copy of this book all accounting professionals should use to work on their business and become profitable. This is a must-have addition to every accountant's library to provide to have the premier accounting business today: "in the BLACK, nine principles to make your business profitable" – e-book "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – the how-to-guide e-book for accounting professionals For Additional FREE Resources for accounting professionals check out this collection HERE! Be sure to join us for GrowCon , the LIVE event for accounting professionals to work ON their busi

Inspiring Business, hosted by Mark Bullock, highlights business thought leaders who make a difference in the world through their services, products, or ideas. In this episode, Mark interviews Allison Williams, owner of two widely successful businesses. Allison is CEO and Founder of Williams Law Group and Business Coach for Solo Law Firm Owners at Law Firm Mentor, LLC. Connect with Allison Williams: https://www.linkedin.com/in/allisoncwilliams/ Subscribe to Allison's Crushing Chaos Podcast: https://www.lawfirmmentor.net/podcast?hsLang=en Learn more about and contact Allison and her team at: https://www.lawfirmmentor.net/ Subscribe to the Inspiring Business podcast: https://podcasts.apple.com/us/podcast/an-introduction-to-inspiring-business-video/id1614686586?i=1000554235472 Subscribe to Inspiring Business Video Series: https://www.youtube.com/c/MarkBullockpB Connect with Mark Bullock: https://www.linkedin.com/in/markvbullock/ Mark@PracticeMarketingInc.com https://videosocials.net/ https://videointerviewpodcasts.com/ https://phoneblogger.net/Inspiring Business, hosted by Mark Bullock, highlights business thought leaders who make a difference in the world through their services, products, or ideas. In this episode, Mark interviews Allison Williams, owner of two successful businesses. Allison is CEO and Founder of Williams Law Group and Business Coach for Solo Law Firm Owners at Law Firm Mentor, LLC. Connect with Allison Williams: https://www.linkedin.com/in/allisoncwilliams/ Subscribe to Allison's Crushing Chaos Podcast: https://www.lawfirmmentor.net/podcast?hsLang=en Learn more about and contact Allison and her team at: https://www.lawfirmmentor.net/ Subscribe to the Inspiring Business podcast: https://podcasts.apple.com/us/podcast/an-introduction-to-inspiring-business-video/id1614686586?i=1000554235472 Subscribe to Inspiring Business Video Series: https://www.youtube.com/c/MarkBullockpB Connect with Mark Bullock: https://www.linkedin.com/in/markvbullock/ Mark@PracticeMarketingInc.com https://videosocials.net/ https://videointerviewpodcasts.com/ https://phoneblogger.net/

The Sales Warrior Within | Season 2 Episode 31 – Crushing Chaos: A Conversation with Allison Williams Allison Williams is an accomplished lawyer and founder of Law Firm Mentor where she and her team provide business coaching services for solo and small law firm attorneys, helping them grow their revenues, crush chaos in business, and make more money. Allison shares great insights on sales, scaling an enterprise, and the importance of “systemizing” your business and sales approach. Crushing Chaos: A Conversation with Allison Williams Allison shares the story of her journey in building two multi-million-dollar businesses She shares why the “rich” lawyer may be better than the “poor” lawyer “Systemize” your law firm, sales approach, and business allows the entrepreneur to earn more by working fewer hours Allison discusses the importance of “Crushing Chaos” in business. Chaos is the inefficiency, time suck, and friction that interferes with talented people sharing their talents directly with clients Andy and Allison discuss the importance of creating a sales mindset no matter what profession you work in. Without sales skills, lawyers and salespeople will not create revenue. Allison shares insights on “Getting Prospects to “Yes” and talks about how natural “closing” business is when you follow a relationship-based, value for value approach Enjoy this dynamic episode and multiple gems that Allison shares on how to build, scale, and excel in your own law firm, business, and sales Link to Allison Williams’ Podcast “Crushing Chaos with Law Firm Mentor” website Link to Allison’s Free Course Getting Prospects to “Yes” "Good Selling, Good Leading, Good Living." - Andy Olen Andy Olen is a Sales & Leadership Trainer and High-Performance Coach. Andy works with talented salespeople, business teams, and leaders who seek empowerment, improvement, and insight. Andy's clients strive to be the best in class. Get in touch with Andy@AndyOlen.com . Andy enjoys engaging with the Sales Warrior Community.

People holding, holding their tongue, but we've got this kind of confused idea that somehow swallowing means we're safe. Our reluctance as a community to not acknowledge the harmful impact of trauma has on our bodies and our minds. The evidence is in how we prioritize health and wellness, also the way we used addition to cope with swallowing our trauma. We normalized the over-sexualization of our community. We've normalized, drinking too much. We have normalized, some of those harmful things that we still do, it's been normalized. Who are we???-well, there are 5 of us ……. -Amanda Drayton, Service Manager -Youth Offending Team UK. -Allison Williams, Family Communications Coach CA. -Cheryl Christine Placement & Contracts Manager -Children Looked After, Children Service, UK. -Dr. June Ferrell Clinical Psychologist - Specializing in Child and Adolescent Mental Health UK. Sharon Donaldson Regional Director - Eating Disorder Services, UK.

The major problem with delegation is that you have to develop a rhythm for how you delegate, the same way that you develop a rhythm for how you pay your bills or a rhythm for how you hire your staff or how you market your law firm. If you just kind of pinch-hit and do it here and there, you get pinch-hit results. In this episode we discuss: Develop a rhythm for how you delegate. Practice intentionality around delegating so you can trust your team members. Explain to your team the why behind your system in your law firm. Empower others to be a force for your delegation benefit. SEE THE FULL TRANSCRIPT BELOW Allison Williams: [00:00:05] Hi, everybody. It's Allison Williams here, your host of The Crushing Chaos with Law Firm Mentor podcast. Law Firm Mentor is a business coaching service for solo and small law firm attorneys. We help you to grow your revenues, crush chaos in business and make more money. Allison Williams: [00:00:26] Welcome, my dear Steve Fretzin to the Crushing Chaos with Law Firm Mentor podcast. Steven Fretzin: [00:00:31] Hey, Alison, how are you doing? Allison Williams: [00:00:32] Hey, I'm doing well. You know, I'm excited to have you on. We've had you on before. Every once in a while, you get a really great guest. We have a great conversation and a lot of value to the audience. So you're definitely one of those people I wanted to have come back, but even after I made the decision I was going to invite you back, I saw that once again. You're at it in this, in this author biz that you're in. And I wanted to talk to you specifically about your book, because I know that it is starting to get a lot of buzz in the legal industry. Steven Fretzin: [00:01:03] Yeah, it was a, it was a blast to do. And I got a really big kick-off even without doing like a book launch party, which I would normally do. Non-covid I got a really big international bestseller status in four countries and I was just so excited about it. And it's six years of work into this book, so really thrilled about it and I appreciate you having me back. Allison Williams: [00:01:24] Yeah. So congratulations on the international bestseller status. For those that are watching us on YouTube, you can actually see the title of the book over Steve's right, right Shoulder. But for those of you that are listening on the podcast platforms, the name of the book is Legal Business Development Isn't Rocket Science 250 plus easy and actionable ways to grow your book of business in less time and with greater results. So I know that was a, that was a mouthful, but it tells you everything you need to know about why this is going to be such a great resource for those of you that really want to expand your legal career and generate more business. So let's talk about the book and let's start first by giving some people that have not been introduced to you before or have not heard you on this podcast before. Learn a little bit about you. Right? The fact that you are not a lawyer, but you play one on TV, I think is remarkable because you blend right in with us. But tell us about you, Steve. Steven Fretzin: [00:02:20] Yeah, so I'm someone who got pulled into the legal industry in 2008, never realizing or even considering that lawyers needed help with business development. My father is a retired attorney now, but he always, as a solo, had plenty of business, plenty of work, he made plenty of money. There was all, he was the total package, not having to network, n