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In this episode of the BuzzStream Podcast, Alice Walker Gibbons discusses the specifics of running a successful reactive PR service.Alice shares insights into Embryo's integrated services, including SEO-led and brand-led stories, creative campaigns, and the crucial role of reactive PR in their strategy. They discuss a successful reactive PR campaign relating to a norovirus outbreak, highlighting the importance of speed, content repurposing, and journalist relationships. Alice provides tactical advice for building a press office, creating evergreen content, and navigating client approvals for effective reactive PR execution. This episode offers a comprehensive look at ensuring a consistent stream of media coverage through proactive and reactive PR approaches. ⏰ Timestamps [00:00:00] Intro [00:01:18] Can you tell me a little about Embryo? [00:02:52] Do you think reactive PR is something more common in the UK? [00:04:39] Can you give us an example of a reactive PR campaign? [00:07:35] Do you actively look for topics for reactive PR? [00:08:43] Do you always need an existing piece of content (from a client) to pitch a reactive PR piece?[00:10:42] How do you (quickly) get to know a client/site's content that could be used for reactive PR? [00:12:57] How do you pitch existing content? [00:14:17] Are you actually copying and pasting the press release within the email? [00:16:03] Are you attaching imagery as file attachments or linking to a Dropbox? [00:17:52] Is reactive PR best as a supportive approach to other digital PR efforts? [00:18:56] Can you tell me more about the proactive PR you do at Embryo? [00:20:05] Do you strategize around industry events? [00:20:59] Is newsjacking the same as reactive PR? [00:22:24] Do you monitor news as a team? [00:24:18] When do you loop the client into this to determine if they will go with it? [00:25:51] What happens if a client is slow to respond or approve? [00:27:40] Are there some industries where reactive PR works better? [00:28:43] Is responding to #journorequests the same as reactive PR? [00:29:51] How do you build relationships with journalists? [00:31:18] Can you talk about how you break down targeting journalists for reactive campaigns? [00:32:52] How do you find journalists? [00:34:17] Do you reach out to journalists who cover breaking news? [00:35:41] Can you explain what an "SEO journalist" is? [00:37:52] What are the benefits of reactive PR? 💻 Check out the full post: https://www.buzzstream.com/blog/reactive-pr-strategy-podcast/ 🤝 Our website: https://www.buzzstream.com ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/
The Fiction Old and New book group again welcomes guest host Sally Rosenthal on Friday, February 7, 2025 at 8:00 p.m. Eastern to discuss The color purple DB58842 by Alice Walker. (BARD annotation below). We hope that you can join us this Black History Month to discuss this compelling story. Here is the NLS annotation: The color purple DB58842 Author: Walker, Alice Reading Time: 8 hours, 51 minutes Read by: Tracy MIckens Hundley Subjects: African American Topics, Human Relations, Historical Fiction, Family, LGBTQ+ Follows two black sisters–Nettie, a missionary, and Celie, raped by her father and married to a cruel man. Nettie’s letters do not reach Celie, and Celie’s shame is so great that she writes only to God. Anniversary edition includes Walker’s 1992 preface. Strong language and some explicit descriptions of sex. Pulitzer Prize. 1982. New York : Harcourt, c1982. This book can be found on Bookshare at this link: https://www.bookshare.org/browse/book/5562748?returnPath=L3NlYXJjaD9tb2R1bGVOYW1lPXB1YmxpYyZrZXl3b3JkPXRoZSUyQmNvbG9yJTJCcHVycGxl This group currently does not have a scheduled facilitator and we will continue to pick and discuss books as a group.
Text us your thoughts on the episode or the show! Unlock the secrets to transforming your sales and marketing strategies with insights from Alice Walker and Christine Maxey of Lean Data. Discover how the introduction of buying groups is not only reshaping traditional methods but also elevating the collaboration between marketing and sales teams. This episode promises to equip you with a balanced approach that enhances your understanding of key decision-makers within target accounts, bridging the gap between marketing qualified leads and account-based marketing strategies. Alice and Christine dive into the synergy between buying groups and existing ABM tactics, debunking myths that these are obsolete. Learn how integrating these strategies can elevate your engagement with key influencers and decision-makers, making your marketing efforts more agile and relevant. By embracing these enhanced strategies, marketing teams can foster stronger alignments with sales, ultimately improving conversion rates and opportunities. Navigate the complexities of implementing these innovative strategies with practical advice from our guests. From the role of executive champions in building trust to the potential of multi-threading in sales and innovative SDR compensation models, there's a wealth of knowledge to explore. With a forward-looking perspective, we also touch on the implications of AI and technology in shaping the future of sales. Join us for this insightful conversation and stay tuned for a follow-up episode where we'll continue to explore these game-changing concepts. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Support the show
Regular listeners of the Marketing Futures Podcast know we like to talk to our guests about the role of diversity, equity, and inclusivity in innovation. These discussions usually center around race, ethnic background, language, gender, and other physical differences. But rarely do we talk about neuro diversity. That changes now. Our guest today is Alice Walker, Senior Strategist at adam&eveDDB. A few years back, Alice learned something about herself – that she happened to be an individual with autism and had been “masking” to get along in society her entire life. But now, it’s her mission to turn the narrative around, and talk about the “superpowers” possessed by neurodiverse individuals. Alice and host Mike Berberich discussed how, by creating an inclusive work environment, brands can do the right thing, and harness that power to boost their bottom line at the same time.
In this episode of "Women in B2B Marketing," host Jane Serra speaks with Alice Walker, Senior Product & Partnership Marketing Manager at LeanData, about her accidental entry into B2B marketing and her rise to a senior role. Alice discusses the challenges of breaking into a new industry, the synergy between product and partner marketing, and the importance of aligning with sales teams. They explore ecosystem-led growth, the value of partnerships, and competitive intelligence. Alice also touches on executive alignment, the impact of motherhood on her career, and the importance of networking. Alice walks us through: challenges of transitioning into the healthcare industry product and partner marketing roles, the customer-centric approach and the need for diverse skills ecosystem-led growth and the importance of understanding customer pain points the insights gained from partners in terms of competitive intelligence working closely with sales, understanding their needs, and building a true partnership the impact of the down economy on partner marketing efforts and the importance of executive alignment tracking metrics, executive alignment, and the need for concrete measurements in partner marketing aligning with revenue, gaining executive trust, and the role of revenue in solving problems different methodologies and processes used in partner marketing the positive impact of motherhood on her career, including increased intentionality, time management, and identity awareness networking and fostering a community and leveraging personal connections in job searches Key Links: Guest: Alice Walker - https://www.linkedin.com/in/aliceawalker/ Host: Jane Serra - https://www.linkedin.com/in/janeserra/
Join us in this captivating episode as we explore the remarkable journey of Alice Walker, a shining example of a woman who has excelled both on the soccer field and in the academic realm. In this insightful interview, Alice shares her experiences as a professional soccer player, her achievements in college soccer, and her exceptional academic accomplishments. During her time at Asheville, Alice proved herself to be a standout athlete, making her mark in the world of collegiate soccer. Over the course of four seasons, she displayed her commitment and talent, appearing in an impressive 55 games. Alice's contributions to her team extended beyond the scoreboard, as she notched three goals and three assists, leaving a lasting impact on the field. Her skillful play is evident in the 44 shots she took, with 20 of them finding their mark on goal, demonstrating her precision and determination. While Alice's athletic prowess is unquestionable, her success extended beyond soccer. Graduating with a perfect 4.0 GPA, she showcased her dedication to academic excellence. Alice pursued a bachelor's degree in business management, leveraging her passion for leadership and strategic thinking. In this episode, Alice Walker takes us on her remarkable journey of balancing her passion for soccer with her dedication to academics. She provides valuable insights into the challenges she faced, the lessons she learned, and the strategies she employed to excel in both areas of her life. Alice's story serves as an inspiration to aspiring athletes and scholars alike, showcasing that it is indeed possible to achieve greatness in multiple domains. Tune in to this enlightening episode as we delve into Alice Walker's extraordinary experiences, her pursuit of excellence, and the valuable life lessons she shares along the way. What did you take away from this episode? We would love to hear your feedback and what you took away from this podcast, and truly appreciate it if you can leave us a five star review! Make sure to join the family, and follow us on Instagram and TikTok @FuturElitezSoccer See you next week 😎
After publishing 34 books, Alice Walker talks through her latest release, a collection of personal journals spanning four decades. Read more in Gathering Blossoms Under Fire: The Journals of Alice Walker, 1965–2000 , out now. Companion listening for this episode : Lynn Nottage: Unexpected Optimist (1/3/2022) Playwright Lynn Nottage breaks down her remarkable career and shares how, as an optimist at heart, she finds the light and resilience in unexpected stories. “The United States of Anxiety” airs live on Sunday evenings at 6pm ET. The podcast episodes are lightly edited from our live broadcasts. To catch all the action, tune into the show on Sunday nights via the stream on WNYC.org/anxiety or tell your smart speakers to play WNYC. We want to hear from you! Connect with us on Twitter @WNYC using the hashtag #USofAnxiety or email us at anxiety@wnyc.org . Tell us what you think. We're @noteswithkai on Instagram and X (Twitter) . Email us at notes@wnyc.org. Send us a voice message by recording yourself on your phone and emailing us, or record one here . Notes from America airs live on Sundays at 6 p.m. ET. The podcast episodes are lightly edited from our live broadcasts.
In this show we replay a webinar hosted by the United Anti-war Coalition (UNAC) called Stand with Alice Walker. In the webinar, Chris Hedges, Susan Abulhawa, Alice Walker, and host Jeff Mackler discuss how Alice Walker was banned from a book show because she is being accused of being anti-Semitic because of her support for the people of Palestine.
Paul Ingendaay spricht mit Alice Walker über ihren Klassiker "Die Farbe Lila" Vor fast vierzig Jahren erschien in den USA Alice Walkers Roman "Die Farbe Lila" (The Color Purple). Damit begann der Siegeszug einer Geschichte über schwarze Frauen im amerikanischen Süden, über Missbrauch, Gewalt und Machismo. Als erste schwarze Frau überhaupt erhielt die Autorin den Pulitzer-Preis für Literatur. Steven Spielbergs Verfilmung von 1985, die eine völlig unbekannte Whoopi Goldberg zum Star machte, brachte die Themen des Romans in den Mainstream und übergoss sie mit dem Sirup des Melodrams. Das änderte nichts daran, dass "Die Farbe Lila" ein enorm wichtiges Stück Literatur blieb, weitergereicht, neu gedeutet und den aktuellen Debatten um Rassismus, Bürgerrechte und kulturelle Identität ausgesetzt. Aus Anlass einer neuen deutschen Übersetzung des Romans im Ecco Verlag habe ich mit der inzwischen 78 Jahre alten Alice Walker gesprochen und sie zu Bedeutung und Nachleben ihres Klassikers befragt. Jetzt wissen wir: Es gibt nicht nur den Film zum Buch oder das Musical zum Buch, sondern demnächst sogar eine Verfilmung des Musicals. Alice Walkers "Die Farbe Lila" auf der Website des Ecco Verlags Man liest es, wie man Medizin nimmt: Paul Ingendaay über die Neuübersetzung von Alice Walkers "Die Farbe Lila" Making of "The Color Purple"
October is Down Syndrome Awareness Month, and today But Not All At Once dives into the story of Katie Alice Walker and her beautiful third baby, Jayne. Katie Alice walks us through the shock and grief of an unexpected diagnosis and the joy of meeting a child whose name has been spoken by an entire community in prayer. There's beauty to be found even in the uncertain, unforeseen and just plain hard; Katie Alice's words are a testament to that. Whether your family has faced similar news, you want to support a friend in the trenches, or you hope to be an example of inclusion in your community, this discussion is for you. A few books Katie Alice recommends: Authentically Addie You're All Kinds of Wonderful Different - A Great Thing to Be! Almost Twins: A Story About Friendship and Inclusion If you're a parent who wants to connect with the Walkers, you can reach Katie Alice at @kacwalker on Instagram. As always, you can reach Anne at butnotallatonce.com or @butnotallatonce across social platforms. To support the podcast and hear monthly bonus episodes, subscribe to Patreon.com/ButNotAllAtOnce . If you enjoy But Not All At Once , would you please leave a five-star rating and review on Apple Podcasts ? It elevates the podcast, gives potential guests a window into the show, and means the world ! Thanks for being here, y'all! I'd love to hear from you at @ ButNotAllAtOnce on social media or via ButNotAllAtOnce.com .