Garrett SussmanEvery podcast appearance, updated as new ones drop

This video explains which digital marketing strategies digital marketing agencies should focus on in 2026 to improve AI search visibility, audience targeting and brand recommendation rates. James Dooley and Garrett Sussman start with KPI tracking because measuring how personalised outputs source and cite content shows which efforts genuinely move visibility for this niche. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates. The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is...

This video explains which digital marketing strategies digital marketing agencies should focus on in 2026 to improve AI search visibility, persona-led targeting and brand recommendation rates. James Dooley and Garrett Sussman start with KPI tracking because measuring how personalised results source content helps agencies understand which channels actually drive enquiries for this niche. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates. The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is...

This video explains which digital marketing strategies digital marketing agencies should focus on in 2026 to improve AI search visibility, brand recommendation rates and audience targeting. James Dooley and Garrett Sussman start with KPI tracking because measuring where AI models source content and how personalisation shifts results is essential for building an effective strategy. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates. The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC...

Google's Personal Intelligence, ChatGPT memory, and Gmail integrations are quietly reshaping AI search results — and almost nobody is measuring it. In this episode, Garrett Sussman (iPullRank) breaks down his hands-on experiment seeding fake personas with emails, photos, and personas to see exactly how much personalization skews AI recommendations — and what it means for SEO, digital PR, and content strategy. Timestamps: 00:00 – Intro 02:03 – How big is the personalization "slice of the pie"? 04:15 – Is personalization opt-in, or becoming the default? 08:38 – When does the opt-in actually happen? 10:11 – The experiment: building 3 synthetic Gmail personas 13:12 – Photos vs. emails 15:16 – How long does it take content to start influencing AI results? 20:12 – Citations vs. mentions: which one actually matters now? 25:02 – The unopened newsletter email that still got cited 30:47 – Tactics: how brands should actually adapt 34:25 – Did spam or trashed emails get pulled into results?🔗 Learn more about ListIQ: https://www.buzzstream.com/listiq 🔗 Connect with Garrett Sussman on LinkedIn: https://www.linkedin.com/in/garrettsussman/ 🔗 iPullRank: https://www.ipullrank.com 🔗 SEO Week: https://www.seoweek.com

https://page2pod.com - Garrett Sussman, Director of Marketing at iPullRank and the mastermind behind SEO Week, joins Jon Clark and Joe DeVita on Episode 104 of the Page 2 Podcast to decode the future of SEO. This episode goes far beyond technical SEO and dives deep into the intersections of AI, psychology, and storytelling in today’s marketing landscape. We explore why the term "SEO" might be outdated, how vector embeddings and personalization are redefining search, and why confirmation bias might be the most underrated force shaping SERPs. Garrett also takes us behind the scenes of launching a new kind of SEO conference, sharing what it really takes to build a brand within a brand. If you’re feeling overwhelmed by the pace of AI or unsure what “AI Search” or “GEO” really mean—this episode will ground you with clarity, insights, and inspiration. 🧩 In This Episode: • How AI is reshaping search behavior and the marketer's role • Why confirmation bias is a critical SEO factor • The debate between GEO, AEO, and "Relevance Engineering" • The role of vector embeddings & cosine similarity in content strategy • Psychology, performance, and storytelling in modern marketing • Building SEO Week: behind-the-scenes of launching a new industry event • The tension and synergy of working with a visionary founder • Personalization vs. privacy: the future of search bubbles • Book recs: Thinking Fast and Slow and The Alignment Problem • Why ChatGPT might be Garrett’s most essential SEO tool This episode is a masterclass in understanding where search is headed and how to adapt with creativity, strategy, and empathy. ✅ Subscribe for more cutting-edge insights into SEO, marketing, and AI innovation. 💬 Comment below : What do YOU think we should call the new era of SEO? AI Search, Relevance Engineering, or something else entirely? 🛠️ Tools & Resources Mentioned • Follow Garrett Sussman on LinkedIn • Qforia : Query fan-out simulator • Query fan-out content gap analyzer • Introduction to Relevance Engineering • The AI Search Manual • Get your SEOWeek tickets • Mike King's Smurf-inspired Art-and-Science of Personas • a16z GEO over SEO Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedin

Garrett Sussman shares that, even though there is great opportunity in being included in AI search results, results aren’t guaranteed. Garrett says: “Treat AI search as probabilistic, not predictable. Build content strategies rooted in deep audience understanding, because what shows up in search results depends on who's searching and how they search.”

In this must-listen follow-up episode, Crystal Waddell is joined again by Marketing Director Garrett Sussman to unpack the fast-evolving world of SEO, GEO (Generative Engine Optimization), and the iPull Rank conception of "Relevance Engineering." From the power of Retrieval-Augmented Generation (RAG) to how AI is rewriting what it means to be "searchable," this episode dives deep into the shifts that matter most for small businesses and marketers. Discover how to test AI’s understanding of your brand, stay competitive in fractured discovery environments, and leverage “happy accidents” for product innovation. 🔑 Key Takeaways: GEO vs SEO : Why Generative Engine Optimization may not replace SEO—but instead become a specialized subset. Relevance Engineering : A new framework to ensure brand visibility across all platforms, from TikTok to Google. The Rise of RAG : How Retrieval-Augmented Generation changes how AI answers questions and includes your content. AI's Hallucinations : Why small businesses must audit AI outputs and the potential hidden product ideas they reveal. Testing for Visibility : How to explore how AI models “see” your brand—despite increasing personalization. 🔥 Episode Highlights: "GEO is kind of a subset of SEO... but it’s also a different discipline because LLMs don't behave like traditional search engines." — Garrett Sussman "Don’t try to be everything to everyone. Know your ideal customer. Make content for them." — Garrett Sussman ✅ Listener Action Items: Audit AI Search Results : Ask ChatGPT, Perplexity, or Claude what they know about your business. Review Your Visibility : Explore how your content performs across platforms, not just on Google. Track Referrals from AI : Start noting AI tools in your referral sources or “How did you hear about us?” forms. Experiment with Product Ideas : Pay attention to fictional features AI suggests—they might be your next big seller! Check Out the AI Search Manual : Linked by Garrett for deeper insights into the future of search. Connect With Garrett Sussman: Linkedin Download The AI Search Manual by iPull Rank Text me your questions or comments! Hey, Shopify store owners! ( Especially if you're selling on Etsy, too! ) Here's a quick question: Are people actually finding your products on Google? If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you. I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps. No tech headaches, no fluff. Join us at Hey, Shopify store owners! ( Especially if you're selling on Etsy, too!) Here's a quick question: Are people actually finding your products on Google? If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you. I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps. No tech headaches, no fluff. Join us at Support the show Is your Shopify store quietly losing sales? Run the free, 5-minute self-check → Book a Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast ! AFFILIATE LINKS: <p

In this episode of the Simple and Smart SEO Show , Crystal Waddell is joined by Garrett Sussman , Director of Marketing at iPullRank , to unpack how AI is transforming SEO, e-commerce, and online visibility. From the recently announced Shopify + OpenAI partnership to the rise of product recommendations in ChatGPT, this conversation explores what business owners need to know to stay competitive online. Learn why traditional keyword-focused strategies are losing relevance and how to adapt using topical content, brand authority, and omnichannel visibility. Key Takeaways: AI is Reshaping E-commerce Search: ChatGPT and Shopify's partnership hints at future product recommendation features, and small businesses can already submit merchant feeds to get listed. Keyword Optimization is Changing: Focus on topics and customer intent over traditional keyword volume. Visibility Requires Omnichannel Strategy: Your brand needs to show up across platforms like Google, Reddit, Amazon, and listicles to be included in AI-generated outputs. Google is Still King: Optimizing for Google often benefits visibility in other AI platforms too. Listener Action Items: Submit Your Merchant Feed: If you’re on Shopify, fill out the early access form for LLM/AI product recommendations. Diversify Content Presence: Create short, specific articles around key topics instead of just long-form content. Build a Brand Resume: Ensure your business is represented accurately across Reddit, social media, Amazon, and more. Text me your questions or comments! Hey, Shopify store owners! ( Especially if you're selling on Etsy, too! ) Here's a quick question: Are people actually finding your products on Google? If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you. I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps. No tech headaches, no fluff. Join us at Hey, Shopify store owners! (Especially if you're selling on Etsy, too!) Here's a quick question: Are people actually finding your products on Google? If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you. I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps. No tech headaches, no fluff. Join us at aise Hey, Shopify store owners! ( Especially if you're selling on Etsy, too!) Here's a quick question: Are people actually finding your products on Google? If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you. I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps. No tech headaches, no fluff. Join us at Support the show Is your Shopify store quietly losing sales? Run the free, 5-minute self-check → Book a Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast ! AFFILIATE LINKS: SEO TOOLS : Keywords Ev

Sarah suggested you look into cognitive biases, and Garrett Sussman from iPullRank is here to help you do just that. Learn how these biases impact the way users behave to give you an edge over the competition. Garrett says: “Understand the role of cognitive biases in SEO. Our brains play a lot of tricks on us. When people are searching for things, we can be deceived by the shortcuts that our brains take. These cognitive biases influence the type of information that we’re seeking, and SEOs need to pay attention to them. We all bring context into our searches: how our day’s going, our jobs, what we like, our families, etc. That influences the type of information that we’re looking for. There are hundreds of cognitive biases, and they influence the way that we search, the queries we put in, the results that we see from Google, and the results that we ultimately choose."

How do you ensure that AI is able to deliver in a brand-appropriate, consistent manner? You need to build a prompt library, says Garrett Sussman from iPullRank.

This week, Jack Chambers-Ward is joined by Garrett Sussman, Demand Generation Manager at iPullRank and host of Rankable and The SEO Weekly. Garrett joins Jack to discuss his first-hand experience, thoughts and predictions for Google Perspectives. This is part two of this conversation with part one, all about biases in search, over on the Rankable podcast. Intro: 00:00:15 SISTRIX - SectorWatch: 00:01:09 Google Perspectives with Garrett Sussman: 00:04:57 Outro: 00:46:59

David and Garrett discuss: What content can be used producing ChatGPT? What editing is necessary for ChatGPT content? How is content produced by ChatGPT picked up by Google? Are there other AI content tools that you would recommend? What is the future of AI content?

This episode of the SEO Podcast by #SEOSLY features a special guest - Garrett Sussman from iPullRank - who shares his own SEO story and lets me pick his brains on local SEO, enterprise SEO, e-commerce SEO, and more! If you are into local SEO and SEO in general, you definitely want to watch this episode: Website: ipullrank.com Follow Garrett on Twitter: https://twitter.com/garrettsussman Follow Garrett on LinkedIn: https://www.linkedin.com/in/garrettsussman/ Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X ( https://x.com/olgazarr ) 👉 Follow Olga Zarr on LinkedIn ( https://www.linkedin.com/in/olgazarr/ ) 👉 The best SEO newsletter ( https://seosly.io/ ) 👉 The best SEO podcast ( https://seosly.com/podcast/ ) 👉 SEO consultant Olga Zarr ( https://seosly.com/seo-consultant/ ) 👉 The best SEO course ( https://seosly.com/seo-course/ ) The SEO Podcast by #SEOSLY is kindly sponsored by JetOctopus, an awesome cloud-based crawler and log file analyzed. Make sure to check JetOctopus and make your technical SEO easy: https://seosly.com/jetoctopus/

On Ep.46 of iPullRank 's Rankable Podcast, Jarrett Thomas hosts Garrett Sussman, Demand Generation Manager at iPullRank, to discuss the launch of Rankable Season 3.

Garrett Sussman, Demand Generation Manager at iPullRank, continues his talk with Erin Sparks as they focus in on subject matter knowledge and meeting user, and client, behavioral needs. We explore the signals clients send when they're looking elsewhere, and talk about his experience with Agency Ahead. [00:04:59] Garret's experience in mining subject matter knowledge from clients to flesh out the Buyer's Journey [00:06:50] The changing user behavior and subsequent content needs [00:09:36] Leveraging an event to pivot a hard-headed client's understanding of their consumer's content needs [00:11:07] Areas to avoid for first-time clients doing the User Persona / Buyer's Journey exercise. [00:20:55] How to know when a client starts looking at other agencies [00:23:16] What Garrett learned from his 100 episode podcast run in one year.

Garrett Sussman, Demand Generation Manager at iPullRank, talks to us about his experience in developing tools to help connect agencies to clients and helps us understand the factors of that success. We also discuss the pitfalls of an Agency/Client relationship and when it is best to walk away. Learning the "Love Language" of your client is always the most important aspect. Listen to Segment 1 of our 2 part interview with Garrett on the EDGE. [00:03:43] 100 podcast episodes in a year! How did Garrett stay sane through that? [00:06:00] Garrett's history - coming from teaching to the start-up culture. [00:09:14] Hiring internal SEOs. The challenges of the industry [00:11:12] The evolving nature of the target: Google. A completely different paradigm. [00:13:58] Supplementing your in-house with agency talent [00:18:24] Experience matters in the Agency/Client relationship. Broken trust is the major pitfall [00:23:14] What are the key breakdowns inside of the agency, client relationship?

Garrett Sussman, Head Of Marketing at Traject, joins Christoph on this live recording of the Business Storytelling Podcast to discuss: What do we mean by "the process?" How to trust in the process? And related topics. Check out Garrett's company: https://bytraject.com/ Find more podcast episodes: authenticstorystelling.net/podcast For the video version of this podcast: https://youtu.be/dyId09tZkgA

If you’re on the lookout for new services you can add to your agency with very little effort, this is a great episode for you. Garret Sussman from Traject shares how you can add reviews and reputation management as a service. These can be an entire service offering on their own, or act as a […]