Ada AkaEvery podcast appearance, updated as new ones drop

Our 10 favorite communication insights from 2025. The most transformative communication insights are the ones we actually remember to use. That’s why host Matt Abrahams is taking stock of his favorite communication tips from this year, so we can carry them into the next. In this annual Think Fast, Talk Smart tradition, Abrahams shares his top 10 communication insights from guests over the past year, from facilitating connection through Gina Bianchini's "proactive serendipity” to Jenn Wynn’s use of dialogue as a gateway to synergy. Whether you're looking to build trust, boost productivity, or speak more spontaneously, this year’s top 10 insights offer a reminder of all we’ve learned this year — and a roadmap for better communication in the year ahead. Episode Reference Links: Gina Bianchini : 244. Community Creates Change Muriel Wilkins : 240. Belief It or Not Jenn Wynn : 222. Discussing Through Discomfort Richard Edelman : 215. The New Media Landscape Alex Rodriguez : 201. Ballpark to the Boardroom Chris Voss / Peter Sagal : 197. Prep or Perish / 198. Pause and Effect / 199. Blunder Pressure / 203. No Script, No Problem Ada Aka : <a href="https://www.

How to craft communication that your audience will remember. Why do some messages stick, while others go in one ear and out the other? When it comes to crafting memorable communication, Ada Aka says not all verbiage is created equal. “Certain words are intrinsically more memorable than others,” says Aka, an assistant professor of marketing at Stanford Graduate School of Business. In her research of consumer behavior and decision-making, she’s uncovered how language shapes not just our perception of the world, “but how the world stays with us over time." From concrete terms to emotionally charged ones, certain words have more staying power than others, and to communicators who want to capture audiences (and keep them), she says, “Carefully chosen words, they're going to be taking the attention.” In this episode of Think Fast, Talk Smart , Aka joins Matt Abrahams to explore the science of memorable communication. From creating brand slogans that stick to choosing words that align with your message, she reveals how to create communication that won't be forgotten. Episode Reference Links: Ada Aka Ep.80 Magic Words: Change What You Say to Inspire and Influence Others Connect: Premium Signup >>>> Think Fast Talk Smart Premium Email Questions & Feedback >>> hello@fastersmarter.io Episode Transcripts >>> Think Fast Talk Smart Website Newsletter Signup + English Language Learning >>> FasterSmarter.io Think Fast Talk Smart >>> LinkedIn , Instagram , YouTube Matt Abrahams >>> LinkedIn Chapters: (00:00) - Introduction (00:42) - The Power of Words in Memory (02:22) - What Makes Words Memorable? (04:41) - Informal and Conversational Language (06:15) - AI & Memory (08:11) - Memorable Slogans (10:03) - Predicting Memorability: Why We Get It Wrong (11:52) - Framing in Communication (14:01) - Creating