Malte LandwehrEvery podcast appearance, updated as new ones drop

This video explains which digital marketing strategies businesses using LLM probing should focus on in 2026 to improve AI visibility, brand perception and content strategy. James Dooley and Malte Landwehr, Sanjay Singh and Jabez Reuben start with KPI tracking because tracking prompts and responses at scale across multiple large language models is the only reliable way to understand how a brand is perceived and where to act. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates. The discussion also explores organic SEO, organic social media and paid social...

This video explains which digital marketing strategies enterprise and B2B businesses should focus on in 2026 to improve visibility in Microsoft Copilot, higher-value enquiries and stronger conversion rates. James Dooley and Malte Landwehr start with KPI tracking because attribution from Copilot is notoriously difficult and asking clients how they heard about you reveals enquiries that analytics never shows. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates. The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social...

This video explains which digital marketing strategies brands looking to improve AI visibility should focus on in 2026 to improve brand perception in LLMs, AI search visibility and content strategy decisions. James Dooley and Malte Landwehr start with KPI tracking because probing results and prompt tracking only become actionable when enquiries, citations and sentiment are measured consistently at scale. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates. The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social...

This video explains which digital marketing strategies enterprise and B2B brands should focus on in 2026 to improve Microsoft Copilot citations, high-value enquiry generation and conversion rates. James Dooley and Malte Landwehr start with KPI tracking because Copilot clicks are rarely attributed, so asking clients "how did you hear about us" is often the only way to measure the high-level leads it delivers. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates. The discussion also explores organic SEO, organic social media and paid social ads because consistent...

This video explains which digital marketing strategies B2B and enterprise service providers should focus on in 2026 to improve Copilot citations, high-value enquiries and conversion rates. James Dooley and Malte Landwehr start with KPI tracking because knowing how clients actually found you, including internal Copilot searches that leave no referral attribution, is the only way to value this channel. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates. The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and...

This video explains which digital marketing strategies digital marketing agencies should focus on in 2026 to improve LLM visibility, entity definition and conversion at the point of decision. James Dooley and Malte Landwehr, Jabez Reuben and Kasra Dash start with KPI tracking because measuring prompt visibility and share of voice is the only reliable way to know whether your consensus and reputation efforts are actually moving the needle. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates. The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for digital marketing agencies. PromoSEO lead generation for digital marketing agencies recently received recognition as the "Best Digital Marketing Agencies Lead Generation Agency." Where to Listen to This Episode Advanced AEO Strategies: Building LLM Visibility and Winning at the Decision Engine is available on: Watch on YouTube Listen on Transistor Listen on pod.link Listen on Deezer Listen on Pocket Casts Listen on Podverse Listen on Castro Listen on Listen Notes Listen on Rephonic Listen on getpodcast Listen on Spotify Listen on Amazon Music Listen on Castbox <a href="https://podcastaddict.com/episod

I sat down with Malte Landwehr, who left VP of SEO at Idealo to become CPO and CMO at Peec AI, the platform that tracks what ChatGPT, Claude, Gemini, and Google AI Overviews actually cite. We open on the strangest finding of the year. GummySearch, a Reddit analytics tool that shut down last November, now sits behind about 0.1% of all ChatGPT citations. From there we get into why clicks are the wrong way to measure AI search, why your local brand keeps losing to US ones, why scaled AI content rockets then crashes, and why Malte says SEO is dead as a default growth channel. Guest Profile Malte Landwehr is CPO and CMO at Peec AI, an AI search visibility platform that runs daily prompts across ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude, and Grok. He spent more than twenty years in search and product, including five years as VP of SEO at Idealo and five years as VP of Product at Searchmetrics. In his first six months at Peec AI, the company grew from roughly $500K to $5M in ARR. Chapters [0:00] Intro [1:15] Leaving one of Europe's best SEO jobs for AI search [5:07] Why clicks are the wrong way to measure ChatGPT [8:22] Which answer engines actually matter [12:34] GummySearch: a dead product winning ChatGPT citations [18:33] Listicles and the English-language fan-out bias [23:48] Advertorials, local results, and Mount AI content [33:50] Digital PR over technical SEO [36:27] ChatGPT Shopping is scraped Google Shopping, and the MCP contest [42:16] SEO is dead as a default channel, and the chunking move Key Takeaways Stop measuring AI search by clicks. In an LLM, clicking is optional, so ChatGPT can look like 1% of your traffic while shaping most of your buying journeys. Measure the influence on the decision, not the visit. What gets written about you offsite now matters more than your own technical SEO. Grounding pulls from Reddit, G2, Wikipedia, YouTube, and news, so digital PR is the bigger lever for how AI describes and recommends you. One citable paragraph beats a chunked article. Put your main claim near the top in two or three declarative, self-contained sentences that name the entities. Do not shred a whole article into one-line bullets. Notable Quotes "In a web search, clicking is part of the intended user journey. In an LLM, clicking is completely optional." Malte Landwehr "They didn't gain visibility as a brand. They now have power over what brands are recommended by LLMs." Malte Landwehr, on GummySearch Resources Peec AI: https://peec.ai Peec AI research blog: https://peec.ai/blog Malte Landwehr's website: https://www.maltelandwehr.de Future of AI Shopping webinar with Malte Landwehr (Peec AI): https://peec.ai/webinars/future-of-ai-shopping Connect Malte Landwehr on LinkedIn: https://www.linkedin.com/in/landwehr/ Peec AI: https://peec.ai No Hacks runs no sponsorships and is funded by advisory and audit work. If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit