Tyler KingEvery podcast appearance, updated as new ones drop

Is bootstrapping a SaaS dead in 2025? How will AI affect software development as an industry? What's working when it comes to marketing? Justin Jackson ( Transistor.fm ) and Brian Casel ( Instrumental Products ) are joined by Colleen Schnettler ( SaaS Marketing Gym ) and Tyler King ( Less Annoying CRM ) to debate our predictions for the new year. CHAPTERS: 0:00 - What to expect 3:25 - Is SaaS Getting Harder in 2025? 5:16 - Bootstrapped SaaS is past its prime 8:32 - "Can you really build a good product with AI?" 12:00 - "No-Code is in trouble, AI makes product discovery harder, SaaS goldrush is over." 14:17 - What kind of business should you start in 2025? 16:34 - AI can't replace the craft and expertise required to launch a good product 19:06 - Is it harder to go from Zero to One? 20:23 - Marketing predictions - what's going to work this year? 27:58 - "Nothing works. Marketing is bullshit." – Tyler King 30:43 - People want to interact with real humans (Reddit, podcasts, YouTube) 32:14 - Organic search is still big (but AI is sending some traffic) 34:20 - How you can win against AI and other competitors: customer support 36:33 - A bootstrapper's advantage is that they're small and they care 39:27 - Question for the listener: have you had a good customer support experience with AI chatbots? 40:27 - Another tactic that might work: get people on the phone! 42:07 - Should we all short Tesla stock? 45:19 - Our plans for 2025 Tell us what you think! 🗣️ 🎤 Send us an audio or video message 📧 Email us: panelpodcastshow@gmail.com 📺 Leave a comment on YouTube 🦋 Reply on Bluesky Find us on Bluesky: Colleen Schnettler – @leenyburger.bsky.social Tyler King – @tylerking.app Justin Jackson – @justinjackson.ca Brian Castle – @briancasel.com Links mentioned in the episode: 🧰 Instrumental Products 🏋️‍♀️ SaaS Marketing Gym 📂 Simple File Upload 📇 Less Annoying CRM 🎙️ Startup to Las

Here's a preview of the first episode of The Panel! Justin Jackson (Transistor.fm) and Brian Casel (Instrumental Products)are joined Colleen Schnettler (SaaS Marketing Gym) and Tyler King (Less Annoying CRM) for a candid discussion about the future of bootstrapped SaaS in 2025. A few highlights: Will starting a SaaS be harder in 2025? Is AI going to really going to kill software development jobs? What's actually going to work when it comes to marketing? How to stand out in an AI era What each of us is focused on for 2025 Find us on Bluesky: Colleen Schnettler Tyler King Justin Jackson Brian Castle Links mentioned in the episode: 🧰 Instrumental Products 🏋️‍♀️ SaaS Marketing Gym 📇 Less Annoying CRM 🎙️ Startup to Last Podcast 🎤 Transistor podcast hosting Subscribe to The Panel for weekly discussions with smart founders about building better products and better lives:

Tyler King, CEO and co-founder of Less Annoying CRM , is back on the show to talk about teams. Remote, in-house, culture, experience, and everything in between. Brian and Tyler's conversation was recorded on October 31, 2022.

Tyler King, CEO and co-founder of Less Annoying CRM , joins me to commiserate on why marketing a SaaS is so damn hard in 2022. Brian and Tyler's conversation was recorded on September 19, 2022.

Here’s what you should know about Tyler: Grew up in St. Louis, Missouri Went to college at Washington University in St. Louis (“Wash U.”) Majored in Computer Science Became a web developer through side projects and internships Played guitar in a heavy metal band called Embers Rise ( listen here ) Left his Masters program early to join a startup called Zane Benefits (which is now part of PeopleKeep ) in Park City, Utah Met Rick at Zane Benefits in 2007 Survived a lay-off with Rick in October 2008 and became head of product Worked with Rick to pivot the business model to get to cash flow positive Zane Benefits provided a software-enabled service to small businesses that allowed a company to reimburse its employees for individual health insurance tax-free Had no interest at all in entrepreneurship prior to Zane Benefits Got frustrated having the responsibility to lead Zane Benefits without the power to make key decisions (i.e. “board decisions”) Founded what is now Less Annoying CRM in 2009 with his brother Bracken King Less Annoying CRM is a simple customer relationship (CRM) tool for small business people Got the idea from working with insurance agents and Salesforce at Zane Benefits Less Annoying CRM is 100% self-funded and bootstrapped Launched the product at the beginning of 2010 At the beginning of 2011, hit 50 users / $6,000 in annual recurring revenue (ARR) At the beginning of 2012, hit 500 users / $60,000 in ARR As of the recording of this episode, at 22,000 users / $2.6 million ARR growing at ~20% per year. Wants to run Less Annoying CRM for the rest of his life Unique perspectives Fan of bootstrapping Thinks raising venture capital is limiting for a company Thinks more founders should look to run companies for life versus selling Where were you born? Tyler: Cool. So, Rick, you are interviewing me today. Where would you like to start? Rick: I'd like to start at your birth. Tyler: Ah. Tucson, Arizona is a hot, dry- Rick: Were you really? Tyler: Yes. Rick: Oh, I didn't know that. Tyler: Yeah. I was there for like a year. Rick: Yeah. Tell me your personal story. Tyler: My personal story. So yeah. I grew up in St. Louis, moved there when I was one, and basically, I'll focus specifically on how I got to the startup world, right? Rick: Mm-hmm (affirmative). College and major Tyler: I had no interest in it at all. I think everyone wants to have that, "Oh, I was selling lemonade when I was a kid. I was a hustler." I didn't have anything like that. Rick: What year? Tyler: Well, they forced me to take a computer science class my freshman year just to meet the requirements for electrical engineering. I went to my advisor and I was like, "I promise you I will never code. I hate computers. Don't make me take this class. It's a complete waste of time." My advisor was like, "No, you have to take it." I took it and I just loved it. So I didn't switch freshman year, but that was really the start right away. And then I worked as a student web developer for the business school that summer and then did internships and stuff. I didn't particularly love classes, but I loved