Jay ClouseEvery podcast appearance, updated as new ones drop

Get free access to Jay Clouse's Memberships Teardown including how he built The Lab: creatorscience.com/teardown *** And you can take YOUR newsletter to the next level by joining our private community — GIR Pro >> *** Jay Clouse, founder of Creator Science and The Lab, joined us live from Kit Studios in Boise. Jay pulls back the curtain on 4+ years of building one of the most enduring creator communities out there — from its origins as the Creative Companion Club to a 340-member operation with tiered access, mastermind groups, and a wait list. Jay shares what's worked, what's backfired (including the scarcity campaign that became his worst churn month ever), and what he's actively redesigning right now. KEY TAKEAWAYS Why their highest-ever membership revenue month was followed by their worst churn monthThe difference between marketing levers that convert and the ones that serve your membersHow The Lab evolved from a 200-member cap to a tiered application modelThe "mid-boarding" gap that kills retention in most membershipsThe troubling paradox of community-led mastermind groupsThe two onboarding secrets Jay considers his unfair advantagesWhy offline events are a retention tool, not a growth toolWhat to think through before launching a membershipThe unexpected risk in scaling a community too quicklyLINKS MENTIONED CreatorScience.com/teardownChenell on Jay's podcast: 1st Appearance || 2nd AppearanceFOLLOW ON SOCIAL Chenell: Twitter | LinkedInDylan: LinkedIn | Substack | InstagramOUR NEWSLETTERS growthinreverse.comgrowthcurrency.netSubscribe & Leave a Review: Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform.

Is founder-led marketing right for your SaaS, or just a distraction? In this episode, Rob Walling sits down with Jay Clouse, founder of Creator Science, to explore founder-led marketing. They dig into how Jay overcame his own limiting beliefs about creativity, why most SaaS founders probably shouldn't pursue content creation, and how to evaluate whether building an audience makes sense for your specific business. This is part one of a two-part conversation. Head to the Creator Science podcast to hear Jay interview Rob about SaaS, being a creator, and how he prioritizes his time. Episode Sponsors: This episode is brought to you by Mercury Mercury is the banking solution I use across my businesses, from my personal single-member LLC to MicroConf and TinySeed. Traditional banking forces you to duct-tape tools together and work around slow, clunky processes. Mercury gives me a clean dashboard that shows exactly where each business stands at a glance. The interface is simple enough for daily banking and paying invoices, but powerful enough to handle multi-step approval workflows for large transfers. There's a reason more than 300,000 entrepreneurs have made the switch. It's free to get started with no in-person visits and no minimum balance. Apply online in minutes at mercury.com . Mercury is a fintech company, not an FDIC-insured bank. Banking services provided through Choice Financial Group and Column N.A., Members FDIC. Need to ship faster without expanding your team? Gearheart is an AI-powered product studio that helps startups build B2B SaaS apps and AI agents, fast. Their team ships at twice the speed of traditional dev shops and understands how to work within startup constraints. Whether you need a fractional CTO or experienced engineers to accelerate development, Gearheart plugs directly into your workflow and delivers. They’ve built 70+ products, including SmartSuite, which raised $38M and is used by companies like Capital One. As a listener, you get the first 20 hours of development free when you mention the podcast. gearheart.io Topics we cover: (3:17) – What is Creator Science and who it serves (6:49) – “I’m not creative”: Jay’s mindset shift + advice for founders (11:38) – Examples of ultra-niche creator businesses (13:54) – Why founders should create content for customers (not other founders) (19:02) – Discovery vs. relationship channels: where attention actually com

In this episode, we’re joined by Jay Clouse, one of the most trusted voices in the creator economy and founder of Creator Science, a platform helping creators become professional entrepreneurs. Jay has built a standout brand around clarity, consistency, and community—without chasing hype or shortcuts. We dig into what it really takes to build a brand-led creator business that scales trust and stays aligned.

Peldi is the founder of Balsamiq and pioneered transparent business building in 2007. In this episode, he came to the Panel looking advice on "build in public." We invited Jay Clouse , of Creator Science , on to share his wisdom. Jay had tons of practical suggestions for SaaS founders looking to build community and build in public in an authentic way. Chapters: (00:08) - Introduction of The Panel (04:24) - Why is Peldi interested in build in public in 2025? (09:32) - Build in public has become brag in public (20:44) - Can Peldi give back in some way? (28:25) - Could you teach people how to build in public again? (35:13) - How much work is it to maintain community? (40:46) - Sharing your struggles in public (47:57) - Why does Peldi still share revenue numbers? (51:46) - Could Balsamiq sponsor a community? (56:34) - What do current founders need to know? Tell us what you think! 🗣️ 🎤 Send us an audio or video message 📧 Email us: panelpodcastshow@gmail.com 📺 Leave a comment on YouTube 🦋 Reply on Bluesky Links mentioned in this episode Instrumental Products Creator Science Balsamiq Mockups Transistor podcast hosting

Sponsored by YNAB - visit http://www.ynab.com/abdaal. Sponsored by Trading 212 - download the Trading 212 app https://trading212.com/promocodes/ALI and use the promo code "ALI" after signing up and depositing to receive a random free share worth up to £100. This is not financial advice. Investments can fall and rise. Past performance is no guarantee of future results. Other fees may apply*. Capital is at risk. Check Out My New York Times Bestselling Book Feel-Good Productivity! 👉 Amazon Website If you’re active in the creator space you’ll probably be familiar with the name Jay Clouse. Jay is the founder of Creator Science, a media company specialising in helping creators build businesses around their brands. In this episode, we delve into his membership community "The Lab," discussing everything from its inception to its revenue generation. Jay also shares some tips to make Productivity Lab a success! Enjoy the conversation. (00:00) Intro (01:01) How Jay started (07:15) The history of “The Lab” (09:55) Community vs content (15:35) About Productivity Lab (25:45) The challenges (33:40) Jay’s approach to sales pages (36:30) Price: to cap or not to cap (46:30) Higher ticket, lower volume? (52:40) How many people to bring into the community (1:02:40) Spaces within the community (1:07:05) Mistakes we can learn from (1:10:00) Giving recurring value (1:21:00) The importance of a good first experience 🔗 CONNECT WITH JAY 🎥 YouTube Channel 🐦 X ( Twitter ) 📸 Instagram 💻 Website 👥 Linkedin 🔗 CONNECT WITH ALI 🎥 YouTube Channel 🐦 X ( Twitter ) 📸 Instagram 💻 Website 👥 Linkedin 📚 RESOURCES MENTIONED Copywriting Secrets - Jim Edwards 📄SHOW NOTES & TRANSCRIPT Visit the website for the transcript and highlights from the conversation - https://aliabdaal.com/podcast/ 🎙 ABOUT THE PODCAST Deep Dive is the podcast that delves into the minds of entrepreneurs, creators and other inspiring people to uncover the philosophies, strategies and tools that help us live happier, healthier and more productive lives. Want to start your own podcast? We use Transistor! https://go.aliabdaal.com/transistor 🎧 LISTEN FOR FREE Apple Podcasts - https://podcasts.apple.com/gb/podcast... Spotify - https://open.spotify.com/show/7gZkflC... RSS - https://feeds.transistor.fm/deep-dive 🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) https://podcasts.apple.com/gb/podcast... 👋🏼 GET IN TOUCH You can also Tweet @AliAbdaal with any feedback, ideas or thoughts about the lessons you've learnt from the episodes and we can thank you personally for tuning in 🙏 PS: Some of the links in this description are affiliate links that I get a kickback from 😜

Jay Clouse , founder of Creator Science , returns to the show and we have a fun episode where we talk about our lives away from the cameras and mics to talk about how we stay fit and healthy (or at least try to be). Brian and Jay’s conversation was recorded on November 8th, 2023. (00:00) - The Health Pendulum as Entrepreneurs (01:39) - Physical health = mental health (03:42) - Jay's health and fitness "stack" (05:59) - Diet and portion control (08:10) - Morning person/Night troll?

Jay Clouse , who runs Creator Science , joins me to talk all things creator businesses. Brian and Jay’s conversation was recorded on November 8th, 2023 (00:00) - The Science Behind a Creator Business (03:35) - Content as a product (10:03) - Seperating personal and creator brands (16:35) - Creator Science breakdown (26:11) - Creative energy and prioritization (29:20) - Content ideation, production and output (31:25) - Side hustle to full time creator (36:40) - Where to focus your creative energy

Today, I’m talking to Jay Clouse, a creative entrepreneur, and all-around amazing human being. We’re talking about keeping it all together as a solo creator, what makes a personal brand work, and how important authenticity is in building an audience. 00:00:00 What to do about all the attention-grabbing out there 00:05:00 A trust-based paradigm for your work 00:12:15 The importance of being a human being and not a brand 00:18:11 Challenges of aligning all of your projects under one umbrella. 00:23:02 Can you even find good names at the start? 00:28:57 The importance of having a backlog of ideas. 00:32:37 Will I ever get to this level of quality? 00:37:05 Choosing priorities 00:43:11 The mechanics of building community & building relationships with people 00:46:15 Teaching sentient beings to do things that are good for them (and good for you) 00:50:42 An audience is like an insurance policy - Creative Commitments with Jay Clouse - Find your Following , my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash course - Zero to Sold & The Embedded Entrepreneur , my books on entrepreneurship This episode is sponsored by MicroAcquire . You can also watch this episode as a video on YouTube.

What does it take to create work that resonates? This week, Jay unpacks his framing of resonance - why it matters, why we should prioritize it, and how to build it - with one of his creative sparring partners, Jay Clouse. From dissecting how competition comes into play to analyzing how it differs from reach, they look at resonance from all angles. It’s a raw, messy, and unfiltered conversation that gives listeners a behind the scenes look at being an investigator in our own daily work. SHARE THE SHOW: Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay SUBSCRIBE TO THE NEWSLETTER: https://jayacunzo.com/newsletter Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times. VOICES IN THIS EPISODE: Jay Clouse is an entrepreneur and the creator and host of Creative Elements. He has created courses for creators including Podcast Like The Pros and Freelancing School Course Bundle. He also writes a newsletter, Creative Companion. Learn more: jayclouse.com SPONSOR: THE JUICE Discover the world's best and brightest thinking and resources for sales and marketing pros on The Juice. They're like the Spotify of B2B, with content playlists and suggestions based on your job title and level. Avoid the endless lead-gen forms, skip all the system-gamers found via Google searches, and browse the most useful and transformative ideas affecting your work, for free. Learn more at https://thejuicehq.com CONNECT WITH US ELSEWHERE: - Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow - Instagram: https://instagram.com/jacunzo - LinkedIn: https://linkedin.com/in/jayacunzo - Email: jay@unthinkablemedia.com PRODUCTION: - Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com - Producer and researcher: Ilana Nevins - https://www.ilananevins.com ABOUT THE SHOW: Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We’re traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we’re meeting inspiring people to learn what we can do to resonate more deeply with the work we create. Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.” Thanks for listening and supporting Unthinkable!