Jay ClouseEvery podcast appearance, updated as new ones drop

Is founder-led marketing right for your SaaS, or just a distraction? In this episode, Rob Walling sits down with Jay Clouse, founder of Creator Science, to explore founder-led marketing. They dig into how Jay overcame his own limiting beliefs about creativity, why most SaaS founders probably shouldn't pursue content creation, and how to evaluate whether building an audience makes sense for your specific business. This is part one of a two-part conversation. Head to the Creator Science podcast to hear Jay interview Rob about SaaS, being a creator, and how he prioritizes his time. Episode Sponsors: This episode is brought to you by Mercury Mercury is the banking solution I use across my businesses, from my personal single-member LLC to MicroConf and TinySeed. Traditional banking forces you to duct-tape tools together and work around slow, clunky processes. Mercury gives me a clean dashboard that shows exactly where each business stands at a glance. The interface is simple enough for daily banking and paying invoices, but powerful enough to handle multi-step approval workflows for large transfers. There's a reason more than 300,000 entrepreneurs have made the switch. It's free to get started with no in-person visits and no minimum balance. Apply online in minutes at mercury.com . Mercury is a fintech company, not an FDIC-insured bank. Banking services provided through Choice Financial Group and Column N.A., Members FDIC. Need to ship faster without expanding your team? Gearheart is an AI-powered product studio that helps startups build B2B SaaS apps and AI agents, fast. Their team ships at twice the speed of traditional dev shops and understands how to work within startup constraints. Whether you need a fractional CTO or experienced engineers to accelerate development, Gearheart plugs directly into your workflow and delivers. They’ve built 70+ products, including SmartSuite, which raised $38M and is used by companies like Capital One. As a listener, you get the first 20 hours of development free when you mention the podcast. gearheart.io Topics we cover: (3:17) – What is Creator Science and who it serves (6:49) – “I’m not creative”: Jay’s mindset shift + advice for founders (11:38) – Examples of ultra-niche creator businesses (13:54) – Why founders should create content for customers (not other founders) (19:02) – Discovery vs. relationship channels: where attention actually com

Jay Clouse , founder of Creator Science , returns to the show and we have a fun episode where we talk about our lives away from the cameras and mics to talk about how we stay fit and healthy (or at least try to be). Brian and Jay’s conversation was recorded on November 8th, 2023. (00:00) - The Health Pendulum as Entrepreneurs (01:39) - Physical health = mental health (03:42) - Jay's health and fitness "stack" (05:59) - Diet and portion control (08:10) - Morning person/Night troll?

Jay Clouse , who runs Creator Science , joins me to talk all things creator businesses. Brian and Jay’s conversation was recorded on November 8th, 2023 (00:00) - The Science Behind a Creator Business (03:35) - Content as a product (10:03) - Seperating personal and creator brands (16:35) - Creator Science breakdown (26:11) - Creative energy and prioritization (29:20) - Content ideation, production and output (31:25) - Side hustle to full time creator (36:40) - Where to focus your creative energy

What does it take to create work that resonates? This week, Jay unpacks his framing of resonance - why it matters, why we should prioritize it, and how to build it - with one of his creative sparring partners, Jay Clouse. From dissecting how competition comes into play to analyzing how it differs from reach, they look at resonance from all angles. It’s a raw, messy, and unfiltered conversation that gives listeners a behind the scenes look at being an investigator in our own daily work. SHARE THE SHOW: Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay SUBSCRIBE TO THE NEWSLETTER: https://jayacunzo.com/newsletter Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times. VOICES IN THIS EPISODE: Jay Clouse is an entrepreneur and the creator and host of Creative Elements. He has created courses for creators including Podcast Like The Pros and Freelancing School Course Bundle. He also writes a newsletter, Creative Companion. Learn more: jayclouse.com SPONSOR: THE JUICE Discover the world's best and brightest thinking and resources for sales and marketing pros on The Juice. They're like the Spotify of B2B, with content playlists and suggestions based on your job title and level. Avoid the endless lead-gen forms, skip all the system-gamers found via Google searches, and browse the most useful and transformative ideas affecting your work, for free. Learn more at https://thejuicehq.com CONNECT WITH US ELSEWHERE: - Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow - Instagram: https://instagram.com/jacunzo - LinkedIn: https://linkedin.com/in/jayacunzo - Email: jay@unthinkablemedia.com PRODUCTION: - Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com - Producer and researcher: Ilana Nevins - https://www.ilananevins.com ABOUT THE SHOW: Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We’re traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we’re meeting inspiring people to learn what we can do to resonate more deeply with the work we create. Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.” Thanks for listening and supporting Unthinkable!