Tom Langton

LAST CHANCE: Apply for Vince's $25,750 Huge Giveaway before June 19th at 10pm. Takes 7 minutes: https://vinceshugegiveaway.com/ This is my birthday episode. The Knicks just won the NBA championship after 53 years and Tom and I couldn't help ourselves. We broke down every business lesson we could pull from the entire run. Jalen Brunson turned down $100 million so the Knicks could build a better team around him. Think about that. He bet on winning over getting paid, and now his lifetime value is exponentially higher than if he'd taken the money. That's the same math we teach gym owners every single week. We also get into why Spike Lee has stayed culturally relevant for 30 years by doing one thing consistently, the EOS framework for handling the employee everyone loves but who's destroying your culture, the difference between Wembanyama's emotional rollercoaster and Brunson's "lowest heart rate" composure, and why Victor Frankl's three sources of meaning in life perfectly describe what it means to be a gym owner. Plus the Jim Cramer story from Gabriele Fitness, the Patrick Ewing Atlantic City story, and why I'm going to see the He-Man movie a second time. 5 Key Takeaways: Lifetime value thinking changes every decision you make. Brunson gave up $100 million and is now worth exponentially more as an NBA champion. Tom Brady did the same thing with the Patriots. When you think in terms of lifetime value instead of short term cash, you build something that compounds. Same goes for your gym, your pricing, and the way you treat every new member who walks through the door. Align yourself with something and stay there. Spike Lee hasn't made a hit movie in decades but he's still one of the most recognized people in entertainment because he's been courtside at every Knicks game since 1993. Find your version of that. Be the gym that sponsors the local high school team. Be the gym that shows up at every community event. Consistency of presence builds a brand that no ad campaign can replicate. Culture eats strategy for breakfast and your best trainer might be the problem. The number one people issue we hear in the SPF is "this person is amazing at their job but they're a terrible culture fit." Nine times out of ten the answer is to let them go. You can teach someone to coach a squat. You cannot teach someone to be a good person. Hire for character, train for skill. Keep the lowest heart rate in the room. Wembanyama celebrated winning the conference finals like he'd already won the championship. Brunson didn't crack a smile. He had four more games to win. The Scream Free Parenting concept applies directly to business: your job is to keep your heart rate lower than everyone around you. You'll make better decisions, handle conflict better, and your team will follow your lead. The hardest

Apply for my $25,750 Giveaway: https://vinceshugegiveaway.com/ I'm walking outside the gym today with the birds going wild in the background, and I wanted to give you an update on the $25,750 Giveaway. The applications are pouring in and some of them are unreal. Some of them are also three words long. I'm telling you right now, if you are filling this out like it's a sweepstakes you are wasting your shot. This is not a random draw. I am reading every single application myself. The real reason I decided to do this all comes back to the giveaway I ran at my own gym in 2016. The winner stayed for years, became Member of the Year, and her whole life changed. That is what I want this version to do for one gym owner. The second half of this episode is for the owner who is stuck right now and not sure if it is worth pushing through. I get into why business is the ultimate vehicle for becoming the best version of yourself, why the hard parts are the point, and the Keith Cunningham line that has stuck with me for years. Hell on earth is meeting the person you could have become. Apply for my $25,750 Giveaway: https://vinceshugegiveaway.com/

Enter my $26,750 Giveaway and win a 2 hour private in service with Charlie Weingroff for your team: https://vinceshugegiveaway.com/ Charlie Weingroff is one of the most respected physical therapists and strength coaches on the planet. He has trained pro athletes, military operators, and some of the best coaches in the world for the last 25 years. I have known Charlie for 15 years and he is one of my closest friends in this industry, which is why he agreed to be one of the headline contributions to the $26,750 Giveaway I am running right now. On this episode Charlie tells me how he built a career at the top of two professions that rarely overlap, why most strength coaches stop short of becoming great, and what fitness business owners can take from how he runs his own work. He also explains why he was ready to book a flight and fly to New Jersey just to record this podcast in person, and what that one decision says about doing things at a certain standard. At the end we get into the story of how Charlie diagnosed Tom Leonardis' serious back injury inside of 15 minutes, just by playing with his toes and checking his foot, before any MRI was taken. That is the kind of operator Charlie is. If you have a team and you want one of the best in the world to spend 2 hours with them privately, this giveaway is the way to get it. 5 Key Takeaways: The standard is the standard. Charlie was ready to book a flight and fly to New Jersey just to record this podcast in person. He told me his win is my win, and if he is going to do something at all he is going to do it at a certain level. Most gym owners say they value standards. Few hold them like this. There is no championship belt for being a great coach. Charlie has trained pro athletes, military operators, and elite lifters for over two decades. When I brought up his reputation he said until there is a belt for it he is not worried about it. He just wants to work, train, and go to Disney whenever he wants. Define what winning actually looks like for you and stop chasing the validation that comes with the title. Expertise compounds when you stay in the work. Charlie did not get great from a course or a certification. He got great from putting his hands on thousands of people across two and a half decades. The owners who build the deepest expertise are the ones who stop bouncing between methods and stay in the work long enough for it to actually compound. Good, better, and best exists in every profession. Charlie made the point that good physical therapists and chiropractors are out there, but the ones who are truly elite are typically much harder to access. The same is true in fitness. The way to get to the right side of good, better, and best is to study the people who are already

CLICK HERE TO APPLY FOR VINCE'S $25,750 HUGE GIVEAWAY (takes 7 minutes): https://vinceshugegiveaway.com/ I'm giving away $25,750 worth of coaching, consulting, software, equipment, certifications, and financial auditing to one gym owner. We've done this twice before. Both winners are still with us as clients. One just opened a brand new facility. The other nearly tripled their revenue. Tom and I break down every single piece of the prize package and why I handpicked each partner. We also get into the full story of the Cocodona 250 where I paced Joe Hashey for 73 miles through the Arizona mountains. He finished the entire 250 miles in 98 hours. 6'6", 235 pounds, one pacer, and a lot of conversations about business on the trail at 2am. 5 Key Takeaways: The SPF Mastermind is the centerpiece of the package. Six months of coaching, a peer group of gym owners going through the same things you are, weekly calls, and access to coaches who have already solved the problems keeping you up at night. This alone is worth the 7 minutes it takes to apply. The consulting day is not a casual Q&A. You fill out a detailed packet covering your financials, your team, your marketing, and your goals. I build a custom agenda based on your actual numbers. Then you shadow Gabriele Fitness in the morning and see the systems we teach actually running on the floor with real clients and real coaches. Every partner in this package is someone I personally use or have fully vetted. Gym Member Machine for ads. GymSupps for private label supplements. Naamly for retention. Perform Better for equipment. Mike Waldron for financial auditing. Charlie Weingroff for coaching education. Mike Boyle's CFSC for certification. I don't attach my name to anything I wouldn't put in my own gym. This is open to any fitness business owner. Small group, boutique, Pilates, yoga, martial arts, big box. Whether you're brand new or doing seven figures, this package will move the needle. If you own a fitness business, you can apply. This is not a random drawing. I'm reading every application and personally picking the winner. Tell me your story. Tell me why you should win. Convince me you're going to take this and maximize it. Applications close June 21st. APPLY NOW (takes 7 minutes): https://vinceshugegiveaway.com/

There's money hiding in your gym right now. Book a free Find the Money Call and we'll show you exactly where it is: https://findthemoneycall.com/ This is the full recording of my live masterclass: How to Fix the Profits at Your Gym. This is the third in the series after Fix the Marketing and Fix the Sales. And this is the one that matters most because you can't deposit revenue into your bank account. You can only deposit profit. I taught over 60 gym owners the six levers you can pull to start seeing more money in your bank account. You don't have to do all six. Pick one, implement it, and you'll start seeing a difference. This episode will be much more effective if you watch it on YouTube so you can see the case studies, the math breakdowns, and the Testimonial Email Builder walkthrough. Click here to watch: https://www.youtube.com/watch?v=XrX61hZLQZ8 5 Key Takeaways: Your value judgment does not matter. The chain linking your current product to your current price is bigger and thicker in your mind than in your customers'. I raised prices $49 across the board on members who have been with me for nearly two decades. It added over $7,300 in monthly recurring revenue overnight with zero increase in expenses. A gym owner stuck at $13K hit $20K in 2 months instead of 12 by raising prices . At his current churn and acquisition rates, it would have taken him a full year to grow from 50 to 75 members. Instead we raised prices $40 a month on current and new members and he got there in weeks. Speed matters. Switch to 28 day billing and you get a 13th payment every year. On 100 members at $200 a month, that's an extra $20,000 in annual revenue for changing one setting in your billing software. There are empty spots in your current sessions that are pure profit. If you're running sessions at 3 out of 6 and you fill one more spot, that's zero additional expense and 100% margin. Track your capacity weekly and you'll find money you didn't know was there. Learn the skill of generating a cash flow surge. When your water heater breaks or you get an unexpected bill, you need to be able to go out and create money. There are 6 things that need to be in place for that to work and I walk through all of them. There's money hiding in your gym right now. Book a free Find the Money Call and we'll show you exactly where it is: https://findthemoneycall.com/

Register now for the free How to Fix the Profits at Your Gym Masterclass on Wednesday, May 21st at 12pm Eastern: https://live.vincegabriele.com/profitmasterclass If you keep losing members after month three and can't figure out why, this episode is for you. And the answer probably has nothing to do with your marketing. Tom and I dig into the real reasons gyms have high churn rates and what to actually do about each one. We walk through the numbers: what a good attrition rate looks like, what a bad one looks like, why 90 days is a trend but one month isn't, and how a 1% improvement in churn can mean an extra $30K a year in your pocket without adding a single new member. We also get into why staff retention is the number one driver of client retention, how to catch the warning signs before a member cancels, why boredom and injuries quietly kill your revenue, and the one question you should be asking every new member on day one. 5 Key Takeaways: Staff retention is the number one driver of client retention. When key staff members leave, clients follow. Your job as the owner is to treat your team well, create opportunities for growth, and build a structure where the client has a relationship with the business, not just one trainer. Members leave when they feel ignored. If someone misses a session and nobody calls, they start to believe it doesn't matter whether they show up or not. Track attendance, follow up on missed sessions, and make it part of your culture that people know you're paying attention. A 1% improvement in churn is worth real money. On a 150 member gym at $400 a month, the difference between 5% and 4% attrition is $30,000 a year. That's money you earn without getting a single new lead. Boredom kills retention just as much as bad results. If your programming feels like the same thing every week, people disengage. Build in variety, give options, create internal challenges and events that members look forward to throughout the year. Ask "what does success look like for you" on day one, then follow up on it. If someone told you they wanted to lose 10 pounds and three months later nobody's checked in on that, they'll quietly cancel and go try something else. The 30 day check in call is one of the simplest retention tools you can put in place. Register now for the free How to Fix the Profits at Your Gym Masterclass on Wednesday, May 21st at 12pm Eastern: https://live.vincegabriele.com/profitmasterclass

If your show rate is broken, book a free 30 minute Gym Clarity Call and we'll find the fix: https://gymclaritycall.com/ If leads are opting in but never picking up the phone, or booking consults and ghosting you, this episode is for you. And the answer might not be what you think. Most gym owners assume it's a sales problem. Get better at follow up. Get better on the phone. And yeah, that stuff matters. But after sitting in mastermind rooms for the last several weeks hearing the same complaint over and over, I started noticing a pattern: the gym owners with the worst show rates all had one thing in common. They were putting all their eggs into one marketing basket. Tom and I break down a concept I picked up from a $4,300 phone call with Dan Kennedy called "fertile soil." The idea is simple. When you first start marketing in a niche or platform, you're digging in soft, loose soil. Easy customers. But the longer you stay on one platform without diversifying, the deeper you dig. The soil gets harder. The leads get worse. And eventually you're hitting concrete. The fix isn't to get better at sales. The fix is to find new ponds. We walk through real examples that are working right now: The hyper local newspaper ad that's pulling a 50% show rate and generated $60K in lifetime value off a $4,600 spend. The reactivation play where you text 10 to 15 past members a month with a personal message (not a blanket campaign). The local sports media sponsorship that just opened up 10,000 new email subscribers we've never reached before. The joint venture strategy that filled our post rehab program so fast we had to turn people away. We also kick things off with a story about a hibachi restaurant that has 9,300 Google reviews across four locations and the dead simple system they use to get them. There's a lesson in there for every gym owner. 5 Key Takeaways: Your show rate problem might be a marketing problem. If all your leads come from one source and that source has been drying up, getting better at sales won't fix it. You need to find new pockets of fertile soil where higher quality prospects are waiting. 20 to 30% of leads showing up for a consultation is a solid show rate. If your number is way higher than that, you probably don't have enough lead volume. If it's way lower, it might be your source, not your skills. Reactivation is one of the most overlooked ponds you already have. If you've been in business 10 years with a 5% churn rate, you've lost over 1,200 people. Text 10 to 15 of them a month with a personal message. Not a template. A real conversation. The best joint ventures come from getting the referral source into your gym as a client. When Dr. Hurley started training with us, referrals went from once a month t

If your gym has been stuck at the same revenue for more than six months, book a free 30 minute Gym Clarity Call and we'll find the one lever holding you back: https://gymclaritycall.com/ If your gym has been stuck at the same revenue number for over six months, this episode is for you. And I promise the reason isn't what you think. Most gym owners blame their market, their competition, or their marketing. But after coaching 139 gym owners and running my own gym since 2008, I can tell you it almost always comes down to three structural things that have nothing to do with how many leads you're getting. This is the relaunch of the FBU Podcast with my original co-host Tom Langton back in the chair. Tom was the very first employee at Gabriele Fitness, worked with me for 13 years, went on to own his own gym, and now he's back asking the questions that gym owners actually need answered. We break down why so many gym owners get stuck under $20K a month and stay there way too long. I walk through a real case study of a gym owner named John who was stuck at $13K, working 60 hours a week, and on pace to take another 12 months to hit $20K. We got him there in about a month. 5 Key Takeaways: Price is the fastest lever you can pull. If your close rate is near 100% and your retention is solid, you are undercharging. We raised John's price $40 a month on current and new members, and even in a worst case scenario where he lost four people, he was still making more money with fewer clients. Do the math before you freak out. Write down the worst case scenario. How many people do you realistically think you'd lose? Do the math at the new price. Almost every time, you come out ahead. The fear is always bigger in your head than it is in reality. Block time for sales and marketing like it's an appointment. The number one reason gym owners stay stuck isn't a lack of knowledge. It's that they're spending zero dedicated time on getting new customers. Two to three hours a day on sales and marketing activities will change everything. Spend that time on the right things. Joint ventures, referrals, building a great website, emailing your list. Stop building system manuals nobody will read and start walking down the street to introduce yourself to other business owners. Get out of stage one before it breaks you. Training sessions drains 1.3 human energy hours per session, not one. A gym owner doing 30 sessions a week is really burning 39 hours of energy before they touch a single business task. The longer you stay in this grind without a plan, the more likely burnout takes you out of the game entirely. Book a free 30 minute Gym Clarity Call and we'll map out exactly what's holding your gym back: https://gymclaritycall.com

If you want Vince’s book The Ultimate Guide to Hiring Version 2 , click here. To check out more about Jay Croft, click here: www.primefitcontent.com Podcast Summary In this special episode, Vince sits down with Jay Croft, founder of Prime Fit Content, to discuss one of the most overlooked yet powerful markets in the fitness industry—adults over 50. Jay explains why this demographic represents the fastest-growing and wealthiest client base, yet remains underserved in most gyms. Together, Vince and Jay explore how fitness professionals can shift their marketing to resonate with this group, the language and storytelling that actually works, and the long-term benefits of building programs that help people age well. Packed with practical tips, this episode will open your eyes to a market that can transform your business if you know how to reach it. Top 5 Points The 50+ Market is Massive – Adults over 50 make up the largest and wealthiest segment of the population, yet most gyms still market primarily to younger clients. Focus on Function, Not Vanity – Marketing should emphasize independence, health, and quality of life over six-packs and aesthetics. Tell Relatable Stories – Use testimonials and case studies from real clients in this demographic to make your marketing more authentic and trustworthy. Language Matters – Avoid condescending terms like “elderly” or “senior”; instead, highlight strength, vitality, and active living. Content is Leverage – Partnering with experts like Jay Croft and using resources such as Prime Fit Content can provide ready-to-use messaging tailored for this demographic. If you want Vince’s book The Ultimate Guide to Hiring Version 2 , click here. To check out more about Jay Croft, click here: www.primefitcontent.com Need help getting more leads, making more money, or buying your time back from your gym business? Click here to schedule a free one on one strategy session!

Host Tom McCabe is joined by Tom Langton for a discussion on Anglo-American football history before 1850. Tom is the son of the accomplished British sports journalist and sports art and history aficionado Harry Langton (1929–2000) who established the world famous FIFA-Langton Collection , now owned by the National Football Museum Trust. Tom took over his family archives and company in 2013 as Langton Football Archives and has developed a new collection based on a range of traditional and modern themes that is used for exhibitions and displays. Tom is a biologist by profession and has particular interest in Football anthropology before 1800 and in Football Fine Art through the ages. Tom discusses evidence of ball games across America, Europe and Asia and reflects on their relevance to the origins of Association Football or Soccer. Links between Europe (Britain especially) and North America from the late medieval period until the early 19th century are also discussed. Podcast produced by Brian Quarstad. Music created by LiteSaturation and found at Pixabay . View the video of the session at https://www.youtube.com/watch?v=MNfQyC21OtY&list=PLF9oL3yRaMyyYqsS1Qqj6XxUV8RU6p4tC&index=18&t=2421s&pp=iAQB For more US soccer history, visit the SASH website at https://www.ussoccerhistory.org/

The most important factor in your weight loss success is NOT your diet. Nutrition is an important factor, but there's a lot more that goes into it. It also has a lot to do with your sleep habits, stress levels, where you eat, when you eat, how much you move, the environment you live in, how much support you have from your family and friends, etc. etc. With so many factors playing into weight loss, it's easy to focus on the wrong things. Often at the expense of another component of your weight loss (like when your stress rises as you try not to over eat at the office holiday party) The answer lies, like so many other things, somewhere in the middle. A balanced approach is the key when juggling so many factors. On this episode of the FitLife Formula, Tom Langton, CEO of Gabriele Fitness in Berkely Heights NJ shares the formula that has helped thousands of people lose weight, get healthier and live happier all while maintaining a "normal" lifestyle (if you call a 3 hrs a day on a commuter train into NYC normal). In the intro I said it was episode 17, just ignore me. It's really episode 18. Hope you enjoy this conversation with Tom Langton!