Sarah BreshearsEvery podcast appearance, updated as new ones drop

This podcourse is part of the SLP CreativeCon. SLP CreativeCon is an online business conference event for entrepreneurs and creators in the field of Speech-Language Pathology where attendees learnt all about social media marketing, branding, private practice, financial planning, time management, and the most important things to do when starting a business. In this episode, I am joined by Sarah Breshears, a Speech-Language Pathologist, Social Media Strategist, and owner of Social Moguls. Sarah has 8 years of clinical experience as an SLP in acute care, inpatient rehab, outpatient peds and adults, schools, and private practice...and that's just the beginning. After drumming up social media content and weaving the online SLP community together behind the Short and Sweet Speech brand, she took her career to new heights and founded Social Moguls, a social media management company for medical professionals. She finds the greatest joy in helping her clients increase the visibility of their brand so that they can help more patients, reach more people, and bring more awareness to the SLP profession. As with her patients, she helps the businesses she works with find, improve, and amplify their voice. With the help of her team of 4 SLPs, an OT, and a graphic designer, Sarah provides a DIY course on strategically using socials, one-on-one social media coaching, and done-for-you social media management for some of the most well-known brands in the SLP world. When she’s not leading her team of content creators and keeping it real on Reels, she’s momming two frenchies, Betty White and Jack Black, and bringing optimism and positivity to the Instagram community. She is an avid traveler, scuba diver, CEU addict, and oral care advocate.

In this SLP Creative Con podcourse, we welcome back Sarah Breshears, an SLP and social media strategist, and founder of Social Moguls. Sarah explains that strategic intent—not just posting—makes social media marketing, emphasizing defining the “who” (ideal audience) and creating content with intentions to entertain, educate, empathize, inspire, or sell. She walks through Eugene Schwartz’s customer awareness journey (unaware to fully aware) and describes social media as a “funnel filler” supported by lead magnets, email nurturing, and websites to move lurkers into loyalists. Sarah also discuss buyer behavior shifting to Instagram/TikTok for social proof and recommend automating with ManyChat, Flodesk, and Zapier.

In this episode, we are joined by Sarah Brashears, the founder and CEO of Social Moguls as we discuss the importance of foundational marketing principles, understanding your audience, and the latest trends in social media. We touch on topics like the significance of building an email list, the effectiveness of personalized content, and the impact of AI tools like Claude and Poppy on streamlining marketing strategies. Sarah also shares her insights into navigating social media changes. The episode emphasizes the need for authenticity, direct audience engagement, and continuous learning in the realm of social media marketing.

Join host Michelle Dawson and expert guests as they dive into all things Dysphagia in this special 9-episode series made in conjunction with the Dysphagia Outreach Project titled "Understanding Dysphagia." In this hour, Sarah shares the basic science behind what a stroke is, how it can result in dysphagia, best practice for the SLP on the evaluating and treating team, as well as how to reduce your own stroke risk factors, and how to recognize the signs and symptoms of a stroke. Earn .1 ASHA CEU from this episode when you complete the accompanying course on Speech Therapy PD. - Originally Aired June 2021 -

In this episode me and Sarah have a powerful conversation about abundance, mindset, and social media for health and wellness professionals. Wondering how to actually be authentic online? This is for you. If you want to connect with Sarah you can find her on instagram (and get access to her birthday month!!) here , or sign up for her Free Masterclass here . Your next steps to work with Addison: Connect with me on IG HERE and inquire about whether my mastermind or group program space is right for you on your journey to $5K-$20K+ months in business. Join TVA directly HERE to scale your business to $5K months

Guest: Sarah Breshears, MA, CCC-SLP & Savanah Reaser - In this episode, Michelle is joined by Sarah Breshears, MA, CCC-SLP, speech-language pathologist, founder of Short and Sweet Speech, CEO of Social Moguls, author of “Short and Sweet Stories,” and her niece Savanah Reaser, American Sign Language (ASL) interpreter, and illustrator of “Short and Sweet Stories.” With spring break upon us and summer knocking at the door, a fair few of us are contemplating the inevitable question, “Should we return to this job?” “Am I truly using all of my talents here?” or “Am I destined for more?”. These honest and raw questions get to our hearts; they stir at our souls, because we want and deserve more than our Monday through Friday, the bare bones of our 9-5 grind. But can we actually do it? Can we take that leap of faith and become an “SLP Entrepreneur”? The answer is YES! Join Michelle, Sarah, and Savanah as they discuss options for expanding upon your baseline skills to enter into SLP businesses and the benefits of using social media.

This podcourse is part of the SLP CreativeCon. SLP CreativeCon is an online business conference event for entrepreneurs and creators in the field of Speech-Language Pathology where attendees learnt all about social media marketing, branding, private practice, financial planning, time management, and the most important things to do when starting a business. In this episode, I am joined by Sarah Breshears, a Speech-Language Pathologist, Social Media Strategist, and owner of Social Moguls. Sarah has 8 years of clinical experience as an SLP in acute care, inpatient rehab, outpatient peds and adults, schools, and private practice...and that's just the beginning. After drumming up social media content and weaving the online SLP community together behind the Short and Sweet Speech brand, she took her career to new heights and founded Social Moguls, a social media management company for medical professionals. If you want to earn 0.1 ASHA CEUs for this episode or up to 0.7 ASHA CEUs for all of the episodes, plus the perks like handouts, video playbacks discount codes, then grab the chance to register using this link: ⁠ https://tasseltogether.com/courses/slp-creativecon/⁠ Visit Speechie Side Up to learn more about this episode.