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Revealing Neil Patel's marketing strategy, Eavesdrop Marketing, 30% of Zapier employees now have AI zaps doing stuff automatically for them, and the 25 qualities of a great piece of content
In episode #2679, we discuss our experiences in taking back control of our marketing strategies. Neil shares his frustration with the overload of content being produced by his team and explains how he has streamlined his approach. He now focuses on creating content on Twitter, repurposing it for various platforms, and using data to guide his decisions. Eric talks about the concept of eavesdrop marketing and how it can create desire and engagement. They also discuss the benefits of incorporating AI into marketing processes and the importance of getting employees to adopt new technologies. Overall, they emphasize the importance of storytelling, creating engaging content, and staying up to date with trends. Don’t forget to help us grow by subscribing and liking on YouTube ! Check out more of Eric’s content ( Leveling UP YT ) and Neil’s videos ( Neil Patel YT ) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Revealing Neil Patel's marketing strategy, Eavesdrop Marketing, 30% of Zapier employees now have AI zaps doing stuff automatically for them, and the 25 qualities of a great piece of content (00:43) Neil expresses frustration with the marketing efforts of his agency. (01:41) Neil explains his new content creation process and distribution strategy. (02:38) Eric and Neil discuss the effectiveness of reading tweets in their videos. (04:06) Eric introduces the concept of eavesdrop marketing and shares an example. (06:18) Neil cautions against jumping on trends for marketing purposes. (06:47) Eric shares the statistic that 30% of Zapier employees use AI zaps. (07:44) Neil and Eric discuss the benefits of employees learning and using AI. (08:52) Neil Patel discusses the adoption of new strategies by others in the industry. (09:03) Eric Siu mentions the misconception that everyone has the same energy as founders. (09:26) Neil Patel shares his thoughts on finding employees with more energy than the founder. (09:54) Eric Siu suggests saving the discussion on characteristics of great content for the next episode. (10:29) Neil Patel lists qualities of great content, including incorporating storytelling and optimizing for social sharing. (11:21) Neil Patel emphasizes the importance of having a great hook in content. (11:44) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.
Elon Musk Retweeted Neil, Best Social Media for Ad Spend, The Secret to Organic Content, and Why Virality Doesn't Matter
In episode #2661, we discuss the impact of social media on marketing strategies and the importance of focusing on quality over quantity when it comes to generating revenue. We delve into the concept of virality and how it doesn't necessarily translate into increased revenue. The conversation also touches on the growing trend of organic content, particularly on platforms like YouTube and TikTok, and the different approaches required for long-form and short-form content. We emphasize the significance of consistency, quality, and targeting the right audience to achieve success in social media marketing. Don’t forget to help us grow by subscribing and liking on YouTube ! Check out more of Eric’s content ( Leveling UP YT ) and Neil’s videos ( Neil Patel YT ) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Elon Musk Retweeted Neil, Best Social Media for Ad Spend, The Secret to Organic Content, and Why Virality Doesn't Matter (00:05) Neil got a retweet by Elon Musk and it got over 8 million impressions. (01:24) Neil shares the results of their analysis on social media networks' return on ad spend (ROAS). (03:37) Elon Musk reposts Neil's tweet about the highest ROAS on social media networks. (05:23) Eric discusses the increasing trend of people looking for organic help on platforms like YouTube and TikTok. (07:34) Eric talks about the difference between long-form and short-form content and the importance of increasing average view duration. (08:56) Neil emphasizes that virality does not necessarily translate to high revenue and discusses the benefits of creating B2B content. (09:39) Neil mentions his Instagram post and tweet about the top digital marketing trends for 2024. (10:09) Neil discusses the importance of driving revenue rather than going viral. (11:29) Eric shares his experience with a post that led to a qualified lead. (12:42) Neil emphasizes that views aren't everything, quality matters. (13:17) Neil and Eric discuss the choice between a million dollars and a million followers. (13:32) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.
