Nathan SanowEvery podcast appearance, updated as new ones drop

Long-term care isn’t just a health issue. It can become a major financial and family decision. Most of us hope we’ll never need extended care, but wise stewardship means preparing for possibilities before they become a crisis. And while long-term care insurance may be part of that preparation, the first step isn’t necessarily buying a policy. It’s having a plan. Nathan Sanow, President of LTC Consumer and MasterCare LLC, has spent more than two decades helping individuals and families navigate long-term care planning. He says the most important place to begin is under...

Long-term care isn’t just a health issue. It can become a major financial and family decision. Most of us hope we’ll never need extended care, but wise stewardship means preparing for possibilities before they become a crisis. And while long-term care insurance may be part of that preparation, the first step isn’t necessarily buying a policy. It’s having a plan. Nathan Sanow, President of LTC Consumer and MasterCare LLC, has spent more than two decades helping individuals and families navigate long-term care planning. He says the most important place to begin is under...

In this episode, we’re joined by special guest Nathan Sanow for an honest, insightful conversation on long-term care—what it is, why it matters, and why having a plan before you need it is one of the smartest financial decisions you can make. If you’re in your 40s or 50s and haven’t thought much about this yet, this episode is your wake-up call. We break down the myths, the costs, and the key considerations to help you start the conversation with confidence.