Alex HormoziEvery podcast appearance, updated as new ones drop

Alex Hormozi is back on the show, and I’m telling you right now, this may be my favorite conversation we’ve ever had together. I believe Alex is one of the best business minds in the world today, but what makes him different is his ability to take incredibly complex ideas and make them immediately actionable. We get into everything from productivity and AI to leadership, leverage, risk, and why some entrepreneurs explode through barriers while others stay trapped at the same level for years. One of the biggest ideas we unpack is something I believe every entrepreneur needs to hear: the risk that got you where you are may not be enough to get you where you want to go. Alex explains why so many entrepreneurs get trapped between $1 million and $3 million in revenue. You’ve finally made enough money to become comfortable, and now the very thing that helped you survive starts working against you. You become protective. You stop making the bets that got you there. But if you want another level, your capacity for risk has to expand alongside your capacity for opportunity. We also go deep on effort, focus, and leverage. Alex challenges the obsession with complicated morning routines and explains why your best cognitive hours should be protected for your most important work. He breaks down his philosophy that "work is the goal," why winning against other people eventually becomes too low of a standard, and why some of the most successful people measure themselves against what they were truly capable of giving. And his take on AI absolutely stopped me. Too many entrepreneurs are using AI to do the wrong things faster instead of asking whether those things should be done at all. Sometimes the greatest leverage isn’t doing something more efficiently. It’s eliminating it completely. But underneath all the business strategy is something even bigger. Alex talks about becoming a father, thinking differently about legacy, redefining what a great day actually looks like, and asking a deceptively simple question before taking a risk: What will this actually change about my day? We talk about why fear lives in the vague, why failure builds the pattern recognition that eventually makes success repeatable, and why great entrepreneurs eventually stop "building" businesses and start assembling them. If you’re an entrepreneur, leader, or someone who knows there’s another level in you, this episode will challenge the way you think about work, risk, success, and what you’re actually building your life for. Key Takeaways: • Why your risk tolerance has to increase as your success increases • The $1M to $3M "swamp" that keeps entrepreneurs stuck • Why "work is the goal" can completely change how you measure success • How to protect your highest cognitive hours and eliminate unnecessary routines • Why focus is subtraction and doing less can create more leverage •

Ep.100 ~ How To Finally Stop Caring What Other People Think - Alex Hormozi ~ Chris Williamson

Every founder is being told to build an AI company. Alex Hormozi says almost all of them will be gone within months, that the best move is the exact opposite of what the market is saying, and that in a world of AI the only moat left will be reality and your reputation. Alex Hormozi is a entrepreneur, investor and author. He is the co-founder of Acquisition.com, a portfolio of 16+ companies generating over $250 million a year, and the author of the $100M series: '$100M Offers', '$100M Leads' and '$100M Money Models', whose 2025 launch sold 2.9 million copies in a single day and broke the Guinness World Record for the fastest-selling non-fiction book in history. He explains: ◼ Why the practical businesses, like plumbing, are the real opportunity, not the ones built on top of AI models ◼ Why delegating your hardest thinking to a machine makes you weak ◼ Why reality and reputation are the only moats AI can't erode ◼ Why revenue retention matters more than marketing or sales ◼ Why marrying his wife Leila was the best financial decision he ever made, and how the right partner changes your odds ◼ He opens up about one of the hardest years of his life, in the same year he made more money than ever The views expressed are those of the guest, and this conversation is intended for general informational purposes only. This podcast and its associated materials should not be used as a substitute for professional financial, legal or business advice. Chapters 00:00:00 Intro 00:02:12 How To Use AI As An Entrepreneur 00:04:40 Where Will Value Come From In An AI World? 00:06:52 How To Generate Great Ideas In The Age Of AI 00:08:16 Why Long-Term Thinking Wins In Business 00:13:18 Why Most Businesses Never Reach Million 00:18:10 How To Price Your Product Or Service 00:19:27 The Biggest Hiring Mistakes Founders Make 00:22:44 Why Starting Feels So Hard 00:25:13 What Alex Would Do Differently Starting Again 00:30:10 What To Do When You Feel Uncertain In Business 00:33:15 Why Alex Delayed Starting His Business 00:35:59 The Lessons Alex Learned From His Father 00:39:16 How To Know If Entrepreneurship Is Right For You 00:41:02 How To Beat Decision Fatigue 00:42:29 Is It Easier To Start A Business Today? 00:44:08 Ads 00:46:07 Is Doing Hard Things Always Worth It? 00:46:52 How To Succeed As A Content Creator 00:49:19 How Alex I

This is our full conversation with Alex Hormozi. We discuss his philosophy on choosing the right business, the biggest mistakes entrepreneurs make with AI, why volume beats perfection in media, how he built one of the largest business education brands in the world, what founders get wrong about personal branding, why opportunity selection matters more than most people realize, and how Acquisition.com is evolving from a family office into a brand-powered investment platform. TBPN is made possible by: Ramp - https://ramp.com Public - https://public.com Cisco - https://www.cisco.com Console - https://www.console.com CrowdStrike - https://www.crowdstrike.com Figma - https://www.figma.com MongoDB - https://www.mongodb.com NYSE - https://www.nyse.com Railway - https://railway.com Shopify - https://www.shopify.com/ Codex - http://openAI.com/codex Sign up for TBPN’s daily newsletter at TBPN.com Follow TBPN: https://TBPN.com https://x.com/tbpn https://open.spotify.com/show/2L6WMqY3GUPCGBD0dX6p00?si=674252d53acf4231 https://podcasts.apple.com/us/podcast/technology-brothers/id1772360235 https://www.youtube.com/@TBPNLive

A hard-hitting conversation about why real growth comes from difficult decisions, not performative toughness. In this condensed version of the full-length Modern Wisdom episode, Chris Williamson and Alex Hormozi unpack how identity, responsibility, courage, and clear communication shape success in business, relationships, and life. You’ll learn why optionality can become paralysis, how feedback and rejection fuel progress, why “unspoken expectations are premeditated resentments,” and how to stop comparing your timeline to everyone else’s. Hormozi also breaks down leadership, parenting, mental health, and the psychology of doing hard things long enough for results to compound. Listen now to get the key ideas in minutes.

Alex Hormozi is a founder, investor and an author. Alex’s X Account has been one of my favourite sources of insights over the last few years. Today we get to go through some of his best lessons about life, human behaviour, psychology, business and resilience again. And as always this is so, so good. Expect to learn how to stop doing the wrong “hard things”, the 3-step process for winning, how to break decision paralysis, why you shouldn’t listen to the opinions of ordinary people, the not cool way to get rich, how to reverse engineer success, Alex’s message to his son, how to keep working after the excitement dies, the 3 behaviours of respected leaders and much much more… Sponsors: See discounts for all the products I use and recommend: ⁠⁠https://chriswillx.com/deals⁠⁠ Get 35% off your first subscription on the best supplements from Momentous at https://livemomentous.com/modernwisdom Get up to 20% off Timeline powered by Mitopure (now at a lower price) at https://timeline.com/modernwisdom Get 160+ lab tests for just $365 and save an extra $25 at https://functionhealth.com/modernwisdom Sign up for a one-dollar-per-month trial period from Shopify at https://shopify.com/modernwisdom Get ChatGPT to explore ideas, solve problems, and learn faster at ⁠https://chatgpt.com Timestamps: (00:00) The Hard Things Everyone Should Focus On (07:45) Why Stories Help Us Endure Hard Times (11:08) The 3-Step Formula for Winning (15:48) How to Escape Decision Paralysis (17:06) Take Responsibility for Your Current Position (19:40) Is Courage the Most Important Virtue? (23:17) Why Feedback Hurts So Much (26:32) The Lessons Learnt from Losing (36:51) How to Choose the Right People for You (45:21) Why Hard Wins Mean More (55:55) You’re Not Behind, You’re Just Early (57:34) The Power of Documenting Your Journey (01:05:39) Why Success Isn’t All About Luck (01:10:14) The People You Need to Avoid (01:12:35) More People Are Rooting for You Than You Think (01:17:30) Why Do We Choose Long-Term Misery Over Short-Term Gain? (01:21:27) The Hidden Cost of Doing Nothing (01:25:19) Does Success Require Isolation? (01:32:07) Why It's Okay to Change Your Goals (01:38:37) How to Learn Any Skill in One Day (01:42:39) Never Let Others Mock Your Mission (01:53:49) Why Everyone Should Try the ‘Buy Nothing’ Challenge (01:56:00) Will 2026 Ever Be ‘The Good Old Days’? (02:01:18) Make Life Easier, Not Simpler (02:04:39) Don’t Be Limited by Your Resourcefulness (02:10:25) Why Risk Is Less Dangerous Than You Think (02:19:55) Are Life Lessons Just Clichés? (02:25:52) How Alex Overcame Doubt to S