Marshall Kirkpatrick

Google is rewriting the rules of search, CBS News Radio just died after 99 years, and billionaires now own the newsrooms. This episode dives into what happens when technology giants tighten their grip on how we get information. Google's new Universal Cart wants to follow your entire shopping journey across the internet Hands-On With All of Google's New Upcoming Android XR Smart Glasses New York City Mayor Zohran Mamdani is launching a Twitch show U.S. Invests $2 Billion and Takes Stake in Quantum Firms Elon Musk lost his case against Sam Altman GM Driver Data Privacy Lawsuit: California Fines GM $12.75 Million A Bipartisan Amendment Would End Police License Plate Tracking Nationwide 'Creepy' Listening Tool for Targeted Ads Didn't Actually Work, FTC Says Host: Leo Laporte Guests: Larry Magid , Marshall Kirkpatrick , and Jacob Ward Download or subscribe to This Week in Tech at https://twit.tv/shows/this-week-in-tech Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: outsystems.com/twit superhuman.com meter.com/twit box.com/AI doppel.com mill.com/TWIT

Google is rewriting the rules of search, CBS News Radio just died after 99 years, and billionaires now own the newsrooms. This episode dives into what happens when technology giants tighten their grip on how we get information. Google's new Universal Cart wants to follow your entire shopping journey across the internet Hands-On With All of Google's New Upcoming Android XR Smart Glasses New York City Mayor Zohran Mamdani is launching a Twitch show U.S. Invests $2 Billion and Takes Stake in Quantum Firms Elon Musk lost his case against Sam Altman GM Driver Data Privacy Lawsuit: California Fines GM $12.75 Million A Bipartisan Amendment Would End Police License Plate Tracking Nationwide 'Creepy' Listening Tool for Targeted Ads Didn't Actually Work, FTC Says Host: Leo Laporte Guests: Larry Magid , Marshall Kirkpatrick , and Jacob Ward Download or subscribe to This Week in Tech at https://twit.tv/shows/this-week-in-tech Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: outsystems.com/twit superhuman.com meter.com/twit box.com/AI doppel.com mill.com/TWIT

In this lively and thought-provoking episode of Elevate Your AIQ , Bob Pulver reconnects with former collaborator and pioneering technologist Marshall Kirkpatrick. From their early work intersecting social data and influence to Marshall's latest AI-driven workflows, the conversation explores how human insight and machine intelligence are converging. Marshall shares real-world examples of using synthetic personas, market monitoring systems, and creative prompting strategies to uncover early signals, amplify strategic decisions, and reimagine everything from talent acquisition to environmental policy tracking. It's a conversation that navigates the emergence of machine learning for social insights to the frontier of AI innovation. Keywords AI-powered market monitoring, synthetic personas, talent acquisition, influencer marketing, social analytics, Claude, Perplexity, scenario planning, digital twins, quality of hire, Obsidian, strategic planning, generative AI, Delphi method, social capital Takeaways Marshall’s Journey : Marshall has spent his career identifying experts and building tools to surface valuable insights from social data. Synthetic Personas in Action : Using tools like Claude to create synthetic expert panels that evaluate documents, surface perspectives, and even challenge his own thinking. AI-Augmented Talent Scenarios : AI to simulate team compositions, evaluate candidates’ social behaviors, and even model potential collaboration outcomes. Monitoring the Market with AI : Building systems that detect early signals in markets — including environmental policy — using a mix of RSS, generative AI, and good old-fashioned curiosity. Digital Twins and Ownership : Exploring who owns the knowledge embedded in a “digital twin” of an employee — and how organizations might leverage them responsibly. Strategic Planning Reimagined : Using AI to model outcomes based on actions and strategies offers new ways to engage in scenario planning — not just in workforce contexts, but in grantmaking and innovation networks. Counterargument Workflows : Marshall shares his custom-built browser tool that generates counterarguments to online content using ChatGPT, promoting critical thinking and cognitive diversity. Quotes “I try to eat my own dog food — or drink my own champagne — when it comes to market monitoring.” “There’s gold in that data. We just have to figure out how to mine it responsibly and effectively.” “Synthetic personas are fast, cheap, and good enough to get the conversation started.” “What’s the strategy, what’s the output — and what’s the outcome? That’s where AI can help us model the messy middle.” “You can’t just look at someone’s codebase or resume — you need context, behavior, and communication patterns.” “I built a ‘counterargument bookmarklet’ to challenge the assumptions in what I’m reading online.” Chapters 00:00 – Welcome & Reconnection: Marshall’s Background and Journey 03:12 – AI Systems for Market Monitoring and Early Signal Detection 10:58 – The Evolution of Social Analytics and Social Capital 16:39 – Talent Acquisition, AI, and the Value of Social Footprints 24:57 – Scenario Planning with Synthetic Personas 32:05 – Driving Innovation through Grant Monitoring and Project Pairing 40:41 – From Digital Twins to Ethical Implica

Episode description: Explore the transformative power of AI as special guest Marshall Kirkpatrick, Editor of AI Time to Impact, unravels creative ways of integrating artificial intelligence into different facets of your professional life. We discuss Marshall's journey and gain valuable insights into the inspiration that propelled him to initiate his newsletter. Don't miss this thought-provoking episode on the Agile Giants Podcast, where innovation meets practicality. Tune in now to discover how AI can be a game-changer and how we can strategically use it to our advantage. Show links: X- https://twitter.com/marshallk LinkedIn- https://www.linkedin.com/in/marshallkirkpatrick Website- https://marshallk.com/ Subscribe to the newsletter- https://aitimetoimpact.com/

In part 2 of my conversation with influencer relations expert, Marshall Kirkpatrick, we answer the pivotal question, "why do I even need an influencer marketing program?" Then we move on to the third — and most important — stage of building your influencer relations program: collaboration. Finally, it's a brief detour to discover what we can all learn from The Marvelous Mrs. Maisel. Marshall Kirkpatrick is a social data innovator, and VP of Market Research at Sprinklr. Follow him on Twitter .

Authentic, genuine relationships between brands and influencers can benefit everyone involved. The brand learns about the market, and the market learns about the brand. Win, win. In today's episode I talk with influencer relations expert Marshall Kirkpatrick about the three stages of building an influencer relations program. Marshall Kirkpatrick is a social data innovator, and VP of Market Research at Sprinklr. Follow him on Twitter at https://twitter.com/marshallk

Marshall is the VP Marketing at Sprinklr, the world’s leading customer experience management platform. Prior to this, he was a news-breaking journalist and startup founder. Explore what a deep dive into social media can teach us about the state of disruption today, how to best leverage these tools to stay on top of innovation and disruption, and how to fine-tune your ability to listen to “the thin wisps of tomorrow.”

Part 2 of our special Coffee Club crossover edition. Marshall Kirkpatrick and I talk about the importance of eating your own dog food (or, drinking your own champagne, as we like to call it), and offer some strategies for accelerating your digital transformation efforts.

In part 1 of this special crossover edition, I join Marshall Kirkpatrick on the Sprinklr Coffee Club videocast where we look at Digital Transformation. Digital transformation is so much more than digitizing documents. It's a fundamental shift in the way we treat current and future customers. And who better to lead the charge than the individual who has their pulse on the customer? That's right -- the modern CMO.