Mark EdmondsonEvery podcast appearance, updated as new ones drop

Full show notes, transcript and AI chatbot - http://bit.ly/4gXOEJa Watch on YouTube - https://www.youtube.com/watch?v=dcb_WFxQGZg ----- Episode Summary: In this episode of The Measure Pod, Dara and Matthew sit down with Mark Edmondson, AI Engineer, founder of Sunholo and Aitana, and board member at 8-bit-sheep. They explore the rapidly evolving landscape of AI in business and analytics, from career progression in the age of AI to the practical realities of implementing AI-driven company strategies. Mark shares insights on DevOps, data pipelines, and the distinction between data engineering and data science, while discussing why so many AI projects fail and what it takes to succeed. The conversation tackles the human side of technological change, including productivity expectations, burnout, and how we should be educating future generations for an AI-driven world. ----- About The Measure Pod: The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

We're ending our series on advancing analytics today. We'll focus on the software that, for many marketers, is at the core of this field: Google Analytics. It was introduced in 2005 as a read-only tool that tracked basic info on websites. The name has stayed the same over these last 18 years, but so much else of Google's technology landscape has changed: they have released many other tools: Tag Manager, Google Data Studio, now Looker Studio, ways for API'ing between systems in and outside of Google, and most importantly a place where it can all be managed - Google cloud. The new Google Analytics GA4 was born of this environment.It's been criticized as being immature since it lacks features that were in the old UA interface. However, if judged by how well Google integrated it into their stack and how much those with technical skills can do with it, we would rate it as ready for prime time. Add to that the fact - in a matter of weeks Google teams won't have to maintain two analytics tools, and they'll get to focus exclusively on just one - GA4. We can debate Google's motives for tightly integrating GA4 with the whole Google cloud. I'm not wading into how good or evil it is to give away a product and hope users try the paid cloud platform that comes with it. But I'll say that using Google Analytics with these other pieces lets you do much more with your data that you couldn't do with the old GA. And when tools directly or indirectly make money for Google, that incents them to keep those tools and keep improving them. I'll leave it at that. Our real question is how do we economically benefit from the available tools. And that's what our guest is going to tell us. His book which came out in early 2023 is called "Learning Google Analytics: Creating Business Impact and Driving Insights" The business impact spoken of there doesn't mean using GA4 as a standalone lookup tool. Using it like that and ignoring what's possible, would make the rest of the whole Google stack seem (to quote from the Movie 'Contact' , "like an awful waste of space" Our guest knows the value of integrating Google's tools for many world-wide brands, as he's done through digital agencies on his own as a GA consultant since 2008. Mark Edmondson has helped turn the out-of-the-box Google Analytics into a package that automatically describes, predicts and activates better marketing outcomes. He currently works at Devoteam as their Principal Data Engineer. Mark grew up in Cornwall, UK before gaining his Masters in Physics at Kings College London. He now lives in Copenhagen with his wife and two children, enjoying playing music and cycling around the many lakes. Visit Ep 139's shownotes for links to all things referred to in the show.

Mark Edmondson joins Dr. Ruth Allan on the 25th Episode of Brain Health: Unchaining Your Pain and the fifth episode in series 2. Mark Edmondson grew up in the North West of England, lived for his sport, loved his life, and felt very lucky with his lot. After a year of traveling and seeing the world, Mark embarked on a successful commercial career and focused on living well. Life was good, then five years ago, Mark was told he had a stage 4 terminal cancer diagnosis and less than a year to live. He now lives life differently, but the same. In this episode, Mark shares his story on the impact of being diagnosed with stage 4 terminal cancer and what steps he took to optimise his brain and whole body health and achieve a better life on his own terms. We discuss the fundamental values that drive him in life, how he overcame the diagnosis and cancer itself, the five pillars he now lives by, and what one piece of advice he would give to anyone diagnosed with a chronic illness. “It’s not what happens to you in life that defines you, it’s how you react.” “You choose your future, not the words you are told.” This show is dedicated to Melanie, my dad’s mother, Eileen Woodward, whom I never met, and all those who have been diagnosed with cancer or a terminal illness and are fighting their own battle. There is always hope. At the Wellbeing Warrior Academy, we support you in taking charge of your well-being and being the BOSS™️: Believe, Overcome, Succeed, Soar. For more information, visit: Instagram: https://www.instagram.com/elsvenos LinkedIn: https://www.linkedin.com/in/mark-edmondson-05324515/ Connect with Dr. Ruth Allan Website: https://www.ruthmaryallan.com The Academy: http://www.wellbeingwarrioracademy.com Disclaimer: The content in the podcast and on this webpage is not intended to constitute or be a substitute for professional medical advice, diagnosis, or treatment Please note this show is for educational purposes only. Please always seek the advice of a qualified healthcare provider with any questions you may have about a medical condition. Never disregard professional medical advice or delay seeking it because of something you have heard on the podcast or my Website. Hosted on Acast. See acast.com/privacy for more information.

You're listening to this podcast, so you're, obviously, well-attuned to the cutting edge of all things digital. But, in this episode, we're going to discuss a couple (or countless) products/platforms (PaaS — Platforms as a Service! Who knew that was a thing?!) from a little upstart company based in California. Google wouldn't actually return our calls (okay…we didn't call them), so we went with an Even Better Option: Mark Edmondson — Data Insight Developer at IIH Nordic , Google Developer Expert, author of so many R packages he had to write a package just to count them, delightfully accented Brit who now calls Denmark home, and a guy who tried to solve Twitter political discussions through text mining (not kidding — it's discussed in this episode) — joined the gang to do their First Ever three-continent simulcast. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page .