Jackie Aina

Jackie Aina has been building in public for 17 years. She didn't just grow an audience, she helped define what it meant to be a Black woman with a voice in the beauty industry. But influence was never the end goal. After nearly two decades as one of YouTube's most recognized creators, Jackie took $250,000 of her own money and started a fragrance brand. Not a makeup line — a fragrance brand. Her childhood dream. The first thing she ever did that nobody asked for. In this conversation, Jackie sits down with Emma to talk about what it really takes to go from influencer to founder and why the two have almost nothing in common. Jackie shares: Why six million followers doesn't mean six million in revenue — and what creators get wrong about turning an audience into a business How she self-funded Forvr Mood with $250K, sold out six months of inventory in four hours, and nearly had a breakdown closing the laptop The vendor relationship that looked like a smart start and took over a year to untangle What she had to unlearn about being "the strong one" — and why doing everything is actually a disservice to everyone around you Why she deliberately didn't build a makeup brand, and what it meant to finally do something just for herself What's something you've outgrown — even if other people still expect that version of you? Drop it in the comments. And subscribe to Aspire with Emma Grede so you don't miss what's next. We'd love to hear what you think. Please take this survey to help us make the show better for you: emmagrede.com/survey To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Jackie Aina-Asamoah joins Maggie Sellers Reum to talk YouTube virality, Black women in makeup, dark skin representation, FORVR Mood, luxury, money, NDAs, internet drama and building a fragrance empire! Can you believe Jackie went from being paid $300 a month in the Army to becoming one of YouTube’s biggest beauty voices - at a time when makeup counters didn’t even display her shade! She tells Maggie what happened when she called out brands for failing darker skin, why they had to listen and how it made her career… Jackie also spills on selling 20,000 candles in four hours, why she DOESN’T want a $1B business, never going back to broke, working with her husband Denis Asamoah, blocking trolls, hiding her wedding online, parasocial fans and how you can protect your brand on social media! #JackieAina #Beauty #Makeup Timestamps: (00:00:00) Intro (00:01:29) Fit Check! (00:02:05) Trap Of Doing Everything (00:02:57) Why Jackie Quit Sweatpants (00:05:35) From Fashion Dreams To Army (00:10:03) Femininity In Masculine Spaces (00:13:45) Betting On YouTube (00:14:07) Going Viral (00:16:27) Beauty Ignored Darker Skin (00:21:01) Stopping People Pleasing (00:24:05) No Posts Regretted (00:24:37) Huda Beauty’s Evolution (00:27:56) Brands Sent Scathing Emails (00:28:32) Why Jackie Took A Break (00:29:55) Shopify Ad (00:30:56) Parasocial Boundaries Online (00:34:13) The Craziest Jackie Rumours (00:35:19) The Queen Of Blocking (00:38:47) Handling Online Backlash (00:40:36) How Brands Should Apologise (00:42:46) Building FORVR Mood (00:46:13) Creator To Founder (00:47:33) Luxury Without Guilt (00:50:07) Jackie’s Money Mindset (00:52:38) Why $1B Isn’t The Goal (00:53:46) Self-Funding FORVR Mood (00:55:36) Pipedrive Ad (00:56:34) PIQUE Ad (00:57:32) Why Jackie Named NDA (01:00:45) Should NDAs Scare You? (01:02:10) What Jackie Keeps Private (01:04:01) Business With Her Husband (01:07:44) Date A First Born (01:09:23) No Laptops At Dinner (01:11:04) Money Talks In Marriage (01:12:53) Talking Money With Partners (01:13:22) Rapid Fire Begins (01:13:28) Last Credit Card Purchase (01:13:37) Jackie’s Most Expensive Purchase (01:13:54) Jackie’s Credit Card Choice (01:14:07) Beauty Or Home Content? (01:14:24) Best Beauty Product Under $30 (01:15:12) Fragrance, Candles Or Lifestyle? (01:15:29) Beauty Trends Jackie Hates (01:15:49) Jackie’s Best Beauty Era (01:16:03) Instagram, YouTube Or TikTok? (01:16:35) Jackie’s HSR Love Note (01:17:06) This Season Of Life ⸻ Sponsors Shopify - http://Shopify.com/HSR Pipedrive - http://pipedrive.com/HSR Pique - https://piquelife.com/hsr for 10% off ⸻ Hot Smart Rich: Your Business & Culture Gossip For ambitious women wanting to own the room, gain power, and build wealth. Subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe Instagram: https://www.instagram.com/hotsmartrich/ Tiktok: https://www.tiktok.com/@hotsmartrich Maggie Sellers Reum: Instagram: https://www.instagram.com/maggiesellersreum/ Tiktok: https://www.tiktok.com/@maggiesellersreum LinkedIn: https://www.linkedin.com/in/sellersmaggie/ Locker: https://www.wantlocker.com/users/maggiesellers ShopMy: https://shopmy.us/maggiesellers Amazon Storefront: https://www.amazon.com/shop/maggiesellers Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on The Pre-Game, we go beyond the surface with OG beauty veteran Jackie Aina Asamoah . Jackie joins the show to talk about laying the foundation for makeup artistry online, her luxury home and fragrance brand FORVR MOOD and how influencers are here to stay (whether we like it or not). We stir things up a bit for In The Mix: Thievery by AI influencers, Cardi B's Grow-Good Beauty and a breakdown on the latest Summer House drama that shook the culture. Team Ciara! Plus, what makeup trend does Jackie Aina hope never comes back? Have a question? Need some advice? Hit The Pre-Game hotline here . We might just play it in a future episode! The Pre-Game is hosted by Kayla Nicole. Need more? Keep up with the show on Instagram and YouTube . Produced by Dear Media See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Jackie Aina has long been a dominant force in the beauty community—celebrated for her stunning makeup looks, flawless skincare routine, and unapologetic personality. From launching her luxury candle brand Forvr Mood to becoming a fierce voice for black owned beauty and African American representation in the cosmetics world, Jackie carved out a space where glamour meets advocacy.But lately, the beauty guru has found herself at the center of heated TikTok drama and backlash. Critics, including Paige Christie and Petty Paige, have raised concerns about Jackie’s blocking spree, her controversial handling of social issues, and how she navigates her role as a top beauty influencer. Fans are questioning: has the queen of glam become disconnected?In this video, we explore Jackie’s career highs—from her Anastasia Beverly Hills collaboration to her intimate wedding with Denis Asamoah—and the deeper controversies that followed. Is she empowering voices or silencing criticism? Dive into this detailed breakdown of the influencer, the entrepreneur, the icon—Jackie Aina.If you care about skincare routines, Forvr Mood candles, or want to understand the full story behind one of YouTube's most influential beauty mavens, this is the video for you.Don't forget to like, comment, and subscribe for more deep dives into your favorite (or not-so-favorite) beauty YouTubers.Binge Watch Tiktok Degenerates Playlist: • Tiktok Degenerates Youtube Degenerates Playlist: • Youtube Degenerates Degenerate Celeb Documentary Playlist: • Degenerate Celeb Documentary Lolcow Documentaries: • Lolcow Documentaries The many victims of ( Lolcow Edition ): • The many victims of

Meet Jackie Aina Asamoah , entrepreneur, creator, and cultural icon. She’s spent over a decade breaking beauty standards and building a brand that doesn’t just sell — it speaks. But before the campaigns, candles, and viral truth-telling, there was the climb. The unseen sacrifices and quiet moments of choosing herself. A lot of us know Jackie as the glamorous force behind FORVR Mood or as the voice who made space for Black women in the beauty industry. But in this episode, you’ll meet her as a woman first. Sharp, self-aware, and unafraid to say the hard thing out loud. We talk identity, legacy, and the pressure to perform perfection. Jackie opens up about confidence, compromise, and the backlash that comes with taking up space. From the private doubts to the public wins, Jackie tells all in The Deep End . THE GOOD STUFF Follow Jackie - HERE Shop FORVR Mood - HERE Submit Your Confessions - HERE LET'S BE FRIENDS STEP 1 : Give us a 5-STAR review STEP 2: Follow RLBG on Instagram - HERE STEP 3: Join the RLBG Community for access to exclusive events & LIVE girl talks - HERE STEP 4: Follow the International Pop Star "SlimKim" on TikTok & Instagram

In this episode, beauty mogul and digital pioneer Jackie Aina, one of the first major beauty influencers to advocate for melanin-rich skin, joins Dr. Layke and Dr. Danielpour for a raw conversation about skincare, self-worth, and inclusivity in the beauty industry. Jackie opens up about her 16-year journey on YouTube, the skincare mishap that changed her perspective, and how she’s used her platform to challenge outdated beauty standards. Learn more about your ad choices. Visit megaphone.fm/adchoices

In Ep. 158 of Earned, Conor sits down with Jackie Aina and Denis Asamoah, co-founders of fragrance brand FORVR Mood. To start, we dive into how the global pandemic became a catalyst for Jackie, a beauty content creator, and Dennis, an investment banker, to combine their passions and areas of expertise, leading to the creation of a brand that sold out six months' worth of inventory in just two hours. We learn about the journey the couple took from London to LA, balancing personal and professional lives, and thriving as a couple in business. We then discuss their ability to navigate the challenges of content creation and brand building, and they share invaluable lessons on community engagement, managing negativity, and being smart with investments. Switching gears, the couple reveals their goals of reshaping the beauty and fragrance industries and empowering consumers to feel confident and equipped. To close the show, we hear what's next for the duo and what categories they're expanding to next. In this episode, you'll learn: How Jackie and Denis turned their passion for fragrance into FORVR Mood, creating a brand that empowers consumers to build their fragrance wardrobe while breaking traditional barriers in the industry. How setting boundaries and respecting each other's strengths is crucial for a successful partnership, allowing Jackie to focus on creativity and Denis on operations while preserving their personal relationship. Why creators need to balance authenticity with professionalism, respond to criticism constructively, and stay true to their personal and brand values. Connect with the Guests: Jackie's Instagram - @jackieaina Denis' LinkedIn - @denisasamoah Connect with Conor Begley & CreatorIQ: Conor's LinkedIn - @conormbegley CreatorIQ LinkedIn - @creatoriq Follow us on social: CreatorIQ YouTube - @TribeDynamics CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ

Beauty isn’t just skin deep—it’s a form of expression, empowerment, and, in many ways, revolutionary. In this episode, one of our favorite iconic Leos––the trailblazing makeup artist Jackie Aina––joins us to talk about everything from her decision to start her YouTube channel to finding focus and setting boundaries. And of course, we get into Jackie’s incredible beauty brand Forvr Mood, and talk autumn perfume moods. Then we have some fun with a round of “Here For It or Nah,” where Jackie shares her takes on some of the stranger makeup trends out there. Listen to Baby, This is Keke Palmer on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial today by visiting https://wondery.com/links/baby-this-is-keke-palmer/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Beauty isn’t just skin deep—it’s a form of expression, empowerment, and, in many ways, revolutionary. In this episode, one of our favorite iconic Leos––the trailblazing makeup artist Jackie Aina––joins us to talk about everything from her decision to start her YouTube channel to finding focus and setting boundaries. And of course, we get into Jackie’s incredible beauty brand Forvr Mood, and talk autumn perfume moods. Then we have some fun with a round of “Here For It or Nah,” where Jackie shares her takes on some of the stranger makeup trends out there. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Jackie Jackie Jackie Jackie, Jackie Jackie Jackie!! OG Beauty & Lifestyle Influencer and FORVR MOOD Co-Founder Jackie Aina is in the Perfume Room this week!!! With over 10M followers on social media, and a fragrance brand that Sephora can’t keep in stock, Jackie Aina is forvr thriving. Today we chat all things FORVR MOOD (her fragrance and lifestyle brand); Jackie shares stories about personal scents in her life, her content creation journey, tips for staying sane on the Internet, and so much more! FRAGS MENTIONED: Marc-Antoine Barrois Tilia, Mugler Alien, L’Artisan La Chasse Aux Papillon, Celine Saint-Germaine-des-Pres, La Perla Possibilities, Initio Musk Therapy, Parfums de Marly Valaya, FORVR Mood NDA, Baccarat Rouge 540, FORVR MOOD I Am Her, Marc Jacobs Daisy, FORVR MOOD Caked Up FOLLOW JACKIE: @jackieaina (everywhere) @lavishlyjackie SHOP FORVR MOOD: forvrmood.com | sephora.com 10% off TWISTEDLILY.COM: code 'perfumeroom10' SUBSCRIBE TO THE PERFUME ROOM SUBSTACK! perfumeroom.substack.com

Trigger warning: We discuss emotional and physical abuse in this episode. In Part Two of our conversation with Jackie Aina, Sir John and I learned even more about what drives her. Jackie shared how she learned to enforce boundaries with her huge online community of supporters and how to engage with difficult topics. This led to an incredible discussion of her survival story, how her experiences inform her approach to helping others escape abusive environments, and her relationship non-negotiables. We also talked about her entrepreneurship journey, her management style and how she developed her fragrance business. And of course, couldn’t let Jackie leave without giving us some makeup tips! Tune in as we discuss: Signs of domestic and emotional abuse What she believes are the best ways to support abuse survivors\ How she’s built her fragrance business Tried and true beauty secrets for long lasting wear in any climate Why “knowing your face” ensures you always love your glam What are her most important skin care investments Shop this episode on ShopMyShelf Godlwell Lagoom Jam Lancôme Teint Idole Ultra Wear Estée Lauder Double Wear Ben Nye Final Seal Matte Sealer ONE/SIZE On ‘Til Dawn Setting Spray Kryolan Fixing Spray Rate, Subscribe & Review the Podcast on Apple Thanks for all the love and support. Tag me while you’re listening @ nakedbeautyplanet & as always love to hear your thoughts :) Check out nakedbeautypodcast.com for all previous episodes & search episodes by topic Shop My Favorite Products & Pod Discounts on my ShopMyShelf Stay in touch with us: @ brookedevard x @ sirjohn x @ jackieaina Buy the Naked Beauty Fragrance Here Hosted on Acast. See acast.com/privacy for more information.

Sir John and I had the pleasure of sitting down with Jackie Aina, the original YouTube It Girl turned entrepreneur and advocate. For the past 15 years Jackie has shaped conversations about Black women in beauty on every major social media platform. In part one of our conversation we talked to Jackie about what inspired her to create content initially and how having a presence online has changed over time. Jackie also talked about her relationship to beauty as a child, the strategy behind transitioning from beauty to lifestyle content, and how she sustains loving friendships IRL. Tune in as we discuss: Why Jackie still prefers longform content Her experiences encountering colorism as a child without internalizing it How to skillfully explore difficult topics with a diverse audience Ways to identify and recover from burnout Why you can’t have great friends without being one Shop this episode on ShopMyShelf Rate, Subscribe & Review the Podcast on Apple Thanks for all the love and support. Tag me while you’re listening @ nakedbeautyplanet & as always love to hear your thoughts :) Check out nakedbeautypodcast.com for all previous episodes & search episodes by topic Shop My Favorite Products & Pod Discounts on my ShopMyShelf Stay in touch with us: @ brookedevard x @ sirjohn x @ jackieaina Hosted on Acast. See acast.com/privacy for more information.