Ingrid Nilsen

The New Savant Co-Founders Ingrid Nilsen and Erica Anderson join me in the Perfume Room this week! The New Savant is a queer, women-owned, candle brand with handmade, small-batch candles, inspired by unique personal stories, and scented by top industry perfumers. Erica (a Fortune’s 40 Under 40) was Twitter News employee number one, and Ingrid (a Streamy Awards recipient and former Covergirl) was influencer number one! Prior to TNS, she was a YouTube Beauty/Lifestyle YouTube creator with 6+ million followers ! TODAY WE DISCUSS: scent memories, their respective prior careers, the influencer economy, being exes in biz together, sourcing inspiration, and going from loving candles to learning them! FRAGS MENTIONED: La Perla Possibilities, Gabriella Chieffo Lye, Christian Dior Bois D’Argent, Harlem Perfume Co Josephine, The New Savant California Christmas, Clinique Happy, Hugo Red, The New Savant Mixed Feelings, Gap: Grass, Dream; Bath & Body Works: Plumeria, Freesia, Sweet Pea, Warm Vanilla Sugar; Jo Malone Lime Basil & Mandarin, The New Savant: Girl In a Sweater, Kimberly SHOP: thenewsavant.com FOLLOW: @thenewsavant @ingridnilsen @ericaamerica SMELL CLUB: sold out; DM @perfumeroompod to get on mailing list for next month!

Ingrid Nilsen was one of the quintessential YouTube stars of the 2010’s, known for her candid, girl-next-door style videos about makeup and "boyfriend-approved" outfits. Then one day, she quit YouTube, saying goodbye to her 8 million followers and the fortune that came with them. Now, Ingrid runs a fragrance company, The New Savant, that she co-founded with Erica Anderson. She gets a paycheck, but it ain't that YouTube money. Follow Ingrid Nilsen at: Instagram: @ingridnilsen YouTube: https://www.youtube.com/channel/UC5zSySQab9SA6Wz569WDgqw Twitter: @ingridnilsen thenewsavant.com Follow Maya Lau at: Twitter: @mayalau Instagram: @itsmayamoney TikTok: @itsmayamoney Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

For episode 50 of the Waves Social podcast, we are joined by the co-founders of THE NEW SAVANT, Ingrid Nilsen and Erica Anderson. We talk about their respective journeys, from working in tech and content creation to running a D2C brand that builds one-of-a-kind olfactory experiences. Ingrid shares her decade-long journey growing her YouTube channel to over 3.5M followers and 6M across platforms, her experience interviewing President Obama and choosing to retire from content creation to explore a new path. Erica shares her experience working with MTV News, becoming one of the original Twitter employees and working at Google and Vox Media before deciding to go into business with Ingrid. True forces to be reckoned with, Ingrid and Erica show what it means to never settle for being predictable. Shop Waves Social merch: https://www.wavessocialpodcast.com/merch Show Notes: Meet today’s guests, Ingrid Nilsen and Erica Anderson of The New Savant; a candle brand that’s disrupting the fragrance industry. How did Erica and Ingrid meet? What were their respective careers like before starting TNS? First, we dive into Ingrid’s career in content creation. Erica’s former career in the tech world, working with companies like: MTV News, Twitter, Google, Vox Media and more. What was it like for Ingrid to interview President Obama? Discussing the responsibilities creators have as role models, spokespeople and members of their communities. How TNS is working to disrupt the fragrance industry. What does it take to do a major career pivot? How Ingrid approached the creative process. How TNS is driving sales through organic social content and social selling. Elitism in the scent industry and how TNS is investing in their community’s education. Customer retention strategies they’re trying. What’s it like to create a fragrance? Why did they choose to make candles over another medium? How their unique backgrounds help them to build scents unlike any other brand. Balancing a romantic and professional relationship. The best pieces of advice Ingrid and Erica have been given. Who is TNS seeing making waves online? Discussed in this episode: THE NEW SAVANT: ​​ https://thenewsavant.com/ THE NEW SAVANT on Instagram: @thenewsavant Erica Anderson on Instagram: @ericaamerica Ingrid Nilsen on Instagram: @ingridnilsen Ingrid Nilsen on YouTube: https://www.youtube.com/c/ingridnilsen Ingrid interviews Obama: https://www.youtube.com/watch?v=8c2Ro54Alkk The Cripecast Podcast: https://cripescast.podbean.com/ Kackie Reviews Beauty: https://www.youtube.com/c/KackieReviewsBeauty Shop Waves Social merch: https://www.wavessocialpodcast.com/merch Waves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @hello Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Production by Morgan Berna, editing by Oliver Banyard.

Kate is fascinated by a praying mantis and Doree is in a meal rut, then Ingrid Nilsen , YouTuber and host of One Step Podcast , joins them to talk about why making dumplings makes her feel closer to her grandmother, how her YouTube channel is more intimate the older she gets, and what she recognized about shaving culture when she started growing out her body hair. This week’s episode is sponsored by: INKEYLIST - Visit theinkeylist.com to get started on your own skincare journey. ROMCOMPODS - Enjoy the feature length romcom podcast you didn’t know you needed until right now. Listen to Honeymoon For One on Spotify, Apple or wherever you get your podcasts. BILLIE - Go to MyBillie.com/FOREVER35 and get your $9 starter kit today. GRASS ROOTS FARMERS COOPERATIVE - Go to grassrootscoop.com/FOREVER35 for a special, limited time offer of $40 Off, plus Free Shipping! MASTERCLASS - Visit masterclass.com/forever35 for 15% off the Annual All-Access Pass. OTHER PEOPLES PROBLEMS PODCAST - Find Other People’s Problems on the CBC Listen app or wherever you get your podcasts today. Theme music by Riot. Hosted on Acast. See acast.com/privacy for more information.

This week Ingrid talks to Stephanie Danler, the bestselling author of Sweetbitter and creator of the Sweetbitter series on Starz. Stephanie’s new memoir Stray comes out this week. Get ready for: the easiest way to set a boundary, the family you create in the absence of family, proposal culture, the challenge of staying when your impulse is to stray, and how to live with boundaries and and still let the world in. You can pre-order Stray now: https://www.penguinrandomhouse.com/books/252466/stray-by-stephanie-danler/ Click to get the One Step Wellness newsletter in your inbox https://bit.ly/2SCyTxg FOLLOW FOR MORE Follow One Step on Instagram @onesteppodcast Follow Ingrid on Instagram @ingridnilsen YouTube Ingrid Nilsen Twitter @ingridnilsen CREDITS Producer Cristina Cleveland @cristinacleveland Sound Engineer Teng Chen @tengfoodpanda

Ingrid and Cristina discuss their current ins and outs then reflect on the conversation from earlier in the week with Erica Anderson about working from home. Here's what comes up: the food blog that has made cooking easier, a simple way to be creative without feeling drained, an unexpected appreciation for basketball, the joy of peony season, the downside of too much flexibility, when habit tracking goes from helpful to obsessive, and how following through with weekly commitments can help build self-esteem Make sure you listen to Ingrid’s interview with Erica Anderson from earlier in the week: Unexpectedly Living Together https://apple.co/3dIGEda Sign up to get the One Step Wellness newsletter in your inbox https://mailchi.mp/e22639d0757e/onestepwellness FOLLOW FOR MORE Follow One Step on Instagram @onesteppodcast Follow Ingrid on Instagram @ingridnilsen YouTube Ingrid Nilsen https://bit.ly/2J51PJE Twitter @ingridnilsen CREDITS Producer Cristina Cleveland @cristinacleveland Sound Engineer Teng Chen @tengfoodpanda

This week Ingrid talks to Erica Anderson, an Executive Producer at Vox Media, who has made the switch from working in a traditional office setting to now working from home - specifically, Ingrid's home. Erica is Ingrid's girlfriend and now, due to COVID-19, they are unexpectedly living together. Get ready for: creating work boundaries when working from home, an important step to end each workday, redefining what "success" looks like right now, a tangent on bathroom drama, and how to settle conflict in close quarters. Follow @ericaamerica for her new coworker series Click to get the One Step Wellness newsletter in your inbox https://bit.ly/2SCyTxg FOLLOW FOR MORE Follow One Step on Instagram @onesteppodcast Follow Ingrid on Instagram @ingridnilsen YouTube Ingrid Nilsen Twitter @ingridnilsen CREDITS Producer Cristina Cleveland @cristinacleveland Sound Engineer Teng Chen @tengfoodpanda

Ingrid and Cristina catch up on the last week and discuss their current ins and outs. Here's what comes up: a secret weapon for setting intentions, a screen-free experiment, our current reads, hormonal shopping, the teen terror of a period stain, and our thoughts on all the quarantine predictions. Make sure you listen to Ingrid’s interview with Casey Lewis of @thankyouatoosa from earlier in the week: A Little Love for Your Teen Self https://apple.co/35H4dzW Sign up to get the One Step Wellness newsletter in your inbox https://mailchi.mp/e22639d0757e/onestepwellness FOLLOW FOR MORE Follow One Step on Instagram @onesteppodcast Follow Ingrid on Instagram @ingridnilsen YouTube Ingrid Nilsen https://bit.ly/2J51PJE Twitter @ingridnilsen CREDITS Producer Cristina Cleveland @cristinacleveland Sound Engineer Teng Chen @tengfoodpanda

This week Ingrid talks to Casey Lewis, senior editor at New York Magazine and creator of the @thankyouatoosa Instagram account about teen magazines from the 90's and early 2000's. Get ready for: growing up in a small town and dreaming of moving to NYC, what it's like going through old teen magazines, the content that didn't age well, the fashion that has come back, navigating the conflict between important lessons learned and content that influenced harmful behavior, the things that haven't changed about being a teen, and the benefits of being in touch with your inner teen as an adult. Click to get the One Step Wellness newsletter in your inbox https://bit.ly/2SCyTxg FOLLOW FOR MORE Follow One Step on Instagram @onesteppodcast Follow Ingrid on Instagram @ingridnilsen YouTube Ingrid Nilsen Twitter @ingridnilsen CREDITS Producer Cristina Cleveland @cristinacleveland Sound Engineer Teng Chen @tengfoodpanda

Ingrid and Cristina catch up on the last week and discuss their current ins and outs. Here's what comes up: caring for an aging parent across the country, the emotional hangovers, the comfort of watching cartoons, being plant parents, dogs as celebrities, giving up pants with buttons and how asking for help can be one of the biggest forms of self-care. Sign up to get the One Step Wellness newsletter in your inbox https://mailchi.mp/e22639d0757e/onestepwellness FOLLOW FOR MORE Follow One Step on Instagram @onesteppodcast Follow Ingrid on Instagram @ingridnilsen YouTube Ingrid Nilsen https://bit.ly/2J51PJE Twitter @ingridnilsen CREDITS Producer Cristina Cleveland @cristinacleveland Sound Engineer Teng Chen @tengfoodpanda

Ingrid and Cristina discuss their current ins and outs then reflect on the conversation from earlier in the week with Atoosa Rubenstein. Here's what comes up: lunching like a kid, Christmas lights in April, a stretching routine for sitting all day, the joy of making dumplings, what's worth watching on Netflix, the inner conflict around the urge to buy colorful sweats, and how being in touch with your inner child can help you feel whole as an adult. Make sure you listen to Episode 8: Becoming Editor-in-Chief of Your Life to hear Ingrid's interview with Atoosa Rubenstein https://apple.co/2Vbkd9T FOLLOW FOR MORE Follow One Step on Instagram @onesteppodcast Follow Ingrid on Instagram @ingridnilsen YouTube Ingrid Nilsen https://bit.ly/2J51PJE Twitter @ingridnilsen CREDITS Producer Cristina Cleveland @cristinacleveland Sound Engineer Teng Chen @tengfoodpanda

This week Ingrid talks to Atoosa Rubenstein, former editor-in-chief of CosmoGIRL! and Seventeen magazine about her journey from a very public, high profile career to finding personal success through a private space of healing. Get ready for: what was really going on internally when it looked like she was living her best life, the story behind the controversial issue of Seventeen that got pulled from newsstands, why she quit at the height of her career, a tangent on MetroCards, navigating contemporary criticism, and how reparenting yourself as an adult can give you new windows to the world. FOLLOW FOR MORE Follow One Step on Instagram @onesteppodcast Follow Ingrid on Instagram @ingridnilsen YouTube Ingrid Nilsen Twitter @ingridnilsen CREDITS Producer Cristina Cleveland @cristinacleveland Sound Engineer Teng Chen @tengfoodpanda