Vera Wang

This week on Wiser Than Me, Julia connects with 74-year-old fashion designer and visionary entrepreneur Vera Wang. Get ready for some serious insight. Vera shares wisdom on good sleep, redefining herself after marriage, and her perspective on aging in the fashion industry. Plus, Julia and her mom, Judy, delve into the influence of mothers' style on their children and reminisce about their all-time favorite outfits. Follow Wiser Than Me on Instagram and TikTok @wiserthanme and on Facebook at facebook.com/wiserthanmepodcast . Keep up with Vera Wang @verawang on Instagram. Find out more about other shows on our network at @lemonadamedia on all social platforms. Joining Lemonada Premium is a great way to support our show and get bonus content. Subscribe today at bit.ly/lemonadapremium . For exclusive discount codes and more information about our sponsors, visit https://lemonadamedia.com/sponsors/ . For additional resources, information, and a transcript of the episode, visit lemonadamedia.com . See omnystudio.com/listener for privacy information.

Welcome back to the only podcast to ask: China, WTF?! What’s The Future? Arnold Ma, founder of Chinese creative agency Qumin https://qumin.co.uk/, gets to the bottom of what tomorrow may look like, globally, by dissecting China's today. The podcast focuses on Chinese tech disrupters, people and cultures. In this episode, we shine a light on the millions of Chinese people living overseas and highlight their value to Western brands . We invited Vera Wang to share her own experience of living abroad and working with Western brands. With a million followers across social media, Vera Wang aka WG Empire is a famous Chinese Influencer living in NYC . Aside from being nominated the first Chinese blogger in the US, she created her own public relations company ‘WG Empire’ and recently launched ‘Verified’, a brand that showcases Chinese designers to the world. Her goal is in line with Qumin’s: Connect China and the West. Topics include: 00:36 Vera’s move from China to New York and her journey as the first Chinese blogger in America 02:28 Being a Chinese blogger in 2012 (Qumin was founded at the same time) 04:10 Bloggers are ‘free’ brand consultants 06:15 Chinese people in China value the authentic stories provided by Chinese bloggers abroad 10:00 How brands can ‘dip their toes first’ before they go into China 11:33 Three key myths about (overseas) Chinese consumers: they care about lanterns, dragons and red envelopes, they don’t use Instagram or YouTube, they only notice marketing that’s in Chinese 15:50 The need for different marketing strategies for Chinese people in and overseas Chinese 17:07 Why on the ground teams are essential when marketing to Chinese people in China 23:55 The creative industry in the West vs technology innovation and service design in China 26:48 Brands can be more experimental with overseas Chinese, as they are more open to different beauty standards 27:26 Although Chinese people are still very traditional culturally, China isn’t behind – it’s just different, and changing rapidly 28:13 Brands should tap into existing cultural tensions 29:57 More people are going back home to China and becoming advocates 31:27 Being Chinese is a USP for Chinese bloggers overseas If you like this episode, hit subscribe for more and follow 'Qumin' on LinkedIn for the latest updates. You can also watch the show on YouTube: https://www.youtube.com/watch?v=qSCZyPj532E&feature=youtu.be