Jennifer Morrison

"What we're trying to do is prevent (protect) the most precious cargo, the people. Right? And that's what the systems are designed for. That's why we're really proud to have some of those top safety ratings in the industry.”- Jennifer Morrison, Director, Vehicle Safety Strategy at Mazda Most of us don’t think about vehicle safety until something goes wrong. That’s a problem. Because the real work of safety happens long before impact. In this episode of The Canary Report: Safety & Risk Management , I sit down with Jennifer Morrison , Director of Vehicle Safety Strategies at Mazda North America , to talk about what it really takes to prevent crashes—not just investigate them. With two decades of experience at the NTSB and NHTSA, Jennifer brings a powerful perspective on why affordability should never mean compromising protection. We unpack how data is proving that technologies like automatic emergency braking prevent up to 60% of rear-end crashes, why making blind spot monitoring standard is a leadership decision, not a luxury one, and how regulators, manufacturers, and human drivers intersect at highway speeds. If you care about fleet safety, workplace risk, or the people riding in your car, this conversation is for you. How to shift from reactive crash investigation to proactive safety strategy Why making safety standard, not optional, is both a moral and business imperative The connected vehicle data advantage that most companies aren't leveraging How to exceed compliance without becoming compliance-obsessed Advanced driver assistance systems (ADAS) vs. autonomous vehicles The overlooked intersection of occupational and vehicle safety Jennifer Morrison is the Director of Vehicle Safety Strategies at Mazda North America Operations, bringing over two decades of expertise in crash investigation, regulatory compliance, and automotive safety innovation. With a background spanning the National Highway Traffic Safety Administration (NHTSA) and 15 years as a highway crash investigator with the National Transportation Safety Board (NTSB), Jennifer has witnessed firsthand the real-world impact of safety failures and the life-saving potential of prevention. At Mazda, she leads the company's vision for a no-fatalities society by 2040, spearheading the deployment of crash avoidance technologies, occupant protection systems, and evidence-based safety strategies that exceed federal minimums. Episode Chapters: 00:00 Intro: Welcome to the Canary Report: Risk Leaders and Safety Professionals 02:23 From Midwest Freedom to Vehicle Safety Innovation 12:42 From NHTSA Investigator to NTSB Crash Scene Responder 18:19 The Toll of Emergency Response Work on Family and Career 21:47 Translating Engineering Innovation Into Real-World Safety Compliance 26:06 Connected Vehicle Data Proves What Actually Saves Lives 28:51 Automatic Emergency Braking Prevents 50-60% of Rear-End Crashes 30:53 The Moment Technology Saves Your Teen Driver 32:32 Why Affordable Safety Should Be Standard, Not Optional 34:14 Standardizing Measurements Across EHS and Vehicle Safety Ecosystems 38:19 Fleet Safety Bridges Occupational and Vehicle Risk Management 40:44 Human Behavior Remains the Primary Safety System 41:35 SAE Levels Explained: Why Mazda Focuses on Level 0-2 ADAS 45:26 Blind Spot Monitoring as Standard—A Philosophy, Not a Feature 46:10 Key Takeaways: Prevention Over Reaction,

"We do not want people to have to pay extra for something that is proven to save lives and reduce crashes. So that's standard on every vehicle that Mazda sells." - Jennifer Morrison, Director, Vehicle Safety Strategy at Mazda Most of us don’t think about vehicle safety until something goes wrong. That’s a problem. Because the real work of safety happens long before impact. In this episode of The Canary Report: Safety & Risk Management , I sit down with Jennifer Morrison , Director of Vehicle Safety Strategies at Mazda North America , to talk about what it really takes to prevent crashes—not just investigate them. With two decades of experience at the NTSB and NHTSA, Jennifer brings a powerful perspective on why affordability should never mean compromising protection. We unpack how data is proving that technologies like automatic emergency braking prevent up to 60% of rear-end crashes, why making blind spot monitoring standard is a leadership decision, not a luxury one, and how regulators, manufacturers, and human drivers intersect at highway speeds. If you care about fleet safety, workplace risk, or the people riding in your car, this conversation is for you. How to shift from reactive crash investigation to proactive safety strategy Why making safety standard, not optional, is both a moral and business imperative The connected vehicle data advantage that most companies aren't leveraging How to exceed compliance without becoming compliance-obsessed Advanced driver assistance systems (ADAS) vs. autonomous vehicles The overlooked intersection of occupational and vehicle safety Jennifer Morrison is the Director of Vehicle Safety Strategies at Mazda North America Operations, bringing over two decades of expertise in crash investigation, regulatory compliance, and automotive safety innovation. With a background spanning the National Highway Traffic Safety Administration (NHTSA) and 15 years as a highway crash investigator with the National Transportation Safety Board (NTSB), Jennifer has witnessed firsthand the real-world impact of safety failures and the life-saving potential of prevention. At Mazda, she leads the company's vision for a no-fatalities society by 2040, spearheading the deployment of crash avoidance technologies, occupant protection systems, and evidence-based safety strategies that exceed federal minimums. Episode Resources: Jennifer Morrison on LinkedIn Mazda North America Website Michael Zalle on LinkedIn Yellow Bird Website The Canary Report: Safety & Risk Management on Apple Podcasts The Canary Report: Safety & Risk Management on Spotify The Canary Report: Safety & Risk Management on YouTube The Canary Report: Safety & Risk Management is handcrafted by our friends over at: fame.so

Jennifer Morrison, Mazda safety engineer and Director of North America Safety Strategy, joins Ryan and Keith to discuss the significant advancements in automotive safety features over the years, highlighting the evolution from basic safety measures to the incorporation of multiple airbags and advanced sensors in modern vehicles. Jennifer's enthusiasm and dedication to saving lives is infectious as we get a sneak peak at the secret sauce that keeps Mazda one of the top brands for safety with the most IIHS+ Safety Picks of any brand, tied with Hyundai who just caught up. While engineers have made great strides in creating better and better crash worthiness, the person behind the wheel is key to future declines in fatalities and injuries. She emphasizes the importance of addressing behavioral issues, such as speeding, to achieve the goal of zero crashes and reduced injuries on the road. Show Links Washington Auto Show https://www.washingtonautoshow.com/

Kwena Moabelo was in conversation with London-Based Abstract Artist Jennifer Morrison See omnystudio.com/listener for privacy information.

If any of our recent interviews resonate with you and you are eager to be part of our vibrant cheer squad, we welcome you to connect with us. Our group meets weekly and enjoys personalized 1:1 calls with Mary Scott. Typically, members commit for 6-12 months. Let's chat and see how our cheer squad can help you move forward in business and in life! 🎉 You may book your call at https://calendly.com/maryscottinfluence/connection-call ----------------------------- Jennifer is a parenting coach, celebrant, and volunteer grief counsellor who brings lived experience, compassion, and honesty to every conversation. As a mum who’s navigated connection and disconnection with her own children, she holds space for other parents to grow, grieve, and reconnect—within themselves and with their families. Her work is rooted in love, legacy, and the belief that it’s never too late for healing. Follow Jennifer on her social media: ➥ Website: https://jennifermorrison.com.au ➥ Facebook: https://www.facebook.com/jennifer.morrison.7773 ➥ LinkedIn: https://www.linkedin.com/in/jennifer-morrison-1461b256 Support the show ----------------------------- ➥ Join my private community dedicated to Men and Women on their 50s: https://www.facebook.com/groups/thriveandreclaimlifeafter50 ➥ If you would like to be guest or know someone who will make an excellent guest, please accomplish this form: https://forms.gle/kiEwj4qpNmCdDeDu8 ----------------------------- Mary Scott , host of The Richness of Our Lives Podcast, is a seasoned Confidence Coach and a dedicated entrepreneur with over three decades of experience. Her background includes formal training in Nursing and Psychotherapy, providing her with a unique blend of expertise to guide individuals on their personal and professional journeys. Her mission is clear: Mary is committed to helping professional men and women rise to their full potential and reclaim their power.

Motherhood, ghosts, intergenerational trauma—find out how these themes serendipitously fit into Jennifer's life while starring in THE PENELOPIAD at the Goodman Theatre in Chicago and coming across the novel, MOTHER DOLL by author Katya Apekina. Jennifer and Katya discuss how these themes and storytelling devices help audiences process life decisions, dealing with grief, and taking on new roles (in more ways than one), in our exciting 20th episode of THE BOOKSHELF with Jennifer Morrison. The Bookshelf with Jennifer Morrison is brought to you by ⁠Apartment 3C Productions⁠, and our amazing sponsors. Use the code JENSBOOKSHELF at the links below for special discounts offered exclusively for our listeners. AMIA: Get 30% off your purchase Link: www.helloamia.com AMIGO Coffee Roasters: Get 15% off your purchase Link: ⁠⁠www.amigoroasters.com⁠⁠ BEAM: Get 35% off a subscription or 15% off your purchase Link: ⁠⁠shopbeam.com/jensbookshelf⁠ SEED: Get 25% off your first order Link: https://seed.com/ FREDA: Get 15% off a one-time purchase - *exclusions include Brooke x Sam Wennerstrom collab boot. Link: https://fredasalvador.com/en-ca

On this week's episode, Cory reaches out to the head of Mazda safety, Jennifer Morrison, to discuss Mazda's guiding principles of designing and engineering their vehicles. ⁠Subscribe to our YouTube Channel so you never miss a Car Review⁠⁠ Be sure to join the discussion on any of our social media pages. Share your stories on any of the platforms listed below. Facebook: ⁠⁠@GTGarageTalk⁠⁠ Instagram: ⁠⁠@GTGarageTalk⁠⁠ TikTok: ⁠⁠@GTGarageTalk⁠⁠ Twitter: ⁠⁠@GTGarageTalk⁠⁠ Or send us an email at ⁠⁠GTGarageTalk@gmail.com⁠⁠ You can read more on our website: ⁠⁠GTGarageTalk.com⁠⁠ Support our Podcast ⁠⁠GTGarageTalk.com/support⁠⁠ ⁠⁠Buy Garage Talk Merch!⁠⁠ If you liked that episode and would like to hear more, head over to ⁠⁠Patreon.com/GTGarageTalk⁠⁠ and sign up on our 1LT Camaro tier and you will be granted access to TheAftermarket, extra content recorded after each new episode. You’ll get to hear just a little more about what Cory and guests are like when making an episode of GT: Garage Talk. If that’s not enough, browse through our many other tiers and see what perks come with each level. We appreciate you all, we thank you for listening #GTGarageTalk #Safety #VehicleSafety #MazdaSafety

This month, The Bookshelf with Jennifer Morrison is honoured to welcome our very first returning guest—author Melanie Finn, to discuss her novel, THE UNDERNEATH. The story follows Kay, a former journalist who decides to spend the summer in rural Vermont with her husband and two children. Based on her own experiences as a journalist, Melanie and Jennifer discuss how her own small town influenced this thrilling story, how desperation and even love can turn seemingly unsuspecting individuals to commit unforgivable acts.

It's spooky season and what better month to escape into an epic fantasy novel? This October, Jennifer's pick is "Deep Sea Feline" written by author Dave Hurlow. Join Jennifer and Dave as they explore his process of creating magical realms, the fairy tales that inspired his writing, and find out why Jennifer describes his story as one filled with "hope of biblical proportions"... The Bookshelf with Jenifer Morrison is brought to you by Apartment 3C Productions , and our amazing sponsors. Use the code JENSBOOKSHELF at the links below for special discounts offered exclusively for our listeners. AMIGO Coffee Roasters: Get 15% off your purchase Link: ⁠www.amigoroasters.com⁠ BEAM: Get 35% off a subscription -or- 15% off your purchase Link: ⁠shopbeam.com/jensbookshelf SEED: Get 25% off your first order Link: https://seed.com/ FREDA: Get 15% off a one-time purchase - *exclusions include Brooke x Sam Wennerstrom collab boot Link: https://fredasalvador.com/en-ca

"All Day is a Long Time" author, David Sanchez, tells Jennifer Morrison the elevator pitch for his novel: a "pseudo-autobiographical book about a young man in Florida who struggles with drug addiction". An incredibly brave tale, written by an equally fascinating person. Jennifer talks with David about his debut novel, how his story differs from most surrounding the theme of addiction, and how a class in poetry shifted his path of becoming a doctor—to becoming a writer. The Bookshelf with Jenifer Morrison is brought to you by ⁠Apartment 3C Productions⁠, and our amazing sponsors. Use the code JENSBOOKSHELF at the links below for special discounts offered exclusively for our listeners. AMIGO Coffee Roasters: Get 15% off your purchase Link: ⁠⁠www.amigoroasters.com⁠⁠ BEAM: Get 35% off a subscription -or- 15% off your purchase Link: ⁠⁠shopbeam.com/jensbookshelf⁠ SEED: Get 25% off your first order Link: https://seed.com/ FREDA: Get 15% off a one-time purchase - *exclusions include Brooke x Sam Wennerstrom collab boot Link: https://fredasalvador.com/en-ca