Dan Petrovic

James Dooley sits down with Dan Petravich to break down how AI has changed link building strategies for SEO. Dan explains why traditional guest post tactics fail, why the “one money link plus two filler links” formula is outdated, and how machine learning can now detect unnatural placements better than humans. He shares how he trained models like LinkBERT to predict natural link positions and a Penguin-style evaluator to flag manipulative links. The conversation also covers implied links, entity authority, KGM IDs, Wikidata, knowledge graph confidence, and why brand strength now drives both rankings and AI visibility. This episode conn...

James Dooley speaks with Dan Petravvic about AI SEO and what it takes to rank in AI overviews and LLM driven search. Dan explains why SEO and GEO are not the same, why “generative engine optimisation” is a misleading label, and why AI SEO is the most practical framing for the industry. The conversation breaks down selection rate optimisation, model bias, and how tools like Treewalker.ai probe probabilistic outputs to find weak confidence points in brand understanding. Dan also explains why traditional SEO still matters because LLMs pull from top search results, why brand familiarity often beats technical hacks, and how user behaviour signals and multi channel marketing build the kind of notability models trust. The episode finishes with practical ideas around branded queries, persona based prompting, and Microsoft’s UserLM approach to simulating realistic user journeys. Where to Listen to This Episode Optimise AI Search Visibility | AI SEO, LLM SEO, ChatGPT (James Dooley Interviews Dan Petrovic) is available across all major podcast platforms. Choose your preferred platform below. Listen to Optimise AI Search Visibility | AI SEO, LLM SEO, ChatGPT (James Dooley Interviews Dan Petrovic) on Transistor Listen to Optimise AI Search Visibility | AI SEO, LLM SEO, ChatGPT (James Dooley Interviews Dan Petrovic) on Pocket Casts Listen to Optimise AI Search Visibility | AI SEO, LLM SEO, ChatGPT (James Dooley Interviews Dan Petrovic) on Amazon Music Listen to Optimise AI Search Visibility | AI SEO, LLM SEO, ChatGPT (James Dooley Interviews Dan Petrovic) on Spotify Listen to Optimise AI Search Visibility | AI SEO, LLM SEO, ChatGPT (James Dooley Interviews Dan Petrovic) on Podverse Listen to Optimise AI Search Visibility | AI SEO, LLM SEO, ChatGPT (James Dooley Interviews Dan Petrovic) on Pod.link Listen to Optimise AI Search Visibility | AI SEO, LLM SEO, ChatGPT (James Dooley Interviews Dan Petrovic) on Castro Listen to Optimise AI Searc

James Dooley interviews Dan Petravich on how AI is changing link building for SEO. Dan explains why most outreach fails because links get forced into finished content, then shares how he trained machine learning models to predict natural link placement and detect obvious paid links. They cover unlinked brand mentions, why Gemini sometimes auto-links known entities, and why brand authority and knowledge graph presence now sit at the centre of modern link building strategy. Where to Listen to This Episode AI’s Impact on Link Building | KGMID SEO (James Dooley Interviews Dan Petrovic) is available across all major podcast platforms. Choose your preferred platform below. Listen to AI’s Impact on Link Building | KGMID SEO (James Dooley Interviews Dan Petrovic) on Transistor Listen to AI’s Impact on Link Building | KGMID SEO (James Dooley Interviews Dan Petrovic) on Pocket Casts Listen to AI’s Impact on Link Building | KGMID SEO (James Dooley Interviews Dan Petrovic) on Amazon Music Listen to AI’s Impact on Link Building | KGMID SEO (James Dooley Interviews Dan Petrovic) on Spotify Listen to AI’s Impact on Link Building | KGMID SEO (James Dooley Interviews Dan Petrovic) on Podverse Listen to AI’s Impact on Link Building | KGMID SEO (James Dooley Interviews Dan Petrovic) on Pod.link Listen to AI’s Impact on Link Building | KGMID SEO (James Dooley Interviews Dan Petrovic) on Castro Listen to AI’s Impact on Link Building | KGMID SEO (James Dooley Interviews Dan Petrovic) on Castbox Listen to AI’s Impact on Link Building | KGMID SEO (James Dooley Interviews Dan Petrovic) on Podcast Addict Listen to AI’s Impact on Link Building | KGMID SEO (James Dooley Interviews Dan Petrovic) on Deezer <a href="https://www.listennotes.com/podcasts/james-dooley-podcast/e-we2uq8OTLm

Want a clear view of where SEO is heading as AI takes over the front end of search. In this conversation, James Dooley sits down with Dan Petrovic to break down what actually drives visibility in LLM answers, AI Mode results, and RAG systems. Dan explains why “selection” matters more than clicks, how models pull short extracts rather than full pages, and why condensed, high-substance writing wins when the machine only sees a slice of your content. They dig into query fan out, why prompt tracking is mostly a distraction, and how to probe model confidence to find the weak spots in how AI understands your brand. The episode also covers practical tactics for improving AI recommendations, including citation mining, lookalike content that matches what gets cited, and outreach strategies that get your brand included inside the sources AI already trusts. Dan shares a real case study showing the difference between fast wins through traditional SEO signals in grounding, versus slower influence that only appears when a new model version is released. If you care about brand visibility in 2026 search, this is a no-fluff blueprint for how to think and what to test. Where to Listen to This Episode The Future of AI SEO - Futuristic Ideas of SEO & AI (James Dooley Interviews Dan Petrovic) is available across all major podcast platforms. Choose your preferred platform below. Listen to The Future of AI SEO - Futuristic Ideas of SEO & AI (James Dooley Interviews Dan Petrovic) on Transistor Listen to The Future of AI SEO - Futuristic Ideas of SEO & AI (James Dooley Interviews Dan Petrovic) on Pocket Casts Listen to The Future of AI SEO - Futuristic Ideas of SEO & AI (James Dooley Interviews Dan Petrovic) on Amazon Music Listen to The Future of AI SEO - Futuristic Ideas of SEO & AI (James Dooley Interviews Dan Petrovic) on Spotify Listen to The Future of AI SEO - Futuristic Ideas of SEO & AI (James Dooley Interviews Dan Petrovic) on Podverse Listen to The Future of AI SEO - Futuristic Ideas of SEO & AI (James Dooley Interviews Dan Petrovic) on Pod.link Listen to The Future of AI SEO - Futuristic Ideas of

In this episode of James Dooley’s podcast, James speaks with Dan Petrovic about what it really means to be a dad entrepreneur in the age of artificial intelligence. Dan shares how raising a child alongside rapid AI adoption changes priorities, learning, and creativity. The discussion explores how children instinctively recognise AI generated content, why originality still matters, and how parents can prepare their kids for future careers without forcing a direction. Dan explains the importance of broad knowledge, avoiding mediocrity, and building true expertise in a world where AI will widen the gap between capable and incapable people. This conversation blends parenting, technology, and long term thinking in the AI era. Where to Listen to This Episode Dadtrepreneur – How to Raise KIDS as a father in the AI World (James Dooley Interviews Dan Petrovic) is available across all major podcast platforms. Choose your preferred platform below. Listen to Dadtrepreneur – How to Raise KIDS as a father in the AI World (James Dooley Interviews Dan Petrovic) on Transistor Listen to Dadtrepreneur – How to Raise KIDS as a father in the AI World (James Dooley Interviews Dan Petrovic) on Pocket Casts Listen to Dadtrepreneur – How to Raise KIDS as a father in the AI World (James Dooley Interviews Dan Petrovic) on Amazon Music Listen to Dadtrepreneur – How to Raise KIDS as a father in the AI World (James Dooley Interviews Dan Petrovic) on Spotify Listen to Dadtrepreneur – How to Raise KIDS as a father in the AI World (James Dooley Interviews Dan Petrovic) on Podverse Listen to Dadtrepreneur – How to Raise KIDS as a father in the AI World (James Dooley Interviews Dan Petrovic) on Pod.link Listen to Dadtrepreneur – How to Raise KIDS as a father in the AI World (James Dooley Interviews Dan Petrovic) on Castro Listen to Dadtrepreneur – How to Raise KIDS as a father in the AI World (James Dooley Interviews Dan Petrovi

James Dooley interviews Dan Petravich about AI SEO and what it really takes to win visibility inside ChatGPT, Gemini, Perplexity and other LLM-driven search experiences. Dan Petravich explains why SEO and GEO are not the same, why the industry does not need another acronym, and why “AI SEO” is the cleanest label for what is happening. Dan Petravich breaks down selection rate optimisation, model bias, and how tools like Treewalker.ai expose low confidence points in a model’s understanding of a brand. James Dooley and Dan Petravich also dig into why traditional SEO still matters because AI systems tend to ground from top results, why brands with stronger entity signals get selected more often, and why behaviour signals and sustained demand can prop up rankings even when content quality is weak. The episode finishes with practical ideas for building brand familiarity, mining citations, and adapting to a world where AI agents reduce clicks and rewrite interfaces on demand. Where to Listen to This Episode How To Optimise AI Search Visibility | AI SEO, LLM SEO, GEO is available across all major podcast platforms. Choose your preferred platform below. Listen to How To Optimise AI Search Visibility | AI SEO, LLM SEO, GEO on Transistor Listen to How To Optimise AI Search Visibility | AI SEO, LLM SEO, GEO on Pocket Casts Listen to How To Optimise AI Search Visibility | AI SEO, LLM SEO, GEO on Amazon Music Listen on Official Podcast Website Listen to How To Optimise AI Search Visibility | AI SEO, LLM SEO, GEO on Spotify Listen to How To Optimise AI Search Visibility | AI SEO, LLM SEO, GEO on Podverse Listen to How To Optimise AI Search Visibility | AI SEO, LLM SEO, GEO on Pod.link Listen to How To Optimise AI Search Visibility | AI SEO, LLM SEO, GEO on Truefans Listen to How To Optimise AI Search Visibility | AI SEO, LLM SEO, GEO on Castro Listen to How To Optimise AI Search Visibility | AI S

James Dooley speaks with Dan Petrovic about being a dad entrepreneur in the AI era. Dan explains why he chose to become a full-time father when his daughter was born and how raising an AI native has reshaped his thinking. They discuss children’s natural resistance to AI-generated creativity, the importance of broad world knowledge, and why mediocrity will not survive in an AI-driven future. Dan shares his approach of exposure, light guidance and encouraging deep expertise because future success will depend on mastering tools rather than fearing them. A thoughtful conversation on parenting, technology and long-term career resilience. Where to Listen to This Episode Raising Kids in the AI Era: Dad First, Entrepreneur Second is available across all major podcast platforms. Choose your preferred platform below. Listen to Raising Kids in the AI Era: Dad First, Entrepreneur Second on Transistor Listen to Raising Kids in the AI Era: Dad First, Entrepreneur Second on Pocket Casts Listen to Raising Kids in the AI Era: Dad First, Entrepreneur Second on Amazon Music Listen on Official Podcast Website Listen to Raising Kids in the AI Era: Dad First, Entrepreneur Second on Spotify Listen to Raising Kids in the AI Era: Dad First, Entrepreneur Second on Podverse Listen to Raising Kids in the AI Era: Dad First, Entrepreneur Second on Pod.link Listen to Raising Kids in the AI Era: Dad First, Entrepreneur Second on Truefans Listen to Raising Kids in the AI Era: Dad First, Entrepreneur Second on Castro Listen to Raising Kids in the AI Era: Dad First, Entrepreneur Second on Castbox Listen to Raising Kids in the AI Era: Dad First, Entrepreneur Second on Podcast Addict <a href="https://www.deezer.com/en/episode/848691

James Dooley sits down with Dan Petrovic to unpack the future of AI SEO, model psychology and how retrieval augmented generation is reshaping search. Dan explains why traditional SEO still powers AI systems because LLMs rely on trimmed search results rather than full pages. The discussion covers selection rate optimisation, query fan out, synthetic queries, citation mining and how to influence both search grounding and model training bias. This episode breaks down how to improve brand confidence inside large language models, reduce fluff, optimise for extractive summarisation and build authority that machines consistently select. Where to Listen to This Episode The Future of AI SEO Explained with Dan Petrovich is available across all major podcast platforms. Choose your preferred platform below. Listen to The Future of AI SEO Explained with Dan Petrovich on Transistor Listen to The Future of AI SEO Explained with Dan Petrovich on Pocket Casts Listen to The Future of AI SEO Explained with Dan Petrovich on Amazon Music Listen on Official Podcast Website Listen to The Future of AI SEO Explained with Dan Petrovich on Spotify Listen to The Future of AI SEO Explained with Dan Petrovich on Podverse Listen to The Future of AI SEO Explained with Dan Petrovich on Pod.link Listen to The Future of AI SEO Explained with Dan Petrovich on Truefans Listen to The Future of AI SEO Explained with Dan Petrovich on Castro Listen to The Future of AI SEO Explained with Dan Petrovich on Castbox Listen to The Future of AI SEO Explained with Dan Petrovich on Podcast Addict Listen to The Future of AI SEO Explained with Dan Petrovich on Deezer <a href="https://player.fm/series

"Link building is dead," they said. They were dead wrong. Dan Petrovic just explained why on Marketing Speak—and it's not what you think. Traditional link building? Evolving. Content seeding with brand associations? Essential. Digital PR for AI visibility? Critical. Here's why: Models need to be TRAINED on your brand associations. Even without backlinks, content seeding influences: Model training data Grounding citations Brand mention frequency Selection rate when models choose what to recommend Dan's been in SEO since before Google existed. His 2013 prediction that we'd "chat to Google by 2023"? Spot on. Now he's building tools (AI Rank, Tree Walker, semantic compression) that reveal: ✓ Where models lack confidence in your brand ✓ What competing brands do they associate with your entities ✓ Which geographic/contextual biases are blocking visibility If you're a CMO, brand manager, or SEO professional and you're not thinking about how AI models perceive your brand, you're about to get disrupted. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/529 .

High-quality content is a must-have. It’s sometimes hard to add all the necessary content without hurting UX. Some customers need the entire content; the rest don’t. Dan Petrovic shares a lot of valuable insights and replies to the following questions: - What is hidden content? - What are the different types of hidden content and what do they look like? - How to collect data for hidden content? - How to choose which content is better to hide? - What are common mistakes in creating hidden content? Watch or listen to the entire episode to know a lot more. Let’s discuss more in our group - https://www.linkedin.com/groups/12416146/ . Wanna get more traffic? Submit your request on my website - https://seotools.pro/ . [yt-video vid="GfvmmOBuM88" title="How To Add Hidden Content with Dan Petrovic" img="https://seotools.pro/wp-content/uploads/2022/10/how-to-add-hidden-content.png" desc=" High-quality content is a must-have. It’s sometimes hard to add all the necessary content without hurting UX. Some customers need the entire content; the rest don’t. Dan Petrovic shares a lot of valuable insights and replies to the following questions: - What is hidden content? - What are the different types of hidden content and what do they look like? - How to collect data for hidden content? - How to choose which content is better to hide? - What are common mistakes in creating hidden content? Watch or listen to the entire episode to know a lot more. Let’s discuss more in our group - https://www.linkedin.com/groups/12416146/. Wanna get more traffic? Submit your request on my website - https://seotools.pro/. " upload="2022-10-13" duration="PT00H43M36S" shadow="1" lazy="1"] Learn more about Dan Petrovic on the following resources: Website: https://dejanmarketing.com/ Linkedin: https://www.linkedin.com/in/seoguy/ Twitter: https://twitter.com/dejanseo

SEO Traffic Projection for eCommerce Websites Do you have a crystal ball? Or a set of runes? Or are you pretty dang good at deciphering tea-leaf patterns in your mug? No? Well if you can't see the future, how are you going to predict the future of your marketing campaigns? How are you going to forecast results? So many humans are blindly executing SEO campaigns, and crossing their toes and bum cheeks for results. But today I'm talking to one of the SEO greats about how to use human ingenuity, apps, and insight to foresee the traffic your SEO efforts will bring to your website . Tune in to learn: What SEO forecasting means Where to start when planning an eCommerce SEO campaign. The two main ways to increase your site traffic. Tips to get more clicks on existing results with Click Through Rate (CTR) Optimisation. How you can project CTR-based traffic increases. How you can project future financial gain, and which tools can help. How seasonality can affect your projections. The differences between projecting for service-based businesses and eCommerce businesses. Useful Resources Ahrefs Google Search Console SEMrush Head to episode notes: https://therecipeforseosuccess.com/seo-forecasting-how-to-predict-and-plan-the-future/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course