Bill ShermanEvery podcast appearance, updated as new ones drop

When AI can generate plausible ideas and polished content in seconds, producing more of it is not a competitive advantage. For CEOs and senior executives, the more consequential question is whether they have an idea worth advancing, an audience for whom it genuinely matters, and the credibility to influence how others think and act. In this episode of Partnering Leadership, Mahan Tavakoli speaks with Bill Sherman, a leading authority on thought leadership and coauthor of The Thought Leadership Handbook: How the Experts Elevate Their Big Ideas and How You Can Too . Drawing on more than two decades of advising executives, authors, and organizations, as well as hundreds of conversations with thought leadership practitioners, Bill explains what separates meaningful thought leadership from content marketing, personal branding, and the growing volume of AI-generated noise. The conversation explores how leaders can turn expertise into ideas that travel beyond them. Bill shares why reaching more people is often the wrong goal, how leaders can become deeply relevant to the right audience, and what it takes to make an idea simple enough to remember without stripping away the depth that makes it valuable. He also explains why thought leadership should not reside only with the CEO and how organizations can enable more people to advance important conversations with customers, partners, and their industries. Mahan and Bill also examine the role of credibility in a world of abundant intelligence. AI may provide instant access to knowledge and recommendations, but consequential decisions still raise questions of judgment, sourcing, and accountability. When the stakes are high, who stands behind the recommendation may matter as much as the intelligence used to produce it. Bill also reflects candidly on why he waited so long to write a book despite helping others develop and scale their ideas. His experience reveals the uncertainty, sacrifice, and sense of responsibility involved in moving from private expertise to public contribution. This conversation offers a grounded examination of how leaders can use ideas not simply to gain attention, but to create meaningful and lasting impact. Actionable Takeaways You’ll learn why thought leadership is not about being known by everyone, but about becoming deeply relevant to the people whose thinking and decisions you hope to influence. Hear how to distinguish genuine thought leadership from content marketing, personal branding, and ideas that merely repeat what others have already said. You’ll discover why simplicity does not require oversimplification and how the strongest ideas can be understood by a new manager while still challenging an experienced CEO. Hear why understanding a problem makes you an expert, but helping others understand and apply what you have learned is what allows an idea to scale. You’ll learn how leaders can move thought leadership beyond the executive suite by enabling employees across the organization to advance valuable conversations with customers and stakeholders. Hear how AI-generated content changes the thought leadership landscape and why credibility, attribution, and accountability may become more valuable as intelligence becomes more abundant. You’ll discover why a smaller, actively engaged audience can create more business impact than a large following that pays little attention. Hear why meaningful thought leadership requires giving substantial value before asking for attention, opportunity, or commercial return. You’ll learn what finally convinced Bill Sherman to write his own book after decades of helping other experts develop theirs, and why people with hard-earned insight may have a responsibility to share it. Connect with Bill Sherman <a href='https://www.linkedin.com/in/bill-sherman-aha-moments

Posting on LinkedIn once isn't thought leadership. Speaking on one panel isn't thought leadership. Real thought leadership is a strategy — and most professionals have never been given a clear framework to build one. Bill Sherman is COO of Thought Leadership Leverage, co-host of the Leveraging Thought Leadership podcast, and lead co-author of The Thought Leadership Handbook — the book Scott calls the most intellectually rigorous, practically useful resource on thought leadership he's ever read. In this episode, Bill shares the framework he and his colleagues developed over 20 years of consulting with Fortune 500 executives, professional services providers, and emerging experts who want their ideas to travel further and earn more trust. You'll learn: The difference between being an expert and becoming a thought leader — and why the skills don't automatically transfer Bill's 20-word test: what every core idea must do to earn a "tell me more" The 4 elements of thought leadership: Core Idea, Content Library, Market Offerings, and Platform Identity — explained in full What a content library actually is (and why sticky notes on a wall is a perfectly legitimate starting point) Platform identity: how people talk about your ideas when you're not in the room — and why that matters more than personal brand Why most professionals suffer from "content insecurity" (imposter syndrome's cousin) — and how to push past it The paradox of knowledge-sharing: why giving away your best ideas makes more people come back to you Why the "keep it behind the paywall" instinct is the #1 thing holding thought leaders back How AI is absorbing generic expertise — and what makes your voice irreplaceable 3 action steps to shift from expert to thought leader and start building your platform today Bill also shares how The Thought Leadership Handbook came to exist — from 2.6 million words of podcast transcripts and two co-authors who said they'd never write a book. Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/jCFNedZciu4 ---------------------------------------- If you are a successful law firm partner or law firm founder and want to hear about other options, please book a time on Scott Love's calendar here: https://calendly.com/scott-736/half-hour-phone-meeting-with-scott Or email Scott to connect with him at: scott@attorneysearchgroup.com ---------------------------------------- 🎙️ The Rainmaking Magazine helps lawyers, consultants, and professional service providers build thriving practices through smarter business development. 📖 Subscribe to Rainmaking Magazine — free complimentary subscription: https://www.rainmakingmagazine.com ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ ---------------------------------------- About Bill Sherman: Bill Sherman stumbled into thought leadership when a Fortune 500 executive asked: "How do I scale the ideas in my book?" That was twenty years ago. Today he's COO of Thought Leadership Leverage and co-host of the Leveraging Thought Leadership podcast. After exploring why experts share their best ideas with strangers, he thinks more of them should. That's why he put his frameworks and tools into The T

Great ideas do not create impact just because they exist. They need clarity, courage, systems, and people willing to carry them into the world. In this episode of The Bliss Business Podcast , we welcome Bill Sherman , COO of Thought Leadership Leverage , co-host of the Leveraging Thought Leadership podcast, and lead author of The Thought Leadership Handbook . Bill and his co-authors have drawn from hundreds of conversations and years of advisory work to help experts, executives, and organizations elevate their ideas with strategy and purpose. Bill joins us to explore how ideas drive revenue, why thought leadership is more than content marketing, and why leaders have a responsibility to share real expertise in a world increasingly filled with noise and AI-generated sameness. His speaking topics emphasize that organizations often become invisible when they guard their best thinking instead of putting their most valuable ideas into the market. In Thought Leadership That Moves Markets , we explore: • Why giving away your best ideas can grow your business • How thought leadership opens doors traditional marketing cannot • Why great ideas need systems to travel beyond one person • How leaders can elevate ideas without burning themselves out • Why AI makes authentic expertise more important, not less • How thought leadership can create trust, revenue, and meaningful impact 🎙️ Hosted by Stephen Sakach and Mike Liwski 🎧 Produced by Martha Huerta Thought leadership is not about being louder. It is about being useful, generous, clear, and brave enough to share the ideas that can help people think differently.

In this year-end highlight episode of Leveraging Thought Leadership with Bill Sherman, we revisit the journeys of six incredible thought leaders from diverse fields. They share insights into their evolving work, the hurdles they've faced, and the laser focus needed to connect deeply with their audiences. From startup leadership and immigrant entrepreneurship to innovation management and clarity in communication, this compilation reveals the powerful interplay of passion, precision, and perseverance. Martin Gonzalez explores the role of data in refining startup strategies, pushing past biases to uncover actionable truths. Neri Karra Sillaman underscores how personal experiences, such as her journey as an immigrant entrepreneur, shape impactful ideas and groundbreaking research. These leaders remind us that the questions we dare to ask often define the value we create. Clemence Sop takes us into the luxury industry, where understanding your audience at a granular level transforms social selling into a high-touch art form. Peter Boatwright and Jon Cagan, authors of Managing the Unmanageable, dive into managing chaos in innovation, using experiments to show how structured management enhances creative output without stifling originality. Finally, Ann Latham shares her journey to mastering clarity—an elusive yet essential skill in thought leadership. Her unique framework transforms abstract ideas into actionable insights, proving clarity is both an art and a discipline. Each story offers lessons for those aspiring to lead through ideas.

Building a culture of thought leadership internally, with your employees, helps to equip your marketing and sales teams with ideas, to drive conversations with your target customers. Sharing those ideas over time, builds trust with your audience, especially among prospective buyers. And, when they trust you, those prospective buyers will remember you and, likely, choose you, when they're ready to buy. In this episode, you'll learn how you can build a culture of thought leadership, with company employees, to help grow the company brand, and employees' personal brands as well. Thanks for listening! If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, talking about everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the brand. ABOUT BILL Bill Sherman helps people take their ideas to scale through thought leadership. He's been in the field for over twenty years, and he focuses on crafting thought leadership strategy and creating impact through campaigns. Bill works with individuals and organizational clients as the COO of Thought Leadership Leverage . Like most thought leadership practitioners, he didn't expect to land in this field. In his 30s, he expected to be an academic teaching English Lit and Drama to undergraduates. And then he spent a decade in Org Development consulting for Fortune 500s before landing in thought leadership. These days, Bill regularly speaks about thought leadership--as the host of the monthly OrgTL Roundtable, the co-host of the "Leveraging Thought Leadership" podcast, and on social media such as LinkedIn. On a personal level -- Bill is a survivor of complete heart failure, a dedicated runner, and a recreational baker. He lives in Las Vegas, Nevada. You can follow Bill's musings on thought leadership on LinkedIn. ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host) Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn (linkedin.com/in/kerryastimpson). ABOUT WORKSHOP (The Internal Marketing Podcast's Season 3 Sponsor) Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their newsletter at happymondayclub.com .

In this replay episode, Dan Sanchez talks with Bill Sherman who is the COO of Thought Leadership Leverage . Here are the mistakes discussed: Lack of a clear exec champion The new Head of Thought Leadership is unclear on their role / goals. The new Head of TL feels the new role is not a promotion ("being sent to Siberia") The Head of Thought Leadership doesn't understand the business strategy and goals. Other departments get into turf wars over activities ("we do Thought Leadership too!") The Head of Thought Leadership tries to do it all -- instead, the Head of TL should *curate* Thought Leadership The Head of Thought Leadership doesn't build allies in other departments Thought Leadership is seen as something by/for the elite (only the CEO). The org gets impatient for results. The org tries to measure success by the wrong standards (e.g. content marketing)

We often talk about personal branding and how to scale a business but we hear less about what thought leadership marketing is and how it can help us to scale an idea. So in today's episode I'm speaking with host of the Leveraging Thought Leadership podcast Bill Sherman to learn about how we can scale an idea so we can be a purpose-driven entrepreneur armed with knowledge to grow our business AND make an impact by changing the world for the better. Find out more about Bill Sherman on LinkedIn here: https://www.linkedin.com/in/bill-sherman-274a02/ Check out his podcast show here: https://thoughtleadershipleverage.com/thought-leadership-podcasts/ And learn more about Bill's business Thought Leadership Leverage here: https://thoughtleadershipleverage.com/ To support this show and help keep it going head over to ko-fi here: https://ko-fi.com/laurenkress This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com Hosted on Acast. See acast.com/privacy for more information. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Subscribe to the Podcast https://sgplabs.com/subscribe How to articulate ideas A framework to build frameworks Why marketing your idea is critical Why community is important to thought leadership How to drive revenue with thought leadership Using thought leadership to stay top of mind Reach out to Bill: https://www.linkedin.com/in/bill-sherman-274a02/ https://thoughtleadershipleverage.com/

Want to know if your content will get you in the door with enterprise clients? Peter is joined by Thought Leadership Leverage's COO, Bill Sherman, for a conversation about the strategy of scaling your content for major enterprise clients. Bill's expertise on the training industry shines as the conversation covers the importance of digital and accessible training programs in a landscape of reduced training budgets and higher than ever expectations.

Dan Zanes has long been one of the biggest names in the still-exploding genre of so-called "kindie-rock" — music made especially for kids. As the leader of the Grammy-winning Dan Zanes and Friends, he’s made over a dozen hugely popular and acclaimed albums and played concerts for adoring audiences all over the world. And Bill Sherman has not only won a Tony, a Grammy and an Emmmy, he's the music director of the iconic children's show Sesame Street. As a songwriter and orchestrator, he's responsible for the music you hear on the show, and works with the many musicians who drop in and sing: stars like Janelle Monae, Ed Sheeran and Will-I-Am, and many others. But perhaps more impressively, Sherman is one of the driving forces behind such magnum opuses as "Glory of Cookies," "Grover Can Do It All" and "Guacamole: the Musical." In the mid to late ‘80s, Zanes led the scrappy and beloved New England roots-rock band the Del Fuegos. Here, Zanes talks about how he went from playing in a rock band that, as Spinal Tap keyboardist Viv Savage once put it, had a good time all the time to making wholesome music for kids, and how it helped him rediscover what he loved about making music in the first place. Sherman discusses how Sesame Street music is made — with a lot of care, for starters — and what it's like to work with the many stars who drop by the show… and lots of other stuff you've probably wondered about music at Sesame Street. So these guys certainly had a lot of interesting things to say about making music for children, but they also had a lot of interesting things to say about making any kind of music. Like, why — and how — do you make music in the first place? A note to parents: while the music these guys make is rated G, some of the language here is definitely PG.

This interview with Bill Sherman offers an insight into The Sherman Sheet, a service in trend following and tactical investing. This service has been available since 2003 and has a track record for that period of time. Listen to this interview with Bill, an investment manager for over thirty years.