Tom BakerEvery podcast appearance, updated as new ones drop

We had the chance to sit down with Tom Baker at the Sydney Royal and then only a few weeks later I was calling through his neck of the woods so we sat down in his sale ring to chat about their farming business, their stud, and the love of Simmental cattle. The Baker family have a rich history with the Simmentals in Australia. Tom’s father Dale, was the first one to import semen in and they put semen in 500 hereford cattle. Their business is fascinating, from the commercial cattle through to the native flower business. At the 50 year celebration at Sydney in April, Tom was given life membership of the Simmental breed, so we thought we better sit down with this person that plenty of you will know a lot about.

Amazon is a marketplace, not a catalog. It's not a "set it and forget it" environment, which is something many brands are not fully aware of. Are you making the most of your Amazon listings? In this episode, Tom Baker of FordeBaker goes into the ways you can bring in customers through ads, leveraging reviews, and SEO to ensure you maximize the potential of this truly powerful eCommerce channel. Tom Baker founded FordeBaker in order to fill the need for an Amazon consultancy that could help companies succeed on this often overwhelming platform. It is now a full-service Amazon marketing and operations agency helping businesses with creating listings, improving SEO, advertising, and much more. Prior to starting the agency, Tom was the Head of Marketing for an emerging STEM toy brand at Technology Will Save Us, and has years of experience working in marketing for the gaming industry at Betway, BoyleSport, Ladbrokes, and bwin. Keith O'Reilly is an award-winning product innovator and has over 20 years of experience in product development in advertising across online, offline, in-store, and social media. In this in-depth conversation about the potentials, pitfalls, and variety Amazon can add to an eCommerce business, we covered several big topics, including: Review management and a proto-CRM system Leveraging the Amazon ads network Amazon data analytics and attribution Resources: The Ultimate Guide to Winning the Buy Box on Amazon

This week on episode 323 of the We Like Drinking podcast… Jeff is quizzing, John's fuming, and the Coffee is Brewing with Tom Baker of Mr. Black Cold Brew Coffee Liquor... So crack open that beer, uncork that wine, and let's get drinking! Make sure you never miss another episode of our brand of drinking fun by visiting WeLikeDrinking.com/Subscribe Panel Introductions And What We're Drinking Our guest this week is the managing founder and creative director for Mr. Black Spirits, producer of Mr. Black Cold Brew Coffee Liqueur. He is a designer turned coffee snob, who, along with his founding partner were united by a love of fine coffee and good drinking, They joined forces to bring the craft, integrity and caffeine of specialty coffee to the night. Please help us welcome Tom Baker. You can find out more about Mr Black by visiting their website at mrblack.co . And follow them on Instagram @mrblackspirits/ Mr. Black Cold Brew Coffee Drink Tasting Neat Espresso Martini Cold Fashion Wine, Beer, Spirit, or Pop Culture Reference Solomon - Dimmick Tom Baker Interview Get Dracaena We have a fun partnership to tell you about this week. Our good friend, and clown car driver, Lori over at Dracaena Wines has offered all our listeners a special deal. If you purchase any wine from them and use code WLD at checkout you will get 5% off your order. Additionally, Dracaena Wines will send WLD a matching 5%. So if you've ever thought about becoming a patron, but didn't want to commit to a monthly payment, here is a great opportunity for you to score some delicious Paso Robles wines and still help us out. Dracaena offers their Cab Franc, both reserve and classic. They are sold out of the Syrah Rose right now, and will be adding a Chennin Blanc next year. So this is really a win, win, win for everyone if you pick yourself up some today. Visit https://welikedrinking.com/wine Last call That's right, it's time to break out your phones and give us a hand. Follow us on the socials, Twitter , Instagram and our private group on Facebook known as the Tavern . Don't forget to follow Mr Black on Instagram @mrblackspirits <span style="font-weight: 4