Péter JuhászEvery podcast appearance, updated as new ones drop

What happens when founders get fed up with fragmented agencies, disconnected marketing tactics, and expensive growth projects that fail to deliver? In this episode of ScaleUp Radio, Kevin Brent sits down with Peter Juhasz, co-founder of Syrvi.ai, to explore how they are reinventing go-to-market support for SMEs through what they call "Service as Software". Peter shares the scaling journey behind Syrvi.ai, from bootstrapping a tech platform with no previous software experience to building a 12-person team supporting around 30 active clients across the UK and beyond. The discussion dives into why traditional agency models often fail scaling businesses, how AI is changing the way SMEs approach growth, and why guarantees and trust are central to Syrvi.ai's model. A standout message from this episode: "Most SMEs don't need more agencies. They need one joined-up revenue system." In This Episode Why SMEs Struggle to Scale Peter explains the challenge many growing businesses face between: Trying to learn and implement AI internally Hiring multiple specialist agencies that rarely work cohesively together The result is often: High costs Conflicting strategies Founder burnout Poor ROI Fragmented accountability Peter references research suggesting over 95% of growth projects fail because businesses focus on isolated tactics instead of integrated systems. The "Service as Software" Model Syrvi.ai combines: Human expertise AI automation Proprietary software Integrated go-to-market execution Their Revenue Engine platform supports: Multi-channel outreach campaigns LinkedIn and email pipeline generation AI-assisted thought leadership SEO and content creation Generative AI Engine Optimisation (GAIO) Rather than replacing humans with AI, Peter explains how AI enables SMEs to execute more consistently and strategically without needing multiple suppliers. Earning Trust Through Guarantees One of the most interesting parts of the conversation is how Syrvi.ai reduces client risk. Their process includes: A free 45-minute strategy session A bespoke 25-page go-to-market plan A 90-day pilot programme Guaranteed qualified opportunities If targets are missed: They continue working free of charge until achieved Or refund the client Peter explains why demonstrating value before asking for long-term commitment has been critical to their growth and retention. Building a Tech Company Without a Tech Background Peter openly shares the challenges of: Bootstrapping the business Building software from scratch Recruiting the right CTO Learning AI and technology fundamentals as non-technical founders The company has invested hundreds of thousands of pounds into developing their platform while staying founder-funded. Today: The business has 1