Luke BastinEvery podcast appearance, updated as new ones drop

James Dooley speaks with Luke Baston about how franchise businesses can beat local and national competitors in search. James Dooley hosts the discussion and Luke Baston explains how franchise SEO works at local level, because Google treats each location like a proximity based business. The episode covers dominating small geographic areas first, optimising Google Business Profiles, using correct categories and opening hours, and expanding beyond a single website. Luke Baston explains why franchises should use multiple assets such as secondary websites, videos, images, and comparison content, because broader SERP coverage increases visibility. The conversation also explores competitor analysis, information gain, local intent, and practical frameworks for scaling franchise SEO without relying solely on traditional correlation tools. Where to Listen to This Episode Franchise SEO - Luke Bastin Explains How To Beat Franchisee Competitors is available across all major podcast platforms. Choose your preferred platform below. Listen to Franchise SEO - Luke Bastin Explains How To Beat Franchisee Competitors on Transistor Listen to Franchise SEO - Luke Bastin Explains How To Beat Franchisee Competitors on Pocket Casts Listen to Franchise SEO - Luke Bastin Explains How To Beat Franchisee Competitors on Amazon Music Listen to Franchise SEO - Luke Bastin Explains How To Beat Franchisee Competitors on Spotify Listen to Franchise SEO - Luke Bastin Explains How To Beat Franchisee Competitors on Podverse Listen to Franchise SEO - Luke Bastin Explains How To Beat Franchisee Competitors on Pod.link Listen to Franchise SEO - Luke Bastin Explains How To Beat Franchisee Competitors on Castro Listen to Franchise SEO - Luke Bastin Explains How To Beat Franchisee Competitors on Castbox Listen to Franchise SEO - Luke Bastin Explains How To Beat Franchisee Competitors on Podcas

James Dooley speaks with Luke Baston about how franchise and multi location businesses can scale SEO quickly and safely. James Dooley hosts the discussion and Luke Baston explains why franchise SEO requires different strategies to e-commerce and SaaS, because each location operates as a separate local entity under a corporate brand. The episode covers Google Business Profile optimisation, branded entity consolidation, subfolders versus subdomains, internal linking for location pages, and off page SEO for franchise locations. Luke Baston also explains how risk management, operational flexibility, and entity relationships affect scaling rankings across multiple territories. Where to Listen to This Episode Franchise SEO Strategies That Scale Multi Location Brands Fast (James Dooley Interviews Luke Bastin) is available across all major podcast platforms. Choose your preferred platform below. Listen to Franchise SEO Strategies That Scale Multi Location Brands Fast (James Dooley Interviews Luke Bastin) on Transistor Listen to Franchise SEO Strategies That Scale Multi Location Brands Fast (James Dooley Interviews Luke Bastin) on Pocket Casts Listen to Franchise SEO Strategies That Scale Multi Location Brands Fast (James Dooley Interviews Luke Bastin) on Amazon Music Listen to Franchise SEO Strategies That Scale Multi Location Brands Fast (James Dooley Interviews Luke Bastin) on Spotify Listen to Franchise SEO Strategies That Scale Multi Location Brands Fast (James Dooley Interviews Luke Bastin) on Podverse Listen to Franchise SEO Strategies That Scale Multi Location Brands Fast (James Dooley Interviews Luke Bastin) on Pod.link Listen to Franchise SEO Strategies That Scale Multi Location Brands Fast (James Dooley Interviews Luke Bastin) on Castro Listen to Franchise SEO Strategies That Scale Multi Location Brands Fast (James Dooley Interviews Luke Bastin) on Castbox <a href="https://podcastaddi

James Dooley speaks with Luke Baston about fixing weak SEO performance across franchise locations. James Dooley hosts the discussion and Luke Baston explains why many franchise websites fail due to technical issues, poor page structure, and incorrect local targeting. The episode covers common mistakes such as unnecessary duplicated pages, over templated content, and trying to rank too broadly too quickly with Google Business Profiles. Luke Baston also explains how franchises can strengthen location pages using real case studies, local proof, and data rich content that large language models trust. The conversation finishes with a practical breakdown of franchise technical audits, including crawling, rendering issues, JavaScript risks, and why custom analysis matters at scale. Where to Listen to This Episode Franchise SEO Guide To Dominating Local Territories In 2026 (James Dooley Interviews Luke Bastin) is available across all major podcast platforms. Choose your preferred platform below. Listen to Franchise SEO Guide To Dominating Local Territories In 2026 (James Dooley Interviews Luke Bastin) on Transistor Listen to Franchise SEO Guide To Dominating Local Territories In 2026 (James Dooley Interviews Luke Bastin) on Pocket Casts Listen to Franchise SEO Guide To Dominating Local Territories In 2026 (James Dooley Interviews Luke Bastin) on Amazon Music Listen to Franchise SEO Guide To Dominating Local Territories In 2026 (James Dooley Interviews Luke Bastin) on Spotify Listen to Franchise SEO Guide To Dominating Local Territories In 2026 (James Dooley Interviews Luke Bastin) on Podverse Listen to Franchise SEO Guide To Dominating Local Territories In 2026 (James Dooley Interviews Luke Bastin) on Pod.link Listen to Franchise SEO Guide To Dominating Local Territories In 2026 (James Dooley Interviews Luke Bastin) on Castro Listen to Franchise SEO Guide To Dominating Local Territories In 2026 (James Dooley Interv

In this episode of the James Dooley Podcast, James Dooley sits down with franchise SEO specialist Luke Bastin to break down exactly how multi-location and franchise businesses can beat local competitors in crowded markets. They cover the real-world strategies that move the needle for franchise locations, including why proximity and dominance in a tight radius matters first, how to optimise Google Business Profile categories and opening hours consistency, and why relying on just a website + GBP leaves money on the table Where to Listen to This Episode How to Beat Local Franchise Competitors with Smart SEO (James Dooley Chats With Luke Bastin) is available across all major podcast platforms. Choose your preferred platform below. Listen to How to Beat Local Franchise Competitors with Smart SEO (James Dooley Chats With Luke Bastin) on Transistor Listen to How to Beat Local Franchise Competitors with Smart SEO (James Dooley Chats With Luke Bastin) on Pocket Casts Listen to How to Beat Local Franchise Competitors with Smart SEO (James Dooley Chats With Luke Bastin) on Amazon Music Listen to How to Beat Local Franchise Competitors with Smart SEO (James Dooley Chats With Luke Bastin) on Entity Home Listen to How to Beat Local Franchise Competitors with Smart SEO (James Dooley Chats With Luke Bastin) on Spotify Listen to How to Beat Local Franchise Competitors with Smart SEO (James Dooley Chats With Luke Bastin) on Podverse Listen to How to Beat Local Franchise Competitors with Smart SEO (James Dooley Chats With Luke Bastin) on Pod.link Listen to How to Beat Local Franchise Competitors with Smart SEO (James Dooley Chats With Luke Bastin) on Truefans Listen to How to Beat Local Franchise Competitors with Smart SEO (James Dooley Chats With Luke Bastin) on Castro Listen to How to Beat Local Franchise Competitors with Smart SEO (James Dooley Chats With Luke Bastin) on Castbox Listen to How to Beat Local Franchise Competitors with Smart SEO (James Dooley Chats With Luke Bastin) on Podcast Addict Listen to How to Beat Local Franchise Competitors with Smart SEO (James Dooley Chats With Luke Bastin) on Deezer Listen to How to Beat Local Franchise Competitors with Smart SEO (James Dooley Chats With Luke Bastin) on Rephonic Listen to How to Beat Local Franchise Competitors with Smart SEO (James Dooley Chats With Luke Bastin) on Player FM <

In this episode of the James Dooley Podcast, James Dooley sits down with Luke Bastin, a franchise SEO specialist known for fixing underperforming multi-location websites and turning messy setups into scalable growth engines. Luke breaks down the most common issues he sees across large franchise brands — from duplicated and unnecessary service pages, to overly-templated location content that ignores real-world local nuance. Where to Listen to This Episode Fix WEAK Franchise SEO with These Expert Tips (James Dooley Chats With Luke Bastin) is available across all major podcast platforms. Choose your preferred platform below. Listen to Fix WEAK Franchise SEO with These Expert Tips (James Dooley Chats With Luke Bastin) on Transistor Listen to Fix WEAK Franchise SEO with These Expert Tips (James Dooley Chats With Luke Bastin) on Pocket Casts Listen to Fix WEAK Franchise SEO with These Expert Tips (James Dooley Chats With Luke Bastin) on Amazon Music Listen to Fix WEAK Franchise SEO with These Expert Tips (James Dooley Chats With Luke Bastin) on Entity Home Listen to Fix WEAK Franchise SEO with These Expert Tips (James Dooley Chats With Luke Bastin) on Spotify Listen to Fix WEAK Franchise SEO with These Expert Tips (James Dooley Chats With Luke Bastin) on Podverse Listen to Fix WEAK Franchise SEO with These Expert Tips (James Dooley Chats With Luke Bastin) on Pod.link Listen to Fix WEAK Franchise SEO with These Expert Tips (James Dooley Chats With Luke Bastin) on Truefans Listen to Fix WEAK Franchise SEO with These Expert Tips (James Dooley Chats With Luke Bastin) on Castro Listen to Fix WEAK Franchise SEO with These Expert Tips (James Dooley Chats With Luke Bastin) on Castbox Listen to Fix WEAK Franchise SEO with These Expert Tips (James Dooley Chats With Luke Bastin) on Podcast Addict Listen to Fix WEAK Franchise SEO with These Expert Tips (James Dooley Chats With Luke Bastin) on Deezer Listen to Fix WEAK Franchise SEO with These Expert Tips (James Dooley Chats With Luke Bastin) on Rephonic Listen to Fix WEAK Franchise SEO with These Expert Tips (James Dooley Chats With Luke Bastin) on Player FM Listen to Fix WEAK Franchise SEO with These Expert Tips (James

In this episode, James Dooley is joined by franchise and local SEO specialist Luke Bastin for a deep dive into how multi-location businesses can scale their search visibility and generate leads consistently. Luke explains why franchise SEO is more complex than traditional SEO, covering the importance of Google Business Profiles, entity recognition, and properly separating corporate brands from individual location entities. They discuss the pros and cons of subdomains versus subfolders, hybrid domain setups, and how to manage risk when multiple agencies or franchise owners control different locations. Where to Listen to This Episode How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) is available across all major podcast platforms. Choose your preferred platform below. Listen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on Transistor Listen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on Pocket Casts Listen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on Amazon Music Listen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on Entity Home Listen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on Spotify Listen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on Podverse Listen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on Pod.link Listen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on Truefans Listen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on Castro Listen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on Castbox Listen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on Podcast Addict Listen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on Deezer Listen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on Rephonic <a href="https://www.listennotes.com/podcasts/fatrank-podcast/how-to-scale-multi-locatio