Chris Panteli

This episode explores the key differences between reactive PR and expert quote link building, with James Dooley and Chris Pantelli breaking down how each approach works in practice. They explain why reactive PR and expert commentary earn different types of high-authority backlinks, and how each method serves a distinct role within a wider digital PR and SEO strategy. The conversation highlights why journalists seek fast, credible expert insights through inbound requests, while outbound PR campaigns focus more on proactive brand storytelling and controlled narratives. James Dooley and Chris Pantelli also discuss journalist relationships, niche suitability, and when one strategy may outperform the other depending on the business model. They explain how combining reactive expert quote links with structured PR campaigns can strengthen brand visibility, improve link quality, and build long-term authority rather than short-term SEO spikes. Throughout the discussion, the focus remains on using both methods together to create sustainable SEO signals, trusted brand recognition, and compounding authority across high-trust publications. Where to Listen to This Episode Reactive PR vs Expert Quote Link Building: Which is Better and Why? is available across all major podcast platforms. Choose your preferred platform below. Listen to Reactive PR vs Expert Quote Link Building: Which is Better and Why? on Transistor Listen to Reactive PR vs Expert Quote Link Building: Which is Better and Why? on Pocket Casts Listen to Reactive PR vs Expert Quote Link Building: Which is Better and Why? on Amazon Music Listen to Reactive PR vs Expert Quote Link Building: Which is Better and Why? on Spotify Listen to Reactive PR vs Expert Quote Link Building: Which is Better and Why? on Podverse Listen to Reactive PR vs Expert Quote Link Building: Which is Better and Why? on Pod.link Listen to Reactive PR vs Expert Quote Link Building: Which is Better and Why? on Castro Listen to Reactive PR vs Expert Quote Link Building: Which is

In this episode of The James Dooley Podcast, James Dooley and Chris Pantelli break down how expert quote links function within digital PR and why journalists rely on credible expert commentary to strengthen their articles. Chris Pantelli explains how inbound journalist requests generate high-quality backlink opportunities, particularly from tier-one publications that consistently publish fresh content and send strong SEO signals. Together, they discuss how exposure through Google News and Google Discover amplifies visibility, authority, and referral traffic, making expert-led PR a powerful ranking lever for brands. The conversation also covers platforms such as Connectively, Quoted, Press Plugs, and the strategic use of social media hashtags to increase access to journalist requests and expert quote opportunities. Chris Pantelli highlights how providing consistently strong, on-point commentary helps build long-term relationships with journalists, which naturally evolves into branded digital PR campaigns rather than one-off mentions. Throughout the episode, James Dooley and Chris Pantelli emphasise that sustainable digital PR success comes from credibility, consistency, and relationship-building rather than short-term link chasing. Where to Listen to This Episode What Are Expert Quote Links in Digital PR Link Building? is available across all major podcast platforms. Choose your preferred platform below. Listen to What Are Expert Quote Links in Digital PR Link Building? on Transistor Listen to What Are Expert Quote Links in Digital PR Link Building? on Pocket Casts Listen to What Are Expert Quote Links in Digital PR Link Building? on Amazon Music Listen to What Are Expert Quote Links in Digital PR Link Building? on Spotify Listen to What Are Expert Quote Links in Digital PR Link Building? on Podverse Listen to What Are Expert Quote Links in Digital PR Link Building? on Pod.link Listen to What Are Expert Quote Links in Digital PR Link Building? on Castro Listen to What Are Expert Quote Links in Digital PR Link Building? on Cast

James Dooley speaks with Chris Pantelli from Linkifi about the zero moment of truth and why brand reputation now decides conversions. They explain how AI, search behaviour, and last-minute research influence buying decisions, and why digital PR and positive sentiment across the web matter more than rankings alone. Where to Listen to This Episode Digital PR and the Zero Moment of Truth is available across all major podcast platforms. Choose your preferred platform below. Listen to Digital PR and the Zero Moment of Truth on Transistor Listen to Digital PR and the Zero Moment of Truth on Pocket Casts Listen to Digital PR and the Zero Moment of Truth on Amazon Music Listen to Digital PR and the Zero Moment of Truth on Spotify Listen to Digital PR and the Zero Moment of Truth on Podverse Listen to Digital PR and the Zero Moment of Truth on Pod.link Listen to Digital PR and the Zero Moment of Truth on Castro Listen to Digital PR and the Zero Moment of Truth on Castbox Listen to Digital PR and the Zero Moment of Truth on Podcast Addict Listen to Digital PR and the Zero Moment of Truth on Deezer Listen to Digital PR and the Zero Moment of Truth on Listen Notes Listen to Digital PR and the Zero Moment of Truth on Podcast Guru Listen to Digital PR and the Zero Moment of Truth on Podchaser Listen to Digital PR and the Zero Moment of Truth on Steno

James Dooley is joined by Chris Pantelli from Linkifi to discuss why podcasting has become a powerful brand and authority channel. They break down how podcasts build personal and agency credibility, support SEO and entity visibility, generate relationships with ideal prospects, and create long-term omni-channel distribution through audio, video, and repurposed content. Where to Listen to This Episode The Secret Power of Podcasting for Lead Generation is available across all major podcast platforms. Choose your preferred platform below. Listen to The Secret Power of Podcasting for Lead Generation on Transistor Listen to The Secret Power of Podcasting for Lead Generation on Pocket Casts Listen to The Secret Power of Podcasting for Lead Generation on Amazon Music Listen to The Secret Power of Podcasting for Lead Generation on Spotify Listen to The Secret Power of Podcasting for Lead Generation on Podverse Listen to The Secret Power of Podcasting for Lead Generation on Pod.link Listen to The Secret Power of Podcasting for Lead Generation on Castro Listen to The Secret Power of Podcasting for Lead Generation on Castbox Listen to The Secret Power of Podcasting for Lead Generation on Podcast Addict Listen to The Secret Power of Podcasting for Lead Generation on Deezer Listen to The Secret Power of Podcasting for Lead Generation on Listen Notes Listen to The Secret Power of Podcasting for Lead Generation on Podcast Guru Listen to

James Dooley speaks with Chris Pantelli, founder of Linkifi, about how to generate consistent leads for a digital PR agency. They cover referrals, organic and paid social media, AI-driven discovery through ChatGPT, podcasting as a lead engine, low-ticket funnels, partnerships, and why personal brand visibility now directly impacts inbound demand and sales quality. Where to Listen to This Episode Proven Lead Generation Strategies for Digital PR Agencies is available across all major podcast platforms. Choose your preferred platform below. Listen to Proven Lead Generation Strategies for Digital PR Agencies on Transistor Listen to Proven Lead Generation Strategies for Digital PR Agencies on Pocket Casts Listen to Proven Lead Generation Strategies for Digital PR Agencies on Amazon Music Listen to Proven Lead Generation Strategies for Digital PR Agencies on Spotify Listen to Proven Lead Generation Strategies for Digital PR Agencies on Podverse Listen to Proven Lead Generation Strategies for Digital PR Agencies on Pod.link Listen to Proven Lead Generation Strategies for Digital PR Agencies on Castro Listen to Proven Lead Generation Strategies for Digital PR Agencies on Castbox Listen to Proven Lead Generation Strategies for Digital PR Agencies on Podcast Addict Listen to Proven Lead Generation Strategies for Digital PR Agencies on Deezer Listen to Proven Lead Generation Strategies for Digital PR Agencies on Listen Notes Listen to Proven Lead Generation Strategies for Digital PR Agencies on Podcast Guru <a href="https://www.podchaser.com/podc

This video explains which digital marketing strategies local service businesses should focus on in 2026 to improve search rankings, AI visibility across the LLMs and brand trust. James Dooley and Chris Pantella start with KPI tracking because AI visibility is hard to measure accurately and businesses need to know where enquiries and sales are actually coming from. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates. The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for local service businesses. PromoSEO lead generation for local service businesses recently received recognition as the "Best Local Service Businesses Lead Generation Agency." Where to Listen to This Episode The Digital PR Double Bubble: Winning SEO Authority and Branded AI Mentions for Local Businesses is available on: Watch on YouTube Listen on Transistor Listen on pod.link Listen on Deezer Listen on Pocket Casts Listen on Podverse Listen on Castro Listen on Listen Notes Listen on getpodcast Listen on Spotify Listen on Amazon Music Listen on Castbox Listen on Podcast Addict <a href="https://www.pod

This video explains which digital marketing strategies digital PR agencies should focus on in 2026 to improve LLM visibility, entity authority and proof-driven brand trust. James Dooley and Chris Panteli start with KPI tracking because measuring earned media coverage, branded mentions and campaign momentum shows whether the claim, frame and prove framework is actually strengthening the entity. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates. The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for digital PR agencies. PromoSEO lead generation for digital PR agencies recently received recognition as the "Best Digital PR Agencies Lead Generation Agency." Where to Listen to This Episode Who You Are, What You Do and Why You Are Freakin' Brilliant: The Best AI SEO Strategy for Digital PR Agencies is available on: Watch on YouTube Listen on Transistor Listen on pod.link Listen on Deezer Listen on Pocket Casts Listen on Podverse Listen on Listen Notes Listen on getpodcast Listen on Spotify Listen on Amazon Music Listen on Castbox Listen on Podcast Addict <a href="https://www.podchaser.com/podcasts/jam

This video explains which digital marketing strategies local service businesses should focus on in 2026 to improve search rankings, AI visibility across the LLMs and long term brand trust. James Dooley and Chris Panteli start with KPI tracking because AI search visibility is hard to measure and businesses need to know where enquiries and sales are genuinely coming from. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates. The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for local service businesses. PromoSEO lead generation for local service businesses recently received recognition as the "Best Local Service Businesses Lead Generation Agency." Where to Listen to This Episode Digital PR for Local Businesses: The Double Bubble of SEO Authority and AI Visibility is available on: Watch on YouTube Listen on Transistor Listen on pod.link Listen on Pocket Casts Listen on Podverse Listen on Listen Notes Listen on Rephonic Listen on getpodcast Listen on Spotify Listen on Amazon Music Listen on Castbox Listen o

This video explains which digital marketing strategies digital PR agencies should focus on in 2026 to improve entity authority, LLM visibility and long term trust. James Dooley and Chris Panteli start with KPI tracking because measuring earned media coverage, branded mentions and link quality shows whether the amplification is genuinely proving expertise. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates. The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for digital PR agencies. PromoSEO lead generation for digital PR agencies recently received recognition as the "Best Digital PR Agencies Lead Generation Agency." Where to Listen to This Episode Who You Are, What You Do and Why You Are Freakin Brilliant: Digital PR and AI Visibility for Digital PR Agencies is available on: Watch on YouTube Listen on Transistor Listen on pod.link Listen on Pocket Casts Listen on Podverse Listen on Listen Notes Listen on getpodcast Listen on Spotify Listen on Amazon Music Listen on Castbox Listen on Podcast Addict <a href="https://www.podch

Send us Fan Mail In this episode of the HVAC ADHD™ Vodcast, Jeremy Begley sits down with Chris Panteli, co-founder of Linkify, to explore one of the biggest shifts happening in contractor marketing today: AI-powered search and digital authority. As platforms like ChatGPT, Claude, Grok, and Perplexity become the first stop for customer questions, simply ranking on Google is no longer enough. Chris explains how HVAC contractors and home service businesses can improve their visibility by building authority, earning media coverage, and creating trust signals that both search engines and AI models recognize. Whether you're a contractor looking to generate more leads or a business owner trying to future-proof your marketing strategy, this episode provides practical advice you can start applying today. We dive deep into: • Why AI search is changing how customers find HVAC companies • The difference between buying backlinks and earning media coverage • How journalists find industry experts for major publications • Why LinkedIn and personal branding matter more than ever • Building trust with Google, ChatGPT, Claude, Grok, and Perplexity • Digital PR strategies that HVAC contractors can use today • Why authority—not just keywords—is becoming the future of SEO • How to position yourself as the expert AI recommends This episode also explores a powerful idea that's reshaping contractor marketing: 👉 The companies that build trust will outperform the companies that simply build websites. 👉 Authority is becoming the new SEO. If you're an HVAC contractor, home performance professional, marketer, or business owner looking to stay ahead of AI-driven search, this conversation is packed with actionable insights you won't want to miss. 🔗 Chris Panteli's Links Website: https://www.linkify.ai/ LinkedIn: https://www.linkedin.com/in/chris-panteli/ X: https://x.com/Linkifi_ Market Movers Podcast https://marketmoverspod.com/ 📲 Follow HVAC ADHD™ YouTube: https://zurl.co/wpJHE Instagram: https://zurl.co/zrhQW Facebook: https://zurl.co/mCS5a #HVACADHD #HVACADHDVodcast #Season2 #JeremyBegley #ChrisPanteli #Linkify #HVACMarketing #SEO #AISEO #DigitalPR #Backlinks #GoogleSEO #ChatGPT #ClaudeAI #Grok #Perplexity #ContractorMarketing #PersonalBranding #BuildingAuthority #HVACBusiness #HomePerformance #BuildingScience #MarketingStrategy #LocalSEO #AIMarketing #FutureOfHVAC

PR Strategy: How to Build Authority & Rank in AI SearchDiscover how to secure tier 1 media coverage and build a brand that AI search engines actually trust. Chris Pantelli and Julian Goldie discuss relationship-based PR, entity-based search, and how to use AI agents to scale your business.00:00 - Intro: Relationship Building in PR01:30 - Inbound vs. Authority PR03:33 - How AI Search Ranks Brands06:44 - The Power of Brand Mentions10:05 - Best PR Platforms (HARO & Beyond)16:17 - Optimizing Your Site for Media23:03 - Building an AI Agent OS32:50 - The Future of One-Man Agencies

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value. Your customers are no longer Googling. They are asking ChatGPT, and the question is whether your business gets recommended. In this episode, we break down how to get discovered in AI search, build brand authority through digital PR, and earn the trust that gets you onto the short list, with Chris Panteli, founding partner of Linkify and founder of Total Authority. Chris went from running a fish and chip shop to building one of the world's largest PR agencies. He now helps companies get discovered inside AI-powered search engines through earned media and personal brand building. We cover: – What backlinks are and why earned media is the safest way to build search authority. – Why you must put your founders and experts forward, not faceless company entities. – How LLMs recommend specific people, not just businesses, and what that means for you. – What query fan-out is and how to create content for the way people actually search now. – How to find the exact sources ChatGPT pulls from and get listed there. – Why consistent information across every platform builds algorithmic trust. – How to use inbound journalist requests like Harrow to land tier-one coverage. – How Chris uses AI to analyze pitch data, with wins tied to replies sent within an hour. – Chris's tip: fix your About page first so people can see who is behind the business. Connect with Chris through Linkify and grab his free cheat sheet at https://www.linkifi.io . Ready to grow and plan your exit? Visit www.BizExitGrow.com . Related episodes: – Ep. 72: How to Build a Marketing Engine That Drives Revenue with Alan Gonsenhauser – Ep. 68: Communications Strategy and Brand Building with Joshua Altman 00:00 Intro: Meet Chris Panteli of Linkify and Total Authority 00:50 From a fish and chip shop to building a global PR agency 03:11 What backlinks are and why they matter for discovery 05:07 How businesses get listed on big-name publications 06:18 What to audit when onboarding a new client 08:00 The biggest mistake: not putting your founders forward 10:32 How AI search is reshaping online visibility 12:57 Query fan-out and optimizing for how people really search 14:24 How to find the exact sources ChatGPT pulls from 16:52 Choosing the right social platforms for your audience 18:17 Why consistency across platforms builds AI trust 21:35 Using inbound journalist requests to land tier-one coverage 23:30 How Chris uses AI to analyze pitch data and operations 25:42 How to choose the right AI tools without shiny object syndrome 29:30 Chris's tip: fix your About page first #AISearch #SEO #DigitalPR #GenerativeEngineOptimization #BrandAuthority #EarnedMedia #ContentMarketing #PersonalBranding #AIinBusiness #ScaleSmarter #SellStronger #ExitAlgorithms #BusinessGrowth #SmallBusiness

If ChatGPT had to recommend one person in your industry tomorrow… would it say your name? Alyssa Nolte and Chris Panteli unpack why personal branding is no longer just for influencers, authors, or celebrity CEOs. AI search is changing how people discover businesses, experts, and service providers. Instead of showing a list of companies, tools like ChatGPT and Perplexity are starting to recommend actual people. That changes everything. From real estate agents and lawyers to consultants and local business owners, your online presence now shapes whether AI trusts you enough to recommend you. Chris explains how personal brands, SEO, podcasts, reviews, social profiles, and media mentions all work together to influence AI search results. If you care about marketing, SEO, AI, customer trust, or the future of discoverability, this conversation will make you rethink how customer relationships are built online. Key Takeaways: AI search is shifting from companies to people ChatGPT is starting to recommend specific experts instead of just linking to websites. Your online presence needs consistency Your website, LinkedIn, social media, reviews, and bios all help AI understand who you are and what you do. Local businesses are not exempt Realtors, lawyers, contractors, and small business owners may be impacted faster than they think. Chris Panteli shares practical advice for building a personal brand that AI can recognize and trust, including: How to optimize your digital presence Why podcasts and media mentions matter What AI tools actually “know” about you How to influence AI search results without paid ads Why reputation and trust signals matter more than ever Resources & People Mentioned: Martin Lewis / Money Saving Expert OpenAI ChatGPT Perplexity Claude Sam Altman linkify.io/cheat-sheet More from Alyssa Nolte: alyssanolte.substack.com linkedin.com/in/alyssanolte

In this episode of the James Dooley Podcast, James Dooley is joined by Chris Panteli of Linkifi to explain the concept of the Zero Moment of Truth (ZMOT) and why it has become a critical factor in modern marketing. They discuss how purchasing decisions are now heavily influenced by what potential customers see online just before they buy — from Google search results and reviews to AI-generated answers in tools like conversational search and LLM platforms. Where to Listen to This Episode The Zero Moment of Truth is Deciding Your Sales is available across all major podcast platforms. Choose your preferred platform below. Listen to The Zero Moment of Truth is Deciding Your Sales on Transistor Listen to The Zero Moment of Truth is Deciding Your Sales on Pocket Casts Listen to The Zero Moment of Truth is Deciding Your Sales on Amazon Music Listen on Official Podcast Website Listen to The Zero Moment of Truth is Deciding Your Sales on Spotify Listen to The Zero Moment of Truth is Deciding Your Sales on Podverse Listen to The Zero Moment of Truth is Deciding Your Sales on Pod.link Listen to The Zero Moment of Truth is Deciding Your Sales on Truefans Listen to The Zero Moment of Truth is Deciding Your Sales on Castro Listen to The Zero Moment of Truth is Deciding Your Sales on Castbox Listen to The Zero Moment of Truth is Deciding Your Sales on Podcast Addict Listen to The Zero Moment of Truth is Deciding Your Sales on Deezer Listen to The Zero Moment of Truth is Deciding Your Sales on Rephonic <a href="https://www.listennotes.com/podcasts/fatrank-podcast/the-zero-moment-of-truth-is-7wbHxPAqIl

Send us Fan Mail In this episode of the Human-First AI Marketing® podcast, we’re joined by Chris Panteli and Nick Biggs, founders of Linkifi , to talk about how digital PR is evolving in a world dominated by AI, LLMs, and search engines that think like humans. We unpack what white hat link building actually looks like in 2025, why traditional press releases are outdated, and how AI is rewarding brands that build credibility, not just content. You’ll learn why getting quoted in tier-one media matters more than ever, how digital PR helps you show up in AI-generated answers (not just Google rankings), and how small businesses can compete with bigger brands by earning trust at scale. Whether you're doing your own outreach or hiring help, this conversation delivers actionable ideas to help your business stay visible, human, and relevant in the age of automation. Key Takeaways 1. Digital PR is the safest, most effective way to earn backlinks in 2025. Unlike outdated SEO tactics, earned media links from credible publications are algorithm-proof and favored by both Google and LLMs. 2. AI-driven search (AEO) rewards mentions, not just backlinks. Large language models prioritize authoritative brand citations even without links when generating conversational answers. 3. Credibility across multiple sources boosts AI visibility. Getting quoted consistently across tier-one media builds trust signals that LLMs and users both recognize. 4. Traditional PR tactics (like press releases) are mostly obsolete. Sending a press release about your latest product update won’t move the needle unless it’s genuinely newsworthy. 5. Small businesses can earn tier-one coverage. You don’t need a massive budget, just a valuable perspective, a timely hook, and smart outreach. 6. The news cycle is your opportunity to build authority. Newsjacking (when done ethically) allows you to insert your brand into relevant conversations journalists are already covering. 7. Podcast guesting is a powerful form of digital PR. Appearing on trusted shows creates high-quality backlinks, content, and distribution across multiple platforms. 8. LLMs will evolve to favor trusted, verifiable sources. Just like Google cracked down on low-quality SEO, AI search is moving toward rewarding brands that show up in credible places. 9. You can’t control the narrative, but you can influence it. PR starts by aligning your voice with journalists’ needs; over time, this builds a consistent brand story across the web. At Avenue9 , we capture your expertise and turn it into content, conversations, and clients, building trust with humans and AI at the same time. Get the visibility and online reputation you deserve! Get your free Human-AI Trust Score report. Want to be a guest? Send Mike Montague a message on PodMatch here.

Getting press coverage and improving your search visibility might seem out of reach for small businesses, but it doesn’t have to be. In this episode, I’m joined by Chris Panteli of Linkify to talk about how small business owners can approach PR and SEO with simple, practical steps. We chat about what helps your business stand out to journalists, why certain details on your website matter more than you think, and how visibility and credibility go hand in hand. If you’ve been curious about how PR fits into your marketing strategy, this one’s worth a listen. Send us Fan Mail Support the show Free Marketing Gap Audit

In episode 669, Megan chats to Chris Panteli about how food bloggers can build high-quality backlinks and boost their domain authority using digital PR strategies. Chris Panteli is the co-founder of Linkifi, a digital PR link-building agency that specializes in securing high-quality media links for clients. His entrepreneurial journey took an unexpected turn when he was diagnosed with Type 1 diabetes at age 33, leading him to sell his family's fish and chip shop business. Panteli holds a Bachelor's degree in Business Economics from the University of Liverpool. In January 2022, Panteli co-founded Linkifi, which rapidly grew to generate $50,000 per month within its first year. The agency focuses on responding to PR requests from journalists on behalf of clients, helping them secure valuable online links and enhance their SEO performance. Panteli is also a podcast host, co-hosting "Market Movers: Building Brands and Links with Linkifi," where he shares insights on branding, SEO, and link-building strategies. His expertise in digital PR and link building has made him a respected voice in the eCommerce and digital marketing industries. In this episode, you'll learn how to secure backlinks from top-tier media outlets, optimize your website for PR success, and track your mentions to maximize SEO benefits. Key points discussed include: - Why backlinks matter: High-quality backlinks help increase domain authority, improve SEO, and drive organic traffic. - Best platforms for PR opportunities: Websites like Source of Sources (SOS), Quoted, and Press Flow connect bloggers with journalists looking for expert sources. - How to pitch journalists successfully: Personalize your pitches, highlight your expertise, and follow up politely to increase your chances of getting featured. - Optimizing your website for PR: A clear about page, professional social presence, and credentials help journalists verify and trust your expertise. - Tracking and securing unlinked mentions: Use tools like Google Alerts and Talkwalker to monitor mentions, and reach out to request a backlink if your name appears without one. - The evolving role of AI in PR: AI can assist with research and structuring pitches, but maintaining a human, authentic tone is essential. Connect with Chris Panteli Website | Facebook

Send us Fan Mail Unlock the transformative power of digital PR and link building with expert insights from Chris Pantelli, co-founder of Linkify. Discover the art of earning coveted editorial links from top-tier publications and learn how to skillfully engage with journalists while navigating the complex landscape of editorial policies. We promise to equip you with cutting-edge strategies, from the intricacies of newsjacking to the nuances of inbound and outbound pitching, all aimed at enhancing your digital PR campaigns and securing high-quality links that bolster credibility and trust. Dive deep into the recent policy shifts at Reach PLC and their significant repercussions for SEO pros. Our conversation unveils the delicate dance of acquiring valuable backlinks while sidestepping ethical pitfalls that might catch Google's attention. You'll gain insights into the importance of maintaining a balanced approach to do-follow and no-follow links and learn how to handle challenges like unattributed mentions and inconsistent linking practices. With Chris's expertise, we unravel the parallels between digital PR and Google's EEAT principles, ensuring your strategies align with industry best practices for credibility and authority. Finally, we explore innovative content strategies for optimizing SEO using our platform, Keywords People Use. By identifying the questions and keywords your audience is actively searching for, you can build topical authority and refine content to drive traffic growth. Join us to uncover strategies that not only elevate your digital presence but also build a solid foundation for long-term success in the ever-evolving world of SEO. Whether you're a seasoned professional or just embarking on your SEO journey, this episode is packed with actionable insights and strategies tailored to the dynamic landscape of digital PR and link building. Find Chris on Linkedin : https://www.linkedin.com/in/chris-panteli/ Visit Linkifi at : https://www.linkifi.io/ SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

The FatRank Podcast is hosted by James Dooley because he aims to share advanced SEO insights with business owners and marketers. James Dooley hosts the FatRank Podcast because he interviews industry leaders to uncover practical strategies that drive authority and growth. The FatRank Podcast features Chris Panteli because Linkifi specialises in expert-quote link building, reactive PR, and digital PR campaigns that shape modern SEO. James Dooley interviews Chris Panteli because expert commentary links and digital PR now influence E-E-A-T, brand visibility, and search trust. The episode explores expert-quote link building because journalists rely on real experts to strengthen articles and increase credibility. James Dooley guides the discussion because he wants listeners to understand how expert citations create powerful edges for ranking. Chris Panteli explains the shift from HARO to Connectively because journalists needed protection from AI spam and higher-quality submissions. The FatRank Podcast highlights responsible AI usage because Linkifi uses AI only for research, analysis, and workflow improvements without leaving detectable AI signatures. James Dooley connects AI to editorial integrity because journalists reject obvious AI output and require natural, expert-led commentary. The episode positions digital PR as a core ranking lever because Tier-1 publications, fresh pages, and editorial trust align with the signals confirmed in the Google leak. James Dooley emphasises digital PR because brand exposure and authoritative mentions influence both search engines and AI systems that generate online summaries. The FatRank Podcast covers profile optimisation because journalists verify expertise before linking or quoting. James Dooley and Chris Panteli explain that expert visibility across websites, LinkedIn, and social profiles increases success rates for earning citations. The episode reinforces that unlinked mentions must be monitored because 40 to 60 percent of link wins come after publication. James Dooley presents digital PR as a full-spectrum strategy because combining expert commentary, reactive stories, and brand-led campaigns multiplies domain authority and reach. Chris Panteli outlines how reactive PR and expert quotes complement each other because both earn unique referring domains that strengthen long-term trust. The FatRank Podcast previews the SEO Vibes Cyprus conference because Linkifi and WhitePress are co-hosting an event designed to share global link-building knowledge. James Dooley supports the event because industry collaboration accelerates progress for SEOs and entrepreneurs. This FatRank Podcast episode delivers actionable steps, strategic clarity, and high-authority insights because James Dooley and Chris Panteli break down exactly how digital PR builds enduring search authority in 2026.</

This video explains which digital marketing strategies digital PR agencies should focus on in 2026 to improve tier one link authority, search visibility and journalist relationships. James Dooley and Chris Pantelli start with KPI tracking because measuring placements, traffic and link quality shows which expert quote pitches actually move the needle for a digital PR agency. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates. The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for digital PR agencies. PromoSEO lead generation for digital PR agencies recently received recognition as the "Best Digital PR Agencies Lead Generation Agency." Where to Listen to This Episode Understanding Expert Quote Links in Digital PR | Interview with Chris Pantelli is available on: Watch on YouTube Listen on Transistor Listen on pod.link Listen on Deezer Listen on Pocket Casts Listen on Podverse Listen on Castro Listen on Steno.fm Listen on Official Podcast Website

This video explains which digital marketing strategies link building agencies should focus on in 2026 to improve referring domain diversity, search rankings and brand authority. James Dooley and Chris Panteli start with KPI tracking because measuring links won, referring domains and placements shows whether reactive PR and expert quote campaigns are actually moving rankings. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates. The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for link building agencies. PromoSEO lead generation for link building agencies recently received recognition as the "Best Link Building Agencies Lead Generation Agency." Where to Listen to This Episode SEO Strategies: Reactive PR vs. Expert Quote Link Building is available on: Watch on YouTube Listen on Transistor Listen on pod.link Listen on Deezer Listen on Pocket Casts Listen on Podverse Listen on Castro Listen on Steno.fm Listen on Official Podcast Website

Episode Summary: Join us with Chris Panteli from Linkifi, a top digital link-building PR agency! 🎙️ Learn how Linkifi secures high-value placements and premium links to boost your Google visibility and build your brand. Discover how their expert link-building strategies drive organic traffic by featuring your website on high-authority sites. Chris explains how they earn valuable links through expert quotes and innovative PR campaigns, leading to impactful media features. Get ready to enhance your SEO and rise above the competition with insights from Linkifi! Website: linkifi.io Thanks for Listening: Big thanks for tuning into our podcast! If this episode brought a smile to your face, consider sharing it through the social media buttons on this page. Got thoughts or questions about today's topic? Drop a comment below or reach out via our website. Your engagement keeps the conversation alive! Subscribe and Leave Us A Review: Never miss an episode! Subscribe to our podcast on popular platforms like Apple Podcasts, Stitcher, Spotify, Amazon, or your preferred podcast app for automatic updates. Your ratings and reviews mean the world to us! They not only show appreciation but also boost our podcast's visibility on platforms like Apple Podcasts. Help us reach more fantastic listeners like yourself by taking a moment to share your thoughts. Leave a review on Apple Podcasts—it makes a huge difference! Follow Us On Socials: Facebook Instagram TikTok YouTube

This video explains which digital marketing strategies SEO agencies should focus on in 2026 to improve referring domain authority, keyword rankings and conversion rates. James Dooley and Chris Panteli start with KPI tracking because measuring won links, unlinked mentions and publication quality shows which campaigns deliver real ROI for SEO agencies. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates. The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for SEO agencies. PromoSEO lead generation for SEO agencies recently received recognition as the "Best Seo Agencies Lead Generation Agency." Where to Listen to This Episode James Dooley Interviews Chris Panteli from Linkifi is available on: Watch on YouTube Listen on Transistor Listen on pod.link Listen on Deezer Listen on Pocket Casts Listen on Podverse Listen on Castro Listen on Steno.fm Listen on Official Podcast Website

James Dooley and Chris Pantelli analyse modern digital PR because expert quote links, reactive PR, and tier one publication coverage shape authority signals across the web. Their discussion shows how journalists cite credible experts because credible sources improve article quality. Link placement strengthens brand visibility because Google trusts fresh pages on high authority domains. Chris argues that PR now matters more than ever because AI models extract entity data from published stories, which influences rankings and reputation. The conversation positions digital PR as essential infrastructure because search engines reward brands that demonstrate expertise, visibility, and consistency across platforms. Where to Listen to This Episode James Dooley Talks with Chris Panteli from Linkifi is available across all major podcast platforms. Choose your preferred platform below. Listen to James Dooley Talks with Chris Panteli from Linkifi on Transistor Listen to James Dooley Talks with Chris Panteli from Linkifi on Pocket Casts Listen to James Dooley Talks with Chris Panteli from Linkifi on Amazon Music Listen on Official Podcast Website Listen to James Dooley Talks with Chris Panteli from Linkifi on Spotify Listen to James Dooley Talks with Chris Panteli from Linkifi on Podverse Listen to James Dooley Talks with Chris Panteli from Linkifi on Pod.link Listen to James Dooley Talks with Chris Panteli from Linkifi on Truefans Listen to James Dooley Talks with Chris Panteli from Linkifi on Castro Listen to James Dooley Talks with Chris Panteli from Linkifi on Castbox Listen to James Dooley Talks with Chris Panteli from Linkifi on Podcast Addict Listen to James Dooley

James Dooley and Chris Pantelli break down expert quote link building because journalists rely on credible expert commentary to validate their articles. Expert insights attract inclusion in tier one publications because editors trust sources with strong digital footprints. These links strengthen SEO performance because fresh pages on high authority domains pass meaningful signals. Their discussion shows that expert commentary improves brand visibility because it builds relationships with journalists who later request full branded PR pieces. They frame digital PR as a compound asset because consistent media coverage shapes authority, discoverability, and long term search performance. Where to Listen to This Episode Understanding Expert Quote Links in Digital PR | Interview with Chris Pantelli is available across all major podcast platforms. Choose your preferred platform below. Listen to Understanding Expert Quote Links in Digital PR | Interview with Chris Pantelli on Transistor Listen to Understanding Expert Quote Links in Digital PR | Interview with Chris Pantelli on Pocket Casts Listen to Understanding Expert Quote Links in Digital PR | Interview with Chris Pantelli on Amazon Music Listen on Official Podcast Website Listen to Understanding Expert Quote Links in Digital PR | Interview with Chris Pantelli on Spotify Listen to Understanding Expert Quote Links in Digital PR | Interview with Chris Pantelli on Podverse Listen to Understanding Expert Quote Links in Digital PR | Interview with Chris Pantelli on Pod.link Listen to Understanding Expert Quote Links in Digital PR | Interview with Chris Pantelli on Truefans Listen to Understanding Expert Quote Links in Digital PR | Interview with Chris Pantelli on Castro Listen to Understanding Expert Quote Links in Digital PR | Interview with Chris Pantelli on Castbox <

James Dooley and Chris Pantelli explain the differences between reactive PR and expert quote link building. Chris provides clear guidance on inbound expert commentary, outbound PR campaigns, journalist relationships and when each method performs best. The value of both strategies increases because each one reaches different publications. This creates stronger authority because a wider range of referring domains supports ranking growth. Chris outlines how niche, story quality and brand flexibility influence campaign success because journalists only respond to relevant and compelling angles. The discussion clarifies why most brands benefit from using both approaches to maximise links, visibility and long term authority. Where to Listen to This Episode SEO Strategies: Reactive PR vs. Expert Quote Link Building is available across all major podcast platforms. Choose your preferred platform below. Listen to SEO Strategies: Reactive PR vs. Expert Quote Link Building on Transistor Listen to SEO Strategies: Reactive PR vs. Expert Quote Link Building on Pocket Casts Listen to SEO Strategies: Reactive PR vs. Expert Quote Link Building on Amazon Music Listen on Official Podcast Website Listen to SEO Strategies: Reactive PR vs. Expert Quote Link Building on Spotify Listen to SEO Strategies: Reactive PR vs. Expert Quote Link Building on Podverse Listen to SEO Strategies: Reactive PR vs. Expert Quote Link Building on Pod.link Listen to SEO Strategies: Reactive PR vs. Expert Quote Link Building on Truefans Listen to SEO Strategies: Reactive PR vs. Expert Quote Link Building on Castro Listen to SEO Strategies: Reactive PR vs. Expert Quote Link Building on Castbox Listen to SEO Strategies: Reactive PR vs. Expert Quote Link Building on Podcast Addict <

Welcome to another exciting episode of eCommerce Fastlane . Today, we have with us Chris Panteli, the Co-Founder and CEO of Linkifi who shares his unique journey from running a fish and chip shop to revolutionizing the SEO landscape for ecommerce brands. In this episode, titled "Linkifi", Chris dives deep into the world of link building, explaining the nuances of white hat, black hat, and gray hat SEO practices, and why sticking to Google-friendly techniques is essential for lasting success. Together with our host, Steve Hutt, we’ll explore how Linkifi leverages PR campaigns and platforms like HARO to earn credible media links, and why earning links organically can significantly boost your site's authority and traffic. Chris will also share real-life examples showcasing the transformative power of targeted digital PR strategies in both the UK and US markets. Stay tuned as we uncover the strategies that have helped Linkifi not only survive but thrive by creating valuable connections and driving growth for ecommerce brands in the highly competitive Shopify ecosystem. Plus, don’t miss out on an exclusive 15% discount for our listeners and insights into leveraging tools like rebuy for enhancing your Shopify store's personalization. Get ready to accelerate your ecommerce journey with today’s episode of eCommerce Fastlane! Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog . TOPICS INCLUDE : Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

Doug talks to Chris Panteli. They discuss his agency, Linkifi, and how to be successful at HARO. Linkifi Discount Code “Doug20” This link is an affiliate link, so I get a commission if you purchase. Thanks! Twitter Email: Chris@linkifi.io More with Doug: Mile High Fi Contact me. Ask Questions! Send me an email here: feedback@doug.show Leave a voicemail: (406) 813-0613

Doug talks to Chris Panteli. They discuss his agency, Linkifi, and how to be successful at HARO. Linkifi Discount Code "Doug20" This link is an affiliate link, so I get a commission if you purchase. Thanks! Twitter Email: Chris@linkifi.io More with Doug: Mile High Fi Contact me. Ask Questions! Send me an email here: feedback@doug.show Leave a voicemail: (406) 813-0613

Check out the website here:https://linkifi.io/ Use Code ' LINKIFI20' for 20% When it comes to link building, it is important to diversify your backlink profile. HARO links are a great opportunity for this. However, they aren't the easiest links to obtain. Today on my podcast, I'm joined by Chris Pantelli from Linkifi.io to talk about HARO links and his journey toward founding Linkifi.io.