Julian Barnes

The same habits that build a fitness or wellness brand are usually the ones that cap it. The founder becomes the system, every decision routes through one person, and growth stalls right when it should compound. This episode is about how to scale a multi-location brand without becoming the bottleneck, with an advisor who has spent eight-plus years in closed-door rooms watching exactly where it breaks and what buyers do once a brand goes to market.Today on The Owner Seat Podcast, host Albert Ramos sits down with Julian Barnes, Co-Founder and CEO of The BFS Network and one...

“If you can consistently enroll just two new members each month, you can add $50,000 a year in annual revenue by the end of the first year.” Many studio owners feel like they’re working nonstop…yet their bank account doesn’t reflect the effort. In this episode of Well, Well, Well , Laura sits down with Julian Barnes, co-founder and CEO of the BFS Network, to decode the latest State of the Industry report—and what it really tells us about profitable, sustainable studios. Julian breaks down who’s actually represented in the data (spoiler: it’s overwhelmingly independently owned studios), why profitability is the metric that keeps your doors open, and how the percentage of studios hitting 20%+ margins has almost doubled since the last report. They dig into the surprising correlation between having a dedicated manager and landing in the most profitable tier, the unsexy basics the best studios execute every single day, and Julian’s simple formula for adding $50K in annual revenue by focusing on just two to three net new members a month. You’ll also hear a candid conversation about why “community” alone can’t be your moat, how to stand out when three studios open on the same block, and what it really looks like to shift from passion project to business owner—without losing your heart for impact. If you’ve ever thought, “I love what I do, but this has to make more money,” this is your playbook episode.

We welcome Julian Barnes of boutique fitness specialists BFS Network to discuss the most effective lead sources and the common traits of studio with more than 20% margin. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support! Hapana , our preferred gym management software Ezypay , our preferred subscription and payment solution NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram GUEST RESOURCES Julian Barnes on LinkedIn BFS Network Get Your BFS Report Take Part In Their Next Report

In this episode of the Fitness + Technology Podcast, host Bryan O'Rourke is joined by Julian Barnes, Co-Founder and CEO of The BFS Network, a market intelligence and growth accelerator for beauty, fitness, and self-care businesses. In his role, Julian serves as a strategic growth advisor, helping BFS members enhance profitability and scale smarter. With a background that includes marketing leadership roles at Velocity Sports Performance and Oasis Day Spa, Julian later co-founded Body Local, NYC's premier networking platform for wellness professionals. Today, he leads BFS, which supports business owners by offering collaborative learning, operational training, and access to high-impact products and services. Tune in as Bryan and Julian explore innovation and the evolving needs of the modern, boutique fitness business. For those who wish to purchase the full BFS Report, use Discount Code FIT-C for $50 off. One Powerful Quote: 38:10: "Focus on the one thing that's the most important thing to get you to the next milestone." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 1:41: Julian shares his personal journey and background in the fitness industry. 4:13: Julian talks about the lifecycle of boutique fitness and how the industry is evolving. 7:40: Bryan and Julian reflect on the origins of boutique fitness and the iconic brands that shaped the space. 13:50: Julian talks about boutique modalities and the renewed popularity of pilates. 22:59: Julian speaks about the convergence of fitness, recovery, longevity, and beauty. 27:51: Julian offers his perspective on the growing role of strength training. 30:22: Bryan and Julian discuss intermediaries, membership dynamics, and business models. 37:57: Julian imparts his pearls of wisdom to the listeners. Bullet List of Resources: https://bfsnetwork.com/ www.BFSReport.com https://www.slideshare.net/slideshow/the-rise-of-boutique-studio-fitness-concepts/66643673 Guest Contact Information: https://www.linkedin.com/in/julianabarnes/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

This week on the Penguin Podcast, Nihal Arthanayake is joined by English writer and national treasure, Julian Barnes. He joins us to discuss the paperback publication of his most recent novel, Elizabeth Finch. Nihal and Julian also discuss his 'controlled' friendship with novelist Anita Brookner, how his worldview has been shaped by his french perspective, why Olympic women rowers move him to tears, and why the British need to honestly address their imperial history. Don't forget to subscribe so you never miss an episode, and please do leave us a review – it really does help us. And finally, to find out more about the #PenguinPodcast, visit https://www.penguin.co.uk/podcasts . Hosted on Acast. See acast.com/privacy for more information.

Julian Barnes is the co-founder and CEO of Boutique Fitness Solutions. The New York-based company educates and connects people in boutique fitness through training, workshops, sharing business methods, and providing thought leadership. Julian also is the COO of the MELT Method, and advises leaders in the fitness industry. I love what he shares with us about how the fitness industry must be “evangelical” in promoting the benefits of exercise and healthy living. You’ve got to get out there in your community, network, promote, educate, and tell your story, over and over. He has some great suggestions for how studios can do that — and how studio owners should be thinking about the great opportunity presented by the pandemic. Key Moments 5:28 -- What can I do today that will benefit my business -- and what can I do in 2 weeks? 8:00 -- The three biggest challenges studios face right now 14:30 -- Diversify in your hiring to solve staffing shortages 19:00 -- Churches, neighborhood associations, and other places to find business 27:45 -- Go find your audience 33:00 -- The word for the day is ‘evangelical’ 34:45 -- Three Things I Like This Week: weighted blankets, diabetes awareness, gratitude Resources and Links Julian Barnes on LinkedIn Boutique Fitness Solutions Naamly -- Support our advertiser, who helps you keep in touch with your members Diabetes Awareness Month 10 Ways to Become More Grateful