Doc Searls

Katherine Druckman, Doc Searls, and Kyle Rankin discuss the personal AI tools they'd like to have, what's available, and how they might come together. Site/Blog/Newsletter FaceBook Twitter Mastodon Special Guest: Kyle Rankin. Support Reality 2.0 Links: Microsoft says it will take the heat if Copilot AI commercial users get sued - The Verge — Some users of Microsoft’s Copilot platforms can turn to the company if they get sued for copyright infringement. AI | Doc Searls Weblog

Katherine Druckman and Doc Searls talk to Kyle Rankin about his new book for aspiring authors, discuss the publishing process, self-discipline, marketing, and share their expertise from their decades as authors. Notes: [00:01:04] Intro to Kyle's new book, "How To Write A Tech Book." [00:04:52] Vetting your idea and pitching to a publisher [00:09:24] On self-publishing vs. traditional publishers [00:12:27] Print on-demand [00:15:05] Market research and publishers [00:18:03] Co-authoring vs solo authoring [00:20:43] The Cluetrain Manifesto and The Intention Economy [00:24:05] Return from social media to blogging and longer-form writing [00:27:30] Marketing and promotion [00:31:19] Find us at Defcon! [00:44:13] Formatting code and technical content [00:48:14] LaTeX and layout Site/Blog/Newsletter FaceBook Twitter Mastodon Special Guest: Kyle Rankin. Support Reality 2.0 Links: Kyle Rankin - Books and Publications Spotlight | Lulu — Buy Kyle's Self-published titles. Sample Chapter - "How To Write A Tech Book" How To Write A Tech Book — Many technical professionals would like to write a book sharing their knowledge and experience, but most haven't. If you ask them why, it's not from lack of ideas or experience with technical subject matter. Instead, they just don't know how turn their idea into an actual published book. Even though there are some guides for publishing nonfiction books, tech books are unique in the publishing world, and there haven't been any guides that tackle the special process that goes into publishing a tech book. This book aims to change that. Rankin has authored and published a dozen books across multiple traditional tech publishers and also through self-publishing. This book distills his experience into an easy-to-follow guide that explains the full book writing and publishing process step-by-step. Topics include vetting ideas, creating an outline, pitching a publisher, writing a draft, editing, formatting, publishing, marketing, and planning future revisions. The Cluetrain Manifesto - Wikipedia — The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. It was first posted to the web in 1999 as a set of ninety-five theses, and was published as a book in 2000 with the theses extended by seven essays. The work examines the impact of the Internet on marketing, claiming that conventional marketing techniques are rendered obsolete by the online "conversations" that consumers have and that companies need to join. Intention economy - Wikipedia — The intention economy is an approach to viewing markets and economies focusing on buyers as a scarce commodity. Customers' intention to buy drives the production of goods to meet their specific needs. It is also the title of Doc Sea

Katherine Druckman, Doc Searls, and Petros Koutoupis talk digital wallets and current events. Site/Blog/Newsletter FaceBook Twitter Mastodon Special Guest: Petros Koutoupis. Support Reality 2.0 Links: The digital wallet will be the biggest instrument of personal agency since the browser—but only if we make it ours — Apple and Google already have a wallet in your phone. Other developers want an open way to build alternatives. But the missing player in this is us. Let's step up. Podcasts Killed the Radio Star - by Katherine Druckman — As many of our listeners already know, podcasting originated with an idea to add enclosures to an RSS feed. After much lobbying from former MTV personality Adam Curry, Dave Winer, creator of the RSS format, famously updated RSS version 0.92 in 2001 with the addition of an tag, and while it took a few years to catch on with widespread adoption thanks largely to the Apple iPod, the rest, as they say, is history. VRM Day 2022b Tickets, Mon, Nov 14, 2022 at 9:00 AM | Eventbrite — T his VRM Day will also host the November salon in the Ostrom Workshop's Beyond the Web series, hosted by Doc Searls and starring Roger McNamee. Respected for decades as an investor, musician, tech guru, philanthropist, and mentor to entrepreneurs—most notably Mark Zuckerberg of Facebook—Roger has made big waves recently with his bestselling book, Zucked: Waking Up to the Facebook Catastrophe Elon Musk’s Twitter Layoffs Are Brewing Up a Perfect Storm for the Midterms | Vanity Fair — Misinformation experts are sounding alarms as the tech billionaire sets out to reportedly axe half the company’s workforce and blow up its blue-check verification system ahead of Election Day. “Comms has gone dark,” one reporter tweeted. “To say I’m worried for next week’s election doesn’t even begin to cover it.” IIW — The Internet Identity Workshop has been finding, probing and solving identity issues twice every year since 2005. We meet in the Computer History Museum in Mountain View, CA. Every IIW moves topics, code and projects downfield. Name an identity topic and it’s likely that more substantial discussion and work has been done at IIW than any other conference! EmanciPay - Project VRM — Simply put, Emancipay makes it easy for anybody to pay (or offer to pay) — as much as they like however they like for whatever they like on their own terms — or at least to start with that full set of options, and to work out differences with sellers easily and with minimal friction.

Katherine Druckman and Doc Searls speculate about Twitter's future and discuss the evolution of audience engagement. Site/Blog/Newsletter FaceBook Twitter Mastodon Support Reality 2.0 Links: Things To Never Say To Someone Who Owns A Tesla — Unless you’d like to get run over by a rich, angry tech bro with a chip on their shoulder, you might want to tread lightly when asking a Tesla driver about their car. Here are things you should never say to someone who owns a Tesla. Reality 2.0 Episode 109: From Twitter to the Fediverse with Mastodon — Katherine Druckman talks to Shawn Powers and Kyle Rankin about moving from Twitter to the Fediverse using Mastodon, including how to choose a server and find your niche. Reality 2.0 Episode 110: More on Mastodon — Katherine Druckman, Doc Searls, and Shawn Powers have far too much fun continuing the conversation about Mastodon and the fediverse, with a dose of photography. Twitter is about to be Musked - Burningbird — The Musk buyout of Twitter is all but done, and even before the blo…ink dried on the contracts, the scent of Musk permeates the social service.

Katherine Druckman and Doc Searls celebrate Doc's birthday and chat about Amazon acquisitions and privacy legislation. Site/Blog/Newsletter FaceBook Twitter YouTube Mastodon Support Reality 2.0

Doc Searls and Katherine Druckman talk to Zach Kaplan, CEO of Inventables, about design and fabrication with 3D carving, maker culture, and the history of Inventables. Site/Blog/Newsletter FaceBook Twitter YouTube Mastodon Special Guest: Zach Kaplan. Support Reality 2.0 Links: Projects | Inventables Creating the First Usable Mouse | ideo.com — In 1980, Apple asked IDEO to develop a mouse for their radical new computer, the Lisa. Previous attempts at mouse design, by Douglas Englebart and Xerox PARC, yielded results that were too expensive and hard to make. The Apple mouse needed to be more reliable and less than 10 percent of the cost of the earlier versions. x-carve - Search Results | Facebook kaizen foam at DuckDuckGo George Carlin - A place for my stuff - YouTube Reality 2.0 Episode 104: Digital Archives and Nomads — Doc Searls and Katherine Druckman talk to Steven Roberts about digitizing media, photography, and retro computing.

Tune in to our new episode! Katherine Druckman and Doc Searls talk to Adam Bergstein about the evolution of CMSes, the current landscape, and how they fit in with today’s siloed web. Site/Blog/Newsletter FaceBook Twitter YouTube Mastodon Special Guest: Adam Bergstein. Support Reality 2.0 Links: DrupalCon 2022 Recap | Nerdstein — While the CMS and DXP framework space is exploding, Drupal’s adoption numbers are trending down overall. While the talk covers this in greater depth, there were a few primary reasons my research uncovered: A heavy focus on an extensible, ambitious development framework de-emphasized builders and adopters who want low/no-code solutions and are concerned with time-to-value Frameworks are positioned for an enterprise market, where extensibility is critical to business success. Adoption is favoring tools that have more SaaS-based delivery (including products that deliver Wordpress) because they address SMB needs: faster time-to-value, common everyday features, usability over extensibility, no-code, and no/low maintenance offerings. Evaluating the Landscape of Drupal Competition Time for THEM to agree to OUR terms | by Doc Searls | Medium — We can do for customers what Creative Commons does for artists: give them terms they can offer — and be can read and agreed to by lawyers, ordinary folks, and their machines. And then we can watch “free market” come to mean what it says, and not just “your choice of captor.” Doc Searls on Twitter: "Remarkable and surprising visualization on @Reddit: https://t.co/86j1FNIk0Z" / Twitter Home | Simplytest — simplytest.me helps you to find the module, theme or distribution that fits your needs. It provides sandbox environments for testing the functionality of any project before even downloading it. IEEE P7012 - Machine Readable Privacy Terms Working Group - IEEE P7012 Working Group — The standard identifies/addresses the manner in which personal privacy terms are proffered and how they can be read and agreed to by machines.

Tune in to our new episode! Katherine Druckman and Doc Searls talk to Kyle Rankin of Purism about how to advertise without being creepy. Site/Blog/Newsletter FaceBook Twitter YouTube Mastodon Special Guest: Kyle Rankin. Support Reality 2.0 Links: Is Ethical Advertising Possible? – Purism — Is ethical advertising possible? We all certainly know unethical advertising is possible, we live with it every day. The ad-driven Internet has created an insatiable hunger for personal data and as a result most of what the average person does in their web browser, or on their phone, and in real life is being measured, tracked, and sold to some degree. Yet if a company actually cared about your privacy and wanted to advertise its products, could it do so ethically? Can you track what a visitor does on your website without violating their privacy? We have been thinking about these issues heavily at Purism as we consider how to expand our marketing and in this article I’m going to explore where we currently are in our thinking. Doc Searls Weblog · People vs. Adtech — Below are blog posts, articles and essays I’ve written toward four goals in fighting surveillance of our private spaces online by the tracking-based advertising business and its dependents in publishing. Opinion | In Stores, Secret Bluetooth Surveillance Tracks Your Every Move - The New York Times — Imagine you are shopping in your favorite grocery store. As you approach the dairy aisle, you are sent a push notification in your phone: “10 percent off your favorite yogurt! Click here to redeem your coupon.” You considered buying yogurt on your last trip to the store, but you decided against it. How did your phone know?

Doc Searls and Katherine Druckman talk to Dave Huseby of Cryptid.tech about pseudonymous authentication and verifiable data. Site/Blog/Newsletter FaceBook Twitter YouTube Mastodon Special Guest: Dave Huseby. Support Reality 2.0 Links: Reality 2.0 Episode 112: Pseudonymous Authentication for Twitter — Katherine Druckman and Kyle Rankin talk to Dave Huseby about his new approach to pseudonymous user authentication. Reality 2.0 Episode 61: The Future of Authenticating Your Data — Katherine Druckman and Doc Searls talk to Dave Huseby about the authentic data economy, and the future of authentication.

Katherine Druckman and Doc Searls talk to James Walker of Fission about building the decentralized web, decentralized identity, IPFS, and empowering users. Site/Blog/Newsletter FaceBook Twitter YouTube Mastodon Special Guest: James Walker. Support Reality 2.0 Links: Build the future of web apps at the edge – Fission — Cloud native stacks won't deliver the future We're building the data, auth & compute primitives that enable true local-first edge applications. But we don’t get to the future alone. Our edge computing stack is already embedded into leading protocols, platforms and products. Beyond the Web. Answer these questions: | by Doc Searls | Mar, 2022 | Medium — Why are the choices presented to you by websites called your choices, when all those choices are provided by them? And why don’t you give them choices? Elon Musk offers to buy Twitter. Here's what we know | AP News — In 10 days, Tesla CEO Elon Musk has gone from popular Twitter contributor and critic to the company’s largest individual shareholder to a would-be owner of the social platform — a whirlwind of activity that could change the service dramatically given the sometimes whimsical billionaire’s self-identification as a free-speech absolutist.

Doc Searls, Katherine Druckman, and Shawn Powers discuss wartime journalism and misinformation, and Shawn's brain. Reality 2.0 around the web: Site/Blog/Newsletter FaceBook Twitter YouTube Mastodon Special Guest: Shawn Powers. Support Reality 2.0 Links: Doc Searls Weblog · Where Journalism Fails — “What’s the story?” No question is asked more often by editors in newsrooms than that one. And for good reason: that’s what news is about: The Story. My Car Accident | The Brain of Shawn — On March 2, 1999, I was on my way to work. Apparently I had a cellphone in one hand, a cup of pumpkin spice cappuccino in the other hand, and an open briefcase next to me on the seat. The problem is that I was driving a car at the time, and apparently I didn’t enough hands for such multitasking. My car went off the road and into a group of trees, missing each one. That part was amazing. Volodymyr Zelensky Is Not a Meme | WIRED — The Ukrainian president's actions in the face of the Russian invasion turned him into a hero online. But the Marvelization of political figures is dangerous.

Doc Searls, Katherine Druckman, Shawn Powers, and Petros Koutoupis celebrate our 100th episode and talk Web3, IPFS, and home automation. Reality 2.0 around the web: Site/Blog/Newsletter FaceBook Twitter YouTube Mastodon Special Guests: Petros Koutoupis and Shawn Powers. Support Reality 2.0 Links: My first web3 webpage | Dries Buytaert — How I built my first web3 webpage, and what I think about web3's potential. Apple’s Siri will finally work without an internet connection thanks to on-device processing - The Verge — Apple’s digital assistant Siri will process audio on-device by default in iOS 15, meaning you will be able to use the feature without an active internet connection. Apple says the upgrade will also make Siri faster. Our most popular episode! - Reality 2.0 Episode 28: Destroy This Podcast — Katherine Druckman, Doc Searls, and Petros Koutoupis talk about ownership, freedom, and convenience in the digital world.