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Beckii Flint is Director and Co-Founder of Pepper Studio, an award winning boutique influencer marketing agency. A 'veteran' Influencer herself, Beckii has been creating content online since the age of 12. Her first-hand experiences of the process behind the content gives a invaluable insight into the needs of all parties involved when running influencer marketing campaigns. Raised in the Isle of Man, she moved to London in 2016 to work at an influencer tech start-up, and co-founded Pepper Studio in the Spring of 2019. In 2021 she was recognised as one of Forbes '30 Under 30'. Formerly, Beckii created content online under the name Beckii Cruel, and began on YouTube creating dance videos to Japanese pop music. These videos went viral, and saw a career performing in Japan in her early teens, and a feature documentary on BBC3 in 2010 (Beckii: Superstar at 14). She regularly contributes fascinating industry insights on topical events in the news, including BBC Radio 4 Today Programme and 5 Live Wake Up To Money. She spoke in the House of Lords to give evidence to an inquiry into influencer marketing in 2017, and gave evidence to the Department for Media, Culture, and Sport (DCMS) inquiry into influencer culture in 2021. Learn more about your ad choices. Visit megaphone.fm/adchoices
The world of the influencer is a lucrative one. Online stars made $8bn in 2019 and it's not just household names that are earning money. Louise Cooper and her guests explain how you can make money from your social media presence. Louise talks to - Beckii Cruel who posted videos of herself dancing to Japanese pop music in the late 2000's and ended up 120,000 subscribers to her Youtube channel. Sara McCorquodale who has written a book (Influence) about the rise of the social media influencer and runs her own influencer marketing agency Corq. Kate McCabe who turned to social media when she lost her job a couple of years ago and now posts videos of her spotting bargains at car boot sales and antique Mike Parkes from Go Simple Tax who explains how influencers - whose remuneration comes in the shape of income, gifts and experiences - should complete their tax returns. Producer: Ben Carter Editor: Emma Rippon
Welcome to the very first episode of 17 Questions! We’re asking celebrities, authors, YouTubers & broadcasters 17 of the most random questions you never knew you wanted the answers to. We're kicking off this brand new series full of the weird and wonderful, with special guest Beckii Cruel. Listen by clicking ‘ Play ’, subscribe on Apple podcasts, Acast, Spotify or wherever you get your podcasts, and please do rate and review to help other find the podcast. If you have a question you'd love to hear our guests answer, tweet us or drop us a message - we're @17Questions on all socials. See acast.com/privacy for privacy and opt-out information.
This week Calum was joined in the studio by Beckii Cruel. She chatted with him all about her YouTube journey, coming out online and going viral in Japan at a young age! They were joined on the phone by Meredith O’Shaughnessy talking about her brand Ohlala Macaroons, and their current work making tampon shaped macaroons to support the charity Bloody Good Period to help end period poverty.
